OurTown Vision Book by Stephen Fuller

CHARACTER VISION CONCEPTS FOR

OUR

TOWN Atlanta

Georgia

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

©1996 Design Traditions, Inc. All rights reserved. No par t of this publication may be re produced or used in any for m or by any meansg raphic, electronic, or mechanical, including photocopying, recording, taping , or infor mation storage and retrieval systems- without written per mission of Design Traditions®.

PRESENTED TO THE

R E D C L AY D E V E L O P M E N T C O M PA N Y

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

TA B L E O F C O N T E N T S P LACE MAKING ..........................................................................................................2 C HARACTER DETERMINANTS ....................................................................3 C HARACTER VISION STATEMENT ............................................................4 C ONCEPTUAL LAND PLAN DIAGRAMMATIC PLAN..........................................................................................5 PRELIMINARY LAYOUT ........................................................................................6

A RCHITECTURAL CHARACTER COMMERCIAL & RESIDENTIAL CHARACTER ................................................7 RESIDENTIAL REFERENCE SKETCHES ............................................................8

C HARACTER SKETCHES A. GROCERY STORE ........................................................................................................................................................9

OUR

TOWN Atlanta

Georgia

B. GAS STATION..............................................................................................................................................................10 C. OFFICE BUILDING COMPLEX ..........................................................................................................................11

D. ENTRANCE GATE ....................................................................................................................................................12 E. APARTMENTS ............................................................................................................................................................13 F. TOWN CENTER

CHURCH ..............................................................................................................................14 MEETING HALL ................................................................................................................15 SHOPS ....................................................................................................................................16 INEMA....................................................................................................................................17

CHARACTER

G. NARROW LOT STREETSCAPE ..........................................................................................................................18

VISION

HOMES ..................................................................................................................................19

H. LIBRARY ........................................................................................................................................................................20

CONCEPTS

I. DAYCARE CENTER ..................................................................................................................................................21 J. FIRE STATION ............................................................................................................................................................22

for

K. CLUSTER HOMES ....................................................................................................................................................23

R E D C L AY

L. GOLF VILLAS ..............................................................................................................................................................24 M. CENTRAL PARK ........................................................................................................................................................25

DEVELOPERS Ju ly

1 9 9 6

N. SWIM & TENNIS CENTER ..................................................................................................................................26 O. MANOR HOMES ......................................................................................................................................................27 P. PARK COMMON........................................................................................................................................................29 Q. NEIGHBORHOOD PARK ......................................................................................................................................30 R. CLUBHOUSE ................................................................................................................................................................31 S. GOLF COURSE............................................................................................................................................................32 T. SALES CENTER ..........................................................................................................................................................33

U. EQUESTRIAN CENTER ........................................................................................................................................34 V. ESTATE HOME ..........................................................................................................................................................35

THE DESIGN PROCESS ................................................................................................................................36 THE DESIGN TEAM ..........................................................................................................................................37

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

OUR

P L AC E M A K I N G

TOWN

P U R P O S E & O V E RV I E W

Atlanta

Georgia

Primary Areas of Study Include:

When we think of great American cities like Charleston, Annapolis and St. Augustine, we admire their irresistible charm: small town scale, pedestrian sensitivity, public parks, sense of enclosure and attention to detail. We admire their authentic beauty and visual coherence amongst its architecture and public spaces. These places make us feel good and we long to live in communities today that have the definable presence of attractive buildings and livable spaces.

A. Character Determinants - a review of the projects primary influences, context, and program your vision compass.

B. Character Vision Statement - a statement of

CHARACTER

community and architectural design themes

VISION

C. Conceptual Land Plan - a conceptual layout accompanied by text and/or diagrams

Why do many of today’s developments lack the attributes of many historical cities? Clearly many developments lack a sense of place and suffer from a fragmented or non-existent design vision. Successful places don’t just happen, they are created. Creation starts at the conceptual level. At Design Traditions we have found that the best way to create the vision, make a place, is through the Character Vision Concept Book.

