Firmin Didot was born in Paris in 1764. He was a member of the Parisian dynasty that dominated French typefounding in the late 18th and early 19th centuries.
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Anatomy
vertical axis razor thin serifs
abrupt bilateral serifs
extreme contrast
extreme contrast
MODERN & ELEGANT The contrast between the razor thin serifs and bold stems creates a very dramatic and elegant typeface that is widely used by in the media and entertainment industry. Famous examples include a version commissioned and used by broadcast network CBS, fashion magazine covers like Vogue and Harper’s Bazaar, and Madonna’s CD cover for MDMA. Because many of the serifs get lost when the original font is sized down, designers will often apply a custom weight to allow for more scalability.