JumpinGoat Coffee
A Fresh Day is Brewing
JumpinGoat Coffee is a gourmet coffee Roaster committed to making the perfect cup. Each cup of JumpinGoat coffee is brewed to perfection for a bold coffee flavor that delights your taste buds. For decades coffee has been a key component to social gatherings and a regular part of most peoples day. Grab a cup of JumpinGoat Coffee for an experience your taste buds won’t forget. JumpinGoat.com
The Perfect Cup
That’s Right, Goat’s Discovered Coffee
JumpinGoat Coffee is 100% Arabica Coffee. It is hand selected from the six coffee growing regions in the world and hand roasted to perfection. The coffee beans arrive green in Cleveland, Georgia and undergo a rigorous evaluation of fresh and quality grading standards. Each batch of coffee is hand roasted
JumpinGoat Coffee was started by Forrest and Debbie Graves after their quest for the perfect cup of coffee. After years of research on how to brew the perfect cup, they started JumpinGoat Coffee. They named the coffee after the Ethiopian coffee legend that goat’s discovered coffee. The legend states that after the Goats ate the coffee cherries, they became hyper. The goat herder tried them, and found that they gave him energy. He took the cherries to a nearby Monastery where the monks made the cherries into coffee. since then Coffee have been the catalyst for warm conversations and one of the most popular drinks all around the world.
and evaluated for heat, time, and temperature. We taste test every batch of coffee before we distribute it to our customers to make sure every sip of JumpinGoat coffee creates the perfect cup.
Our Mission: The mission of JumpinGoat Roasters is centered around providing significant product value to our end users.We realize that "value” means different things to different people; therefore, "We are committed to the highest quality standards, products, and the most sincere customer service".
Socially Conscious Coffee JumpinGoat wants to help sustain the coffee industry by purchasing green coffee with social, economical and environmentally conciseness. JumpinGoat Coffee Roasters supports THRIVE Farmers- Know who Grows in a socially conscious effort that will revolutionize the coffee supply chain. Thrive is an organization that considers the coffee growers and allows farmers to make 10 times as much from their coffee crop than Fair Trade initiatives. There are over 25 million workers employed by the coffee industry worldwide. JumpinGoat’s roasting process is committed to an effort to make the highest quality coffee with the smallest carbon footprint. JumpinGoat recycles their bags and bean chaffs. JumpinGoat Coffee, not just good. Socially Good.
STEPHANIE SORENSEN • 678-570-9643
2
Brochure: More information
Target Audiences: The Target Audiences for this brochure include adults ages 18 and up. The coffee industry appeals to a wide range of people. According to study done on coffee drinkers by the American Coffee Drinkers Association the largest age group for drinking coffee was ages 45 and up by a marginal increase of 15%. People most prone to drinking coffee are from the age groups of 18 to 65 years old. Memo: The Brochure for JumpinGoat Coffee is a two sided information sheet explaining more about the JumpinGoat company and how their coffee is made. It can be handed out to customers when they purchase JumpinGoat Coffee and when they walk in. Because a Large majority of JumpinGoat’s business is online, the file can also be uploaded as a PDF file. The pamphlet it a useful tool to send to media’s for a quick glance and more detail about the coffee.
STEPHANIE SORENSEN • 678-570-9643
3
JumpinGoat Coffee At a Glance JumpinGoat Coffee is a gourmet socially conscious small batch roaster that is committed to the highest quality product with the most beneficial social, economic and environmental outcomes in mind.
Company Overview Known for our world famous coffee. JumpinGoat Roasters off only 100% Arabica speciality premium coffee to customers receive the finest coffee available. Retail store based out of Helen, Georgia, but Mainly operates on a global online market at JumpinGoat.com Started in the middle of the recession, JumpinGoat has grown into a successful business making six figures within the first six months Partnered with thrive Farmers in an effort to create sustainable coffee regions. Committed to buying coffee at a reasonable price and paying farmers 10 times as much as the Fair Trade Initiative Sees social media as an invaluable tool for advertising and communication with the public Small batch hand roaster, we believe it taking the utmost care in roasting and brewing our coffee Providing individual entrepreneur classes and opportunities to help small business grow
Mission
To provide significant product value to out end users by maintaining the highest quality standards and the most sincere customer service.
For more information contact Forrest Graves at 1.877.797.4628 or online at JumpinGoat.com Work URL
4
Competitive Advantage JumpinGoat is a small batch roaster. Smaller batches mean more attention to roasting technique and flavor. That and our 100% arabica premium blend why we can truly say we’ve made the perfect gourmet cup of coffee. The green coffee beans arrive at the manufacturing store in Cleveland, Georgia and are measured rigorously for freshness. Each order of JumpinGoat coffee is roasted by hand. Our professional roasters monitor every step of the roasting process to ensure you get the perfect cup.
Products JumpinGoat sells 100% specialty premium roast coffee in whole beans and ground. -Premium Flavored coffee -Coffee accessories Premium loose leaf tea Tea accessories Frozen coffee
Hand made mugs Entrepreneurial classes Green coffee beans Coffee flavorings Specialty coffee blends
Foundations That’s right, goats discovered coffee. An Ethiopian goat herder, Kaldi, noticed his goats jumping after eating a red berry, and when he ate it he discovered that it gave him Energy. Thus JumpinGoat was named. Forrest and Debbie Graves began a quest for the perfect cup of coffee and it wasn’t long before they realized that the perfect cup would need a special roast from hand selected green coffee beans.After months an years of trials and research they launched their business an gave the public the perfect cup of coffee.
Work URL
5
Work URL
6
Work URL
7
Work URL
8
Work URL
9
Work URL
10
Work URL
11
Work URL
12