CONCEPTS

D. Character Sketches - a series of sketches illustrating views of architecture and outdoor spaces throughout the project E. The Design Process - a two step process outline

for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

in achieving the developments visionary goals The vision book establishes an early visual design compass for the project by providing character imagery and supporting text to illustrate conceptual design direction. Quite simply, this study answers primary questions like: what can the development look like and what makes it distinctive? Illustrating possibilities of architectural style, spatial character, and special features, the vision book sets an overall visual tone for the community and fosters a sense of place by providing visual design direction for the development.

F. The Design Team - a graphic illustrating key design professionals and their contribution to the process.

Rather than a marketing book, the vision book focuses on the big picture and is a working tool for the developer. It allows for flexibility. As with all early stage conceptual design, these illustrations and text are modifiable and can change with future considerations. Two

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R D E T E R M I NA N T S

OUR

TOWN Atlanta

L i f e s t y l e Pa t t e r n s

Architectural Precedents

People today are looking for more than base housing. They want to feel part of a community and have a sense of place. They are looking for a casual lifestyle with certain luxuries. Outdoor living is important. Beauty is becoming a rediscovered commodity.

Farm houses dating from the 1800s still dot the countryside. Simple wood-clad structures with gable roofs are character teristic. Long porches are common, as are large double-hung windows with divided lights. Detailing is “carpenter classic”.

Georgia

CHARACTER

VISION

Area Histor y

Existing Site

Once an agricultural region, North Atlanta is quickly becoming the city’s premier growth area. Along with high end homes, commercial uses have recently been developed. Furthermore, the area has an equestrian heritage.

The large site is adjacent to a busy commercial highway and has several notable features: gently rolling hills, a centrally located deciduous forest, beautiful country meadow, and a small lake.

CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Development Prog ram

Demographics

As a multi-faceted community, the developer’s goal is to accommodate both commercial and residential uses, and a blending of both suburban and TND planning models. Commercially the project will include a town center and highway oriented large scale retail facilities. The project should include single family, and multi-family residential uses.

The development seeks to attract a wide variety of buyers, from the single buyer to established families. A wide mix of income levels is encouraged to achieve a diverse neighborhood. Higher levels of quality is expected throughout the development.

T hree

All rights reserved. No par t of this publication may be re produced or used in any for m or by any meansg raphic, electronic, or mechanical, including photocopying, recording, taping , or infor mation storage and retrieval systems- without written per mission of Design Traditions®.

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C H A R A C T E R V I S I O N S TAT E M E N T

OUR

TOWN Atlanta

Georgia

Small parks are interwoven into the neighborhood through land afforded by higher density. There are clearly defined edges to the town: grided streets, and a sense of spatial hierarchy which fosters a sense of neighborhood.

Our Town recalls quintessential American small towns throughout the country, the kind of place almost everyone has driven through and longed to reside in. Its the kind of place where one can call the whole community home, where one feels a sense of connectiveness to the neighbors and the surroundings. Its a walkable town where one can stroll through the park from home to work, walk to the corner drug store, or window shop at the town center. Our Town embodies the spirit of community living and reflects the best in suburban and traditional neighborhood design through its architecture and conceptual planning.

Further out from the town center, the development is designed to recall the planning of beautiful suburban neighborhoods like Atlanta’s Druid Hills and Brookhaven communities. Responding to the sites natural beauty, larger homes are interwoven around neighborhood parks and commons, and along curvi-linear streets which lead to the clubhouse, equestrian center and other amenities. Set on informally landscaped sites, the homes are designed to convey an image of sophisticated American country styling. A rich mix of materials, authentic classically inspired detailing and informal, gabled facades characterize the style. The homes and landscape work together to create both a sense of privacy and inclusion to the neighborhood.

Many people today desire to live in traditional neighborhood style communities. At Our Town, a town center forms the physical and social center for the neighborhood. Like many small towns it has a public green, and is enfronted by two to three story commercial “main street” inspired buildings. Important public edifices such as churches, meeting halls, and post office are included. Within a short distance are tree-lined streets with narrow, front porches homes. American Country style homes with clapboard siding and nestled gables grace the street. Sidewalks line each side, and curb cuts are few as garages are located behind the houses on a rear alley.

Along the primary entrance highway larger commercial facilities are designed in a marketplace theme, reflecting agrarian concepts such as neighborhood scale and traditional detailing, while recognizing late 90’s business realities.

