stephen bersntein
new visual language
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stephen bersntein
new visual language
contents 03 to 06
modernism and postmodernism
07 to 30
artist research
31 to 36
art movements
37 to 42 43 to 54
55 to 64
mast head research and development
65 to 73
photography with cover development
74 to 81
magazine thumbnails
architecture, furniture and photography
82 to 84
tracking, leading and kerning
magazine research
85 to 93
final magazine
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stephen bersntein
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Modernism modernism, a broad movement that dominated much of 20th century art, developed in reaction to stale artistic forms and what the modernists saw as the depersonalization of modern life. modernism is a cultural movement that generally includes the progressive art and architecture, music, literature and detsign which emerged in the decades before 1914. it was an art movement that began in the 1860s and included
the starry night is an oil on canvas by the dutch post-impressionist painter vincent van gogh.this is an example of an early piece of moderism as the impressionists and postimpressionists can be considered as part of early modernism, the brush strokes with a minimal feel depict the view from the east-facing window of his asylum room.
van gogh, cezanne, gaugin and seurat. art became different and people began to test the boundaries of art.
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post Modernism postmodernism was a movement in architecture that rejected the modernist, avant garde, passion for the new postmodernists, in various fields, challenge the principles of modernism. the basic idea behind postmodernism is that there is no overarching style or manifesto, and that art, sculpture, film and architecture can borrow elements from other movements. postmodernism was originally a
the starry night is an oil on canvas by the dutch post-impressionist painter vincent van gogh.this is an example of an early piece of moderism as the impressionists and postimpressionists can be considered as part of early modernism, the brush strokes with a minimal feel depict the view from the east-facing window of his asylum room.
reaction to modernism. largely influenced by world war II, postmodernism tends to refer to a cultural.
stephen bersntein
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stephen bersntein
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fernand lĂŠger french painter and designer. born in argentan, normandy. Apprenticed to an architect at Caen 1897. Influenced from 1907 by CĂŠzanne. Met Delaunay, Gleizes, the Douanier Rousseau and others; participated from 1909 in the Cubist movement and developed a semiabstract Cubist idiom with dynamic contrasting tubular forms. His paintings were Paintings sometimes dynamic, sometimes static of
this piece by leger is the center of the page because, of the use of colour. i felt that in his work leger used colour to represent emotion, he added subtle blends to each of his solid shapes to give them a 3D feel. This collage of rotted arms has not a lot of meaning to me however, to the right person it might have.
subjects taken from modern industrial civilisation and objects such as keys, pipes, and bold oppositions of colour.
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edward kauffer Edward McKnight Kauffer was undoubtedly one of the most prolific and influential graphic designers of the 20th century. Cubism, Futurism and Surrealism found expression in his posters, which translated the complicated language of the avantgarde into accessible commercial design. At the outbreak of the First World War, Kauffer moved from Paris to London where he gained his first commissions from the
I realy fell in love with the wildness of kauffers work. he has been able to connect both type and image flawlessly into one compositions, time after time. He also uses a russian era colour pallet, the bold red and black are quite stand out colours in that time.
Underground. During the next 25 years Kauffer also worked for Shell, the Great Western Railway, the Empire Marketing Board and the Post Office.
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stephen bersntein
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lászló moholy László Moholy-Nagy is arguably one of the greatest influences on post-war art education in the United States. A modernist and a restless experimentalist from the outset, the Hungarian-born artist was shaped by Dadaism, Suprematism, Constructivism, and debates about photography. Moholy believed that humanity could only defeat the fracturing experience of modernity, only feel whole again,
I chose laszlo’s work because again i fell in love with the wild shapes and colours that he used in his work. i like how to shapes are overlade and the colours are able to blend within them, not forgetting at this time they did not have the opacity tool or any computer in that instance.
if it harnessed the potential of new technologies. Artists should transform into designers, and that through specialization and experimentation find the means to answer humanity’s needs.
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theo doesburg Doesburg produced series of drawings Dutch painter, architect, designer and writer. Little is known of his early life, but he began painting naturalistic subjects from a single subject where the heavy, emphatic outline was progressively ‘essentialised’ to a minimum of horizontal and vertical lines bounding coloured planes. This technique of painterly composition lent itself admirably to the creation
Doesburg was another great minimalistic artist who i followed closey, his simple quadratic shapes with bold solid colours are able to be interpreted in any way the consumer feels. The bold black lines he uses to fill the edges really break up the colour pallet, and to me this shows someone who is straight forward.
of stained-glass windows. From 1925 van Doesburg intended to build a studio-house. It marked his transition from painter to architect. Unfortunately, before the house was finished, he died of a heart attack following a bout of asthma.
