Steven Barbarich Approach in Product Development A lot of people know Steven Barbarich as an entrepreneur and as a tech guy who managed to come up with apps that made it possible for consumers to have an easier time. But what most people don't know is that Steve Barbarich finished engineering at Harvey Mudd College. With his training, he became an inventor before becoming an entrepreneur. As an inventor, there are plenty of lessons that companies can learn from Barbarich and his strategy in product development. He made it possible to come up with some of the best products and services because of his approach. Know the problem and find the solution The first step is to find problems. Whether it's in an existing product or a pain point that people experience in their day-to-day lives, it is important to find a problem. Once Barbarich discovered a problem, he will then think of a solution using his skills in developing different products. Barbarich worked for companies and his own business when it comes to developing products. When he learned the ins and outs of patents, that's when he decided to venture on his own. This is the most expensive part of developing your own product. There are instances when Barbarich started from scratch. And at times, he had to scrap a good number of ideas. Test, Test, Test Once there's the product, it is important to have it tested for several times. Here's when Barbarich will know whether it is going to work or not. On top of that, there are also instances when the product is scrapped even during this point of the product development phase. There are instances when the product is simply not a feasible solution to the problem. It could be more costly or it is also possible that it is not simple enough for consumers. Testing is key for companies since it will give them insight into whether they are going to invest in something that is going to work or not. For inventors, this can be a bit frustrating given the amount of effort in a given product. Get Feedback from people Once Barbarich came up with a product that works, he still likes to play it safe. He will not only get testers within the company but ask the help of actual consumers. Actual consumers will give their feedback and give Barbarich a deeper understanding of their expectations and what can still be improved from what they currently have. When it comes to selecting the right consumer, it is even better if they have experience with similar products in the market. This way, they can give the pros and cons of the product. Branding
And finally, the last part of product development is making it look presentable to an audience. For a lot of companies, they go straight to this part of product development only to realize that this isn't going to work if they skipped steps. For Steven Barbarich, developing products for a particular market brings joy. It helps solve problems and make life easier for consumers. But also, this is a taxing process if you want to do it right.