Makeup Brands for Clean

Cosmetics in 2023

Have you noticed ‘natural’ and organic’ seem to be on every cosmetic label these days?Wehave,too.Unfortunately,lackofregulationmeansthesemarketingbuzzwordsdon’talwaysreflectaproduct’singredients.Don’tworry,though—oureditors have searched far and wide for the very best organic makeup brands and natural skincareproductsthataretrulycleanandcruelty-free,ranginginpriceandproduct.

Best For | Multi-use sticks, serum foundations

Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics

Features | Sustainable & eco-friendly packaging, recycling program, gives back to 1% For The Planet & One Tree Planted, cruelty-free, vegan-friendly

Price Range | $24 (eye primer) – $54 (foundation)

The best makeup brands blend natural, effective ingredients with nourishing vitamins and oils in skin care. Enter ILIA. This natural cosmetic line is making formulas from scratch to ensure your makeup is the cleanest it can be, and it’s dedicated to sustainability and ethics every step of the way. We love the multi-purpose sticks for travel and a compact makeup collection.

Best For | Minimalist makeup

Natural & Organic | Natural & plant-based ingredients

Features | Sustainable practices & packaging, EWG verified, cruelty-free, vegan-friendly, made in the USA

Price Range | $10 (mini mascara) – $30 (moisturizer with SPF)

If you’re going for the perfect no-makeup look, Well People is the brand for you. The cruelty-free and natural cosmetics in this collection are designed to nourish and soothe your skin while also giving you the color and coverage you desire. Plus, the line includes many vegan products we adore. We love how versatile and affordable Well People’s handcrafted cosmetics are, especially since 35+ products are EWG-verified. (You can find Well People in major drugstores!)

Best For | Cream blush & highlighter duos, lipsticks & glosses

Natural & Organic | Botanical formulas & safe synthetics

Features | Botanically based skin care, eco-friendly packaging, cruelty-free, vegan-friendly

Price Range | $15 (eyeshadow) – $42 (face oil foundation)

Kosas is on a mission to reinvent our beauty routines through intentional formulas. Founded by a chemist dedicated to clean and quality cosmetics (sans 2,7000 harmful ingreidents), the brand’s natural beauty collection is filled with nourishing botanical ingredients. We especially love the dimensional colors you can achieve with the cream blush duos and the inclusive shades of face oil foundation.

Best For | Mineral makeup

Natural & Organic | Organic ingredients

Features | Paraben-free, cruelty-free, vegan-friendly, gives back

Price Range | $8 (tinted lip balm) – $40 (foundation)

Named for its founder, a former makeup artist, Erin’s Faces is on a mission to empower, educate, and include. Based in New Jersey, the skincare and mineral makeup brand crafts paraben-free essentials like mascara made with organic matcha, lip gloss made with organic strawberries, and a combo cream that’s tinted moisturizer, sunscreen, and antioxidant lotion. Plus, a percentage of Erin’s Faces sales goes towards nonprofits like One Tree Planted and the Trevor Project. Face the day effortlessly.

Best For | Affordable makeup

Natural & Organic | Natural ingredients

Features | Carbon Neutral Certified, recyclable packaging, water offsetting, cruelty-free, recycling program, gives back

Price Range | $5 (tinted lip balm) – $17 (powder foundation)

Founded in 1984, Burt’s Bees has been making Earth-friendly personal care products for over 30 years, and its makeup collection upholds that same standard. Its eyes, lips, and face formulas include responsibly sourced ingredients like safflower seed oil, honey, and bamboo; and Burt’s Bees uses a percentage of PCR material in all its packaging. Naturally, its eponymous foundation supports honeybee health and biodiversity, and has given over $3.5 million in grants.