Final steph wang

BREAKMARK REBRAND stephenie wang branding spring 2017

SCHEDULE & RESEARCH

ESTIMATE & SCHEDULE

COMPANY:

breakmark

Breakmark is an Ultimate frisbee apparel company that specializes in custom screen print, spot, and full sublimation. Family owned, Breakmark has been printing team gear for nine years, focusing on the quality and doing what is right even if it means taking the high, rockier road.

Breakmark’s current brand does not show the company’s committment to quailty and bettering the community of ultimate frisbee.

The simple type logo is not enough to show the dedication and effort Breakmark puts into making their apparel afforable without forgoing quality.

Other brand applications are not cohesive as well as hurt Breakmark’s image of being a great Ulitmate frisbee apparel company.

COMPETITOR:

five ultimate

Tagline: PLAY HARD. HAVE FUN. FIVE ULTIMATE. Mission Statement: Our mission is to serve ultimate.

As the sport evolves, we strive to reinforce those attributes which make it unique: athletic excellence, honesty, and a sense of community.

To this end, we provide products that further the ultimate aesthetic and are high quality, good looking, and affordable. We love the sport, and we transfer that passion to the work we do to support it. We eat ultimate for breakfast. From the rookie to the old timer, from the casual to the competitive, from the end zone to the dance floor, we make life better for ultimate players.

COMPETITOR:

savage

Tagline: NONE Mission Statement: TO SUPPLY BRAND AND CUSTOMIZABLE APPAREL TO THE ACTIVE WORLD

COMPETITOR:

vc/spin

Tagline: NONE Mission Statement: our goal has remained the same - to produce team uniforms of the highest quality, while living up to our reputation for great customer service and active community involvement.

COMPETITOR:

disc store

Tagline: NONE Mission Statement: We believe strongly in helping others. We’ve been greatly blessed and strive to be a blessing to others through disc sports. Below are a couple of the causes which we’ve been fortunate enough to be able to help. If you want to help our causes, please contact us. If you have a worthy cause, please contact us. We will try to help in any way that we can.

COMPETITION LANDSCAPE

COMPETITION LANDSCAPE cont.

MISSION STATEMENT & TAGLINE

MISSION STATEMENT & TAGLINE

current tagline: none

new tagline: gear that scores

current mission statement:

new mission statement:

We often will go out of our way to make things right, as we take it pretty personally when teams are upset and really do want to do everything we can to make everyone happy.

Breakmark is the Ultimate appral store. we provide the ultimate community with afforable gear without sacrificing quailty so you can look good while you win big.

LOGO DEVELOPEMENT

LOGO ITERATIONS

LOGO ITERATIONS

FINAL LOGO

FINAL LOGO: COLORED

FINAL LOGO: COLORED NEG.

FINAL LOGO: GREYSCALE

FINAL LOGO: SINGLE COLOR

BRANDING APPLICATIONS

WEBSITE: MOBILE

WEBSITE: MOBILE

WEBSITE: DESKTOP

APPAREL: TAGS

APPAREL: TAGS cont.

APPAREL: JERSEYS UNIFORM

APPAREL: SHIRTS

STATIONARY: LETTERHEAD

STATIONARY: BUSINESS CARDS

STATIONARY: BUSINESS CARDS cont.

STATIONARY

PACKAGING

PACKAGING

SIGNAGE

SIGNAGE

BREAKMARK logo usage guide

TABLE OF CONTENTS colored logo. . . . . . . . . . . . . . . . 1 greyscale logo. . . . . . . . . . . . . . . 2 color specifications. . . . . . . . . . 3 logo typefaces. . . . . . . . . . . . 4 & 5 protective areas. . . . . . . . . . . . . . 6 format restrictions. . . . . . . . . . . 7 color restrictions. . . . . . . . . . . . 8

COLORED LOGO

pantone 7405 c 100% h: 49 s: 100% b: 95%

r: 244 g: 205 b: 0

hex: #f4cd00

pantone 362 cp 100% h: 135 s: 79% b: 68%

r: 35 g: 174 b: 73

hex: #23ae49

pantone 3005 cp 100%

pantone 2955 cp 100% h: 206 s: 100% b: 37%

r: 0 g: 54 b: 96

hex: #003660

h: 199 s: 100% b: 80%

r: 0 g: 136 b: 206

hex: #0088ce

pantone 5415 cp 100% h: 203 s: 43% b: 56%

r: 81 g: 120 b: 145

hex: #517891

1

logo usage guide

GREYSCALE LOGO

black 100% h: 344 s: 0% b: 0%

r: 0 g: 0 b: 0

hex: #000000

black 40% h: 214 s: 2% b: 67%

black 80% h: 218 s: 3% b: 35%

r: 88 g: 89 b: 91

r: 167 g: 169 b: 172

hex: #a7a9ac

hex: #58595b

2

logo usage guide

COLOR SPECIFICATIONS

pantone 5445 c hex: # b4c0cf c: 29% m: 18% y: 11% k: 0% r: 180 g: 192 b: 207

h: 213 s: 12% b: 81%

*use color for tagline in logo on light background

3

-hex: # f5f8fd c: 3% m: 1% y: 0% k: 0% r: 245 g: 248 b: 253

black 5% hex: # f1f2f2 c: 0% m: 0% y: 0% k: 5%

h: 217 s: 3% b: 99%

*use color for tagline in logo on dark background

r: 241 g: 242 b: 242

pantone 7405 c hex: # f3ce18 c: 6% m: 16% y: 99% k: 0%

h: 179 s: 0% b: 94%

r: 243 g: 206 b: 24

h: 49 s: 89% b: 95%

pantone 362 cp hex: # 58ba4d c: 68% m: 0% y: 96% k: 0% r: 88 g: 186 b: 77

h: 112 s: 58% b: 72%

pantone 3005 cp hex: # 1377bc c: 85% m: 48% y: 1% k: 0% r: 19 g: 119 b: 188

h: 203 s: 89% b: 73%

pantone 2995 c hex: # 27aae1 c: 70% m: 15% y: 0% k: 0%

r: 39 g: 170 b: 225

h: 197 s: 82% b: 88%

pantone 2955 cp hex: # f5f8fd c: 3% m: 1% y: 0% k: 0% r: 245 g: 248 b: 253

h: 217 s: 3% b: 99%

*use color for website

logo usage guide

LOGO TYPEFACES

UNIVERS

SCALA SANS

Headline text 67 Bold Condensed Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Tagline text Capital ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

65 Bold Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Website Text Capitals Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Website Icon text 57 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

4

logo usage guide

LOGO TYPEFACES cont.

Univers 67 Bold Condensed Oblique

Scala sans capitals

5

logo usage guide

PROTECTIVE AREA

6

x

x

x

x

x

x

x

x

logo usage guide

FORMAT RESTRICTIONS

7

unacceptable: horizontal scaling

unacceptable: vertical scaling

unacceptable: mis-alignment

unacceptable: rotation

unacceptable: hierarchy change

unacceptable: case change

unacceptable: arranging

unacceptable: overlapping

unacceptable: cropping logo usage guide

COLOR RESTRICTIONS

8

unacceptable: outlining

unacceptable: changing colors

unacceptable: opacity

unacceptable: no contrasting bg

unacceptable: overlap opacity

unacceptable: covering logo

logo usage guide