Radar Festival

Page 1

creative showcase 1 2 commercials review

radar detects new talent on the horizon For all the talk of the music industry’s arse

they belong. And with support from

from Coke’s international line-up of

Pitches were invited for four tracks, with

falling out, you’d think it was some sort of

labels such as Warp and Ninja Tune, it’s

unsigned acts and Radar’s community of

the bands having ultimate say over which

d-list celebrity on a beach in St. Kitts. With

not surprising that the kids have been

aspiring promo directors and then

of the entries made the cut. The winning

EMI spitting its dummy out (and 2000

flocking to the event in their droves.

produce a series of Coke funded videos.

directors were then given two months

staff) and In Rainbows-gate tilting the axis

This year saw the festival, and Radar

“The Radar Festival’s really responding to

and £1,000 to deliver a finished master.

of the cosy major labels, it’s increasingly

itself, balloon in size and scope to Beth

the way the internet has revolutionised

Throughout production the Radar team

coming to look like the future of the music

Ditto-esque proportions. As well as a

how people communicate. This is done by

were on hand to provide help and

business and the promos that underpin it

huge increase in the number of entries

providing a channel for young directors,

support, and each of the directors filed a

is linked to the net.

and enough international screenings to

where they can build experience and gain

weekly report on their progress to keep

Enter The Radar Festival, stage left. Now

trouble your carbon-conscience, Radar’s

attention,” Bottomley explains. “It’s really

Coke and the bands in the loop.

in its second year, Radar has quickly

founder and fairy godmother Caroline

important that organisations like Radar

“The great thing about the Coke Music

become synonymous with getting the

Bottomley also managed to secure

and communities like Coke Music help to

competition was the freedom of

promo masters of tomorrow out of their

backing from Coke Music.

generate budgets for the next generation

creativity,” explains Ann Xiao, who won

bedrooms and into the public eye where

The idea was to unite a selection of bands

of promo directors.”

the pitch for An Orange Ends’ track,

“The Radar Festival’s really about responding to the way the internet has revolutionised how people relate and communicate by providing a channel for young directors, where they gain experience and attention.” Chris Vincze’s Tell Me The Dodoz song Weapon by Jonathan Millet

SH106_P12-13_radar.indd 12

Murder The Lonely created by Ann Xiao

29/1/08 09:25:55


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