JOIN THE CHAMPIONS
27 – 31 August 2025 th st
Welcome to the home of champions, where the world’s most prestigious international showjumping competition, the Brussels Stephex Masters, takes place. This year marks the eleventh edition of this extraordinary event.
Get ready to be dazzled by various competition categories, including the Prestige League, Super Cup, Top Series, and the CSIO 5*, representing the most spectacular level our discipline has to offer. The highlight of the event is undoubtedly the Henders & Hazel Nations Cup and the CSIO 5* Rolex Grand Prix presented by Audi on the final day.
Prepare to be amazed with jaw-dropping entertainment, indulge in delightful hospitality, and enjoy a front-row seat to watch the best riders from around the globe compete at their peak.
Join us and witness the ultimate display of skill, agility, and athleticism that can only be found at the Home of the Champions, now celebrating its eleventh edition.
LAST EDITION IN numbers
Celebrating a decade of Equestrian Excellence and Unmatched Growth
Reflecting on the incredible achievements of the 2024 10th edition of the Brussels Stephex Masters, we proudly share these impressive numbers.
The 2024 edition was backed by a global budget of 5.2 million euros, creating an unmatched, premium experience for all who attended. Over 830 horses and 300 elite riders from more than 40 countries competed, elevating the competition with their extraordinary skills and sportsmanship. The event featured an impressive 1.1 million euros in prize money, intensifying the thrill of each contest.
With over 40,000+ visitors, including 9,500 VIP guests, the Brussels Stephex Masters offered our partners exceptional exposure to an engaged and diverse audience. As we look ahead to the 2025 edition, we invite you to join us for another unforgettable chapter of excellence and international prestige.
5.2M Global budget
+830 Horses
+1.1M Prize money
+300 Riders
+40K Visitors
40+ Countries
BSM ‘24 Insights
Email marketing
Our current database of 8000 contacts, consists of 52% female and 42.5% male, with the largest segments found in age groups that align with our target audience.
The open rate grows significantly from april on towards the event. People are interested in the run up towards during the event, and shortly afterwards
With an average open rate of 50% and a database of 8000 contacts, we have a very interested audience.
Website Key Insights
• Strong visitor and click activity during BSM, with noticeable increases in August and the event week.
• High average CTR, indicating effective engagement with the audience.
• Improved Google ranking during BSM, suggesting heightened search visibility during the event.
• The Dutch startlist shows the highest engagement, followed by English and French versions.
In short, a successful digital visibility and engagement during the BSM event, with strong organic reach and click-through performance.
TV coverage & distribution
4
LIVE STREAMS
The Brussels Stephex Masters attracted significant media coverage across multiple platforms, reinforcing its prestige in the equestrian world. Channels like Sporza, RTBF, Kanaal Z, Horse and Country TV, Eén, and RingTV all covered the event, providing viewers with exclusive insights and highlights.
The competition was also livestreamed globally via Clip My Horse, attracting a total of 192,098 video views and an audience of 21,900 unique website viewers and 11,186 mobile app viewers. Top streams, including the Rolex Grand Prix, CSIO5*, and SX Foal Auction, had high engagement, with an average watch time of over 50 minutes.
The majority of viewers tuned in from Belgium, followed by strong engagement from France, the Netherlands, and Germany. This report underscores the event’s wide reach and strong viewer engagement.
News articles
Key Takeaways
TV Reports
The Brussels Stephex Masters continues to steadily grow in recognition. As a longstanding name in the equestrian world, both in Belgium and internationally, BSM has successfully expanded its reputation, with increasing coverage from both international and general media
This highlights our ambition to evolve with each edition, continuously growing into a larger and more internationally renowned event.
Growth of our social presence
Strong organic growth was observed across all social platforms before, during, and after BSM, reflecting an increasing engagement with our audience
Our average yearly engagement rate of 2.52% demonstrates that our audience views us as a trusted and reliable source. With an estimated reach of 12% for posts and 5% for stories, both formats perform well above average, highlighting strong visibility and reach within our follower base.
