Global Augmented Reality Market Outlook
Global Augmented Reality Market Outlook 2024: Opportunity & Growth Analysis, 2016-2024
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Global Augmented Reality Market Outlook Global Augmented Reality Market Share(%), By Region-2016-2024
Global Augmented Reality Market Size USD (Billion). 2016-2024 XX XX
XX% CAGR: (2016-2024)
XX XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX XX
Request Sample Rep ortRequest Sample Rep ort 7.00 7.00 7.00 % 32.00 7.00 % 33.0 % %% 26.00 2024 25.0 2016 0% % 0% 28.0 28.00 0% % Asia Pacific
XX 2016e 2017e 2018f
Source: Goldstein Research
2019f
m a S 2020f
2021f
2022f
2023f
2024f
Latin America
Middle East and Africa
With
XX% share in 2016, North
America dominated the global Augmented
Global Augmented Reality Market Global Augmented Reality Market Share(%), By Technology Type-2016 Share (%), By Components Type2016
40.00%
Reality market
Global Augmented Reality Market Share (%), By End Users-2016
35.00%
60.00%
65.00%
Marker Based
Source: Goldstein Research
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Europe
Source: Goldstein Research
Marker Less Augmented Reality accounted for the highest market share XX% in global Augmented Reality market
In 2016,
e l p North America
Marker Less
Hardware
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Software
Consumer Commercial Industrial Healthcare
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Others
Global Augmented Reality Market Outlook
Request Sample Rep Request Sample Rep While 2018 is likely to be a significant year for AR, subsequent years willort be equally important. The core enabling technologies, particularly cameras, sensors ort and processors, for AR should continue to improve, and the range of applications will grow rapidly. This is likely to increase the number of users making and sharing AR content regularly, and to grow direct AR revenues beyond USD XX billion by 2024.
While AR is likely to drive device usage, app downloads and smartphone sales, we expect discrete app revenues for AR content to be less than USD XX million globally in 2018. This should not, however, be interpreted as meaning that AR will add just USD XX million in value. We expect AR capability will be a key differentiator for some genres of apps (social networks, messaging, shopping, games) and operating systems, and will be an important driver of smartphone upgrades.
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The majority of AR usage in 2018 is likely to involve the now-mainstream practice of creating content using smartphone cameras. In the medium term, the technology is likely to be used increasingly by enterprises and government for a variety of applications, with instruction manuals, technical support and public service announcements being possible applications.
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Public service announcements could include augmented reality guides on sugar, salt and fat content in packaged foods. Users could scan a bar code and then have a visual representation of the sugar, salt and fat content in the food. Sugar could, for example, be represented visually via the equivalent number of sugar lumps in a soft drink.
Photorealistic AR is being enabled by a combination of software and hardware advances, one of the most significant of which is the launch of dedicated AR frameworks in smartphone operating systems. Apple Inc.’s framework, ARKit, was launched with iOS 11 and works with the iPhone 6s mobile device (launched in 2015) and later models. Google’s framework is called ARCore and works with premium Android devices.
Growing Ecommerce Business
Gaming And Entertainment Industry
Technological Advancements
Healthcare Industry Developments
Global Augmented Reality Market (USD Million) North America
2016
USD Million
2024
USD Million
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Europe USD Million
USD Million
Asia-Pacific USD Million
USD Million
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Global Augmented Reality Market Size (USD Billion) & Growth Analysis Global Augmented Reality Market Size (USD Billion)-2016-2024 XX
Request Sample Rep ortRequest Sample Rep XX ort XX
XX
XX
XX
XX XX
XX
XX 2016e
2017e
Source: Goldstein Research
XX
m a S
XX
XX
XX
2018f
2019f
2020f
e l p
XX
2021f
XX
2022f
2023f
2024f
Global Augmented Reality Market is
anticipated to expand at a compound annual growth rate of XX% during the forecast period i.e. 2016-2024. The market is anticipated to reach USD XX billion by the end of 2024. The latest trend gaining momentum in the market is introduction of technology advanced augmented reality devices. Further, players in the augmented reality industry are focusing on providing cost effective and faster services. Recent advances in IMU technology enable the device to sense, with a greater degree of precision, how much it has moved relative to where a camera is being pointed. This way, it is possible to extract stereoscopic 3-D information using just one camera on the phone, lowering the bill of materials for the device. Semiconductor manufacturers are incorporating these technologies into their latest chips; older smartphones lack the hardware required to support accurate AR frameworks. But the hardware improvements are only part of the story; algorithms are also critical to creating and displaying compelling AR content. Better algorithms assist in multiple ways.
