Concept At Omorovicza we are brave, pioneering and constantly searching for new ways to utilise the minerals found in our waters in their most powerful form. Therefore, deciding to launch a visionary, digital demonstration that will harness the power of forward-thinking concepts and innovative technology. A new immersive installation that will capture the true essence of our brand’s values, history and mineral cosmetology story, whilst exploring the themes of empowerment and appreciation, breathing in a new sense of perspective and direction for the brand. We strive to promote and respect our Hungarian heritage and inform our customers of the enriched cultural significance and home to our skincare line, the International Spa City of Budapest. Omorovicza have developed a large customer base within the UK and wish to bring our strong heritage to Britain. Our installation aims however, to alter the nature and convention of equality and authentically celebrate women in all forms.
Rationale There is a demand for further understanding on the vital nutrients and ingredients we should look for in our skincare and what our skins need. 40% of the main spa consumers are 16-24 year olds who consider a youthful appearance to be important and want to use products to prevent and repair the ageing process. This highlights that the focus should be on educating millennials for the future. Omorovicza aspire to increase an awareness of integrating a strong sense of self and highlighting the benefits of a dedicated skincare ritual, not focusing primarily on preventative products. The purpose of the installation is to encourage enjoyment of individuality, and honour women universally for their independence and style. With Omorovicza’s vibrant online presence and strong command of intelligent, informative content, the installation will target a new demographic for the brand and emerge Omorovicza into a advanced market.The market will adress forward-thinking millennial’s seeking transformative skincare to meet their lifestyle and individual skin needs.
Brand Profile Omorovicza are unique in our technique, vision and goals to provide hydro-mineral transference technology to achieve the most advanced anti-ageing treatments and benefits. We propose a significant challenge to harness the minerals found in traditional thermal waters to deliver excellent healing. At Omorovicza we take an artful approach to delivering innovative formula’s and nutrient dense ingredients to the skin. Working alongside a Hungarian Nobel-Prize winning laboratory of dermatology, renowned for its discovery of Vitamin C, Omorovicza gathers minerals from the world’s largest source of healing thermal springs, transforming their chemical composition and enhancing the skin for optimum results. A unique selling point of the brand, exceeding innovation, is a rewarding and distinctive heritage that distinguishes the creation of each product in the range. With a story dating back 2,000 years, to the exploration of ancient thermal springs in Budapest where founders Stephen de Heinrich de Omorovicza and wife Margaret recognised the profound benefits. The entire Omorovicza product range excludes all synthetic and harmful chemicals produced in many skincare and make-up laboratories, such as sulphate detergents, parabens, synthetic fragrances and colours, animal ingredients, PEG’s, and D.E.A.
Ideal client;
‘a woman who wants the best products available to look and feel her most youthful.She has a global outlook, is interested in looking great, stylish and wants immediate results from her skincare of choice, while avoiding synthetic ingredients.’ With that, we desire to influence, educate and communicate with these women on a greater scale, but reversing our advertisement of anti-aging and promote ultimate skin health.
Target Audience Omorovicza are a subtle yet powerful driving force in the skincare industry and currently appeal to a wide demographic. A large portion of our customers include the older generation, also known as the aging baby boomers, alongside a variety of lifestyle and skincare bloggers and celebrities. With the brand’s recent annual involvement in London Fashion Week, Omorovicza products are a skincare essential for sponsors, designers, and models involved. Omorovicza have identified the opportunity to target a new demographic. Our objectives are to segment the market and appeal specifically to millennials, encouraging and educating the younger generation to take care of their skin from a young age and address skin concerns early on. We aim to make our customers feel their best, most beautiful self, and therefore wish to target inspiring women with busy schedules, with the reminder to embrace their skin.
Beauty Talk
Customer Demographic Identifying an opportunity to target and discover a new demographic and audience, Omorovicza have decided to focus on two potential consumer segments of the brand.
Skin Conscious Millennial
The Affluent Elder
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19-25 years old. Beginning to take an interest and investment in high end skincare. Skin concerns range from; active acne and acne scarring, hyperpigmentation, discolouration, dull complexion, flaky and dry, to oily skin. Creative, conscious and career driven. Want multifaceted products with instant results. Slightly sceptical of anti-aging technologies and skincare. Respectable disposable income.