Fo u r

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

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OUR

C O N C E P T UA L L A N D P L A N

TOWN

D I A G R A M M AT I C P L A N

Atlanta A. Grocery Store

An overview of the diagrammatic land plan reveals the fundamental layout for the development. It shows where major uses are located and how they relate to one another.

B. Gas Station

Large scale retail is located near the main highway. An office complex is located in the green belt nearby.

D. Entrance Gate

T Q

E. Apartments F. Town Center

CHARACTER

G. Narrow Lot Homes

VISION

H. Library

I. Day Care Center

K. Cluster homes

L. Golf Villas

M. Central Park

E B

Q. Park Common R. Neighborhood Park

S. Clubhouse

for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

N. Swim & Tennis Center P. Manor homes

CONCEPTS

J. Fire Station

N F

Central park links suburban areas to the town center. Around the park, manor homes are laid out along curvi-linear streets. A clubhouse and equestrian center are located nearby. Further out, estate homes are planned on large multi-acre sites.

C. Office complex

An axial entrance drive leads from the main entrance past high density apartments to the centrally located town center. Clustered around the town center, narrow lot homes are laid out on a rectilinear street grid. Closely adjacent are cluster homes and golf C villas.

Georgia

ÂŠ1996 Design Traditions, Inc. All rights reserved. No par t of this publication may be re produced or used in any for m or by any meansg raphic, electronic, or mechanical, including photocopying, recording, taping , or infor mation storage and retrieval systems- without written per mission of Design TraditionsÂŽ.

T. Golf Course V. Sales Center W. Equestrian Center X. Estate homes

F iv e

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C O N C E P T UA L L A N D P L A N P R E L I M I N A RY Our Town is a New American Neighborhood derived from many small towns throughout the country and twentieth-century suburban prototypes. Glancing at the plan, one perceives a range of densities, structures, spatial relationships, and open space. One sees a rich community development with many uses: highway oriented facilities, a town center, high density residential, public parks, recreational buildings and lower density residential. Two types of street systems are used, grid and curvi-linear. As mentioned before, this is a multifaceted community which blends the best of suburban and traditional neighborhood design (TND) principles.

L AY O U T Pedestrians are encouraged to walk as sidewalks are provided and distances to work and shopping are reasonable. Ample parks have been provided. There is a visual hierarchy between public and private facilities. Public buildings are given prominent locations in the plan, usually on axis with a major roadway. Surrounding the TND is the lower density suburban development. Larger lots enfront curving streets, parks, and the golf course. There is a sense of spaciousness and privacy. Outdoor living is accentuated. Rather than cul-de-sacs, commons are used to encourage neighborly interaction. Open land is provided and major public structures such as clubhouse, equestrian center, swim & tennis center, and sales center are set amongst beautiful meadows and forest. A jogging and bike path connects the residential area to the amenities, parks, and the town center. Important site features like the pond and flood plain are accentuated and integrated into the concept plan. Larger commercial buildings like the grocery store and office complex are related to the entrance highway, buffered by landscape and forest from residential areas.

The most dense area of the project represents the traditional neighborhood design. What makes it a delightful place to live is its utilization of design principles of early twentieth-century small town planning. Spatial variety is achieved from the wide public green in the town center to the enclosed, tree lined, narrow lot streets. Car parking other than street parking is visually screened by buildings, fences, and landscaping. Service alleys are utilized. Six

OUR

TOWN Atlanta

Georgia

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S D. E n t r a n c e G a t e

OUR

TOWN Atlanta

Georgia

Set within an open field and tree alley, a classically inspired country gatehouse with a cupola and front bay window is flanked by tall stone pylons with inset signage. A perimeter fence and landscaping separates the entrance drive from adjacent commercial sites.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe l v e

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C H A R AC T E R S K E TC H E S F . To w n C e n t e r

OUR

TOWN Atlanta

Georgia

The symbolic and commercial hub of the community is the town center. Major public buildings, shops and offices surround a village green punctuated by gazebos and fountains where people can gather and meet neighbors.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Fo u r t e e n

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C H A R AC T E R S K E TC H E S H.Library

OUR

TOWN Atlanta

Georgia

A neighborhood library is located at a prominent intersection adjacent to narrow lot homes and nearby suburban manor homes. Its distinctive gable, symmetrical composition, expressed features, and refined detailing suggest its public character.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