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Growth Drivers VR/AR long-term business models
Technological Advancements
By the end of 2018, we expect about 800 million smartphones to have both an OS with dedicated AR support and sufficiently powerful hardware – central processing units (CPUs), graphics processing units (GPUs), digital signal processors (DSPs) and neural chips – to power them
Over time, as the hardware gets more power-efficient, AR content creation will not be limited to only the latest, most powerful devices, although the latter are likely to continue to offer the best user experience and results.
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XX%XX% XX%
The most significant impact of the availability of AR frameworks is on content creation. Dedicated AR support within a standard OS lowers the cost of developing AR apps. It removes the need, for example, for third-party tools to create the AR effect. Furthermore, smaller developer teams, and even individuals, can develop apps with AR functionality. Lower barriers to entry should increase the supply of apps that feature AR throughout 2018.
Global VR Market Value (USD Million) Forecast byComponents Type- 2016-2024
XX%
XX XX XX XX XX XX XX
XX%
e l p XX%
XX%
Source: Goldstein Research
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XX
Hrdware Sales Adspend eCommerec Sales Mobile Network Data in-app Purchases Enterprise/B2B Subscriptions Premium Apps Mobile Networl Voices
XX%
XX%
Impact Analysis:-
The introduction of these frameworks has moved in tandem with major advances in some of the smartphone’s hardware components. Superior algorithms also enable shadows in scenes lit by the sun or artificial light, again making the illusion look more real. Animated AR characters can “react” to the changes in environment (such as a light being switched off), further creating the illusion that the digital objects are real.
XX 2016e
2017e
2018
2019 AR Hardware
2020
2021
2022
2023
2024
AR Software
Source: Goldstein Research
High
Medium
Low
Impact on Global Augmented Reality Market Copyright
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Market Restraints
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Request Sample Rep Request Sample Rep ort There are also some special AR devices like Hololens, Google Glass, Meta 2, etc. that are able to give a deeper feeling of ort what augmented reality can do. Glasses and goggles are predicted to be the utmost eventual hardware platform for AR as
Technical Challenges Related To Wearable Devices
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soon as technology advances enough to enable it on a broad scale. Hardware capable of dipping users into the augmented world has numerous features that take consumers far from the common understanding of AR.
Microsoft is working on their HoloLens, yet it will be quite some time (months, if not years) before their AR technology becomes both accessible and affordable for mass adoption. Along with Meta 2, Microsoft HoloLens have recently released developer versions of their products, but with no announcement of when their devices will be available to consumers. Moreover, both of these AR devices have the price tags of $3,000 and $949 respectively. Dedicated augmented reality devices are not consumer-ready yet. Alongside that, there is still the issue of device interoperability and authoring limitations based on specific platforms. We’ve been waiting for smart augmented reality headsets to hit the consumer market for quite some time now, but they are still a few years away. This means our mobile devices remain the only viable tools able to stimulate AR adoption. Yet, most of current mobile devices are not well-suited for this purpose. The issue with most of our smartphones/tabs/whatever is that they are not featured with technologies like room mapping or depth sensing.
Business/IT Perspective (%) – Top Four Benefits of AR at Work XX% Better Collaboration
XX% XX%
XX%
XX%
XX% New Business Models/Offerings XX%
XX%
XX%
XX% XX% XX%
Australia
XX% Better Marketing
XX% XX% 0%
10%
20%
30%
40%
50%
60%
70%
U.K
Singapore India
XX% Increased Efficiency
U.S
XX% XX%
XX%
XX%
80%
90%
100%
Source: Primary Source
Impact Analysis: Augmented Reality is still at its nascent stage, though some major brands have begun to realize and leverage its potential as a mass media platform. However, the public unawareness of augmented reality is still one of the biggest challenges faced by this technology.
Impact on Global Augmented Reality Market High
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Medium
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Low
Global Augmented Reality Market Outlook : 2016-2024 Global Augmented Reality Market Share (%), By End Users, 20162024
XX%
10.00%
XX%
XX%
30.00%
Commercial
2016
XX%
application of AR video, simply because the camera app is one of the most used smartphone features. There will be other applications, both useful and frivolous, that feature AR, but they are unlikely to be used as frequently.