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henry moore Henry Spencer Moore was born in Castleford, Yorkshire, England in 1898. He was a teacher and served in the army before going to Leeds School of Art to learn to become a sculptor. He is famous for sculpting people with hollow spaces in their bodies and for using flowing, abstract shapes. He liked to take inspiration from nature and spent a lot of time sketching each sculpture before he made it. During World War
Moores sketches on the tunnels are truley remarkable for capturing the fear that everyone at that time was feeling, the roughness of the skecthes he was producing was representing such emotion that i would not be able to comapare his work to anything else i have seen of his.
II, he was commissioned by the War Artists Advisory Committee to make drawings of London’s civilians using Underground stations as bomb shelters
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henri matisse Henri Matisse was born December 31, 1869, in Le Cateau in northern France. Over a six-decade career he worked in all media, from painting to sculpture to printmaking. Although his subjects were traditional—nudes, figures in landscapes, portraits, interior views—his revolutionary use of brilliant color and exaggerated form to express emotion made him one of the most influential artists of
People would say that mattises paintings were childlike, that anyone could do them, well they were wrong. There is so much detail in his work, so much emotion within every brush stroke, i feel that the simple expressions he leaves on the human forms are what perfectly describe us.
the 20th century. By the turn of the century, Matisse had come under the more progressive influence of Georges Seurat and Paul Signac, who painted in a “Pointillist” style with small dots of color rather than full brushstrokes.
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stephen bersntein
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banksy He is perhaps the most famous, or infamous, artist alive. To some a genius, to others a vandal. Always controversial, he inspires admiration and provokes outrage in equal measure. Since Banksy made his name with his trademark stencilstyle ‘guerrilla’ art in public spaces - on walls in London, Brighton, Bristol and even on the West Bank barrier separating Israelis and Palestinians - his works have sold
I have had the pleasure of witnessing a few pieces of banksy’s work my self. I was truly amazed at some of the scales he used in his work, and the places that he managed to get his work is what was truly amazing, i do not see his work as grafitti, but as a work or art.
for hundreds of thousands of pounds. He is also known for his headline-making stunts, such as leaving an inflatable doll dressed as a Guantanamo prisoner in Disneyland California, and hanging a version of the Mona Lisa - but with a smiley face - in the Louvre, Paris.
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Roy Lichtenstein Roy Lichtenstein was born in New York City 1923. He became famous for his bold, Pop Art paintings of comic strip cartoons and everyday objects. Lichtenstein chose colours carefully, to imitate the four colours of printers’ inks. He also used Ben Day dots, a system invented to increase the range of colours available to newspaper printing. Lichtenstein is famous for his use of cartoon strips from American comic books, which
I have always liked the pop art era, it was a way for artist to express their inner childhood. The colours they use are always so eye catching, and the thick bold lines used to sepreate most of the details are usually supposed to detere someone away from your work however, in this case, they do quite the opposite.
had a wide readership in the 1950s. He admired the skill of the comic book artist, who could create complex stories of love and war in cartoon form.
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Jackson Pollock Born on January 28, 1912, in Cody, Wyoming, artist Jackson Pollock studied under Thomas Hart Benton before leaving traditional techniques to explore abstraction expressionism via his splatter and action pieces, which involved pouring paint and other media directly onto canvases. Pollock was both renowned and critiqued for his conventions. Pollock’s most famous paintings were made during this
I have never really understood pollocks work however, my other half explained to me when she looks at his work she can feel the emotion that has gone into the piece. The paint splattering everywhere is a good way to let your emotions out and make a great piece of art.
“drip period” between 1947 and 1950. He died after driving drunk and crashing into a tree in New York in 1956, at age 44.
