7
inspiration and concepts brand essence brand attributes
13
typography
primary typeface
19
secondary marks
25 mage library
31
ephemera/packaging
9
the lviv 2016 olympic games brand
5
guidelines
the brand universe
olympic spirit
olympic vision and mission
11
olympic rings
olympic emblem olympic slogan
17 pictograms
15
primary color palette
contact information
35
environmental signage
29
unacceptable uses
olympic emblem: minimum size
23
olympic emblem: one-color
21
olympic emblem: full-color
27
business a
business stationery letterhead #10 envelope
33
website/mobile
table of contents
lviv 2026 | b r a n d m a n u a l
the brand universe
5
guidelines
achievement
The Olympic brand expresses the vision
Going beyond your limits— overcoming
and values of the Lviv 2026 Games. It is
challenges with joy, drive, motivation
the visual representation of the ideals
and energy. These are the virtues that
of the city, its people, its culture and
that make the Olympics great. The Lviv
the Olympic Movement—in addition to
2026 Olympic Games brand is a living
being a valuable marketing property. To
example of transformation though
preserve the official brands, guarantee-
sports. Its energy is contagious, mobiliz-
ing their integrity and emotional value
ing people and expanding opportunities
is essential for the maintenance and
and horizons. It promotes and fosters
continuity of the Olympic Movement.
Olympic values—respect, friendship and excellence—in our daily lives.
olympic vision & mission The goal of the Olympic Movement is
excellence
to contribute to building a peaceful and
Lviv 2026 is a brand that balances
better world by educating youth through
spontaneity and commitment with
sport practiced without discrimination of
quality, lightness and attention to detail.
any kind and in the Olympic spirit, which
It knows that all that is truly unique re-
requires a spirit of friendship, solidarity
quires a combination of inspiration and
and fair play. The Olympic Spirit is ex-
refinement. It is a creative, capable of
pressed by Achievement and Excellence.
writing an exciting and unique story.
lviv 2026 | b r a n d m a n u a l
7
presentation More than a form, more than a font and the colors that compose its material expression, a brand needs to have a soul. It is a combination of values and beliefs that give the brand a more human dimension, drawing people in and creating a connection. This Chapter contains the conceptual framework that gave birth to the Lviv 2026 Olympic Games brand. In addition to the principles and inspiration that guided the creative process, the following content also includes the Essence, the Attributes of the Lviv 2026 Olympic Games brand.
lviv 2026 | b r a n d m a n u a l
9
inspiration and concepts
brand essence
Lviv 2026 is a brand born with a huge
Aimed at fostering a celebratory
challenge: to represent the Passion and
atmosphere and creating memorable ex-
Transformation of a city and the entire
periences, the Lviv 2026 ‘look’ is far more
country—and project its distinctions to
than a mere branding exercise – these
the world. The Lviv 2026 Olympic brand
designs will be a source of inspiration,
expresses unity, inspires achievement
bringing people and cultures together.
and optimism. It is a living vibrant mirror
Venues, products, uniforms – everything
of a city that expresses diversity and joy,
associated with the Lviv 2026 Olympic
while embracing the entire world.
and Paralympic Games, will have this
Inspiration and concepts that guided
stamp. The city will put on its best
the creation of the brand originated
clothes to host the greatest sporting
from a simple, yet powerful idea: what
spectacle on the planet.
distinguishes our city and makes the
Inspired by the rich landscapes of Rio
Olympic Games a truly grand event are
and Brazil – full of the sinuous curves of
the people, their nature, their feelings
mountains, rivers and lakes – the city’s
and aspirations.
best-loved icons, including Sugarloaf Mountain and Corcovado, will
brand attributes Lviv is widely known for its beautiful and distinct architecture and vibrant art.
all take part in the celebration. Our visual language is based on the simple pebble and the Lviv 2026 typeface, with organic forms that express motion and
performance. The design arose from the contours of the Rio 2026 logos and the elastic illustrations and pictograms are an extension of this language. The first step in the creative process was to open our eyes to what was around us – the people, places, images, monuments, colors, smells, sensations... this wealth of inspiration became the focal point of a photographic immersion exercise, deepening our knowledge of the city’s visual highlights. It took a little over a year, but in the end we managed to recreate the outlines of this Marvellous City.
