Shark Week Social Media Strategies Goals: ·
Drive people to shark cam
·
Use and interact with shark cam
·
RTs and shares on shark cam material
·
Increase website, blog, and social media traffic
·
Promote on all social medias
Gallery: ·
Visible signage for shark cam (especially in Ocean Voyager)
·
Signage in Café Aquaria if possible
Twitter: ·
Use #sharkcam hashtag
·
Contests and encourage users to use #sharkcam to get their handle featured underwater on shark cam (on plastic fish that divers hold)
·
Live #sharkcam chat
·
Take screen shots of favorite shark cam scenes and send to us
·
Shark week twibbon
·
Change profile picture to shark week takeover/shark cam
Blog ideas: ·
Behind-the-scenes technical aspect (how shark cam was installed, how it works, why this is such a big deal, etc)
·
Research and conservation of sharks/how to tag and track them, etc.
·
Video of underwater press release
·
Redesign blog templates for shark week posts
Facebook:
·
Put your face on a shark graphic – submit to us
·
Screen shots of shark cam
·
Shark week guest interviews
·
Make a video about why you love shark week and shark cam and share with us (for prizes?)
·
Tell us why you love shark cam, might be featured underwater
·
Shark week takeover, profile picture and cover photo
·
Contest for swim with whale sharks (CRAZY CONTEST)
·
“Get ready for JAWSOME shark week with shark cam!”
·
360 app promotion to promote shark cam/photo of 360
Pinterest: ·
Shark cam board
·
Shark week board (add other people’s pictures, audience engagement)
·
Repin and add links to our pages, promoting shark cam
·
Post your favorite 360 shark cam pics to board
·
“Create a pin” idea, with a hashtag to cross promote on Twitter
Instagram: ·
Shark photos all week for shark week
·
Promote shark cam starting Monday
·
Shark cam screen shots
·
Encourage #sharkcam hashtag
·
Pictures of divers interacting with #sharkcam users
·
BTS shark cam photos to promote