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Andy Warhol Andy Warhol was part of the Pop Art movement. He was famous for exploring popular culture in his work, using images of brands like Coca Cola, Listerine and Campbell’s Soup. He liked to use bright colours and silk screening techniques to mass-produce artworks based on publicity photographs of stars, like this famous image of Marilyn Monroe. Silk-screening is a process which can create lots of artworks/
Warhol is an artist that i have look at many times during my time studying art, he has been a great inspiration, and i have created many pastices in his style. His vibrant colour choice has always been the thing that caught my attention, I could never stand for dreary colours.
prints that look the same. The design is separated out into individual colours, and the position of each colour is marked out by a stencil.
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Rene Magritte RenĂŠ Magritte was a Belgian surrealist artist best known for his witty and thought-provoking images and his use of simple graphics and everyday objects, giving new meanings to familiar things. Before finding success as an artist, Magritte was designed wallpaper and advertisements. After a poorly received solo show in 1927, he moved to Paris and became firmly lodged in the surrealist movement.
magritte had a strange way of interpreting his art. Im not sure if i understand his work fully however, what i do see about his work that i do like is that i can be interepreted in many ways, work that can be interpreted in more than one way can be interpreted in a million ways, it is endless.
In 1927 Magritte had his first one-man show at the Galerie Le Centaure in Brussels. At this time he was producing almost a painting a day.
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Robert Williams Robert L. Williams II was born on March 2, 1943, in Albuquerque, New Mexico. He became so skillful at painting specular reflection from chromed auto parts that he later drew the chrome parts for other comix artists, who drew the rest of the auto. Williams founded Juxtapoz in 1994; the magazine propelled to fame many new artists and rose to become one of the most-circulated art magazines. The
This is a new artist to be however, his work is very abstract. His illustration choice is what made me add him into my research, its is very dynamic, very new. He has managed ti incooperate many different styles into his work but, has seemlessly managed to blend them all together as one.
year 1997 saw the publication of the retrospective Malicious Resplendence and his oneman show at the Tony Shafrazi Gallery in New York.
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stephen bersntein
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cubism Cubism was a truly revolutionary style of modern art developed by Pablo Picasso and Georges Braques. It was the first style of abstract art which evolved at the beginning of the 20th century in response to a world that was changing with unprecedented speed. Cubism was an attempt by artists to revitalise the tired traditions of Western art which they believed had run their course. he
Picassos Gurnica, this almost tapistry like piece has mananged to stay with me even at university. The work, in black and white, shows emotion and pain, whilst sticking to picassos profound style of work.
Cubists challenged conventional forms of representation, such as perspective, which had been the rule since the Renaissance. Their aim was to develop a new way of seeing which reflected the modern age.
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pop art Pop Art was the art of popular culture. It was the visual art movement that characterised a sense of optimism during the post war consumer boom of the 1950’s and 1960’s. It coincided with the globalization of pop music and youth culture, personified by Elvis and the Beatles. Pop Art was brash, young and fun and hostile to the artistic establishment. It included different styles of painting and sculpture
There have been many artist inspired by one another in th epop art period. however, everyone had similar work, i felt that the black lines and almost calming colour tones were the only acceptable colours allowed to be used.
from various countries, but what they all had in common was an interest in mass-media, massproduction and mass-culture.
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surrealism Surrealism was founded in Paris where many of the Dadaists had settled after World War 1. It was originally conceived as a literary movement but its formal structure and prescribed techniques were ideally suited to those artists who were searching for an antidote to the chaos of Dada. Surrealism was similar in character to Dadaism as both were hostile to the traditions of academic art and the values that
Surrealism can make you see anything you want, this migh thave to be one of my favourite styles of work. I mean, who can put houses and stairs on a blue whale and get away with it? certainly no other movement.
it stood for. The main difference between the two movements was in their method of opposition. While the Dadaists were content to assault the establishment with a scattergun of negativity, the Surrealists were in search of a more creative and positive philosophy.
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architecture While artists work from the real to the abstract, architects must work from the abstract to the real. While art may legitimize itself as an object or an event, architecture dissolves into a blur of buildings. Architecture, under all of its constraints of engineering function, climate responsibility and economy, sometimes transcends to inspire us with ideas in space and light qualities achieved in the abstract. Some artists qualify the
the bauhaus’s influences are clearly architectural, the school did not actually have an architecture department. Instead they explored the style through the use of artistic design and sculptures.They insisted on using only primary colours, red, blue and yellow. This colour palette led to a distinct ideology of what the Bauhaus Style designs should resemble.
difference between architecture and art as “use” versus “lack of use.” This characterization truncates “use.” What is the “use” of music if not to stir the spirit? Equally a “function” of architecture is to inspire with a construction of luminous spatial energy.