M . C e n t r a l Pa r k Central Park is an important public gathering place. A large gazebo stands in the clearing and will be a welcome spot for summer concerts and neighborhood parties. At the duck pond benches are provided for quiet relaxation. All areas of the park are connected by a jogging path which links nearby manor homes to the town center.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y - F iv e

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

R . N e i g h b o r h o o d Pa r k This park, located near the equestrian center, is surrounded by manor homes and contains park swings, jogging paths, a stone bridge and picnic tables.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Thirty

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

G . N a r row L o t S t re e t s c a p e

Georgia

Located within walking distance of the town center are tree lined streets and narrow lot homes. The homes are located near the street close to sidewalks where owners can swing on the front porch and talk to their neighbors passing by.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Eighteen

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C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Q . Pa r k C o m m o n Several manor homes are often grouped around a small park or public lawn called a common. Surrounded by a loop road, these commons are used in lieu of the cul-de-sac and form places for families to play and socialize. Twe n t y - N i n e

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S T. G o l f C o u r s e

OUR

TOWN Atlanta

Georgia

Throughout the development walkways link different places in the project. One walkway is located along the perimeter of the fairway, allowing homeowners a place to stroll, jog, or skate. Therefore, the rear facades of homes are designed to be as visually attractive as the front.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

T h i r t y - Two

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

A RC H I T E C T U R A L C H A R A C T E R Commercial Character Commercial structures convey an appropriate public character image. Each facility expresses its use architecturally. Quite simply, a building says what it is. A fire station looks like a fire station. Public character is expressed through the use of larger scaled architectural elements, permanent materials, restrained decoration, and symbolic features. Traditionally inspired from late nineteenth and early twentieth century small town mainstreet and rural buildings, Our Town commercial buildings reflect earlier precedents. Several visual stylistic themes are employed: “marketplace” retail along the highway, “mainstreet” facades along the town center, and large wood clad structures in the suburbs.

OUR

TOWN Atlanta

Georgia

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS

Residential Character Our Town residential architecture blends romantic and classic traditions of American Country architecture. Based on southern and northeast domestic prototypes, the stylistic vocabulary is influenced by Colonial, Shingle, and Folk National Styles. One and two story elevations are irregularly composed where masses are defined by simple additive rectangular facades and medium pitched gable roofs. Distinctive features like bay windows and colonnaded porches are combined with classically inspired details to create a refined aesthetic. Shuttered double -hung windows with divided lights are used. Wood clapboard and shingles cover exterior walls, while stone and brick are form foundations and chimneys. An honest use of materials, informal facade composition, and authentic detailing create an image of classic informality.

Seven

Ju ly

1 9 9 6

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A RC H I T E C T U R A L C H A R A C T E R RESIDENTIAL REFERENCE SKETCHES

OUR

TOWN Atlanta

Classical Inspired Details: Wide moulding cornices

Distinctive Features: Nestled gables Deep front porch

Tuscan round or square columns

Bay window or box bay

Decorative picket railing

Double-hung windows with divided lights Roof dormers

CHARACTER

VISION CONCEPTS

Informal Massing: Varied rooflines Predominant gable

Mix of Materials: Stone or brick chimneys & piers

Georgia

Lower side

for

R E D C L AY

DEVELOPERS Ju ly

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ÂŠ1996 Design Traditions, Inc.

Metal accents

Wood shingles Horizontal wood siding Wood shutters Grouped landscaping

Eight

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S P. M a n o r H o m e

OUR

TOWN Atlanta

Georgia

Set on larger lots, the manor home is surrounded by lawn and a variety of trees that create an informal, but elegant look. Garden walls, terraces, porches, and solariums extend indoor living to the outdoors.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y - S e v e n

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S P. M a n o r H o m e

OUR

TOWN Atlanta

Georgia

The architecture of the manor home is characterized by irregular massing of varied roof lines and strong primary gables. Classically inspired details, the use of real materials such as wood and stone, and double hung windows compliment features like bay windows and covered porches.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y - E i g h t

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

X.Estate Home The estate homes are the largest homes in the development. They spread out over their sizable lots and are often surrounded by perimeter fencing and entered by private gate. They utilize premium materials, elaborate details, and distinctive features.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

