2014
1 | 2014 Post Show Report
POST SHOW REPORT
Number of Attendees
10,309 Name designEX
Date 28 - 30 May, 2014 Location Sydney Exhibition Centre, Glebe Island Show profile For the past 26 years designEX has been Australia’s premier interiors, design ideas and architecture event. This year the show had a new home at the Sydney Exhibition Centre in Glebe Island. designEX is an industry platform from which to share inspiration and innovation – a platform where design is celebrated, design leaders are honoured, the young and new can learn, flourish and grow and cutting edge ideas and practices are showcased. The program included a comprehensive seminar series, a number of new design features including our entrance feature by Studio Design UK, The Connection, The greenroom, WORKOPOLIS by futurespace, NEST 14 and The Other Hemisphere. Website www.designex.info
All research results taken from 2014 designEX visitor database and post-show surveys. 2 | 2014 Post Show Report
The number of industry professionals who attended designEX 2014
10,309 2,000
4,000
6,000
8,000
10,000
The number of industry professionals through the door on our busiest day, Friday 30 May, 2014
4,966 1,000
2,000
3,000
4,000
Total number of seminar participants
1,060 200
100% of exhibitors surveyed were satisfied or very satisfied with the quality of visitors that attended
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400
600
800
1000
94% of exhibitors feel they achieved their goals of increasing product or brand recognition at designEX 2014
43,000+ Total reach of the 2014 designEX campaign
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designEX 2014 was proudly supported by STRATEGIC PARTNERS
EVENT PARTNERS
PRODUCT PARTNERS
MEDIA PARTNERS
ASSOCIATION PARTNERS
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“The NEST feature is such a beautiful showcase of Australian talent. designEX always does a great job in supporting local, independent designers.” – designEX 2014 visitor
NEST
14
Andrew Simpson’s Incalmo glass vase
Something Beginning With
Now in its 3rd year, NEST 14 returned to Sydney, unveiling previously unseen furniture, lighting and objects by leading independent designers. Curated by Anne-Maree Sargeant, one of Australia’s leading design consultants, NEST 14 showcased the work of key players within Australia’s burgeoning independent design scene including Christopher Boots, Jonathon Ingram, Andrew Simpson, DesignByThem, André Hnatojko from Lab De Stu, Gregory Bonasera & Anthony Raymond from Porcelain Bear, Oliver MacLatchy from Wood Melbourne, Kristian Aus from Autumn Products, Something Beginning With, Tasmanian designer Duncan Meerding, Rowen Wagner , Arthur Koutoulas, Fold Theory and Jye Edwards.
Oliver MacLatchy Asher Abergel 5 | 2014 Post Show Report
designEX 2014 Post Show Report | 5
“I was particularly thrilled with the speaker series. The program was full of relevant and thought provoking content, and the speakers were very inspiring.” – designEX 2014 visitor
The Future of Design Partnering with architects, leading designers, journalists and inspiring international guest speakers, designEX 2014 speaker series delivered a diverse and insightful program of seminars, discussions and presentations across each of the show’s three days. The designEX Speaker Series moved to a new level this year with keynote speaker, international trend forecaster Li Edelkoort, wowing the sold out crowd with her 2016 forecast. Alastair Parvin from London firm Architecture 00 inspired with his vision of democratic urban design. Leah Heiss from Elastic Field promoted the role for designers in trans-disciplinary projects. In total, over 40 speakers, from three seminar streams across three days fuelled exciting conversations and expansive thinking. 6 | 2014 Post Show Report
The Other Hemisphere Following a showing at Ventura Lambrate in Milan, designEX was thrilled to host the Australian version of The Other Hemisphere. Australian designer and curator, Sarah K was joined by Dutch practice Organisation in Design, in curating the second survey exhibition of contemporary Australian and New Zealand design. Contributers included; David Moreland from David Moreland Design, New Zealand industrial designer Nathan Goldsworthy, inventor, designer and part time explorer Elliat Rich, The Fortynine Studio, Porcelain Bear, &company, GROUPWORK, Supercyclers and Melbourne design studio Dowel Jones. The Other Hemisphere is proudly sponsored by designEX.