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furniture Furniture can be a product of The first three-quarters of the twentieth century are often seen as the march towards Modernism. Art Deco, De Stijl, Bauhaus, Wiener Werkstätte, and Vienna Secession designers all worked to some degree within the Modernist idiom. design and is considered a form of decorative art. In addition to furniture’s functional role, it can serve a symbolic or religious purpose. It can be made
Modernist furtniture is just the best isnt it? i love the abstract shaoes and styles that are used within it. I like how they believe that anything is possible, even with furniture because, they are treating it like a work of art.
from many materials, including metal, plastic, and wood. Furniture can be made using a variety of woodworking joints which often reflect the local culture.
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photography Photography and painting are the same. Each renders imagination in tangible form. The difference is that painters can work completely from imagination, although most of us work from life as a starting point. It’s never been about the gear. It’s always been about seeing something, knowing how you want it to look, and making it so. Making it so is the easy part; seeing it in the first place is what
Being a keen photographer, i can see the impact that it has on teh art if today, there is so much you can capture with a lense, and the image above is a great example of that, you do not need loads of fancy props, just a few small items and you can achieve a beautiful piece of art
makes a photographer. Powers of observation are everything. Snapping a camera is trivial
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magazine Here I will be looking at all the magazines that have inspired me for this project. You will see a vast difference in each of the magazine as I have attempted to broading my ideas by mixing different genres together. The idea of magazine reseach is to help me generate ideas for my own magazine, I use them as inspiration, looking at the techniques they have used and seeing how i can develop them and
I chose this magazie purley because of the use of white space and how they have incooperated hand rendered typography in their design, it really adds to images and allows them to stand out of the page.
interpret them in my own way. I dont think you will be able to create an effective magazine if you have not done your research, looking at what is already out there is the key.
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The collage of images on this page, with only a small overlap is quite appealing, aswell as the black typography overlaying the images, it does make them less visble however, it also gives the a kind of postmodernist style.
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These two pages completely filled with images can be seen as a page waster however, to me I see it as a chance to show off your work without the need for text to explain it. Sometimes an image can represent a thousand words.
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I really like the type setting on this page, the indentation of the text seems to really add a lot more than you realise. They are really using a lot of white space to make both the image and type stand strong.
stephen bersntein
One of my favourtie magazine examples here, it is so simple yet so effectuve. The use of an image with a minimal amount of typography working as a title page to something could not be more clear. The blend of black into the white within the background is another subtle design that is very effective.
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Using 3D did not cross my mind in my magazine however, this sure is a way to pull it off. I cant tell if this is folded sheets of paper or just one edit sheet of paper. All I know is that the design really works with the typography and the plain colour backkground to the left of it.
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This magazine had a similar design throughout the whole thing, it kept true to its colour theme and to its body copy layout. This is what i would like to stick to in my magazine, making and overall theme and sticking to that theme throughout the whole magazine.
stephen bersntein
This magazine page did not interest me becasue, there is too much going on in terms of typography and colout, there are too many different weights of fonts and adding bold to the coloured font takes away from the main body copy.
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One of my favourites in terms of the use of typography, the layout is not one to be reckoned with, to me it is a work of pure genious. The typeface he used works perfectly with the image and the plain background. Its an all round perfect tyepface.
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This magazine looks like it has some historic look to it, i can tell this by the tyeface and typesetting that they have used. I really like the old paper look as it gives the whle magazine a vintage effect. What caught my eye with this was also the way they have placed copy withing the title, using white space around it to make it stand out a lot more.
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stephen bersntein
This is one of the best photographs in a magazine I have seen yet, the fact that it looks like a picture of a door that is open and with the magazine page open it looks like the door is opening in 3D. Also the san serif title in white is really eye catching and with the signiture like typeface underneath it, everything is working in perfect harmony.
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I chose this magazine page because of the overlaying type all over the page. I think this really works well as a composition because, they have used only a two column grid and one images, this allowed them to expereiment with something that I would have never though of.
