sbazin_portfolio

2013

DESIGNER freelance

2012

SENIOR ACCOUNT EXECUTIVE ROSAPARK (BETC RSCG PARIS)

2011

MA BRANDING & BRAND STRATEGY Paris-Sorbonne 4 University

2010

BRAND CONSULTANT BRANDIMAGE schwak PARIS

2009 2007

JUNIOR ART DIRECTOR

2007

BA VISUAL COMMUNICATION

DRAGON ROUGE PARIS

ECV AQUITAINE FRANCE

NET A PORTER 2013

WEB DESKTOP layout TRENDS AW13 MISSION Artworking the seasonal pages for the french speaking audience OBJECTIVE Develop a look & feel in line with the english, german and chinese versions.

Iconography research & selection Retouching Copy layout Artwork

NET A PORTER 2013

mobile EMAILS WEB BANNERS MISSION To support the design team by producing mobile optimized emails and integral online campaigns.

OBJECTIVE Ensure the campaign is visually consistent through all assets, values the brand look&feel and promotes the designer style signature.

Layout Iconography research & selection Retouching

NET A PORTER 2013

print MISSION To design the german version of Net a Porter Bag & Shoes guide OBJECTIVE Develop a look & feel in line with english, french and chinese versions.

Layout Iconography research & selection Retouching

OFFICE 2014

EMAIL CONTENT ASSET MISSION To design a special «Office in the press» email + a dedicated roundal displayed on the website OBJECTIVE Develop a fresh and friendly look & feel, Consistent with the brand tone of voice Layout Iconography Email building

WINSTON 2008 1. STRATEGIC BACKGROUND guideline WEB DESKTOP LAYOUT MISSION I designed the ads mock ups for the international OOH prints, the new guideline, and Winston image bank website architecture and visual design. I supervised the guideline artwork process and worked in direct contact with the client on the image bank project.

OBJECTIVE Design brand consistent supports Develop user friendly navigation experience Art direction VIsual design information architecture Client facing

LAUNCH TOOLKIT

A new era for Winston Launch guidelines document Launch objectives Brand Pos tioning Statement Portfolio strategy Proposition Strategy considerations

1 STRA EGIC B C GROUND

5

WINSTON SUPERSLIMS 2008

OOH PRINT MISSION As main art director for Winston Super Slims, I developed the visual principles for Winston SuperSlims OOH products prints (East Europe/UK) and various brand supports (cf. next page).

OBJECTIVE Create a fresh and sharp visual style enhancing the product lightness Art direction (3D studio) Layout

WINSTON SUPERSLIMS 2008

Brand concept

BRAND TOOLBOX

03

Unmistakably Winston modern genuine approachable independent ively A touch of femin ty in expressing its style elegance and sophis ication The campaign does not try to portray ‘women’ nor a roman ic o d fa hioned view of femin ty The iving background wi h mo ing ay/wave of lights conveys a modern dynamic and prog essive state of mind The dominance of blue keeps it ancho ed to Winston main brand The u e of ights e fects help magn fy the packs ‘finesse’ and sophis ica ion as well as he font spec fically c eated for Winston Super Slims The use of ‘Super S ims Winston’ reinfo ces brand leade ship status in the category

ONLINE GUIDELINE MISSION Among the brand supports, I was especially in charge of the brand guideline design and realisation.

contents

print

1

contents

CAMPA GN GUIDELINES

Backgrounds

04

ATL BACKGROUNDS

BTL BACKGROUNDS

ATL background HOR

BTL backg ound c ystal

BTL background sweet

print

6 CAMPA GN GU DEL NES

COMMUNICATION OBJECTIVES

Art direction Layout

03

BRAND TOOLBOX

OBJECTIVE Create a fresh visual style in line with the OOH developed style.

Special press EMBOSSED PAPER Embossing and debossing elements of the Winston pack delivers a tac ile app oa h Not only do you see the b and now you can feel he brand too The pack and the Win ton logo are embossed (p essed out) and he Super S ims logo and the eagle a e debossed (pressed in)

BTL background smoo h

BTL background w nd

ATL background VER

con ents

19 CAMPAIGN GUIDELINES

pr nt

con ents

40 CAMPAIGN GUIDEL NES

pr nt

WINSTON 2008

MERCHANDISING RETAIL/EVENT MISSION To design Winston merchandising and retail assets for the East Europe market.

I sketched the products and directed the 3D studio for modelisation and finalisation.

OBJECTIVE Design and direct brand consistent and technically accurate supports Art direction Sketching Blueprint for 3D modelisation Retouching

2009

BRANDING WEBDESIGN MISSION Equiterre is one of the first french NGO to sell faire trade products online only.

I designed a new logo, « roots» minded, with a palet of natural colourful hues, both declined on a new website layout, wam and welcoming.