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“I have been really impressed with this year’s exhibition. The space is fantastic and really complemented the great design stands. I will definitely be making the trip to Melbourne next year.” – designEX 2014 visitor 2014 Post Show Report | 7
“As an interior designer, designEX offers an unparalleled opportunity to see a wide range of high quality design and products in the one place. It’s an invaluable resource.” – designEX 2014 visitor
Bars & Cafés designEX visitors were spoiled for choice with our selection of pop up bars and cafés on the show floor. These included St ALi pop up café, Young Henrys Beer Barn, Mount Langi Ghiran Wine Bar and Carl Hansen and Son Cafe by CULT designed by George Livissianis.
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Social Spaces designEX networking events designEX held a number of networking events throughout the show including the VIP function at Art Equity, the pre show press conference where invited members of the media had exclusive access to Lidewij Edelkoort and finally the designEX After Dark party held on the show floor.
VIP Breakfast Tour VIPs were offered an exclusive tour around the show floor to meet the designers and manufacturers behind some of the great new products and processes designEX had to offer this year.
designEX 2014 Stand Awards After a hiatus of two years, the designEX Stand Awards returned by popular demand. Established to support & celebrate excellent stand design and identify innovative new products, the awards covered 8 categories, including Best Stand, Best New Australian Product and recognition of Innovation and Sustainable designs. KE-ZU, Karndean Designflooring and Work-Shop by MGDC took top honours in the 2014 designEX stand awards. Anomaly picked up both the Manufactured in Australia and Sustainable Product Award, Tait took home the Designed in Australia award & Kaynemaile was awarded top honours for innovation. 9 | 2014 Post Show Report
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“The exhibitors this year are of such a high standard, it’s very inspiring. I can’t wait to see how they will top it next year!” – designEX 2014 visitor
“designEX is always a highlight- I always leave feeling motivated and inspired to share the design ideas I’ve seen on the show floor.” – designEX 2014 visitor
“We have exhibited at many other shows, but nothing compares to designEX. It was amazing. The visitors are legitimately interested and we have created great leads.” – Tim Woods, 3M Australia
“We’ve custom built a new stand for this year and have had a great response from visitors. Our aim was to showcase our product to the architectural community and we have definitely been able to do that. This is our 5th year exhibiting and have already signed up for next year.” – Huford Hardwood Floors
“This is our first exhibition at designEX and we have used it as a platform to launch our business. It has been fantastic and we have generated enough business to keep us booked up for next two months! We have also received great exposure to the media. We will be back next year.” – Michael Slavica, Enviro Friendly Tiles
Testimonials 10 | 2014 Post Show Report
“designEX has been an amazing platform to gauge the design industry’s reaction to our new product. The response has been remarkable and we expect the exposure will lead to a successful launch.” – Sandra Lesko, Director, Yellow Goat Design
Key Visitor Profile Visitors by Occupation: Builder: 6%
Industrial Designer: 3% Interior Designer: 24%
Architect: 14%
Student: 7% Decorator: 6%
Project Manager: 6% Property developer: 3%
Buyer/Retailer: 7%
Residential Single-Fit < $1 Million: 11% Single-Fit > $1 Million: 6%
Visitors by Industry Sector:
Commercial Retail: 7% Educational: 4%
Multi Residential: 8%
Hospitality: 5%
Volume Built: 2%
Workplace: 6%
Residential: 17%
Healthcare: 11%
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The products designEX visitors came to see: 46%
Architectural and Building:
26%
Furniture:
41%
Bathrooms, Kitchens & Appliances
32%
Decorative, Finishes, Paint & Coatings:
34%
Textiles and Furnishings: Tile, Stone and Flooring:
15% 25%
“This is our third time exhibiting at designEX and we will be back next year. There is a great mix of exhibitors and the high standard of design is inspiring. We are very happy with the presence of so many good design firms.” – Bernadette Van Wijk, Mosa tiles
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50%
designEX 2014 PR Campaign Press attendance for 2014 was increased by 44% from 2013
44%
designEXâ&#x20AC;&#x2122;s official PR Partner, Flaunt Marketing, has been working to keep our audience up to date with the latest from guest bloggers, interviews with key thought leaders, industry news releases and promotion of exhibitor launches taking place onsite. Coverage of designEX 2014 has appeared in over 40 publications including: Australian Design Review, Specifier + Product News, Artichoke, The Age Home Style, Home Design Newsletter, Vogue Living, The Design Files, Yellowtrace, The Interiors Addict, DAMn magazine, The Australian, InfoLink, Belle, Specifier, Inside, Green Magazine and more.