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This front cover is very ckean and simple, the black and white image mixed with the stretched san serif typeface works together perfectly. I think a magazine really needs both to work together to actually look nice.
stephen bersntein
new visual language
mast heads postmodernism was a movement in architecture that rejected the modernist, avant garde, passion for the new postmodernists, in various fields, challenge the principles of modernism. the basic idea behind postmodernism is that there is no overarching style or manifesto, and that art, sculpture, film and architecture can borrow elements from other movements. postmodernism was originally a
the bauhaus’s influences are clearly architectural, the school did not actually have an architecture department. Instead they explored the style through the use of artistic design and sculptures.They insisted on using only primary colours, red, blue and yellow. This colour palette led to a distinct ideology of what the Bauhaus Style designs should resemble.
reaction to modernism. largely influenced by the western european disillusionment induced by world war II, postmodernism tends to refer to a cultural.
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I was never a fan of this mast head, i felt that this design was too informal. the way that the typeface is made is not appealing, it needs some straight lines to give it a more formal approach with more definition. The colour pink however, is not the problem, i believe that it really makes the title eye catching.
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This is a very clean typeface that this magazine has used. I really like how they are able to hid some of the letters away with the main image of the magazine because the magazine is so famous now you only need to recognise the type face and the placement on the page.
stephen bersntein
GQ is another example of a magazine that has become so huge that they do not have to really show there logo. On this magazine the mast head is pretty much covered up completely. but somehow you are able to tell what it is by using the knowledge you previously had.
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This is the most graphical mast head magazine that I could find. Again the mast head is slightly covered up however, with this magazine they have incorpereated a more design approach, I believe that this being a design magazine works a lot better with covered up mast head.
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mast head sketch Here you will see all of my mast head development and sketches. I will show you how i got to my finak idea from just a small sketch. When I started, I had no idea of what would come out of my sketches, but I knew that one of my sketches would turn into my final. I had a few ideas before i started sketching, i wanted slmething minal, something that could speak for itself and something that did not require words to be
This page of sketches was my first, at this moment I had no idea that some of these sketcheswould lead up to my final, but thats the good thing about sketching, it allows you to explore your ideas quickly.
understood. I sketches some ideas with type but felt that it was too much, to obvious, that was what everyon e;se would be doing, i wanted to be different.
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The square to the top let of the page was the main inspiration for my final mast head, i really like the simplicty of the design, as the square would work well with an image background. If i was to enlarge the strokes and maybe make them white it would contrast well against the background.
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At this point in time I was running out of ideas, I was just putting pencil to paper and hoping for the best. I was looking at shapes mainly, trying to figure out how they would work with letters or even other shapes combined together.
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The banner design was another concept i was considering, I felt that I could really create a great banner in illustrator as I have done before. However, the originality of the design would not be very original, I felt that was the design everyone would go for and that if i wanted to impress myself I had to make something new
stephen bersntein
The top sketch was another minamal design that crossed my mind, looking at how I could connect three dots and still make out the initials of new visual language, I felt that with further refinement that design could make something.
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stephen bersntein
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mast head dev I took what I had previously skecthed and decided to work on the designs and firther develop on them. The one you see to the left was the final design I created, I refined the design a few times to get the lines just right, but from sketch to vector you can see that the designs are pretty similar in structure. I decided to develope around six designs as i felt one of them could lead into another and infact one of them did,
NEW VISUAL LANGUAGE
This is the design I decided to refine the most out of all of them. As you can see, I had to take away the typography underneath the box as i felt it took away from the whole minimal idea, and also I decided to remove a few lines that were not needed in the design as the idea behind the design was to spell ‘NVL’ within the box.
I took aspects from a variety of designs and managed to make the one you see on your left.
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N
v l
W NE
LANGUAGE UAL VIS
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my photgraphy For this section I will be showing you the photography I will be considering in my magazine. I have been to many places, all diverse in one way or another and I wanted to show a kind of diversness in my magazine by using nature shots. My idea for the photographs are to have one of them being both the front cover with the mast head in the centre of the front. I want to keep the edsign as minimal as possible and try to use
This beach shot was taking on a little trip abroad, I am not the best photographer by far however, I attempted to get the perfect angle and the perfect lighting, I will be developing this on photoshop to make everything the way I want.
as little text as possible. I do not want anything to take away from the image and the mast head, they are supposed to be the most visible features.
stephen bersntein
This forest scene looks mysterious however, it might be too dark and gloomy for the style I am going for. However, these colours would mix well and contrast well with the white of the mast head.
