P O R T F O L I O
F O O D L I O N / Local Goodness Campaign Closer, fresher, better is the idea behind this integrated campaign that included print, web, out-of-home and store signage. For almost 60 years, Food Lion has partnered with local farmers to source quality, locally grown, affordable produce. This presented a great story-telling opportunity. The success of this campaign with fresh produce lead to expanding it into other categories including locally sourced craft beer, seafood and baked goods.
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V E R B A L V I C T O R A P P / Branding and Interface Design The client, Apps For The Greater Good, needed an icon and interface designed for a wonderful app that was developed to help people with emerging communication needs. Named after the developer’s son “Victor” who was born with a rare cognitive condition that causes delays in speech and motor skills called Pitt Hopkins Syndrome.
R O U N D P E A K W I N E R Y / Re-branding The Assignment: Re-brand an established winery to appeal to a younger savvy wine consumer. The mark and embossed rings on the label represent the unique topography of the vineyards location.
ROUND PEAK / Vineyard & Winery Branding - Wine Label Design
Brochure & distinctive die-cut business cards
WRANGLER / Fall Look Book
A hard bound book that worked as a sales tool to promote the Fall line of jeans, khakis, shirts and licensed apparel
O U T E R B A N K S / Mid tier Brand Launch The Assignment: Take a sports shirt and outerwear brand, previously available only through embellishers and reposition it to be sold at mid tier stores such as Kohl’s and JCPenny.”The Result: Representatives from JCPenny’s and Kohl’s were invited to visit a NY office space that was transformed into a vacation cabin where they could experience this lifestyle brand first hand. An adjacent showroom let them see the clothing, packaging and advertising support Outerbanks would provide the brand.
S A N D E R S R I D G E / Vineyard & Winery Branding - Wine Label Design The Assignment: Brand 800 acres of farm land that the Shore family had worked for five generations before converting it to a Vineyard and Winery. The fruit crate inspired logo also serves also a symbol for their USDA certified organic farm. The wine label design was created to span thirteen varieties.
F O O D L I O N / Package Design More than just a mouth-watering ice cream package design, the over arching challenge was to develop a new packing architecture that would translate across all store categories for 7,000 private label SKUs.
P I E D M O N T F E D E R A L / Identity Makeover The Assignment: Bring the image of a 100 year old Savings & Loan up to date with the current competitive financial market. The Result: Within six months, a roll out of new logo, signage, in branch collateral supported by print, radio, TV and outdoor boards brought about a sharp increase of first time home loans from the younger desired demographic.
Krispy Kreme Twitter Avitar
Verbal Victor App Icon
Wizard of Oz Principle
Krispy Kreme Delivery Logo
T A R G E T I N - S T O R E P R O G R A M / Fixture, POS & Packaging The Assignment: Develop a packaging, POS and fixturing program for a Hanes line of fashion tees offered at Target stores. The fixture included a free brochure that included fashion tips on how to dress the t-shirt up or down.
STYLE # 7273
For questions or comments please contact: Sara Lee Intimate s P.O. Box 5100 Wi nston-Salem, NC 2711 3 1-800-225-487 2 M-F 9am - 4pm (EST ) Visit our website at www.wonderbra.co m See ga rment label for fibe r content and coun try of origin . ©2000 Sara Lee Corporatio n W onderbra is a trademark of Canadelle.
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W O N D E R B R A / Brand Reposition The Assignment: Reposition a brand known for revolutionizing the push-up bra. Give them a fresh new face and communicate Wonderbra now offers three levels of lift.”The Result: Spokes model Magdalena Wrobel and the positioning of “Three Degrees of Wonder was introduced through packaging POS, sound chip direct mail piece, promotional items, a national print campaign, and NY Fashion Show.
T I M B E R C R E E K b y W R A N G L E R / Product Line Catalog The Assignment: Art direct a photoshoot for Timber Creek’s expanded Fall product line and produce a catalog and swatch book. The Result: The final piece housed in it’s branded case with button closure was so well received by the sales force for its ease of use and appearance, the system was adopted for the Spring product catalog.
T I M B E R C R E E K b y W R A N G L E R / National Ad Campaign The Assignment: Produce a national print campaign for Timber Creek’s 90 Day Satisfaction Guarantee. The Result: Two concepts, both driving trial, one customized for the ethnic market, drove strong sales during the month leading up to Father’s Day.
B I G B R O T H E R S B I G S I S T E R S / Annual Reports & Enrollment Campaign Three
years of creating Annual Reports lead to the developement of a print ad campaign and billboards which was so successful it was adopted and run in South Carolina by their local chapter.
i A C T I V E L E A R N I N G / Early Childhood Education Tech Company The Assignment: Come up with an identity for a start-up tech company within a small window of time before a major trade show. Logo exploratory, identity standards, business cards and a trade show booth, all completed in less than a month.
N C S C H O O L O F T H E A R T S / Print Collateral The Assignment: Produce a report to donors as part of NC School of the Arts annual campaign.
K R I S P Y K R E M E I N T E R N A T I O N A L / World Cup Doughnut Ad Series This ad series was developed for select international markets to promote Football Doughnuts during the 2010 World Cup.
336.926.6966 schaffee@triad.rr.com