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Extend your marketing campaign Our 2015 marketing campaign is already underway. There are a number of opportunities for designEX exhibitors and sponsors to get involved throughout the year – and extend your presence in the market.
Speaker Series
Bathrooms & Kitchens
The 3-day programme of world class content welcomes some of design’s most expansive thinkers and aims to present inspirational content, new ideas, as well as learning outcomes that provide useful, practical tools for practice.
FLOORPLAN
EXHIBITOR
STAND
Raffles College of Design and Commerce
434
Real Flame
580
RLA Polymers
594
Renaissance
Schweigen, Paradigma Kitchen
Accelerating advances in technology and materials have seen the average kitchen and bathroom become anything but. Less defined by their function these living spaces have become more design-centric and, by incorporating sustainable products and surfaces, are getting tough on waste. Having served the world for 130 years, the standard flush toilet has not only been given an eco-friendly facelift but a complete design rethink. The Bidet Shop is a trailblazer in sourcing the very latest in bidet toilet suites and electric and natural water bidets. Their new luxury range are super water saving, tankless suites featuring highly efficient Torpedo flushing and are auto open, auto close, auto flush and pretty much auto everything without ever compromising on contemporary aesthetics. When it comes to being quietly efficient, Schweigen, sets new benchmarks designing Australia’s most efficient rangehoods with whisper quiet extraction. Their revolutionary silent rangehood concept removes the motor from the canopy and places it externally outside
the building. The Schweigen IsoDrive motors are also among the most energy efficient in the market, requiring just 62 watts of power to run, compared to the more standard which use a minimum of 180 watts. Their new Klasse line of ceiling and cassette rangehoods presented at designEX are designed to function in large open plan living areas and their Paradigma model is the first modular suction system designed to be inconspicuous in the kitchen ceiling with an aesthetic similar to a ceiling light. Easy Bathroom Solutions was established by Lorenzo Giberti, an Italian native, who sources only the highest quality European and Australian bathroom products. Their exquisite range of basins, baths, showers and custom made vanities are exclusively imported directly from Novello in Italy; a long-standing brand in the bathroom furniture field. Novello not only offer a high aesthetic but bring a conceptual freedom to bathroom design with the opportunity to customise elements of their products. Novello’s latest collections are highly versatile, thanks to their modular elements and a selection of variety of available finishes. They are shown alongside a core line-up of premium brands including Victoria Albert, Novellini, Sussex, Parisi, Gracott, Toto, Paco Jaanson, Karol, and Platypus. Austaron surfaces are the exclusive Australian suppliers of – Samsung Staron® Solid Surfaces, Acrylic Couture, Dekolin, Melapia and iMotion – which offer up a myriad of applications and design possibilities. Dekolin can be
Schweigen
Rongguan
872
Ronghuafu Artificial Stone
783
Ruum Furniture Design
325
used in a seemingly endless number of applications including decorative ceilings, art features, lighting and wall partitions and can be fabricated into just about any shape, allowing for an infinite variety of horizontal and vertical surfacing solutions for residential and commercial applications. Acrylic Couture® is an acrylic glass which can achieve remarkable effects through extravagant inlays and artistic colour combinations. The acrylic glass can be encased around all sorts of materials including metallic fabrics and feathers, capturing the movement of the material so that it appear as if frozen in time.
