this is our
REALITY
CONTENTS trends 2011 – 2012 this is our reality colour is culture neutrality is radical black is blue sources
2011 – 2012 CONSUMER Before contemplating what the future of fashion holds for an upcoming season, it is both necessary and essential to analyze previous trends and the behavior of consumers during that time. The past two years are characterized by consumers who predominantly feel a sense of triumph over adversity. No matter the struggle, this consumer is optimistic with a renewed sense of energy for a positive future. Although 2011 – 2012 saw difficulties as the result of an economic crisis, people are beginning to lighten up, explore new ideas, and embrace the excitement of favorable change. People are living with a new desire for beauty and style, challenging themselves to define their own personal aesthetic.
TRENDS 2011 – 2012 Mulberry RTW Fall 2011
Ruffian Spring 2011
Brioni Spring 2011
D&G Spring 2011
Cynthia Rowley Spring 2011
Jill Sander Spring 2011
Costume National Spring 2011
Aquilano Rimondi Spring 2011
A few trends predominantly seen on the runway in 2011 – 2012 include metallic, lace, and color blocking. The metallic trend complements a military style and color palette, while the lace represents a nostalgic youth and desire for vintage. Color blocking allowed consumers to mix and match color spontaneously while maintaining a sophisticated knowledge of the relationship between colors.
THIS IS OUR REALITY Reality. A word that is capable of being defined literally, but how do we capture the true essense of a word so powerful? The answer is contained within the first sentence itself. Reality means we are capable of being. We experience the tangible and intangible world through the environment, the physical elements themselves, culture, our thoughts, desires, and who we choose to be as individuals. The year 2013 is about defining our own reality. We serve to diversify uniformity, to blend cultures, styles, and icons, to engineer the mystical, to revolutionise the ordinary into something radical, and to celebrate the elements of our physical world. We exist, and the whole world should know. This is our reality and its time to live it.
autumn – winter 2013
autumn – winter 2013
colour is
CULTURE
DESCRIPTION The colour of culture trend is inspired by the desire to fuse multiple cultures, styles, and icons together to engineer an eclectic sense of creativity. Chinese, Japanese, South American, Indian, African, North American and several other world cultures are represented through vivid color and exceptional use of pattern living together on one figure to symbolize world unity itself.
autumn – winter 2013
INSPIRATION
autumn – winter 2013
autumn – winter 2013
DRIVERS Diversity is an extremely important value that has surfaced throughout the past few years. People are truly beginning to accept and appreciate the idea of cultural enrichment and education. This trend is driven by the desire to live boldly, colorfully, and without fear of the future. We are meant to live life out loud and invite all to join in the excitement.
autumn – winter 2013
MANIFESTATIONS Manifestations of this trend can be found through culturally inspired tattoos, a colorful blend of accessories, and exploration through pattern mixing. People who embrace this trend have a passion for traveling and submerging themselves into new experiences. Many students at the college level, and in some cases high school, are beginning to study abroad, making cultural enrichment a requirement for their education.
autumn – winter 2013
PALETTE and PATTERN
autumn – winter 2013
SILHOUETTES Ultimately, this is a trend characterized by freedom and choice. The key silhouettes are determined by each individual piece of clothing chosen to represent a specific culture. Each day is a new adventure and an opportunity to try something new. The goal of each silhouette is to inspire universal beauty through emphasis of the female anatomy.
autumn – winter 2013
neutrality is
RADICAL
DESCRIPTION Every season is characterized by a unique set of colors and style, however, the neutral palette will always reign classic and supreme, This trend highlights our quintessential neutral palette through extreme use of embellishment, texture, and silhouette. Rather than focus on color, the key characteristic of this trend is to make neutrality as radical as possible.
autumn – winter 2013
INSPIRATION
autumn – winter 2013
autumn – winter 2013
DRIVERS As humans we have an innate ability to rebel. To take something ordinary and make it unique while maintaining a bit of its originality. We are bold to design from the depths of our imagination, igniting sparks of inspiration to flow freely between the mind, body, and soul. This kind of inspiration connects us not only to ourselves, but to the earth and those around us, enabling us to go boldly where no one has gone before. It allows us to enhance our natural environment into something radical.
autumn – winter 2013
MANIFESTATIONS Manifestations of this trend can be found through inspiration by renowned architect Frank Gehry and his interpretation of deconstructive architecture. The Guggenheim in Bilbao, Spain represents structure, utilization of extreme material and design, as well as a natural color palette. Similarly to the aesthetic appeal of this outstanding monument, fashion inspired by this trend is heavily embellished and utilizes an intense analysis of texture and silhouette.
autumn – winter 2013
PALETTE and TEXTURE
autumn – winter 2013
SILHOUETTES The clothing itself is characterized by complex cut-outs, heavy embellishment, non-traditional use of accessories, and a bold expression of neutral color. The silhouette is fit to accentuate the shape of a woman’s body in an honest manner.
autumn – winter 2013
black is
BLUE
DESCRIPTION This trend is a celebration of one of our world’s most abundant resources. WATER. This vital element is essential to every living creature of this earth and in fact grants us the capabilty to exist. To complement the consumer’s desire for something unusual, fresh, and surprising, this trend emphasizes the color blue in place of black. According to this trend, black is in reality....blue.
autumn – winter 2013
INSPIRATION
autumn – winter 2013
autumn – winter 2013
DRIVERS As natural human beings, we require water to live. It is a source of inspiration, beauty, meditation, and healing. It cleanses us mind, body, and soul, calling us to live in its embrace.
autumn – winter 2013
MANIFESTATIONS Manifestations of this trend can be found in the human desire to emulate the characteristics of water. To be light, flowing, graceful, and calm. Water is within us and all around us and serves to enrich the value of life for everyone.
autumn – winter 2013
PALETTE and TEXTURE
autumn – winter 2013
SILHOUETTES Key silhouettes are defined by a monochromatic use of blue tones with one complementary accent color. Trousers, blouses fit to the waist, or free form blouses, skirts and dresses made of light, weight fabric are essential to this trend. The ultimate goal is to emphasize a range of blue tones in place of a harsh black, and to represent the strong, graceful presence of water whether still or flowing.
autumn – winter 2013
SOURCES wgsn.org
style.com
vogue.com
pinterest.com
tumblr.com
thank you
Stephanie Hasken