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Africa Stationery Market Outlook 2024: Global Opportunity & Growth Analysis, 2016-2024
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Report Code :CR 1055
2016-2024
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Executive Summary Fig: 1-2 Africa Stationery Market Share (%), By Distribution Channel2016-2024
Fig:1-1 Africa Stationery Market Size (USD Billion), 2016-2024 XX
XX%
XX XX
XX XX
XX
XX
XX
XX%
XX%
XX
XX XX
XX
CAGR: (2016-2024)
XX
2024
2016
XX
XX
XX XX
XX%
XX%
XX XX 2016
2017
2018
2019
2020
2021
2022
2023
Online Channel
Source: Goldstein Research
In 2016,
XX%
Education Sector market reached USD
With share in Africa stationery market, Online Channel segment to post highest share by 2024 .
XX Billion expanded on the back of spiked absorption of stationery in education sector Fig: 1-3 Africa Stationery Market Share (%), By Product Type-2016
Fig: 1-4 Africa Stationery Market Share (%), By End User -2016
Paper Products
XX% XX% XX%
Offline Channel
Source: Goldstein Research
Writing Instruments
Fig: 1-5 Africa Stationery Market Share (%), By Country’s Projected % Real GDP Growth-2016 Uganda
XX%
Sierra Leone
XX%
Central African Republic
XX%
Education Sector
School Stationary
XX%
Mozambique
XX%
Kenya
XX%
Rwanda
XX%
Djibouti
XX%
Art and Craf
XX%
XX%
Office Stationary XX% Computer stationery
Source: Goldstein Research
Commercial Sector
XX%
Senegal
XX%
Tanzania
XX%
Ivory Coast
XX% XX%
Source: Goldstein Research
XX%
XX%
Source: Goldstein Research
XX%
XX%
XX%
XX%
XX%
XX%
XX%
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Key Findings
The decline of sales in the Retail Market for Stationery Products has been ushered by the digitalization of the economy and the rise of electronic communication forms such e-mail and electronic invitation websites, which have drained demand for traditional paper products. With electronic communication quickly becoming the most popular medium for interaction, the industry's stationery products are increasingly becoming obsolete. With electronic communication quickly becoming the most popular medium for interaction, the industry's stationery products are increasingly becoming obsolete. In the five years to 2022, stationery product retailers will contend with intensifying competition from substitute forms of communication
Rising demand from the education sector
Africa stationery industry is expected to register CAGR growth of XX% in the next few years. The writing paper industry is estimated at USD XX million and notebooks have share of USD XX million owing to tremendous potential of growth in the domestic market as the country has nearly XX million students studying and require notebooks and other stationery materials for study
Furthermore, with the evolution of new business models, the global market for stationaries and cards will see a steady growth as it employs different delivery methods, monetization strategies, and content quality to augment the revenue generating capacity. The global stationery and cards market is highly fragmented owing to the presence of a couple of large- and medium-sized players. Though some large players account for significant shares in various niche segments, several private label players are also present in the market. However, with the international players increasing their footprint in the market, regional vendors are finding it increasingly difficult to compete with them, especially in terms of product price and quality. prominent vendors in the market include ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Hallmark Cards, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, Metro, Ryman Group, and WH Smith.
