creative showcase 1 2 commercials review
radar detects new talent on the horizon For all the talk of the music industry’s arse
they belong. And with support from
from Coke’s international line-up of
Pitches were invited for four tracks, with
falling out, you’d think it was some sort of
labels such as Warp and Ninja Tune, it’s
unsigned acts and Radar’s community of
the bands having ultimate say over which
d-list celebrity on a beach in St. Kitts. With
not surprising that the kids have been
aspiring promo directors and then
of the entries made the cut. The winning
EMI spitting its dummy out (and 2000
flocking to the event in their droves.
produce a series of Coke funded videos.
directors were then given two months
staff) and In Rainbows-gate tilting the axis
This year saw the festival, and Radar
“The Radar Festival’s really responding to
and £1,000 to deliver a finished master.
of the cosy major labels, it’s increasingly
itself, balloon in size and scope to Beth
the way the internet has revolutionised
Throughout production the Radar team
coming to look like the future of the music
Ditto-esque proportions. As well as a
how people communicate. This is done by
were on hand to provide help and
business and the promos that underpin it
huge increase in the number of entries
providing a channel for young directors,
support, and each of the directors filed a
is linked to the net.
and enough international screenings to
where they can build experience and gain
weekly report on their progress to keep
Enter The Radar Festival, stage left. Now
trouble your carbon-conscience, Radar’s
attention,” Bottomley explains. “It’s really
Coke and the bands in the loop.
in its second year, Radar has quickly
founder and fairy godmother Caroline
important that organisations like Radar
“The great thing about the Coke Music
become synonymous with getting the
Bottomley also managed to secure
and communities like Coke Music help to
competition was the freedom of
promo masters of tomorrow out of their
backing from Coke Music.
generate budgets for the next generation
creativity,” explains Ann Xiao, who won
bedrooms and into the public eye where
The idea was to unite a selection of bands
of promo directors.”
the pitch for An Orange Ends’ track,
“The Radar Festival’s really about responding to the way the internet has revolutionised how people relate and communicate by providing a channel for young directors, where they gain experience and attention.” Chris Vincze’s Tell Me The Dodoz song Weapon by Jonathan Millet
SH106_P12-13_radar.indd 12
Murder The Lonely created by Ann Xiao
29/1/08 09:25:55