From a survey questionnaire carried out, Omorovicza established several significant buying skincare habits of various age groups and target markets. Findings allocated that only 26 % of 40 participants ranging from 19-34 would purchase high end skincare and a significant 23.3% of paricipants suggesting that they wouldn’t spend their money on products from luxury brands. Therefore, identifying a market sector that are reasonably sceptical on the benefits and financial satisfaction of purchasing high-end, higher priced products. Through our installation and definitive specialised marketing, we aim to alter such Millennial’s viewpoints on luxury skincare.
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65 and over. Active lifestyle, entrepreneurs or those retired from work. Invest in luxury skincare items and reap benefits making time for a good, daily skincare regime. Interested in anti-aging initiatives to enhance the skins recuperative powers. More disposable income but less initiative to spend on premium skincare products.
Market Position
P.roduct
Omorovicza offer a vast range of pioneering skincare and make-up products in curated ranges that cater to each skin type, concern or budget. Accommodating for both male and female with advanced science and mineral therapies, from an award winning selection of cleansers, toners, facial oils, serums, moisturisers, eye creams, exfoliators and perfumes, to concealers, BB creams and tinted moisturisers. Best selling and most-loved products from bloggers, celebrities and valued customers are;
P.rice Omorovicza’s price point is high as it is a luxury brand catering to a variety of high profile clients, venues and organisations. The most expensive products are priced at £345 for the Gold Facial Set and £295 for the Blue Diamond Concentrate. For clientele searching for cheaper alternatives, Omorovicza provide an ‘Under £50’ range and a ‘Best First Buy.’ Offer free shipping to the UK and free samples with online purchases, a great buying incentive.
-Thermal Cleansing Balm (award-winning) -Deep Cleansing Mask -Refining Facial Polisher -Queen of Hungary Mist -Ultramoor Mud Mask -Omoressence Serum -Hydra Melting Cleanser
P.hysical Evidence More online orientated in terms of global product sales, but receives high appraisals from clients and journalists from pop-up events and facial spa treatments using Omorovicza products. Brand opportunity to enhance online experience for clients through stronger use of visual elements, film, and editorial imagery as well as in-store experiences through exhibitions, installations. Offer excellent virtual customer service experience and professional etiquette, but lack of consistent brand and customer interaction through social media, and offline activities.
P.lace
P.romotion
The Omorovicza flagship spa and head office is located in the esteemed Andrassy út in Budapest, Hungary. Product ranges available in our stand-alone store, hotels, spa’s and concessions within luxury department stores around the world. High-end department stores stocking Omorovicza are Selfridges and Liberty in London, Space NK around the UK, Neiman Marcus and Bergdorf Goodman in the US, Joyce and Lane Crawford in Hong Kong and Apothecary in China, to highlight a few.
Omorovicza have a website available via; www.omorovicza.com, and a blog that promotes digital campaign’s, pop up events, giveaways, special product offers and stories to engage clients and readers. A significant 4,132 followers on Instagram, and a respected gathering on our Twitter feed. The brand’s Facebook profile attracts 18,264 likes, where a varied amount of brand promotion and social media reaches occur. Omorovicza co-founders often speak at events and interviews to share the company’s heritage and future plans.
Opulent hotels worldwide offering the brand include Four Seasons, St. Regis, and the Grand Hyatt. Omorovicza may further extend our distribution channels and address demand from mobile users via a brand app, more interactive media and virtual experiences.
P.eople As a sole proprietorship, Omorovicza currently employ just under 50 employees and 8 spa therapists throughout Budapest, that often travel to designated locations to promote and deliver spa treatments to clients. Omorovicza beauticians report high job satisfaction within the company and are trained extensively with sound knowledge of treatments and Omorovicza products to perform sought-after skills. Job culture is positive with a strong sense of collaboration, entrepreneurialism and camaraderie, especially within the London team. Founders Margaret and Stephen Omorovicza are responsible for the overall management and beauty brand ambassadorship, overseeing all creative and financial decisions. In-house PR team creating diverse marketing and strategic activities.
To implement effective promotion for both installation and brand development, Omorovicza have discovered the need for; enhanced integrated tools for SEO marketing to reach a wider online presence, and expand on email marketing and intelligence functions. Whilst focusing on blogger content and reach to address the younger, modern demographic.