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This is my favourite piece of photography that will be used in my magazine. I think that this image will work perfectly as the covers when it is edited, I think this images does need to be lighter, with a kind of coloured tint.
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photo experiment In this section I played around with photoshop and my photos, I tried many experiments with the three images but could of make out a few of them that work well. I felt that i added to much to some photos and too little to other photos. What I like about the images that I chose were how diverse the final ones came to be, I attempted to make each and everyone different so that within the mgazine the reader would not
This edit was surprisingly easy to do and the outcome was phemoninal, I layered an orage fill over the image and lowered the opacity, then using the noise effect I was able to get a kind of old time feel.
be looking at the same image effects over and over again, but being able to see a diverse set of imagery.
stephen bersntein
Using the orange overlay I was able to create a warm beach front experience. I felt that the original image was too dull and lacked colour, so with this the colour bends with the tone of the scenery.
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Even with the edits I am still not a fan of this photo, I feel that the darkness takes away from the scener but, I had to make the image darker as i would have to lay the mast head over the image.
stephen bersntein
The overlayed image with warm pastal colours works well with the mast head design, it gives just the right amount of contrast against the background, again I tried the design with the type however, I still fill that it takes away from the vector.
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Looking at how this looks with the mast head I can say that the design is not as bad as I thought it was gpin to be. The contrast is very clear however, I believe that the background itself is not clear enough.
stephen bersntein
The overlayed image with warm pastal colours works well with the mast head design, it gives just the right amount of contrast against the background, again I tried the design with the type however, I still fill that it takes away from the vector.
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This is how the final design would look overlayed on the image, I woulld change the placement so that the mast head is in the centre of the page, but overall it works well with the bacground.
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I attempted to make a kind of poster with the image, placing the small mast head in the corner to represent the magazine would look great as a scenic poster.
stephen bersntein
This is how the final design would look overlayed on the image, I woulld change the placement so that the mast head is in the centre of the page, but overall it works well with the bacground.
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I attempted to make a kind of poster with the image, placing the small mast head in the corner to represent the magazine would look great as a scenic poster.
stephen bersntein
This is how the final design would look overlayed on the image, I woulld change the placement so that the mast head is in the centre of the page, but overall it works well with the bacground.
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I attempted to make a kind of poster with the image, placing the small mast head in the corner to represent the magazine would look great as a scenic poster.
stephen bersntein
new visual language
thumbnails This was one of the most enjoyable parts of my project, I really enjoyed the whole sketching and planning side to the project, it really proves in the long run that if you plan your project well or in my case the magazine layout, that everything to come togther without a hitch. I never knew it until this project that if I skecthed more than one idea i will be able to experiment more and create new ideas from that. You will
This is the front and back cover design, i went for the scenic image all over and then the mast head in the middle of the front page, with the issue dat, and the barcode on the back of the page.
that all these thumbnils that have been drawn will coincide with y final magazine, with only minor tweaks.
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stephen bersntein
This is the front and back cover design, i went for the scenic image all over and then the mast head in the middle of the front page, with the issue dat, and the barcode on the back of the page.
new visual language
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This is the front and back cover design, i went for the scenic image all over and then the mast head in the middle of the front page, with the issue dat, and the barcode on the back of the page.
stephen bersntein
This is the contents page, I chose to have an image bleed into the next page, as I thought that leaving theimage on one page is cliche and i wanted to be different again.
new visual language
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I went for a minimal modernist approach for the rest of the magazine, starting with the first page. This page consisted of a title and a quote which was mixed in with an image.
stephen bersntein
This page has a lot more context than the other one in the sense that it has information about modernism. I chose the two image grid because, I did not want to over fill the page with a full image and did not want to repeat what I had already dont on the last page.
new visual language
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I have kept the same them thoughout these pages. I have decided however, that I need to chnage up the coloumns on my body copy, so intead of going for a two coloumn, I will be going for a one coloumn layout.
stephen bersntein
I have kept the same them thoughout these pages. I have decided however, that I need to chnage up the coloumns on my body copy, so intead of going for a two coloumn, I will be going for a one coloumn layout.
new visual language
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This page has a lot more context than the other one in the sense that it has information about modernism. I chose the two image grid because, I did not want to over fill the page with a full image and did not want to repeat what I had already dont on the last page.