10.00%
Consumer
2024
Industrial
Request Sample Rep Request Sample Rep Theort use of AR in photography will ort probably be the most commonplace
20.00%
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One major genre is likely to be games, which is the largest category of apps available. Games Others developers are likely to use AR as a differentiator that could encourage new downloads. AR is also likely to Source: Goldstein Research Global Augmented Reality Market Y-O-Y Growth, By End USers, be integrated into existing popular game apps and distributed when 2016-2024 the app is updated on a user’s device. Healthcare
XX%
XX%
XX%
XX%
2016e
2017e
2018f
30.00%
m a S XX%
2019f
XX%
XX%
XX%
XX%
2020f
2021f
2022f
2023f
XX%
Over the course of 2018, we expect a growing number of games to incorporate an AR element, but we expect few AR-only games. One reason for this is that the most advanced AR platforms work only where lighting is good and the device can readily recognize a surface on which to place content
2024f
Source: Goldstein Research
Global Augmented Reality Market Size (USD Billion), By End Users-2016-2024 XX
XX
XX
XX
XX XX
XX
XX
2016 Consumer
Commercial
XX
2024 Industrial
Healthcare
Others
Source: Goldstein Research
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XX
Global Augmented Reality Market Outlook, By Consumer Segment: 2016-2024 Global Augmented Reality Market Size (USD Billion), By Air Transportation, 2016-2024 XX XX XX XX
XX
XX
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XX
XX
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XX
XX XX XX 2016e
2017e
m a S
2018f
2019f
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Global Augmented Reality Transportation, 2016-2024
19.40%
20.15%
20.48%
2016e
2017e
2018f
20.80%
2019f
Market
Y-O-Y
Growth,
21.85%
22.50%
23.00%
23.50%
2020f
2021f
2022f
2023f
By
25.00%
2024f
Source: Goldstein Research
compete on the strength of their AR functionality, and users’ feeds are likely to receive increasing numbers of short videos that incorporate AR animations. Some celebrities may start selling packs of 3-D animated content that can be integrated into their fans’ AR videos, similar to the emergence of celebrity-specific emojis and mobile games. Social networks are likely to offer increasingly sophisticated AR effects and bespoke images10 from their apps.
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2024f
Source: Goldstein Research
Request Sample Rep ortRequest Sample Rep Social ort networks are likely to
Air During the forecast period, we also
expect an abundance of home decoration apps to launch (and relaunch, taking advantage of better technology), enabling prospective customers to visualize how a piece of furniture would look in their homes. This type of application has been developing for many years. AR on a smartphone will not be as impressive as AR with a headmounted display, but it will certainly be more accessible.
Most Revenue Generating Businesses Within Consumer segment (USD Million)-2016
Video Entertainmnet
XX
Live Events
XX
Video Games
XX
XX
XX
XX
XX
XX
XX
XX
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XX
North America Augmented Reality Market Size (USD Billion) & Y-O-Y growth (%), By Region- 2016-2024 North America Augmented Reality Market Size (USD Billion)-2016-2024
Request Sample Rep ortRequest Sample Rep ort XX%
XX
XX%
XX XX
CAGR: (2016-2024)
XX XX
XX
XX
XX%
XX XX
XX
e l p XX% XX%
XX
XX%
XX XX
XX%
XX
XX
XX%
XX%
XX XX XX 2016e
2017e
Source: Goldstein Research
XX%
XX%
XX%
XX%
m a S 2018f
2019f
North America North America Augmented Reality Market Size (USD Billions), By Country-2016-2024
2020f
2021f
XX%
XX%
XX%
XX% XX% XX% XX%
2022f
2023f
North America North America Augmented Reality Market Size (USD Billion), By Components, 20162024
XX
XX
XX%
XX
XX% XX%
XX
XX XX
XX
XX% XX
XX% XX% XX%
2016
XX% 2016
2024 Hardware US
Software
Canada
Source: Goldstein Research
Copyright
2024
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United States Augmented Reality Market Size (USD Million) & Y-O-Y growth (%), 2016-2024 XX
XX% XX
XX XX
XX%
XX United States Augmented Reality Market Size (USD Billion), Compound Annual Growth Rate XX XX% (%), Y-O-Y Growth Rate (%), 2016-2024 XX
XX
XX
XX
XX
XX
XX
XX%
XX%
XX%
CAGR: (2016-2024)
XX XX
XX%
XX%
XX%
XX%
XX
2016e
m a S 2017e
2018f
2019f
2020f
Source: Goldstein Research
Key Insights
XX%
e l p 2021f
XX%
XX%
XX%
XX%
XX%
XX
XX
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2022f
XX% XX% XX% XX%
2023f
Smart AR Glasses Unit (Thousand) Shipments Worldwide From 2016 to 2024
By 2021, the combined market size of U.S augmented and virtual reality is expected to reach XX million. With tech giants helping developers secure the right tools, the development of new software will rise dramatically. Accordingly, there is an expected increment in the market potential because of ease of development and awareness among consumers.