P.rocess A community, customer focus and an entrepreneurial business-led approach support our processes. Strong design and artistic features in collaboration with creative agencies, publishers and graphic designers to ensure luxurious quality images and digital concepts. Omorovicza may look to differ focus from top-line revenue growth and potentially expand and build on brand identity, growth strategies and additionally ensure employee satisfaction within our expanding business environment.
Market Analysis To gather an authentic and varied example of our current strategy, future opportunities and room for financial, social, and global growth, we have identified our key strengths, that outline and define our brand. Through our market analysis of the present skincare and spa industry and our key competitors, we are able to establish aspects of improvement and development for our brand and where our greatest expertise lie.
Strengths -Strong historical and cultural significance. -Defined brand heritage and ethos. -Unique, unparalleled product ingredients. -Sold worldwide in premium retailers such as Neiman Marcus, Harrods, Bergdorf Goodman, Lane Crawford. -Offer spa treatments in a range of 5 star hotels. -‘My Pengo’ loyalty point scheme for customers- reconnecting with Hungarian heritage as Hungary’s previous currency. -Brand is home to the International Spa City of Budapest, and brand regarded as the Art of Minerals. -Loyal customer base- ‘Legions of loyal fans.’ -Established distribution channel and proprietary goods. -Highly respected and received many positive testimonials/reviews from clients and press.
Weaknesses - Exposure to EUR Exchange Rate fluctuations. -Face and body Spa treatments only available at exclusive spa destinations, limited locations for average and potential customers. -Awarded ‘Best Anti-Aging Facial’ by Harpers Bazaar and promote anti-aging in skincare, which is controversial and can be viewed as a negative perception. -Brand states it takes 5 gruelling years to fully train their therapists and beauticians, two years vocational training and three years further beauty therapist training, alongside a Masters exam. -Limited number of 8 Omorovicza therapists based in Budapest only. -Products are steep, highly priced.
Opportunities -Development of new technology and resources for brand content and promotion. -To further segment the market and focus on specific target groups -Broaden our global footprint through collaboration with innovative partners. -To acquire smaller niche competitors. -Enhance marketing opportunities using social media. -Improve the price competitiveness of our luxury product range. -Ability to target and define new demographic through digital advances, social media and technology.
Threats -Other established luxury spa and skincare companies with diverse product ranges. -Substitution and similarity of products emerging. -Innovative mineral technology and science being used amongst other high-end brands such as Shiseido and Aesop. -Competitors using insightful brand concepts also targeting Millennials; Benshen, Drunk Elephant, Milk Make Up, and Youth to the People. -Hotels and Spas offering similar services at a high quality to their guests. -Competitive industry and over saturation of market with Spa treatments and rituals. -Brand does not fall under the jurisdiction of BBB (Better Business Bureau) and doesn’t have a rating. Due to the company location, BBB not willing to accredit companies outside US borders. -Low scoring and online traffic from website visitors; brand is not receiving enough significant advertising through blogs to gage further online activity.
Market Analysis Omorovicza notified the current and future trends impacting the company and proposed installation concept through a tailored STEEP analysis. The creation of a STEEP analysis we for design and creative strategies. believe provides a valuable insight and perspective
Social -Ageing Baby Boomers want to keep their vitality and health, and will continue to have a fundamental influence on the Spa industry. -Spa industries will now target younger consumers with spa treatments suitable for families, teenagers and young adults. -Spas are transforming and now identify as areas of healing, wellness, education and lifestyle enhancement. -Modern spas are now targeting the younger clientele who are influenced by the digital and social age, who wish to socialise at a spa environment rather than draw attention to the healing and rejuvenation aspects of the experience. -Invested care and time taken for skincare regimes of women between ages 45-64 years. -Target market of men under 45, purchasing prestigious skincare brands, however only 24% of woman 65+ are buying into luxury skincare products.
Technological -New technologies and diversifying markets, satisfying customer demands with unique approach’s. -The enhancement and increase of more usable and comprehensive designs for advanced consumers and ageing generations. -Innovations in immersing intelligence into materials, products and systems. -Internet is driving new, different patterns of living and working. -Social media is enhancing transparency and is an effective interaction for brands to drive consumers towards positive change.