T h i r t y - F iv e

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

G . N a r row L o t H o m e s

Georgia

Architectural continuity is achieved by design guidelines and sensitive design. The homes create a spatial edge to the street and are articulated by simple rectangular massing, gable and hip roofs, wood shingle and horizontal siding, and raised front porches with decorative railings. Street fencing is required along certain streets.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Nineteen

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

K.Cluster Homes The architecture of the cluster home reflects American styles and utilizes asymmetrical massing, a combination of gable and hip roofs, front porches, classical detailing, masonry chimneys, and picket fences. Garages face the street but are set well behind the front facade.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y - T h r e e

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C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

L . G o l f Vi l l a s Golf villas are grouped around fairways of the golf course. Two or three residential units are linked together to form a larger building. Each unit is similar in character to the next but is recognizably distinct. All have deep porches facing the view of the fairway.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y - Fo u r

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S E . Apar tments Courtyard apartments enfront each side of the entrance drive which leads axially to the town center. A landscaped courtyard becomes a focal point and creates identity for each unit cluster. Wood and stone, nestled gables, and articulated porches are combined to create a setting that says “Home” to its users.

OUR

TOWN Atlanta

Georgia

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Thirteen

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

F . To w n C e n t e r M e e t i n g H a l l Set at one end of the village green is a meeting hall and a post office. Prominent public edifices are located strategically in the land plan to create visual focal points for pedestrians and car drivers. Their monumental character is conveyed through symmetrical massing, overscaled detailing, and upgraded materials.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Fifteen

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S F . To w n C e n t e r S h o p s

OUR

TOWN Atlanta

Georgia

Street level shops encircle the village green, recalling Main Street retail in small town America. Wide sidewalks, street trees, angled parking, awnings over large display windows, and festive signage all contribute to this character. Office and shop owners’ residences may occupy the upper two floors.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Sixteen

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S F . To w n C e n t e r C i n e m a

OUR

TOWN Atlanta

Georgia

Designed to compliment the scale and detail of the surround ing buildings, large facilities like the cinema can be sensitively integrated architecturally into the town center. The wide semicircular arch, projecting marquee, and tall pilasters engender a memorable public image along the streetscape.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Seventeen

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S S .Clubhouse

OUR

TOWN Atlanta

Georgia

One of the most prominent facilities in the development is the clubhouse. It is designed in the tradition of grand hospitality buildings, and has a commanding presence of three symmetrically composed gables and a large veranda porch. Massive chimneys and a sizable central cupola punctuate the roof.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Thirty-One

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C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

N . S w i m & Te n n i s C e n t e r It is expected that one of the more popular recreational amenities in the park will be the swim and tennis center. Modeled after historic waterside structures, the swim center is surrounded by a wide, covered colonnade. Pergola’s and a large, outdoor drink pavilion are adjacent to the olympic size pool.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y - S i x

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C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

W. E q u e s t r i a n C e n t e r Designed to be reminiscent of Bluegrass horse stables, the equestrian center recalls architectural character of simple barn massing, gable roofs with covered arcades, horizontal siding, and tall cupola spires. Horizontal rail fencing surrounds the paddocks and riding areas.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

T h i r t y - Fo u r

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S I . Day Care Center

OUR

TOWN Atlanta

Georgia

Across the street another important community facility is located; the day care center. Its design includes a cupola, large gable with decorative arch, and a small school bell reminiscent of past country school houses.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y - O n e

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S V. S a l e s C e n t e r

OUR

TOWN Atlanta

Georgia

The sales center is located on one of the most beautiful sites of the development, overlooking the polo fields of the equestrian center. Its architecture is distinctively southern with a raised full length porch, paired chimneys, plantation shutters, and symmetrical composition. It is designed to be both impressive and welcoming.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

T hir ty-T hree

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S A . Grocery Store Located along the commercial highway, large scale retail buildings are designed to be reminiscent of turn-of-the-century marketplace structures. Larger facilities are composed and detailed to look like a collection of smaller buildings rather than one huge block. Landscape buffers and perimeter fencing visually shield parking which is located amongst an “orchard” of trees.