Visual Identity Architecture information UI

5747 U 462 U C > 50 M >60 J > 100 N > 45

C > 30 M > 0 J > 100 N > 80

322 U C > 100 M > 0 J > 35 N > 35

457 U C > 0 M > 15 J > 100 N > 20

5155 U

322 U C > 0 M > 15 J > 80 N > 35

215 U C > 0 M > 100 J > 40 N > 20

C > 1 M > 30 J > 1 N > 0

SYRAL 2009

BRANDING MISSION Tereos Syral is a p n leading producer of starch, starch sweeteners, alcohol and proteins in Europe.

In 2009, Tereos decided to give to Tereos Syral a dedicated identity and tone of voice.

�

D r ct on or Si e name t l 33 ( )3 23 68 9 62 ax 33 0)3 23 8 7 28 m bi e 33 0)6 01 3 5 67 j upon @ yr l com

eenw ch (UK

N le (

0 0 0 MS

43 bou e ard Co di r 02 00 a nt Qu nt n ra ce

S ra s e E)

000 t

%

OBJECTIVE Create an identity that reveals the company values and philospohy and develop it through all assets (stationey, POS, Print...)

Art direction

s-clés

SYRAL

à la découverte de notre nouvelle identité des produi s et des o mu ations su -mesure pour ses cl ents En larg ss nt not e gamme de produ ts et en enforçant nos équipes nous af i mons notre volon é de pou suiv e dans la voie de l nnovat on

réactivité

SYRAL fa t preuve d un espr t jeune dynamique ent epreneur al qui pou se à répondre tou ours plus v te aux beso ns des l ents La dimen ion inte nat on le et mult -cu ture le de no re nouve le soc été v endra renfo cer notre prox m té vec a c ien èle au se vice de la réac iv té qu res era l un de nos atou s ma eurs

fiabilité

SYRAL par on act onnar at sa pui sance indu tr el e et son pro ess onnal sme donne à es cl ents des garant es inéga ées en ermes de écur té d app o is onnement de qua ité des produi s de sécur té al men aire et d nnovat on au serv ce de eur dév loppement La fi bil té fa t pa t e de no re ultu e de p em er rans orma eur de la m tiè e premiè e agr cole et nous en endons a déve opper chaque jour davantage

les chiffres 3

les mplantations

rang de amido ner e g uco er e eu opéen e

Ch f re d a fa ies 930 M� Nombre d us nes 6 Nombre de s la i s 1 360 Cé éa es t ans ormé s 3 000 000 t Gl cos s et dér vés 1 500 000 t MS A cool

15 000 m

P oté nes égé al s 200 000 t

les actionnaires T reos 62 % P rt na res c réa ers

8%

Aal t B) Greenwich UK) Ma cko she m (F) Nesle ( ) Sa uzzo ( ) Sar gosse ( )

the hairest of THEM ALL March, 8th

EXPERIENTIAL MISSION To conceive and design a special asset for the Women’s Day, project pitched for Causette, french feminist magazine.

Creative pitch

“ Movember has made the men’s facial pubes cool again.

Now it’s time for the women to enjoy their pubes too ! ”

Katarina Smuraga

THE IDEA Hand over for the 8th March a “The Hairest of them all“ leaflet to women (and curious men) on public places.

CORINNE DAY

The photos will display with a humorous tone naked and unshaven women

SHOOT BRIEF Fashion/Journalism style Naked and unshaven female models good skin (all ages, all skin colours) Empty worn out interiors cool tones (light, blue gray, old pink) Warm tones on the model white light(soft/natural)

LIPTON 2009

SHOOT MOCK-UP MISSION To sketch and compose a visual mock up expressing the creative idea for TBWA’s Lipton’s 2009 OOH cam paign pitch.

Sketch Compositing

NAture & DĂŠcouvertes

30 years old familial french retail company, pionner in the natural products sector In 2010, they commisioned Saguez & Partners (design & branding agency) for a complete relifting (brand platform, stores interiors, brand identity, commuication strategy,...)

Stepping in this new strategy, Saguez & Partners asked me in 2012 to pitch on a new project :

TRAVEL RETAIL CORNER 2012 STORES RELOOKING

solar panels

PROPOSITION An eco sustainable & connected sensorial island. The moveable display is completed by 3 independent experiential modules, and scheduled to tour for the summer time in France’s major public spaces (train station, places, squares,...).

online catalogue «mirror» Kinect game

› Increase brand visibility › BRAND EXPERIENCE

Resting spot with free phone recharge from N&D solar charger

Automobile

EXPERIENTIAL

Web-to store, display...

How to solve the sensoriality issue ?

MISSION In the automotive industry, the point of contact between the customer and the product is a key point I have been asked

by BD Network London to come up with an idea for their Peugeot account Creative pitch

(*yep I know it’s not a Peugeot car here, but I love the Adam so much I chose her to illustrate this project Give me a shout if you want to see the Peugeot reco in all)

+ GAME

Thanks !

Any question ?

Stephanie BAZIN 07917441788 bazin.stephanie@gmail.com