26/8 till
The BSM account experienced an impressive 51% organic growth, significantly outpacing the typical growth rate of 11.66% seen in similar accounts.
+2200% FOLLOWERS
+236,6%
POST VIEWS
+455%
PROFILE VIEWS
Monday 26/8 till Sunday 1/9/2024
General
PROFILE VIEWS
Monday 1/8 till Sunday 15/9/2024
With a targeted approach to local, national, and international initiatives—both online and offline—the event successfully reaches diverse audiences.
This is complemented by a highly loyal audience across multiple channels, including email campaigns and social media, underscoring strong engagement.
Furthermore, as a recognized name within the global equestrian community, the Masters is continuously expanding its influence beyond the sport, evidenced by increasing press coverage in both national and international sports and general media. This combination solidifies its position as a premier event with growing media value and broad appearance.
EVENT highlights
Sport
Brussels Stephex Masters is a highlight of sportsmanship, featuring elite equestrian athletes in peak performance. The Brussels Stephex Masters offers a front-row seat to remarkable displays of athleticism, precision, and grace. Engage with competitive spirit, feeling the adrenaline as global riders compete in worldclass showjumping. Align your brand with the values of excellence, determination, and unwavering commitment through this unique opportunity.
Entertainment
The event provides diverse, all-ages entertainment. From captivating live performances to thrilling exhibitions or a kids day to entertain the little, our entertainment ensures audience delight and engagement. Immerse in a vibrant atmosphere, enjoying world-class acts and exciting shows. Align your brand with this captivating entertainment, crafting lasting impressions in the hearts of your guests.
Hospitality
Indulge in luxury and VIP treatment through our hospitality packages. Immerse in a world of sophistication, designed to create an unforgettable experience. Whether hosting esteemed clients or reveling in equestrian excellence, our packages provide outstanding dining, exclusive access, and the finest service. Join us to forge meaningful connections and craft enduring memories.
Join a remarkable tradition celebrating the equestrian future through the foal auction. Witness carefully selected foals with exceptional lineage, the next generation of champions. Invest in tomorrow’s equestrian stars through this unique opportunity. Join us to support the sport’s growth and connect with fellow equestrian enthusiasts who share your passion for excellence in this noble discipline.
Foal auction
HOSPITALITY vip experience
TROPHY WINNERS CHAMPIONS
Included
Access to the VIP parking
Five bottles of champagne per session
Multi-course menu including refreshments, wine, coffee and tea.
Lounge branding possibilities
Exclusive view on the Main Arena
CHAMPIONS
Lounge
Elevate your guest’s experience by indulging them in your own exclusive lounge including a private terrace. Pampered with the finest culinary delights and surrounded by top-class sportsmanship, experience the unique spectacles in the most luxurious setting.
Per lounge
Secure your reservations by mailing to our hopsitality team via hospitality@stephex.com. To ensure optimal service and immersion there’s a capacity of 30 guests per session that can enter the lounge.
The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.
Gift bag
Enhance your partnership with the Champions Lounge experience, gifting guests custom gift bags filled with eventbranded products from renowned brands. Make a memorable, lasting impression that extends beyond the event.