OUR

TOWN Atlanta

Georgia

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Nine

AT L A N TA G E O RG I A 7 7 0 6 7 1 9 1 0 0

C H A R AC T E R S K E TC H E S B.Gas Station

OUR

TOWN Atlanta

Georgia

Conceived within the marketplace theme, smaller retail buildings are designed to convey a welcoming image. This station’s character includes classically inspired but overscaled detailing, warm brick materials, and divided light windows.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Te n

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C H A R AC T E R S K E TC H E S C . Office Building Complex

OUR

TOWN Atlanta

Georgia

Designed to recall a grouping of historical mill buildings, this office complex is concealed amongst a green belt. Tall vertical windows, metal roofing, brick walls, and a vertical elevator “chimney” are combined with simple rectangular masses and industrial roof shapes to create a distinctive business campus.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Eleven

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C H A R AC T E R S K E TC H E S

OUR

TOWN Atlanta

Georgia

J. Fire Station Occupying the third corner of the intersection, a fire station’s triple archway enfronts the street. Permanent materials of brick and stone, large brackets, station number and American flag add visual cues to the building’s function.

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

Twe n t y - Two

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T H E D E S I G N P RO C E S S DESIGN/VISION STUDIO

MODIFICATIONS STUDIO

Realizing that well designed communities don’t just happen, they are created, and what many twentieth century communities need is visual coherence, Stephen Fuller initiated the Design/Vision Studio. Working closely with the Developer and Land Planners, the studio creates a sense of place by visualizing distinctive developments that have a strong unified character. As a first step in the process, the studio specializes in creating a Character Vision Book of conceptual illustrations and text, forming the thematic and stylistic springboard for the development.

Making modifications to Design Traditions’ existing home collection library is often the most efficient way to achieve unified community imagery. Noted for its semi-custom approach, this studio successfully marries directed customizing to the efficiency and cost effectiveness of selected pre-designed plans.

OUR

TOWN Atlanta

Georgia

BUILDER STUDIO

Amenities

Specializing in meeting the needs of Builders, this studio designs homes and produces construction drawings that considers the marketplace. The studio designs attractive, buildable, and cost effective homes while meeting challenging design scheduling demands.

AMENITY STUDIO Creating successful communities requires a coherent architectural vision. This studio focuses on designing amenities with unified character, from schematics to working drawings for swim and tennis centers, entrance features, and other neigh-

CUSTOM STUDIO Nationally noted, this studio services consumers and developers who are looking for exceptional service and creative architectural design. From preliminaries to a complete set of contract documents, the Custom Studio specializes in one-of-akind homes.

Commercial

ARCHITECTURAL CONTROL STUDIO Establishing stylistic guidelines for communities allows for developer control while granting individual creativity in home design. This studio specializes in creating design guidelines and reviewing submitted plans for aesthetic compliance.

S i n g l e Fa m i l y

CHARACTER

VISION CONCEPTS for

R E D C L AY

DEVELOPERS Ju ly

1 9 9 6

COMMERCIAL STUDIO Residential architecture has long been a Design Traditions hallmark. This fact is evolving to include commercial design as well. Bringing well-known sensitivity to detail, scale, and character to larger complex projects, the Commercial Studio specializes in creating full service distinctive design for town centers, apartments, retail centers, clubhouses, offices, and other facilities.

M u l t i - Fa m i l y Thirty-Six

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OUR

THE DESIGN TEAM A successfully designed community starts with three players; the developer, the architect, and the land planner. Each organization brings their vision, creativity, knowledge, and expertise to the table. They are supported by an expanding array of services, personnel, and consultants.

Construction Admin.

Contract Documents

The graphic below illustrates the primary design team and a representative number of services and consultants. Recognizing the impact of government, this regulatory body always directly or indirectly part of the process. Working together, places of beauty, practicality, and significance can be created.

TOWN Atlanta

Georgia

Interior Design

CHARACTER

Review

VISION

Preliminaries

CONCEPTS

Landscape Marketing Agents

Real Estate Agents

Design

for

R E D C L AY

Vision Book

DEVELOPERS Ju ly

ARCHITECT

Financial

1 9 9 6

Contract ÂŠ1996 Design Traditions, Inc.

DEVELOPER

Preliminaries Concept Land Plan

LAND PLANNER

Legal

GOVERNMENT/ REGULATORY

Builder

Zoning, Building Dept., Transportation, Environmental T hir ty-Seven

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