Appreciation of astonishing antique stationery
Increasing number of office-based sectors
Organized v/s Unorganized Africa stationery Market Size (USD Billion), 2016 South Africa
Copyright
Kenya
Organized
USD XXXX Billion
USD XXXX Billion
Unorganized
USD XXXX Billion
USD XXXX Billion
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Evolution of new business models
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Major Players/ Industries
Major Players Presence-Regional Analysis Eastern Africa
Western Africa
Northern Africa
Southern Africa
Croxley Parker Lion Brand Paper Mate Freedom Stationery Office National Pilot Pen Corporation Mont Blanc International GmbH Brunnen International Walmart Top Culture Source: Goldstein Research Copyright
High Penetration
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Medium Penetration
Low Penetration
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Africa Stationery Market Size (USD Billion) & Growth Analysis
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Fig:- 4-1 Africa Stationery Market Size (USD Billion)-2016-2024
Fig:- 4-2 Africa Stationery Y-O-Y Growth (%) Analysis-2016-2024 XX
XX
XX%
XX
XX
XX%
XX
XX%
XX
XX
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
XX
XX
XX%
XX
XX
XX%
XX
XX
XX
XX XX
XX%
XX
XX%
XX
XX% XX%
XX
XX%
2016e
XX
2016e
2017e
2018f
Source: Goldstein Research
2019f
2020f
2021f
2022f
2023f
2024f
2017e
2018f
2019f
2020f
2021f
2022f
2023f
Source: Goldstein Research
Africa stationery market is anticipated to expand at a compound annual growth rate of XX% during the forecast period i.e. 2016-2024. The growing impetus on free education, especially in developing countries like India, will help to foster the demand for stationaries during the forecast period Conventionally, stationery stands for a wide gamut of materials like paper, office supplies, writing implements, greeting cards, etc. However, as per the contemporary definition of the term, ‘stationery’ more specifically relates to materials used for formal or personal correspondence. The African stationery industry is worth USD XX million, comprising of a wide variety of products and categories. It can roughly be classified into paper products, writing instruments, computer stationery, school stationery, and office stationery. Though the African stationery industry is dominated by local stationery players, a large number of organised players are now entering the industry Copyright
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2024f
Market Dynamics
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Growth Drivers
Growth Barriers
ase Incre ine l in on il t re a
Advertising and brand associations Innovations in design
General Trend
Highly Complex
Moderately Complex
Waived
Stationery Market Copyright
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Impact Analysis of Influencing Factors on Stationery Market Drivers of Africa stationery Market The economy absolutely affects the industry, as stationery is a discretionary item, when the economy is good people are definitely more willing to invest in stationery as well as better quality stationery as they have more money for such investments Whether or not a local economy is strong, stationery companies, whether retailers or manufacturers are thriving the economy The consumers are much more environmentally aware and more educated, thanks to the internet, about hoe their purchases impact the environment. Parents, especially, understand the importance of not having their purchases end up in a landfill. Companies that make or sell authentically and environmentally responsible products are thriving – whether or not the local economy is strong Consolidation of office spend with fewer organized suppliers would go a long way in driving economies of scale and bring down the cost of managing large number of fragmented vendor suppliers.
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Large corporates increase their transaction costs when they work with hundreds of small scale suppliers for low value spend categories. Lot of organizations fail to take this into account whilst selecting their supplier only for convenience and lower price at the location. www.goldsteinresearch.com
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Africa Stationery Market Share(%) - By Product Type,2016-2024 Key Findings
Fig: 6-1 Africa Stationery Market Share, By Product Type, 2016-2024
8%
Paper Products XX%
XX%
XX%
2016
XX%
Writing Instruments
18%
School Stationary
XX% XX%
Office Stationary
28%
2024
8%
Art and Craf
Enterprising traders have found a large market for stationery items in Africa. This rise in demand has been informed by the increased number of academic institutions and the thirst for education in Africa that is currently taking root in all of its corners. Since there is a shortage in the manufacturing capabilities for these products, the demand for these products is being fed by overseas companies. Dubai has come to the fore as one of the most reliable suppliers in this sector giving competitive prices and a suitable environment for import export trade.
21%
The number of office workplaces in Africa has risen by almost XX percent over the last ten years – to XX million at present. And these office worlds must be equipped – not only with furniture but also with paper, office supplies and stationery. This trend is helping the market for paper, office supplies and stationery to recover from the downturn in sales in recent years.
17%
Computer stationery
Source: Goldstein Research
Fig: Y-O-Y Growth, Fig: 6-3 6-3 Africa Africa Stationery Stationery Market Market Y-O-Y Growth, By By Product Product Type, Type, 201620162024 2024
Fig: Size (USD Fig: 6-2 6-2 Africa Africa Stationery Stationery Market Market Size (USD Million), Million), By By Product Product Type-2016Type-20162024 2024 XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016 Paper Products
Writing Instruments
Office Stationary
Computer stationery
Source: Goldstein Research
Copyright
2016e
2024 School Stationary
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2017f
2018f
2019f
Art and Craf
2020f Y-o-Y
Source: Goldstein Research
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2021f
2022f
2023f
2024f
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