LVIV2026
lviv 2026 | b r a n d m a n u a l
“let ’s make history”
11
the olympic symbols
olympic emblem
There are a series of immediately recog-
Passion that unifies all Brazilians in orga-
nizable symbols that create the identity
nizing the Lviv 2016™ Olympic Games.
of the Games. These symbols transmit
Transformation in the pride of creating a
the Olympic values. They are the Olym-
new reality for progress. Passion through
pic Rings and the Olympic Emblem.
sports, reflected in the drive and desire for achievement. The passion of the
the olympic rings These form the principal symbol of the Olympic Games and the official logo of the IOC. The Olympic rings were conceived in 1913 by Baron Pierre de Coubertin, who was responsible for the rebirth of the Olympic Games in the modern era. The symbol’s popularity and widespread use began during the leadup to the 1936 Summer Olympics in Berlin. The five interlinked rings represent the union of the five main continents. They are colored blue, yellow, black, green and red.
soul that extends a warm and friendly embrace, in a collective gesture that expresses our contagious celebratory nature. Passion and transformation of a an entire country, fuelled by the renovation of the Olympic and Paralympic spirit, projecting Brazil and Rio de Janeiro to the world.Passion and transformation of our planet and its people, by promoting a more interdependent, conscious culture, as an inspiration to for the future.
olympic slogan Let’s make history
abcdefghijklmnopqrstuvwxyz1234567890 avenir roman
abcdefghijklmnopqrstuvwxyz1234567890 avenir black
abcdefghijklmnopqrstuvwxyz1234567890 avenir oblique
abcdefghijklmnopqrstuvwxyz1234567890 avenir heavy
abcdefghijklmnopqrstuvwxyz1234567890
13
lviv 2026 | b r a n d m a n u a l
avenir book
typography
One standardized font has been chosen
The design of the Lviv 2016 font depicts
used in all printed and online communi-
the essence of the Olympic emblems:
cations. The typeface was selected for
Passion and Transformation. The
its visual compatibility with the Olympic
boldness of this creation is not only in
emblem and for its ability to convey a
the design, but also in its importance
personality that is consistent with our
for the design market in Brazil. The Lviv
brand story. Only use the weights and
2016 font is one of only a few bespoke
styles shown on this page.
for the Olympic brand identity. It is to be
fonts created by a Brazilian team. Each letter expresses a characteristic of the Lviv 2016 Games, its people and the city. The letters are written in single continuous strokes, with fast and fluid motions, suggesting the movements of the athletes in action. The strong contrast between thick and thin strokes was explored during the design process by putting brush to paper and writing by hand. The variety of the curves in the different letters has a unique informality, inspired by the joyfulness and warmth.
primary typeface Martin Majoor has described Avenir as being “based upon a humanist model with influences from different style periods.” Avenir is of humanist proportions. This typeface is more ‘open’ than non-humanist sans serifs. The humanist sans serif has been a significant trend in post PostScript type design. Types of this kind combine a commitment to positive change with a respect for the past, displaying a soft-edged modernism.
lviv 2026 | b r a n d m a n u a l
15
primary color palette It is important that the full-color version of the Olympic Emblem maintain a consistent appearance of the logo and all visual communications across various media types and materials. Using colors consistently in all communication will
RGB 83 / 147 / 191
RGB 163 / 157 / 150
RGB 163 / 70 / 157
strengthen brand recognition, create
CMYK 68 /32 / 10 / 0
CMYK 38 /34 / 38 / 1
CMYK 39 /87 / 0 / 0
impact and differentiate our programs.
lviv 2026 | b r a n d m a n u a l
17
pictograms Sport pictograms are graphic icons facilitating the visual identification of each sport and are a Games tradition. In 2016, each Olympic sport will be represented by a unique pictogram for the first time. The Rio Games have 64 pictograms.
lviv 2026 | b r a n d m a n u a l
LVIV2026
19
secondary marks When certain constraints prevent the use of the primary full-color version of the Olympic Emblem, use one of the alternative secondary marks.
“let ’s make history”
“let ’s make history”
LVIV2026
LVIV2026
LVIV2026
“let ’s make history”
LVIV2026
1.25in
lviv 2026 | b r a n d m a n u a l
1in
“let ’s make history”
21
emblem: full-color
emblem: minimum size
The full-color version of the Olympic
To ensure the integrity of the full-color
Emblem is the primary use of the identity
version of the emblem, do not reduce its
system. It is
width to less than xx” for print or special
strongly recommended that this version
usage, and 4xx” inches for screen appli-
be used in branded applications
cations. Other reproduction methods will
whenever possible. CMYK reproduction
require the minimum size to be greater
files are available for specific application
than the size identified here.
requirements.
emblem: one-color When reproduction constraints prevent the use of the primary full-color version of the Olympic Emblem, use one of the alternative one-color versions. See the artwork finder on page xx for complete specifications and files.
