Oakwood BRAND IDENTITY PRESENTATION Stephen Lee Ogden design company 335 Sumpter Avenue Bowling Green KY 42101 270-799-5237 | stephen.ogden@mac.com StephenLeeOgden.com
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Oakwood CREATIVE BRIEF SUMMARY As Oakwood grows and pioneers new services, we want to convey a sense of confidence, edge, experience, innovation and excellence. It is important for Oakwood to establish a brand language the conveys two distinct and important truths. First, Oakwood is exceptionally experienced. Your track record is proven and that differentiates Oakwood as a mature leader. Second, Oakwood is responsive to industry changes. As new technologies provide more efficient business solutions, Oakwood is willing and able to master those technologies to respond to client needs in real time.
BRAND STATEMENT:
Business problems are complex and multifaceted, and the answers are never as simple as a building a new mobile application or going to the cloud. We respect complexity but we revel in problem solving through established proprietary thinking, methods and ways that get to the insight that drives business. It’s time to change your day-to-day actions from tactical to strategic and to go from chasing fires to chasing your vision. Together we can power that transformation.
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Oakwood DIRECTIVE ADJECTIVES Confident
Transformative
Certainty
Ideas
Responsive
Distinct
Ingenuity
Accountable
Results-Oriented
Integrity
Business
Technical
Reliable
Driven
Excellence
Sophisticated
Competent
Imaginative
Flexible
Wise
Commitment
Capable
Rare
Honest
Impactful
Innovative
Mature
Explorers
Edge
Smart
Enjoyable
Approachable
Experienced
Foresight
Fearless
Intelligent
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CONCEPT SYNOPSIS
Transformation This concept represents the confidence and capabilities of Oakwood to move business forward and to create true, lasting business value. Oakwood’s 30 years of experience position you uniquely in the business technology industry. This brand concept respects your hard earned past while driving forward into a new era. Clients should be confident that Oakwood is both highly experienced and nimble in your service methodology. Colors, shapes, and messaging are all designed to invite collaboration, evoke confidence, and position you as a leader in business technology.
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Logo
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Logo Variations
Primary Logo
Type Only
One Color Blue
One Color Dark Grey
Icon Versions
One Color Light Grey
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Tagline
Primary Logo With Tagline
Tagline Blue
Primary Logo With Tagline Reverse
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Minimum White Space Margin
Logo Area (No Other Content) Closest Content Area
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Tagline Alignment / Margin
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Typography
Logotype / Icon
Tagline
Headline
Sub Headline
Body
Quotation
Publication Date
Typography Stack
Vectora™ Headlines Navigation Headings Bold Statements
Frutiger™ Body Copy Sub-Headings
Forza™
Corporate Typefaces
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Color Family
Pantone 300U
Pantone 433U
Core Brand Identity Colors
Oakwood Color Hierarchy
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Color Harmony
Core Colors
Compliments
An established and traditional look complimented by modern and responsive colors.
These powerful and vibrant compliments are meant to draw attention to select content. When in use, these are attention grabbing. They are the warm contrast to the more traditional cool blue colors. These hues are also connections to industry tools from providers like Microsoft & Google. Powerful, but not overly aggressive.
Oakwood’s established brand blue is complimented by a fresh palette of blue/green, grey, and deep blue colors. This color group will establish Oakwood both as experienced (traditional blue) & responsive to modern technologies and innovations (lighter blues & blue/greens). The grey hues unify the scheme without drawing too much contrast or attention.
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Color
Pantone Spot
Pantone CMYK
Hex
300 C
106-8 C
005EB8
7683 C
104-14 C
426DA9
542 C
112-12 C
7BAFD4
7688 C
112-13 C
4698CB
318 C
124-5 C
88DBDF
7472 C
127-5 C
5CB8B2
7710 C
121-14 C
00A7B5
5405 C
114-13 C
4F758B
420 C
179-4 C
C7C9C7
Cool Grey 11 C
176-12 C
53565A
135 C
10-7 C
FFC658
157 C
24-6 C
ECA154
7418 C
55-14 C
CD545B
7416 C
48-6 C
E56A54
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Business Card
CHARLES E. WINDSOR, JR. CEO cwindsor@oakwoodsys.com T 314.824.3004 C 314.374.7294 F 314.824.3001
622 Emerson Rd. Suite 350 St. Louis, MO 63141 OakwoodSys.com
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Stationary
622 Emerson Rd. Suite 350 St. Louis, MO 63141 OakwoodSys.com
622 Emerson Rd. Suite 350 St. Louis, MO 63141 OakwoodSys.com
CHARLES E. WINDSOR, JR. CEO cwindsor@oakwoodsys.com T 314.824.3004 C 314.374.7294 F 314.824.3001
622 Emerson Rd. Suite 350 St. Louis, MO 63141 OakwoodSys.com
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White Paper Concept
WHITE PAPER - 00/00/00
Business Anywhere
Enable fast anytime, anywhere access to real-time information.
WHITE PAPER - 00/00/00
WHITE PAPER - 00/00/00
Risk Compliance
Enterprise Efficiency
Reduce human error in network, security, identity and infrastructure operations
Empower a people-centric infrastructure with improved collaboration and data, identity and device management
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Faux Ads
Powering Transformation. Together. Results Driven Business Smart Solutions.
Business Savvy. Tech Smart. Results Driven Solutions That Get It Done.
Plan. Execute. Evaluate. Process Driven Business Technology. Together, We Can Get It Done.
Business Savvy. Tech Smart. Results Driven Solutions That Get It Done.
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Graphics
Business Savvy. Tech Smart. We're powering a new era of business – where companies are informed, agile and equipped to reach their customers with the right message on the right device at just the right time.
Screen Graphic
Transformation Pattern
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Device Icons
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Service Categories
BUSINESS ANYWHERE
ENTERPRISE EFFICIENCY
SOCIAL BUSINESS IQ
RISK COMPLIANCE
BUSINESS TO PERSON (B2ME)
CONSUMER DATA 360
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Logo Alignment
Original Logo Alignment
Icon Center Line Baseline Contrast
Original Logo Alignment Altered Logo Alignment
New Logo Alignment
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