The Peached Tortilla

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May 2019 ERIC SILVERSTEIN, WHOSE RESTAURANT, THE PEACHED TORTILLA, WAS SINGLED OUT BY THE NEW YORK TIMES AS “ONE OF THE FIVE PLACES TO GO IN AUSTIN,” SHARES 100 RECIPES FOR DELICIOUS ASIAN STREET FOOD . . . WITH A MODERN SOUTHERN AND SOUTHWESTERN TWIST!

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ric Silverstein’s background in Asian food culture as a child in Japan, and, later, his immersion in Southern and Southwestern cuisine, informs his cooking at his restaurant, The Peached Tortilla, in Austin, Texas. The 100 flavor-packed recipes here include many of The Peached Tortilla’s most-

beloved dishes, like the Banh Mi Taco, JapaJam Burger, and Bacon Jam Fries, which gained rabid fandom when Silverstein first served them out of his famed Austin-based food truck. Other crowd-pleasing favorites range from crispy Umami Fried Chicken and Korean Short Rib Pappardelle with Smoked Crème Fraîche to Asian Pear Miso Salad and Roasted Cauliflower with Nori Brown Butter. This is Asian fusion at its best, delivering soul-satisfying comfort food with a kick!

MARKETING AND PUBLICITY  Dedicated publicity firm: Resplendent Hospitality

 Multi-city book tour: Austin, San Antonio, NYC, Seattle, Portland and Atlanta

 National and local TV media outreach

 Author appearances at conferences and trade shows

 Bookseller dinner at author's restaurant: The Peached Tortilla

 Cross-promotion via author's email subscription list and website: thepeachedtortilla.com

 Trade and consumer advertising campaign

 Digital and social media support from @peachedtortilla

 Major national print and online publicity campaign

Born in Tokyo, ERIC SILVERSTEIN became immersed in Japanese food culture as a child. When his family moved to Atlanta, GA, he fell in love with Southern cooking. Silverstein eventually pursued a career in the food-truck industry, and has since been featured in The New York Times, People, Kiplinger’s, Food & Wine, and Details, as well as on Live! With Kelly & Michael, Food Network, and The Cooking Channel. Silverstein opened his first brick-and-mortar restaurant, The Peached Tortilla, in Austin, TX, in 2014 (named by The New York Times as “One of the Five Places to Go in Austin”). In 2016, Silverstein opened Peached Social House, a one-of-a-kind event and catering space, and in 2018, he opened The Peached Tortilla’s first fastcasual restaurant in Austin-Bergstrom International Airport. MAY 2019 Culinary / Regional Cooking $27.95 ($37.95 Canada) Hardcover • 8” x 10” • 256 pages ISBN 9781454931218

For publicity inquiries, contact Blanca Oliviery at (646) 688-2548 or boliviery@sterlingpublishing.com. DISCLAIMER Reviewers are reminded that changes may be made in this uncorrected proof before books are printed. If any material from the book is to be quoted in a review, the quotation should be checked against the final bound book. Dates, prices, and manufacturing details are subject to change or cancellation without notice.


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