stephen bersntein
I went for a page full of copy here, I wanted something different from the rest of the magazine but sticking with the same them by using the same body copy type.
new visual language
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I carried on the minimal modernist approach for the rest of the magazine, starting with this page. This page consisted of a title and a quote which was mixed in with an image, with also a litle bosy copy to make sense of everything.
stephen bersntein
I went for a page full of copy here, I wanted something different from the rest of the magazine but sticking with the same them by using the same body copy type.
new visual language
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I have kept the same them thoughout these pages. I have decided however, that I need to chnage up the coloumns on my body copy, so intead of going for a two coloumn, I will be going for a one coloumn layout.
stephen bersntein
I do not think i will end up using this page as if I can not find an image to place here, I would not see any benefit at all. This was supposed to be a king of glassary but then again I do not think it is really required in such a short magazine.
new visual language
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stephen bersntein
new visual language
tracking
The quick brown fox jumped over the lazy dog.
Tracking is often confused for kerning, but the concept is a little different. Tracking involves adjusting the spacing throughout the entire word. Once you’ve determined the right spacing between each letter, tracking can be used, with great restraint, to change the spacing equally between every letter at once. Tracking is generally used to fill a space that’s larger or smaller than currently suits the type’s parameters
or to make a single word seem airy and impressive. You should be very careful when changing the tracking, as it can quickly lead to difficulty in reading.
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stephen bersntein
new visual language
leading
The quick brown fox jumped over the lazy dog.
Leading is an essential design aspect that determines how text is spaced vertically in lines. For content that has multiple lines of readable text, you’ll want to make sure the distance from the bottom of the words above to the top of the words below has appropriate spacing to make them legible The leading is measured from the baseline of each line of text where the letters “sit.� Descenders, the
parts of certain letters that are longer, such as a lowercase g, fall below the baseline. Ascenders are the opposite, letters with taller features, such as the letter h. They need to be considered as well when determining the leading distance.
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stephen bersntein
new visual language
Kerning
The quick brown fox jumped over the lazy dog.
Kerning refers to the adjustment of space between two specific characters, thus the term kerning pair. Most often, kerning implies a reduction of space, but it can also mean the addition of space. Kern pairs are created to improve the spacing between two letters when the normal spacing is less than ideal. A perfect example is the spacing between a cap ‘A’ and ‘V.’ Typically, both ‘A’ and ‘V’ would be
spaced so the terminals of their diagonal strokes nearly touch the vertical stroke in the adjacent letter, like an ‘H.’ When a ‘A’ and ‘V’ are set next to each other, however, the spacing looks too open. Kerning adjusts the spacing to be optically correct.
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stephen bersntein
new visual language
experiments At this stage i was close to completion with my magazine however, I had a few quarries with some designs, such as with the typefaces and with some placements. Only minor detaiils but still they needed to be adjusted. I eventually will fix all the details with the type and opacity like the image to the left, I was stuck between three different opacities and i eventually chose the one i started with but the
this is the front cover of my magazine, here i was attempting to see what the issue date looked like if i were able to blend into the clouds of the sky. i though that the opacity when tested at either level took away from the boldness of the text.
idea that i looked at mroe than one idea was the main thing in this situtation.
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stephen bersntein
In this title I went for a scriptive approach with the quote, I believed it would look more sophistucated in contrast to the bold san serif title
new visual language
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In this title I went for an italic san serif approach with the quote, I believed it would look more sophistucated in contrast to the bold san serif title.
stephen bersntein
In this title I went for lucinda scriptive for the quote, I believe that this typeface does not work at all, it is too simliar to the title type that it does not stand on its own.
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Again nother typeface that doesnt work well with the title, these are all failed experiments but u am sure i will get to one soon.
stephen bersntein
new visual language
Final visuals These are my final visuals of my magazine, I felt that the magazine on a whole turnt out perfectly. I have not been prouder of any other work, I stuck to a style thrughout the whole of the magazine which is what I usually find hard to do, I belive I used the correct amount of white space and my typography colaberation seems to have worked wonders. My favourite page would have to be the front cover as it is truly captervating,
just the simplicity of the page really draws the attention of the reader. The white mast head looks like an iconic symbol in the centre of the page, everything is just working in perfect harmony.
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stephen bersntein
new visual language
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stephen bersntein
new visual language
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stephen bersntein
new visual language
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stephen bersntein
new visual language
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