Economical -Changing trends within the spa and skincare industry. -Due to an ageing population, spas are more inclined to focus on helping their customers achieve healthy, balanced lifestyles. -Changing consumer behaviours, with higher demands for better value for money and discounted offers. -Consumers are budget-minded. -Free spending levels are unlikely to reoccur. -Spas are becoming more conventional, therefore consumers are verging from luxury pampering to maintenance and spa treatments that are quicker and more moderately priced. -Demand for luxury hotel spas will remain, especially within Asia and South America, in which labour costs are lower and rates are more competitive.
Political
Environmental -Potential and present customer’s alteration into sustainable lifestyles and adoption of waste-reducing practises. -Initiation of green behaviour and formulations, resource-efficiency and packaging to reduce environment affects. -Significance for companies to notify environmental resulting’s of consumption in order to significantly reduce eco footprints.
-Only political factor influencing the Omorovicza brand and installation implementation is associated with crime and copyright. Whereby utilising technology and design practices require protection towards copyright infringement.
Competitor Analysis Our competitors display valid research and investigation into innovative technologies and natural formulas to achieve ultimate skin health. Omorovicza have outlined four brands we admire occupying a similar market segment, demographic and ingredients approach. A perceptual competitor map was designed to highlight the broad range of competition within the current luxury skincare industry.
Aurelia Probiotic Skincare -Scientific excellence by pushing the boundaries of skincare. -Mission Statement: Passionate about providing women with revolutionary, next generation probiotic technology. -Blogger collaborations and featured content articles. -Significant social media following on Twitter and Instagram. -Support cancer research and other charities. -Excellent product reviews and testimonials. -TV features. -Skin consultation tool via smartphone app. -Digitally and commercially advanced. -Customer loyalty accounts. -Combines technology with ethically sourced 100% BioOrganic botanical formulation. -Stockists in UK, USA and Europe, hotels, department stores and concessions.
Sunday Riley -Fashion industry favourite. -Scientifically advanced, high-performance skincare products. -99% pure and potent botanicals. -Targeting the affluent elder generation, with enriched skincare solutions. -Combine finest mineral pigments in make-up. -Affordable and diverse product line.
Oskia -Award-winning -London based brand with strong British heritage -Skincare thinking from the inside-out. -Nutrient dense ingredients. -Affordable product range. -Beautifully packaged products. -Interactive brand and customer relations. -Effective social media presence.
Sisley
-Highly recognised French heritage brand. -Distributed in over 90 countries. -4,000 collaborators worldwide, from 100 different nationalities. -International influence. -Heritage, production, research and administration situated in France. -Implementing new ‘phyto-cosmetology’ concept and essential oils formula. -Curated botanical skincare range featured in exclusive spas in over 20 renowned international establishments.
Inspiration and Competitor Insight
Refinery 29 are a forward thinking online website and blog platform attracting the stylish, business woman with a creative streak. The independent digital fashion portal has a sizeable, 75 million worldwide users across all their social media channels. As a source of inspiration for our concept, we have attributed this brand to be one of key competitors and influencers of the Millennial target market segment. Refinery 29 produce irreverent content, often pushing conventional boundries and limits of professional online voice, but that is what Omorovicza find entising, their lack of filter. Although we do not wish to appropriate such content and online dialogue, we do want to take into account their direct interaction and strong online presence, connecting them to a key demographic of young, inspiring women.
Concept Insight After constructing marketing and competitor analysis research, Omorovicza have defined the following insights; -Consumers want more. Fast resulting products with multi-faceted properties that protect skin, retain youthful glow and attent to and skin concerns. -Millenial market is expanding their conversation via technology and social media use. In order to appeal to this market, Omorovicza must tap into the consumer behaviours and mindset of this target audience. -Sponsors and collaboraters will help Omorovicza to raise and enhance their brand profile, widen their appeal, develop awareness of the installation concepts and brand ethos. Also for the benefit of enabling our brand to provide services for our clients and guests that we don’t specialise in. Through our sponsors aristic expertise and practical design equipment, we will be honoured to deliver an outstanding installation that as a brand, are proud of.
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Gwyneth Paltrow
Frida Kahlo
Content The immersive, insightful installation twill enable users to connect with a sensory experience and interact with textures, compounds and visual elements that explore the brand’s heritage and mineral transference story. Visitors will leave the installation revived and refreshed, corresponding with the overall aim of Omorovicza products and our brands ethos. The installation experience will showcase the technological and innovative opportunities Omorovicza has identified. The print brochure will be an extension of the installation, acting as visual stimuli for the brand with lavish photography, journalistic and creative written pieces documenting life’s pleasures and the powerful influence of women. Through the accompanying luxury styled brochure, Omorovicza will explore the beauty of diversity and hope to inspire women to be bold, brave and pioneering
Example design and content inspiration for Omorovicza luxury brochure.
