Graphic Design Por tfolio —14/15
Stephanie Srour
My name is Stephanie Srour* Welcome to my portfolio! Shall we begin with an introduction?
*pronounced screw
Howdy! Now that you can pronounce my last name, I'll tell you a little more about myself. I am a reflection of my surroundings, so I ensure to constantly be around the beautiful, the intense, the creative and the innovative—this keeps me grounded and quiet, but the passion gets me loud and animated. Seeing the way people respond to pieces of design fuels my motivation. Simply getting that little smile crosses a box on my list. I hope I can do the same for you with my selection of works completed during my time at Billy Blue College of Design. I keep one eye always open, and take everything step by step.
So, let’s begin.
one Blabar Symbol Design
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three Nookcase Studio Branding
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five
Cadigal Reserve Park Branding & Identity
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seven Reverse Your Thinking Campaign Design
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two Epneo Packaging
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four Legs on the Wall EDM
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six
Then & Now Exhibition Branding
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eight Personal Illustrations
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Group Task
Print Design
Client
Stephanie Srour Portfolio Billy Blue Graduate 2015
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Project: Blabar (2014) Client: Billy Blue College of Design
Project 01 Blabar/Print Design/ Symbol Design/Packaging
Simply, the task was to create a set of instructions using only symbols, adapting the IKEA method of communicating (however, it actually had to be understandable). We envisioned IKEA’s new buildable blueberry tarts, and expanded it to cover the complete user experience. As symbol designer, I applied everything I knew of semiotics and signs, and how different cultures and groups of people understand certain things. As well as heavy research into IKEA’s symbol design and reasoning, which upon research and group opinion, we wanted to improve upon.
Outcomes
Skills
Symbol Design, Packaging.
Instructional Video, Instruction Manual, Print Advertisement, Digital Advertisement, Ingredient Packaging, Product Packaging/Box.
Keeping consistent to a brand, designing for digital and print, encapsulating meaning into a set of symbols.
View Project
Communication Design
Disciplines
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Above: Instructional Manual
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Top Right: Symbols used in Instructional Video
Bottom Right: Instructional Manual Close up
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Top Left: Close up Ingredient Packaging
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Bottom Left: Icing Sugar Packaging before use
Above: The conclusion
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Individual
Packaging
Client
Stephanie Srour Portfolio Billy Blue Graduate 2015
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Project: Epneo Dipping Oils (2015) Client: Billy Blue College of Design
Project 02 Epneo/Packaging/ Print Design
Given the task to create a brand and package design for 3 bottles as a gift set, Epneo (greek for infuse), was born out of a love for graphic art and my stomach. They surround an illustrator named Naydeen, who decided in order to connect with more people, she will venture into creating and designing dipping oils to be shared in the spirit of friendship. The bottles are designed in all ways to stand out from the crowd, with heavy observations into trends in shape and design in all oils. Since it was a relatively non-existent market, there was much fun to be had with the design, and the shape of the bottles.
Disciplines
Outcomes
Skills
Packaging, Print, Branding & Identity
3 Bottle Mock Ups, Gift Set Box, Proposal/Rationale
Brand formation, illustration, modelling, knifeline, Photoshop retouching Communication Design
View Project
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Above: Bottles in-situ
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Top Right: The bottles mid production
Bottom Right: Bottle labelling
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Top Left: Rationale Cover emphasising flavours
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Bottom Left: Bottles in-situ
Right: Rationale
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Group Task
Print Design
Client
Stephanie Srour Portfolio Billy Blue Graduate 2015
th ree
Project: Nookcase Design Studio (2014) Client: Billy Blue College of Design
Project 03 Nookcase/Print Design/Studio Design
In an attempt to prepare us for studio lives, we were tasked with creating our own studio, ensuring that we understood the mechanics and expenses, to present in front of some financial backers. Viola! Nookcase is the result of four girls with attitude dressed in pink. Rather than trying to mush our personalities into a standard tone of voice, we embraced our obvious differences and created a home for us to create in, and clients to join us. I stood as the position of creative director in a studio where the aim was to produce outstanding, functional and kickass design.
Disciplines
Outcomes
Skills
Branding, Print.
Manifesto, Portfolio, Pitch Presentation, Introductory Video.
Creative Direction, Layout, Tone of Voice, Leadership.
Communication Design
View Project
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Above: Manifesto & Portfolio
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Top Right: Close up into Personality & Ethos
Bottom Right: Member Profiles
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Top Left: Close up into Team Management
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Bottom Left: Services
Right: Mission Statement
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Individual
Print + Digital
Client
Stephanie Srour Portfolio Billy Blue Graduate 2015
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Project: Legs On The Wall (2015) Client: Billy Blue College of Design
Project 04 Legs on the Wall/ EDM/Digital Design/Print Design
Not-for-profit, physical theatre company, Legs on the Wall, have been around for thirty one years, but now need help with communicating to and keeping up with the various sectors of their market. A very broad brief with budget as the main restriction. The task was used to explore areas of design I’ve never crossed yet, in particular the digital side. An EDM roll out strategy was created, with a focus on being engaging enough that the audience will remember the company and be aware of them.
