FUTURA FUTURA FUTURA
Paul Renner
1927
It was a contribution for the New Frankfurt-project was an affordable public housing program in Frankfurt. It was based on geometric shapes and exemplified the visual elements of Bauhaus. It was commissioned by the Bauer type foundry in reaction to Erbar geometric sans-serif typeface that was ever created in 1922 by Jakob Erbar.
L ine
thi
ck
ne
i ss so
isually a
Axis of rounding is verticle
nly v nd m i
ni m a l ly
r co
ted rec
Letter O appears optically to be perfect
THE ALLIED FONT
light condesed
Extra Bold Condensed
Futura
Futura
Futura
Futura
Futura
FUTURA
Light Condensed Oblique
Light
Bold
Bold Oblique
Medium Condensed
Light Oblique
Futura
Futura
Futura
Futura
Futura
Futura
Futura
Futura
Futura
Futura
Futura
Medium Condensed Oblique
Bold Condensed
Bold Condensed
Book
Book Oblique
Medium
Futura
Medium Oblique
Extra Bold
Extra Bold Oblique
Heavy
Futura
Heavy Oblique
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f ghijklm nopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 § : ’ ” ¼ ½ ¾ ! ? & \ fi fl $ { } , ; ( )
Anatomy O is a perfect circle
Peaks of A’s and M’s are made with sharp triangles
Strokes of near even weight
war poster #2
tall ascenders
s d n s o p B a r c S d o o Fo g r a C WE’RE DOING OUR PART ...
YOU ?
HOW ABOUT
single story g and a
IF THE FONT FITS
Futura needs you somewhere on the font front
USE IT USE IT