A digital experience will also form an aspect of the concept, whereby those who are not able to attend the installation over the course of the 3 dates may view the installation through interactive formats, via social media. The hashtag #InOurSkin and #omorovicza can be entered on twitter to catch up on the installation experience, pictures from visitors and tweets from journalist fans. Hilary Clinton
To follow, the event will have free wifi access if necessary for all guests to access social media to describe their experience. Whether it be through instagram, pinterest, facebook, tumblr, twitter or bloglovin.’ We want to promote a digital detox during the serving of food and beverage from our curated Ethos Food menu, where guests can enjoy the tranquility of the spa environment and luxurious food. Iris Apfel
Experience (Hartman Group Study, 2007) showcased stress to be one of three distinct reasons why consumers visit spas, with the defining of three customer types; 1. The Escape 2. For indulgence 3. Work: In terms of self improvement, lifestyle and personal development. At Omorovicza we recognise the importance of little luxuries and to occasionally self-indulge. We therefore propose the introduction of an immersive, intimate experience for our guests to feel cared for, rejuvenated and most of all, in a refuge of utter relaxation. Not only do we wish to present a stimulating, educational design installation but to advertise our renowned spa treatments and newest product Omoressence line. Our interactive and compound installation will be held in Britain’s original thermal spa in Bath, UK. The ‘Thermae Spa’ venue, we believe, is the perfect place to escape and unwind from everyday hectic and demanding lives. Hiring a private space within the establishment enables full exclusivity for guests and brand recognition for the installation. The installation will enhance our customer engagement, and showcase our recently released Omoressence wonder range for guests to test and sample. Our signature spa treatments will also be offered as a special part of the experience within the Spa. When booking tickets online, guests will have the option to select from a facial of their choice, the illuminating or regenerating facial and purchase any product from the new Omoressence range on each day of the installation.
Catering & Sponsors Specialist food catering will be supplied by the deliciously different, Ethos Foods, a vegan and vegetarian eatery situated in Fitzrovia, London, who will supply a serving of delicious healthy appetisers, salad dishes, and superfood smoothies to revive our guests as a digital detox after the installation. Special guests invited to the installation will include Abi Marvel, British beauty blogger and creator of The Apartment, a relaxed, yet compelling venue space for influencers and bloggers to work in during Fashion Week, and partners of ours from London Fashion Week this year. Hungarian blogger and loyal fan Magdolna Pekår, renowned photographer David Oldham, photographic visionary behind Omorovicza’s previous editorial campaign. With the appearance of celebrity make-up artist and multi-talented beauty guru Lisa Eldridge. The installation will be featured and sponsored by The Creators Project, an online global portal of creative ideas, art and culture targeting our modern millenialls. They will provide their artist installation expertise and Past collaborators include The XX, Florence and the Machine and David Bowie. Ethos Foods, our exceptional food & beverage suppliers will also be sponsoring the
Outputs Output 1. Installation event and experience . 24-27th June 2016. Immersive digital demonstration of mineral transference properities in our skincare, as well as tangile elements educating viewers of specific skincare information and procedures to achieve optimum skin, vitality and enjoyment. Output 2. Brand promotion -Significant advertising and promotion will occur to build awareness of the Omorovicza brand and installation event within the UK. Through company blog posts and website, digital and social media marketing. In-house Omorovicza PR will produce sharp PR content to advertise installation online, through Twitter, Instagram, Facebook, and Pinterest. No further PR professionals, marketing agencies or any creative organisations will be involved in the promotion of the event. An event photographer will be involved in the photographing of the 3-day installation and customer experience. Output 3. Luxury installation programme/brochure. -To highlight the main features, implementation and objectives of the Installation. With added descriptions on catering and spa treatments offered in ticket price.