Single sessions
Without booking a full package, you can also choose for a single session in one of our lounges. These are as follows:
A lounge for Thursday, Friday &/or Saturday
Lunch from 11:30 - 17:00
€ 7.200*
A lounge for Thursday, Friday &/or Saturday
Dinner from 18:00 - 23:00
€ 8.850*
A lounge for Sunday
Lunch from 11:30 - 17:00
€ 9.750*
Book your sessions
4 SESSIONS / € 35.990* With a total capacity of 120 guests
THURSDAY - DINNER 18:00 - 23:00
FRIDAY - DINNER 18:00 - 23:00
SATURDAY - DINNER 18:00 - 23:00
SUNDAY LUNCH 11:30 - 17:00
7 SESSIONS / € 57.750* With a total capacity of 210 guests
THURSDAY
lunch 11:30 - 17:00 dinner 18:00 - 23:00 FRIDAY lunch 11:30 - 17:00 dinner 18:00 - 23:00 SATURDAY lunch 11:30 - 17:00 dinner 18:00 - 23:00 SUNDAY lunch 11:30 - 17:00
* all prices are excluding VAT
TROPHY Club
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Pamper your customers and connections for an extraordinary VIP Trophy Club experience. Mix culinary delights with exclusive top-class sport and unique spectacles. You can enjoy lunch and dinner from your own table with a direct view on the competition arena.
Per table
To secure your reservation, simply reach out to our hospitality team by mailing to hospitality@stephex.com They will ensure that your visit to the Trophy Club is a seamless and memorable affair, tailored to your every desire.
The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.
Gift bag
We’re excited to offer you the chance to provide your guests with a bespoke gift bag filled with event-branded products in collaboration with renowned brands. You can make your partnership truly unforgettable by leaving a lasting impression that goes beyond the event itself on your guests.
Single sessions
Access to the VIP parking
VIP entrance for your guests during the sessions
A glass of champagne per guest
Exclusive view on the Main Arena
3 course walking dinner concept including refreshments, wine, coffee and tea.
Your sessions
THURSDAY
lunch 11:30 - 17:00 dinner 18:00 - 23:00 FRIDAY lunch 11:30 - 17:00 dinner 18:00 - 23:00 SATURDAY
lunch 11:30 - 17:00
dinner 18:00 - 23:00 SUNDAY
lunch 11:30 - 17:00
e SEATING Options
Our seating options provide the finest hospitality, savor gourmet cuisine, and impeccable service as you witness the world's top riders and horses compete in the heart of Brussels. Each seating choice is designed to elevate your Brussels Stephex Masters experience.
Your options
Superior view
Table of € 9.650*
6 guests per session
Total capacity of 42 guests
Central view
Table of € 8.650*
6 guests per session
Total capacity of 42 guests
Side view
Table of € 8.150*
6 guests per session
Total capacity of 42 guests
Corner view
Table of €12.700*
8 guests per session
Total capacity of 56 guests
Table of € 11.450*
8 guests per session
Total capacity of 56 guests
Table of € 10.700*
8 guests per session
Total capacity of 56 guests 1 2 3 4
Table of € 6.500*
4 guests per session
Total capacity of 28 guests
* all prices are excluded VAT and rider participations
WINNER Suite
Enjoy a VIP experience in the Winners Suite with a buffet of delicious dishes and a prime view of the competition from the terrace. Treat your guests to the exclusive Trophy Club experience, blending gourmet cuisine with top-tier sports and unique spectacles. Savor lunch and dinner at your own table overlooking the arena. THURSDAY
Per seat
Reserve your seat and enjoy the Brussels Stephex Masters VIP treatment. The Winners Suite tickets will be available from March on our website. You only can reserve a seat, table reservations are not possible.
The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.
Choose on arrival
Remember there are limited spots in this service. If you buy a ticket for the Winners Suite you can choose your desired seat when you arrive. These tables will be available on a first come first served basis.
Timetable
From Thursday until Sunday you can enjoy four different lunch sessions and three different dinner sessions. The VIP hospitality welcomes you for lunch from 11:30 to 17:00 and for dinner from 18:00 to 23:00.
Included
Access to the VIP parking
VIP entrance for your guests during the sessions
3 course walking dinner concept including refreshments, wine, coffee and tea.
Book your sessions
* all prices are excluding VAT
EVENT Map
GIFT Bags
Spoil your guests with a gift bag
Make the arrival of your guests unforgettable with the exclusive Brussels Stephex Masters gift bags, featuring event-branded items like the Baobab Collection x Stephex MAX 10 candle and other carefully selected personalized gifts.