XX
Augmented Reality is expected to acquire XX million users by 2020. By now XX start-Microsoft are listed in this category on Angelist. Consumers are very curious about the possible uses of augmented reality. This inquisitiveness has given a user boost to new startMicrosoft and technologies resulting in exponential growth.
XX
XX
XX
XX
XX
XX
XX
XX
XX XX
XX
XX XX
XX
2016 2017 2018 2019 2020 2021 2022 2023 2024
Source: Goldstein Research
The smart augmented reality glasses is a very promising market. In 2016, XX thousand shipments of AR glasses were shipped. This number is expected to rise to XX million units by 2024. One possible reason for such massive growth could be the potential of such glasses to create a mixed reality experience. AR is not just limited to entertainment; its applications extend to education and business as well. As expected, gaming one the most benefited industry from augmented reality. Games like PokemonGo have proved the potential of augmented reality quite clearly. By 2025, the worldwide user base of AR and VR games is expected to grow to XX million users and will be worth USD XX billion. Copyright
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North America Augmented Reality Market Attractiveness-By Country, 2016-2024 North America Augmented Reality Market Attractiveness-By Country, 2016-2024 XX
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XX
CAGR (%)
XX
XX
XX
XX XX
XX
XX
XX
XX
XX
XX
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Market Size (USD Billion) Canada Source: Goldstein Research
United States
According to the above graph, U.S. Augmented Reality market is anticipated to be the most attractive market across all the countries in Augmented Reality Market, for new entrants looking to enter in the market, existing players looking for business expansion and investors seeking investment opportunities over the forecast period i.e. 2016-2024
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More than one-third of US manufacturers we surveyed either already use VR technology or plan to do so in the next three years, with adoption plans for AR technology roughly the same. Meanwhile, another onethird of manufacturers have no plans in place to adopt the technologies. Of course, adoption could run the gamut—from experiments or trialing the technology, to more ubiquitous or more widespread use among workers for whom it makes sense.
North America North America Augmented Reality Market BPS Analysis- By Country, 2016-2024 XX% XX%
30%
XX%
40% Canad a
XX% XX% XX% XX%
70%
XX%
US 60%
XX% XX% XX% 2016
2024
Source: Goldstein Research
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Global Augmented Reality Market Outlook Microsoft (Company Overview & Business Strategy)
Founded 1975
Employees 114,000
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Headquarters U.S
Business Segments
Company Overview Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and services The Company is traded in NASDAQ stock exchange, America Geographically, Microsoft introduced its internet of things (IoT) platform globally to enhance the connectivity of devices to improve business automation Microsoft provides software solutions and operating systems to various entities Microsoft is one of the emerging large scale industry in internet of things (IoT) with advanced support services
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Skype
Microsoft Azure TechNet
Office
MSDN
Operating Systems
Business Strategy
Acquisitions & Research and Development: The company focuses on unveiling new product for strengthening its product portfolio in software industry by acquiring organizations of software solutions. The company improving its artificial intelligence segment to provide solutions & services across the globe to become a leader in software industry. Microsoft collaborates with many organizations to carry out new researches and innovative technology such as internet of things (IoT) to provide better and advanced connectivity. Company’s strategy is to build best-in-class platforms and productivity services for a mobile-first, cloud-first world. provide enterprise-wide computing solutions and point solutions with numerous commercial software vendors that offer solutions and middleware technology platforms, software applications for connectivity (both Internet and intranet), security, hosting, database, and ebusiness servers.
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Global Augmented Reality Market Outlook
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