Debo’s Diners BRAND PRESENTATION September 2013
Stephen Lee Ogden design company 335 Sumpter Avenue Bowling Green KY 42101 270-799-5237 | stephen.ogden@mac.com www.StephenLeeOgden.com
Concept Introduction
Debo’s is famous for excellent management of the franchise that is famous for steakburgers. This logo concept is a celebration of classic American dining. Debo’s Diners is the Chattanooga area expert (and heavily awarded) owner of numerous Steak N’ Shake franchise restaurants. This brand concept positions Debo’s Diners as the approachable leader in casual dining restaurant management. This new brand concept will continue to establish Debo’s as highly experienced, service oriented (both internally and externally), and an enthusiastic leader in the Chattanooga community.
Concept Research
Debo’s Diners
Brand Identity
Š2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
Primary Logo - Full Color ©2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
Brand Comparison
Š2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
Logo Mock
1 Color Versions Š2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
Full Color - Logotype Only
1 Color - Logotype Only
Logotype - Distressed Version ©2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
CHATTANOOGA • HIXSON • DALTON • CLEVELAND • FT. OGLETHORPE 7625 Hamilton Park Drive - Ste. 26 - Chattanooga, TN 37421
Debbie Richman (t) 423.855.4650 (f) 423.855.8836
President
7625 Hamilton Park Drive - Ste. 26 Chattanooga, TN 37421
(e) debbie.sns@debosdiners.com
DebosDiners.com
CHATTANOOGA • HIXSON • DALTON • CLEVELAND • FT. OGLETHORPE
CHATTANOOGA • HIXSON • DALTON • CLEVELAND • FT. OGLETHORPE (t) 423.855.4650 (f) 423.855.8836
7625 Hamilton Park Drive - Ste. 26 - Chattanooga, TN 37421
DebosDiners.com
Stationary Concept
©2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
Handbook
Notebook
Executive Pen
©2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
Digital Icons / Avatar Š2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
Reception Sign Concept
Deborah Richman
Matthew Richman Metallic Silver
Name Tag Concept
Š2013 Stephen Lee Ogden Design Company
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Debo’s Diners
Brand Identity
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Debo’s Diners
Brand Identity
Pantone 877C Metallic Silver
Pantone 485C Bright Red
Pantone 318C Retro Blue
Brand Color Range
Š2013 Stephen Lee Ogden Design Company
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