EXHIBITOR
Austaron surfaces
Austaron surfaces
DESIGNEX 2014
EXHIBITOR 3M Australia About Space Actisafe Alex Zanda Altamira Aneeta Window Systems Anitech Anomaly Architectural Window Luxury bidets Systems Artbank Astec Paints Marrickville Novello Trading Centre Astor Metal Finishes Austaron Surfaces Australian Tile Council, NSW Division Big Ass Fans Birrus Matting Systems Boral Plasterboard Boyac Contract/ Creation Baumann Brilliant Lighting Bristile Roofing Bromley Interiors Brun Kitchens C.R. Laurence Australia Canohm Cavalier Bremworth CCF Industries CDK Stone Changzhou Ouya Collins & Kent International Colortile Convex Engineering Coopers Store Corium Leather Cosentino Australia
16
STAND
Safetyline Jalousie 368 Scandinavian Wallpaper & Decor 737 Schweigen Home Appliances 290 Sefar 638 Seneca Textiles TDA9 Silverwood 779 Slice Veneers 866 SMG Stone 693 Sofas International 725 Solatube Australia 551 Spectolumen 113 Spineless Classics 115 Stormtech 651 Superior Curtain Hardware 632
Lamicolor import quality chemically resistant high pressure laminates, scratch proof compact laminates, E0 Melamine faced board, Quadra and Streamline Benchtops. They will be demonstrating the considerable benefits of fire-retardant splashbacks in their product range. These Duropal Pyroex kitchen splashbacks are made of 4mm fire-retardant compact HPL and as they require no special tooling are easy to install. They are suitable for damp and wet areas or wherever outstanding durability is essential such as wall protection. In addition they suit applications for furniture and installation elements, particularly when low material cross-sections or open edge solutions are required as part of fire protection concepts.
Schweigen
18
187
EXHIBITOR
FUTURE OF DESIGN
THE
STAND
Swiftspace Taipei Adaptive City Design in Motion Tait Taubmans Paints Tec-Led Lighting Tejas Borja Telegram Open House The Bidet Shop Tigger Hall Design Tongue N Groove Flooring Tovo Lighting Trimtex Australia United Artworks United LED Vincent Buda & Co Westbury Textiles Wollombi Sandstone Work-Shop by MGDC Xavier & Me Yellow Goat Design
231
556 211 350 426 552 738 287 532 526 118 727 104 867 482 TDA6 890 510 207 533
Under the umbrella theme of ‘The Future of Design,’ each of the three days will focus on different elements of the forward-facing factors shaping design in the future; forecasts and design trends, technology and digital design, and collaboration for health and well-being. Opening the programme, keynote speaker, Lidewij Edelkoort spearheads this focus with the highly anticipated delivery of her future design trends for 2016 and beyond, bringing a societal perspective to the architecture and design discussion. ‘Embryonic Architecture’ with the associated notions of incubating, gestation and nurturing is a new vision for the 21st century with a return to purity and amplification of human feeling.
STAND 746 110 239 240 TDA12 156 370 344 568 119 362 440 294 695 310 441 374 TDA16 218 544 402 395 174 438 514 698 484 446 512 388 262 439 528 380
EXHIBITOR Cotswold Furniture Cotswold Furniture Creative Drain Solutions CULT Curtain Hardware Company Dalat Outdoor Damien Minton Gallery De Poortere Design Institute of Australia Designer Pinboards Designer Rugs Domus Textiles Dry-Treat Dulux Dulux Dune EC Group Elliott Clarke & Co Elsafe Australia Enomatic Australia Enzie Space Saving Stairs Pty Ltd Esthec Europe Imports Fink & Co Floored! Australia Formed Vision Foshan Louis Valentino Ceramic Co. Furnishing Industry Association of Australia
STAND 320 319 545 210 742 433 100 626 650 108 410 TDA10 489 173 562 480 318 TDA1 132 730 158 550 588 205 452 758 782 326
EXHIBITOR Gosford Quarries GRM / Biowood Australia Gummerson/Hoad/ J.W Design Havwoods Heart Ethical Hongde Imp Hurford Hardwood In The Sac International Floorcoverings Australia Jetmaster Fireplaces Jiasen Karndean Design Flooring Kaynemaile KBDI KE-ZU KE-ZU Knauf Plasterboard KNX Engineering KriskaDECOR Lamicolor Laticrete Linak Australia Pty Ltd
www.designEX.info
The afternoon session will see, Margo Konings and Margriet Vollenberg lead a panel comprised of leading design writer David Harrison, curator Sarah K and designers Henry Wilson and Adam Cornish to discuss the benefits and challenges for designers participating in international design events, sharing their experience as organisers, curators and participants respectively. Exploring what drives so many designers to travel, the panel will also discuss what their perceptions maybe as to the cultural impact of these fairs on the hosting city or country.