Disciplines
Outcomes
Skills
Digital Design, Marketing, Print Design,
Three emails, Three (2.5) Videos, Rationale, Pitch presentation + Leave behind.
Strategic thinking, design for digital, layout and type, expanding basic branding. Communication Design
View Project
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Above: Emails In-Situ
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Top Right: Proposal Document— Project Overview
Right: Close Up into Development
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Top Left: Proposal document and Contents Page
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Bottom Left: Close up into Development
Right: Emails
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Group Task
Print & Digital
Client
Stephanie Srour Portfolio Billy Blue Graduate 2015
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Project: Cadigal Reserve (2014) Client: Billy Blue College of Design
Project 05 Cadigal Reserve/ Print Design/Branding & Identity
We were given a park that was suffering from an identity drought, with the task to give the Summer Hill Reserve a rebirth. After visiting the park multiple times and absorbing the personalities and the habits surrounding, a tone of voice was developed, allowing the park to act as the neighborhood backyard, a place to step to the side and breathe. Through online and physical research and a couple of interviews, we analysed the trends of when people come and why, and created a feel that would fit in the area. We remained authentic to the park, rather than making it something it isn’t. Let’s explore a little!
Disciplines
Outcomes
Skills
Branding & Identity, Creative Direction
Brand Expression Book, Website, App, Posters, Wayfinding System.
Creative Direction, Type, Layout, Look and Feel, Copywriting
Communication Design
View Project
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Top Left: Brand Expression Package
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Bottom Left: Close up into Brand Language
Right: Close up into tone of voice
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Top Left: Close up Inner Cover Tagline
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Top Left: Close up into Entrance Signage
Bottom Right: Style Guide as little booklet—
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back
Individual
Print & Exhibiton
Client
Stephanie Srour Portfolio Billy Blue Graduate 2015
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Project: Text & Image: Blabar (2014) The Purity of the Text to the Promiscuity of Client: Billy Blue College of Design the Intertext (2014) Client: Billy Blue College of Design Project 06 Text & Image/Print Design/Exhibition Design
As part of a hypothetical series of exhibitions on design movements through time, Text and Image: The Purity of the Text to the Promiscuity of the Intertext (Yes, the full name was to be included in the logo), explored the way Postmodernism defaced the structures of Modernism. The visuals and in particular, the typography, were to be a representation of their interdependent relationship. Using the knowledge of the grids and the necessity of order of the modernists, matched with the need and passion for expression of the post modernists, this colourful mess of structure was created.
Outcomes
Skills
Branding & Identity Exhibition Design
Logo & Visual Treatment Exhibition Entry Item Labelling Commemorative Poster Exhibition Catalogue Promo Bag + Collateral
Design History and Strategy, Creative Vision, Collateral Design.
View Project
Communication Design
Disciplines
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Top Left: Promo Bag
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Top Right: Invitation & Ticket
Bottom Right: Commemorative Poster
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Top Left: Bag Contents
Bottom Left: Exhibition Catalogue
Above: Entrance Wall
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Group Task
Print Design
Client
Stephanie Srour Portfolio Billy Blue Graduate 2015
se ven
Project: Reverse Your Thinking (2015) Client: Billy Blue College of Design
Project 06 Reverse Your Thinking/ Campaign Design/Print Design
The City of Sydney are about to begin an official roll out for their Reverse Vending Machines, after a successful trial. To initiate this, they want to spread the word out using clever and effective design. The idea of a Reverse Vending Machine, and our strategy formed quickly after visiting the machine. The aim was to change behaviours and getting people to use the Reverse Vending Machine, so, reverse their thinking. The designs took on a very surreal approach, as the idea was to get intrigue people and get them to stop, take in the message, and implement it.
Outcomes
Skills
Campaign Design, Creative Direction, Branding & Identity
Printed Manifesto, Pitch Presentation, Bus Design, Posters, Building Projection, Environmental Ads
Campaign thinking, type and layout, leadership and management, roll out strategy.
View Project
Communication Design
Disciplines
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Top Left: Proposal Cover
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Bottom Left: Close up into Environmental Ads
Right: Propsal Introduction
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Above: Close up into Delivery Plan
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Top Right: Bus Advertising
Bottom Right: Reverse Vending Machine Skin
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Individual
Illustration
Client
Stephanie Srour Portfolio Billy Blue Graduate 2015
Project: Personal Client: Myself
Project 08 Personal/Illustrations
To give more of an insight into myself, I’ve collated some of my illustrations. We all know the power of design in communicating beautiful ideas, that’s why we’re in this industry. But there’s also power in the way we can communicate ourselves visually. On this note, we'll end here. Thank you for viewing my portfolio, hopefully you have enjoyed what you've seen, and I've given you that giggle or smile I hoped for earlier! Until next time!
goodbye! Disciplines
Outcomes
Skills
Illustration.
A bunch of random shapes, formed together into a thoughtful subject matter.
Illustration, visualising thoughts, use of colour, composition.
Communication Design
View Project
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My name is Stephanie Srour & these are my contact details I'll be waiting for your call! 0416 025 662 Notifications are enabled at stephanie_srour@live.com
nice meeting you!