Mass-Market Rebrand
history of the brAnd. Started in 1895 in Turin by Luigi Lavazza.The philosophy is about blending and mixing tastes. Graphics, product design, packaging, communications and coordinated image. With its creative, experimental approach, Lavazza has developed its own, highly personal approach to design, which has transformed the entire company into a factory of contemporary style, philosophy and lifestyle, a company which means more than just products. Ten designers created ten everyday objects that fit perfectly anywhere, from the most luxurious and fabulous of settings to an ordinary kitchen. .
Quality. Sustainable. Modern. Innovative. Global reach Socially conscious. . Collaborative. Personalized. Italian. Passion.
chAracteristics.
inspirAtion & influence.
vessel
color palette
logo
line extension