Logistics Information regarding installation attributes and logistical planning for installation including personnel, timespan, suppliers, sponsors, and budget costs have been specified in the following tables.In terms of general logistics, the Installation will be held for 3 days from the 24th-27th June 2016, the times of the event will be from 10am-3pm, with a alocated time slots of 30-45 minutes per person for a facial, dependent one which facial treatment the guests choose. There is allocated permission for Omorovicza and external/internal staff to enter the premises up to 2 months before the installation display launches. This is for setting up and placement of light and sound equipment, multi-media, projectors etc. In relation to staffing, 3 facialists from Budapest will be invited to perform specialist treatments for guests and discuss techniques and product ranges with attendees and a paid events and beauty photographer from London. Catering will be organised 3-4 weeks prior to the installation to curate specialist menu and personalised juices.
Budget
Project Management
Health & Safety
All project management decisions will be made and overseen by co-founders Margaret and Stephen Omorovicza. Such project management concerns include; health and safety risks for guests and staff at the venue, which have been adressed through a risk assessment and financial risks such as an extensive project budget and few product sales and revenue generated at the event.
Ensuring all health and safety precautions are met, the terms of use for the venue must be read through thoroughly in order to understand terms and conditions of the space. A risk assessment has been carried out for the creation of the installation display, setup, implementation and removal as this is an area that highlights the most prominent risk. All hazard warnings were noted in relation to the venue, this involves; electrical and lighting equipment, heavy furniture, assembling projectors and backdrop features for the installation. Following from the above was a potential injuries and damage warning where Omorovicza address ways to prevent such events from happening.
Installation Timeline
Ethics & Social Responsibility
At Omorovicza we value our customers and staff highly as they are the driving force of the business. We are subtle but effective in our approach to implement a strong work ethic, a steady eye on revenue growth but more importantly a rich brand identity and cultivated ethos. We apply an often informal, conversational tone to our online communications with our audience, as we aim to show that we are authentic, honest and loyal to our customers. Never a company to falsely advertise any of our products or promote waste treatment of the environment. We are looking to adapt a more green behaviour, optimising all sustainability activities in our packaging, brochures, posters or reducing our environmental footprint.
Long Term Vision
Omorovicza are gradually enhancing our position within the skincare industry, hoping to penetrate our products in many more destinations around the world. With an entrepreneurial approach, we won’t stop working and loving what we do until we have demonstrated what our profound materials and minerals have to provide. As the Installation will be a starting point to our advanced design and technology activities as a brand so far, Omorovicza will certainly utilise the power and impact that design has on contemporary young minds and continue to adress our new market.
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Image References -Figure 1-http://icanstyleu.com/blog/i-want-moor/ Figure 2-https://www.google.co.uk/search?q=budapest+danube+parlement+hongrie. jpg&biw=1251&bih=705&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiAqNz8lcjLAhWBZA8KHbjSADYQ_AUIBigB#tbm=isch&q=budapest+danube+parlement+hongrie+black+and+white&imgrc=1YSuNg7yk1znHM%3A
Figure 13-http://www.ecouterre.com/wp-content/uploads/2012/09/gwyneth-paltrow-goopchinti-and-parker-2.jpg Figure 14-https://www.google.co.uk/search?q=frida+kahlo&tbm=isch&imgil=6w50Ggp-KNe8vM%253A%253B2Kxgnq-tpwexmM%253Bhttps%25253A%25252F%25252Fwww.nybg.org%25252F&source=iu&pf=m&fir=6w50Ggp-KNe8vM%253A%252C2Kxgnq-tpwexmM%252C_&usg=__uEBKS_NRKAlBxYQpqF8ijcZf3Ek%3D&biw=1251&bih=705&ved=0ahUKEwjXiN2Ym8jLAhWHqg4KHb5fBoMQyjcIhwE&ei=4-TqVpeLOofVOr6_mZgI#imgrc=g2xFM6OGIsdGHM%3A Figure 15-http://a3.files.fashionista.com/image/upload/c_fit,cs_srgb,dpr_1.0,h_1200,q_80,w_1200/MTI3Mjc5NTQ2MDI1MTU1MDM4.jpg
Figure 3- https://4.bp.blogspot.com/-sXekQtIredw/Vron_sW6VVI/AAAAAAAAlGI/25SBqHpPC7E/s1600/OMOROVICZA%2BLUXURY%2BSKINCARE%2BBRAND%2BREVIEW%2BTHERMAL%2BSPA%2B%2BSINGAPORE%2B%252814%2529.JPG
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