STAND 788 155 TDA15 220 627 584 444 TDA5 739 768 762 462 649 183 238 234 668 538 634 180 488 140
EXHIBITOR L’Officina by Vincenzo
STAND
109 688
Massey Metro Frameless Glass Systems Mobi Contract Mosa Tile Noirot Australia
photo © James Dow / Patkau Architects
KEY
340
418 361 177 338
Oak Life Flooring
425 770
Planit
288
Plusspec / Ruby Sketch
443
Polyflor Australia
674
Polyx Global
579
Following their presentation, the panel will be joined by Justin Northrop and Nicholas Travers of Melbourne based practice, Techné Architects as they discuss their design approach in the fields of residential and hospitality design and how both sectors of work are often influenced and inspired by each other in their studio.
www.designEX.info
6
266
450
Novello Nufurn Commercial Furniture Pasco / Buzon
The Winnipeg Skating Shelters by Patkau Architects, www.patkau.ca
774
Manhattan Mapei
Facebook (9140+ Likes): 81% increase in likes in 2014
Feature
Architecture
Interiors
Tile & Stone
Textiles & Furnishings
Surface & Finishes, Kitchens & Bathrooms
Workplace
Featured Exhibitor
Continuing on Thursday the discussions consider the theme of technology, this day of talks centres on designers who use technology as an inherent part of their innovation, experimentation and day to day work in ways that bring various factors of production closer together. The programme has been curated by architect and designer Tomek Archer of Tomahawk Studios and Archer Breakspear in a series of sessions that present speakers from a mix of disciplines who can all provide alternative perspectives on architecture, design, manufacturing, construction and technology. On the final day at designEX, the tone of the programme shifts to look at how a rigorous focus on organisational and employee wellbeing fosters creativity and innovation, and how exciting new collaborations between design and industries are driving fresh innovation, often in unlikely areas.
Instagram (2570+ Followers): Over 2200+ pictures uploaded with #designEX #designEX14
With this topic in mind, Melbourne-based artist and designer, Leah Heiss, will discuss how she uses advanced technologies to develop human-scale projects. Collaborating with a range of disciplines including nanotechnology, medicine, manufacturing and computer science, Leah’s work is bridging the gap between science and design. But it’s not just future trends that have our panels focus but also the future generation of design as our Student and Recent Graduate Programme brings a full roster of practical sessions and talks to younger designers: Joining them will be Melbourne manufacturer Tait, as they build the case for teaming up with young talent to bring benefits to manufacturing business. Studio Design UK, the team who created the entrance experience for this year’s designEX share their experiences of designing in temporary spaces and marketing across borders. While Melbourne collaborative studio, Assemble explore low impact medium density development and the future of Australian capital cities and self-taught paper engineer Benja Harney shares his passion for paper.
Twitter (1220+ Followers): 1,550+ clicks and retweets of @designEXshow
Correct at time of printing
DESIGNEX 2014
17
*Correct at time of printing
14 | 2014 Post Show Report
Kobe Johns Exhibition Manager 02 9275 9226
kjohns@divcom.net.au
Meg Gold Sales and Sponsorship Manager 02 9275 9234 mgold@divcom.net.au
The designEX team
Kate Mirabito Exhibition Sales Executive 02 9275 9210 kmirabito@divcom.net.au Hayley Drinan Exhibition Sales Executive 02 9275 9233 hdrinan@divcom.net.au Justine Beltrame Exhibition Co-ordinator 02 9275 9207 jbeltrame@divcom.net.au Rebekah Murphy Head of Business Marketing 03 9261 4502 rmurphy@divcom.net.au Stephanie Bleakley Marketing Manager 03 9261 4513 sbleakley@divcom.net.au
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Be part of designEX 2015