STEP Academy Geneva
Digital Marketing & Analytics
Web Development & Search Engine Optimization
12 weeks from 5 of March.
Basics of HTML & CSS markup. How to create a landing page for consumer products with prototyping tools like Tilda.cc and Figma.com.
18:30 - 21:30
WordPress Content Management System. How to create optimal content that will be placed at the top of Google search.
Monday and Thursday or Tuesday and Friday
How to run an e-commerce website on WordPress by exploring plugins, integration of Google Tag Manager and Google Analytics.
64 hours of studies in total. 1680 CHF.
How to use technical and specific SEO instruments like sitemaps, link building, internal and external site optimization, avoiding search engine sanctions, page optimization for social media, meta descriptions, title tags and headers, keyword and keywords density, ALT tags, SEO-friendly URLs and much more. How to create unique content with essential keywords.
Students will receive a STEP completion certificate and have the opportunity to present their projects to HR managers of digital marketing agencies. This course is ideally suited for applicants seeking hire as Marketing Manager, Content Officer, Research Associate, News Editor, and Web Developer.
Module 1.1. Fundamentals of Web Design - 12 classes. How to develop websites without advanced coding skills. What are CTA and other essential landing elements? I am creating lending to sell goods and services on Tilda cc. Where to find website images and icons? Copywriting tips or how to write engaging content. Types and models of Contentmanagement systems (CMS). Pros and cons of most popular CMS services (Wix, Joomla, WordPress). How to create a good-looking and user-friendly website site. The information architecture of a website. The result of a module: Product or service website on WordPress including blog, contact, and product or service pages, registration page.
Module 1.2. Content Marketing - 4 classes. Working content strategy and executable content plan. Website content requirements. The life cycle of a content strategy. How to write a text to sell, to inform or engage visitors to do actions. Creating landing pages that sell. Ways to create a positive reputation and attract new users. Agents of influence. Search Engine Reputation Management. Features of content for mobile devices and desktop. Mobile First. The result of a module: Created a content plan and blog posts for your website.
Module 3. Search Engine Optimization - 14 classes. Basics of SEO. Principles of search engines. Search queries and types. How to change the results of search queries. Personal queries. Snippets. Site indexing. Ranging. A semantic core of the site. Keyword analysis. Organization of the site structure following the semantic core. Page interlinkage. Page 404. 301 redirect. Duplicating content. Site Map. Robots.txt. Internal and external site optimization. Search engine sanctions. Unique content with keywords. The result of a module: Semantic core ready and web pages based on it.
Module 4. WordPress. Creating an E-Commerce Website - 18 classes. Customization of a site. Building an online store with WooCommerce. Creating tags in WordPress. Google Tag Manager. Adding an online payment feature. Installing analytic services for the website. How to attract leads and measure conversion from visitor to a client. Adding product pages, managing promotions, sales, combining automatic emails with hot proposals. The result of a module: Fully-Functional and operational e-commerce Website.
itstep.org