TRATTORIA CONCHIGLIE

Florence Design Academy Italy

Conchiglie is a casual dining restaurant proposal with branding and design located in Victoria Harbour which is a major tourist attraction of Hong Kong. Conchiglie will bring together the traditional Italian cuisine and the seafood from Hong Kong.

The concept we choose is related to Italy Island (Cinque e terre )focusing on the sea , freshness, seafood of the place., and creating an italian ambiance and experience .

To make our brand unique we focus on the freshness of food , as we know Italian food is all about ingredients. Italians cherish the freshness of their cousine. We decided to bring together the traditional Italian cuisine and the seafood from Hong Kong. So we can say that the cultural asset of our brand will be the use of fresh ingredients.

the type of restaurant we choose is casual dinning ,We will serve moderately-priced food in a casual atmosphere providing table services

As part of the restaurant we decided to include a concept store close to the cashier to attract customers and make the restaurant and unique experience with high quality products such as ceramics.

The logo represents Trattoria Conchiglie,as we are going to be an Italian Seafood restaurant, we choose the name “conchiglie” that means seashell in Italian. And the name “trattoria” is given in Italy for casual dining restaurants.

Color scheme fresh traditional diverse SERVICE CONCEPTS STANDING TECHNICAL

Dinning

Challenge

Design an unique place in the Market that tourist can visit and have dinner. Building brand awareness and maintain a comprehensive strategy to stay relevant to our audience.

The design of the bar is as quite important,to give the customer the experience to grab a coffee drink or eat something fast ,this is actually something very italian.

The materials for the bar are cedar wood and green marble with a contemporary touch.