Africa stationery market outlook

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Africa Stationery Market Outlook 2024: Global Opportunity & Growth Analysis, 2016-2024

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Report Code :CR 1055

2016-2024

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Executive Summary Fig: 1-2 Africa Stationery Market Share (%), By Distribution Channel2016-2024

Fig:1-1 Africa Stationery Market Size (USD Billion), 2016-2024 XX

XX%

XX XX

XX XX

XX

XX

XX

XX%

XX%

XX

XX XX

XX

CAGR: (2016-2024)

XX

2024

2016

XX

XX

XX XX

XX%

XX%

XX XX 2016

2017

2018

2019

2020

2021

2022

2023

Online Channel

Source: Goldstein Research

In 2016,

XX%

Education Sector market reached USD

With share in Africa stationery market, Online Channel segment to post highest share by 2024 .

XX Billion expanded on the back of spiked absorption of stationery in education sector Fig: 1-3 Africa Stationery Market Share (%), By Product Type-2016

Fig: 1-4 Africa Stationery Market Share (%), By End User -2016

Paper Products

XX% XX% XX%

Offline Channel

Source: Goldstein Research

Writing Instruments

Fig: 1-5 Africa Stationery Market Share (%), By Country’s Projected % Real GDP Growth-2016 Uganda

XX%

Sierra Leone

XX%

Central African Republic

XX%

Education Sector

School Stationary

XX%

Mozambique

XX%

Kenya

XX%

Rwanda

XX%

Djibouti

XX%

Art and Craf

XX%

XX%

Office Stationary XX% Computer stationery

Source: Goldstein Research

Commercial Sector

XX%

Senegal

XX%

Tanzania

XX%

Ivory Coast

XX% XX%

Source: Goldstein Research

XX%

XX%

Source: Goldstein Research

XX%

XX%

XX%

XX%

XX%

XX%

XX%


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Key Findings

The decline of sales in the Retail Market for Stationery Products has been ushered by the digitalization of the economy and the rise of electronic communication forms such e-mail and electronic invitation websites, which have drained demand for traditional paper products. With electronic communication quickly becoming the most popular medium for interaction, the industry's stationery products are increasingly becoming obsolete. With electronic communication quickly becoming the most popular medium for interaction, the industry's stationery products are increasingly becoming obsolete. In the five years to 2022, stationery product retailers will contend with intensifying competition from substitute forms of communication

Rising demand from the education sector

 Africa stationery industry is expected to register CAGR growth of XX% in the next few years. The writing paper industry is estimated at USD XX million and notebooks have share of USD XX million owing to tremendous potential of growth in the domestic market as the country has nearly XX million students studying and require notebooks and other stationery materials for study

Furthermore, with the evolution of new business models, the global market for stationaries and cards will see a steady growth as it employs different delivery methods, monetization strategies, and content quality to augment the revenue generating capacity. The global stationery and cards market is highly fragmented owing to the presence of a couple of large- and medium-sized players. Though some large players account for significant shares in various niche segments, several private label players are also present in the market. However, with the international players increasing their footprint in the market, regional vendors are finding it increasingly difficult to compete with them, especially in terms of product price and quality. prominent vendors in the market include ACCO Brands, Adveo, Ardent Group, American Greetings, El Corte Inglés, Hallmark Cards, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, Metro, Ryman Group, and WH Smith.

Appreciation of astonishing antique stationery

Increasing number of office-based sectors

Organized v/s Unorganized Africa stationery Market Size (USD Billion), 2016 South Africa

Copyright

Kenya

Organized

USD XXXX Billion

USD XXXX Billion

Unorganized

USD XXXX Billion

USD XXXX Billion

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Evolution of new business models


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Major Players/ Industries

Major Players Presence-Regional Analysis Eastern Africa

Western Africa

Northern Africa

Southern Africa

Croxley Parker Lion Brand Paper Mate Freedom Stationery Office National Pilot Pen Corporation Mont Blanc International GmbH Brunnen International Walmart Top Culture Source: Goldstein Research Copyright

High Penetration

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Medium Penetration

Low Penetration

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Africa Stationery Market Size (USD Billion) & Growth Analysis

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Fig:- 4-1 Africa Stationery Market Size (USD Billion)-2016-2024