How to acquire
Practical information regarding these giftbags.
Pricing
The giftbags have a value of € 120* per bag
Hospitality packages
The gift bag is available in your Trophy Club or Champions Lounge hospitality package.
Per session
You can acquire these per session that you have booked. The giftbags will be handed out per session by the Stephex team.
* the price is excluding VAT
Baobab Collection x Stephex MAX 10
VISIBILITYOptions
This is not an event, this is an experience.
Increase your visibility and reach a wider audience, by becoming a partner at the Brussels Stephex Masters. With a comprehensive range of options, our visibility packages offer you a unique way to showcase your brand to a targeted audience.
LED Boarding
€ 5.500 (ex. VAT)
Loop your logo
Partner logos are displayed in a loop alongside other partners during the performance of one show jumper per class. This means that the entire arena will be covered in your brand colours! This provides your brand with targeted exposure to a captive audience during a thrilling and memorable part of the event.
Pole position for your ads
Maximize your brand’s visibility with our LEDboarding, your dynamic ad will capture the attention of our diverse audience. With the potential to be seen by thousands of spectators, this is an opportunity to build awareness on a global stage. Your brand will shine like never before, providing pole position visibility during the full week, not incuding the CSIO 5* Rolex GP and the H&H Nations Cup.
CLASS Sponsor
Award ceremonies
International competitions on behalf of the partner. The presence of a representative at the awards ceremony of the partner’s competition provides a unique opportunity to showcase your brand to our audience, including top riders, VIP’s and influential figures in the showjumping world.
Our speaker ads will highlight your brand during the award show, providing unparalleled recognition and exposure to a global audience. Speaker ads
BRANDED Jumps
€ 7.500 (ex. VAT)
Personalized
Your brand will be featured prominently on site with branded obstacles and jumps. A personalized jump is a unique asset in equestrian sports, providing lasting visibility and media attention. Not including the 5* Grand Prix and Nations Cup.
PRODUCT Placement
Around the event
Place your product around the event site, including the VIP area. This beneficial arrangement allows for increased brand visibility, exposure to target audiences and the potential for higher sales and customer engagement.
Sweet moments
Our entertainers take the stage through the Trophy Club and hand out your products as a sweet little present during the sessions. This way you become part of our entertainment.
DIGITAL Presence
Social media presence in our media plan and visibility of your brand on all of our digital channels, such as our website and our app. Let’s get digital!
Global media exposure
Choose branded jumps, LED boarding or other attentiongrabbing methods to maximize the opportunity of being captured by global photographers and livestreams, eaving a lasting impact on our audience.
CREATIVE Activations
Engage and Excite
Elevate your brand’s presence at the Brussels Stephex Masters by incorporating creative activations that captivate and engage our diverse audience. Organize a branded contest that adds an extra layer of excitement to the event. Our entertainment platform provides the perfect stage for transforming your activation into a true spectacle, ensuring that attendees have a memorable and enjoyable experience.
Playful Prizes
By infusing an element of playfulness into your branded contest, visitors can participate enthusiastically, with the chance to win exciting prizes. This not only creates a lively atmosphere but also leaves a lasting impression of your brand in the minds of the event visitors.
MERCHANDISE Collaborations
Merchandise
We invite you to stand out and make a statement with our exclusive Merchandise Collaboration opportunity. Join forces with us to co-create a unique and eye-catching product that perfectly aligns with your brand identity.
“Let’s create some eye-catching products together.”
Ellen Van Guyse
Check out the brands of the last year’s merchandising collaborations!
Don’t miss this chance to elevate your brand through a distinctive Merchandise Collaboration. Let’s turn your vision into a marketable product! Are you next?
Product Launch
LET’S grow TOGETHER ! Workshop
DO YOU HAVE AN idea ?
Product Placement n W Incentives
Trusted by e
Teambuilding