LVIV 2026
“let ’s make history”
LVIV2026
“let ’s make histo ry”
LVIV2026
lviv 2026 | b r a n d m a n u a l
“let’s make history”
23
unacceptable uses
• Never substitute type in the logo.
The consistent and correct application
• Never alter the colors in the logo.
of the Parron Hall Office Interiors logo is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the Parron Hall logo.
• Never put phrases in the logo. • Never tilt the logo. • Never distort the the logo. • Never alter the proportions. • Never add elements to the logo. • Never rearrange the elements of the logo, unless there is a special usage and approved by Jim Herr. • Never reverse the brandmark to white, unless it appears over a colored or grayscale image for special uses such as an advertisement or automobile wrap.
lviv 2026 | b r a n d m a n u a l
25
Image Library A carefully managed approach to selecting photography and illustration will distinguish the Rio Olympic brand and create a lasting impression. There are two general photographic categories for image selection, environments and people. Using images from these categories can help support the Olympic brand story. It is important to select imagery that is dynamic, celebratory, and emotionally engaging.
lviv 2026 | b r a n d m a n u a l
27
Business Stationery
converted envelope are full-color CMYK.
Use the following specifications for the
28 lb. Brilliant White. No acqueous coat-
official Lviv 2016 Olympics.
ing is applied to this uncoated sheet. All
Business Cards
Lviv 2016 Olympic address information
The front of the business card contains
the back flap. Adequate white space
the Lviv 2016 Olympic emblem with
around the logo allows the logo to be
slogan. All contact information and
prominent. A general writing space for
website are located on the back. Colors
the company, person, and address uses
used full-color CMYK. The color used on
the margins below.
the back is full-color CMYK. Stock used
Stock used is Mohawk Navajo Writing,
and supporting line art is placed on
is Potlatch McCoy Silk Cover, 100#. Satin
Letterhead
aqueous coating should always be used
The letterhead contains the Lviv 2016
on both sides to ensure maximum quali-
Olympic emblem with slogan, and
ty and protection from scratching.
contact information. Colors used on
#10 Envelope
the front of the letterhead are full-color
The #10 two-color square flap envelope
Writing, 28 lb. Brilliant White. No acque-
contains the Lviv 2016 Olympic emblem
ous coating is applied to this uncoated
with slogan, and contact information.
sheet. Adequate white space around the
Colors used on the parent sheet of this
logo allows the logo to be prominent.
CMYK. Stock used is Mohawk Navajo
lviv 2026 | b r a n d m a n u a l
29
Environmental Signage Signage helps people identify, navigate, and understand environments. All interior directional signage will utilize the Olympic emblem or secondary marks, and slogan using FF Scala Sans Serif typeface and supporting photographic and illustrative imagery.
lviv 2026 | b r a n d m a n u a l
31
Ephemera/Packaging Ephemera helps people identify and experience the Lviv Olympic brand story. All ephemera will utilize the Olympic emblem or secondary marks, and slogan using FF Scala Sans Serif typeface and supporting photographic and illustrative imagery.
Print Print communications inform, identify and experience the Lviv Olympic brand story in a clear and engaging way. All print communications will utilize the Olympic emblem or secondary marks, and slogan using FF Scala Sans Serif typeface and supporting photographic and illustrative imagery.
lviv 2026 | b r a n d m a n u a l
33
Website The website contains the Olympic emblem with slogan, and contact information. It helps users understand how to take part in the games; information about the various sporting events; the city of Rio De Janeiro; how to get tickets; the Olympic Torch; News; and More.
lviv 2026 | b r a n d m a n u a l
contact information
35
jacques rogge, president
ordering information
main office 858 269 1216
stephany de leon
jrogge@ rio2016.com
account executive
rio2016.com
phone 619 733 8818 stephanydeleon@ olympic.org/ordering
bel for questions account executive phone 619 733 8818 name@ olympic.org/faq
design inquiries stephany de leon creative director, designer phone 619 733 8818 stephanydeleon1995@pointloma.edu
legal information olympic.org/legal