Fig:- 4-2 Africa Stationery Y-O-Y Growth (%) Analysis-2016-2024 XX

XX

XX%

XX

XX

XX%

XX

XX%

XX

XX

XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%

XX

XX

XX%

XX

XX

XX%

XX

XX

XX

XX XX

XX%

XX

XX%

XX

XX% XX%

XX

XX%

2016e

XX

2016e

2017e

2018f

Source: Goldstein Research

2019f

2020f

2021f

2022f

2023f

2024f

2017e

2018f

2019f

2020f

2021f

2022f

2023f

Source: Goldstein Research

 Africa stationery market is anticipated to expand at a compound annual growth rate of XX% during the forecast period i.e. 2016-2024. The growing impetus on free education, especially in developing countries like India, will help to foster the demand for stationaries during the forecast period  Conventionally, stationery stands for a wide gamut of materials like paper, office supplies, writing implements, greeting cards, etc. However, as per the contemporary definition of the term, ‘stationery’ more specifically relates to materials used for formal or personal correspondence. The African stationery industry is worth USD XX million, comprising of a wide variety of products and categories. It can roughly be classified into paper products, writing instruments, computer stationery, school stationery, and office stationery. Though the African stationery industry is dominated by local stationery players, a large number of organised players are now entering the industry Copyright

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2024f


Market Dynamics

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Growth Drivers

Growth Barriers

ase Incre ine l in on il t re a

Advertising and brand associations Innovations in design

General Trend

Highly Complex

Moderately Complex

Waived

Stationery Market Copyright

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Impact Analysis of Influencing Factors on Stationery Market  Drivers of Africa stationery Market The economy absolutely affects the industry, as stationery is a discretionary item, when the economy is good people are definitely more willing to invest in stationery as well as better quality stationery as they have more money for such investments Whether or not a local economy is strong, stationery companies, whether retailers or manufacturers are thriving the economy The consumers are much more environmentally aware and more educated, thanks to the internet, about hoe their purchases impact the environment. Parents, especially, understand the importance of not having their purchases end up in a landfill. Companies that make or sell authentically and environmentally responsible products are thriving – whether or not the local economy is strong Consolidation of office spend with fewer organized suppliers would go a long way in driving economies of scale and bring down the cost of managing large number of fragmented vendor suppliers.

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Large corporates increase their transaction costs when they work with hundreds of small scale suppliers for low value spend categories. Lot of organizations fail to take this into account whilst selecting their supplier only for convenience and lower price at the location. www.goldsteinresearch.com


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Africa Stationery Market Share(%) - By Product Type,2016-2024 Key Findings

Fig: 6-1 Africa Stationery Market Share, By Product Type, 2016-2024

8%

Paper Products XX%

XX%

XX%

2016

XX%

Writing Instruments

18%

School Stationary

XX% XX%

Office Stationary

28%

2024

8%

Art and Craf

Enterprising traders have found a large market for stationery items in Africa. This rise in demand has been informed by the increased number of academic institutions and the thirst for education in Africa that is currently taking root in all of its corners. Since there is a shortage in the manufacturing capabilities for these products, the demand for these products is being fed by overseas companies. Dubai has come to the fore as one of the most reliable suppliers in this sector giving competitive prices and a suitable environment for import export trade.

21%

 The number of office workplaces in Africa has risen by almost XX percent over the last ten years – to XX million at present. And these office worlds must be equipped – not only with furniture but also with paper, office supplies and stationery. This trend is helping the market for paper, office supplies and stationery to recover from the downturn in sales in recent years.

17%

Computer stationery

Source: Goldstein Research

Fig: Y-O-Y Growth, Fig: 6-3 6-3 Africa Africa Stationery Stationery Market Market Y-O-Y Growth, By By Product Product Type, Type, 201620162024 2024

Fig: Size (USD Fig: 6-2 6-2 Africa Africa Stationery Stationery Market Market Size (USD Million), Million), By By Product Product Type-2016Type-20162024 2024 XX

XX

XX

XX

XX

XX

XX

XX

XX

XX

2016 Paper Products

Writing Instruments

Office Stationary

Computer stationery

Source: Goldstein Research

Copyright

2016e

2024 School Stationary

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2017f

2018f

2019f

Art and Craf

2020f Y-o-Y

Source: Goldstein Research

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2021f

2022f

2023f

2024f


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