Global Two-Wheelers Market Outlook
Global Two-Wheelers Market Outlook 2024: Opportunity & Growth Analysis, 2016-2024 Download Full Sample Report
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Global Two-Wheelers Market Outlook Global Two-Wheelers Market Share(%), By Region-2016-2024
Global Two-Wheelers Market Size USD (Billion). 2016-2024
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XX XX
XX% CAGR: (2016-2024)
XX XX XX
XX
XX
XX XX
XX%
XX XX% XX XX
XX% XX%
XX%
2024
XX%
2016
XX XX%
XX%
XX XX%
XX%
XX XX 2016e 2017e
2018f
2019f
2020f
2021f
2022f
2023f
Asia Pacific
North America
Europe
Latin America
2024f Middle East and Africa
Source: Goldstein Research
Source: Goldstein Research
Motorcycles accounted for the highest market share XX% in Global Two-Wheelers In 2016,
Asia Pacific
XX%
With share in 2016, dominated the Global Two-Wheelers market
market
Global Two-Wheelers Market Share (%), By Product Type-2016
Global Two-Wheelers Market Share (%), By Fuel Type- 2016
XX%
XX%
XX%
XX%
XX%
Motorcycles
Scooters
Mopeds
Source: Goldstein Research
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Gasoline
Electric
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Global Two-Wheelers Market Outlook
Download Full Sample Report In 2017, India overtook China to emerge as a global leader in the two-wheelers market. India produced a total of XX million two-wheeler vehicles, followed by China at XX million units. China, however, remains the leading exporter of twowheelers, having shipped XX million units in FY2017 compared to India’s count of XX million units during the same period.
The massive government spending in rural programs and large road-construction projects is leading to a pickup in volumes in smaller towns and villages.” Besides the growing infrastructure and rising incomes in the rural areas, one of the primary reasons for the spurt in sales has been the rise of women commuters. For Honda alone, the share of women scooter drivers stands at XX%. Overall, the value of motorcycle exports rose by an average XX% for all exporting countries since 2013 when motorcycle shipments were valued at USD XX billion. Year over the value of exported motorcycles appreciated XX% from 2016 to 2017. Among continents, Asian countries accounted for the highest dollar worth of exported motorcycles during 2017 with shipments valued at USD XX billion or XX% of the global total. • The motorcycle market is big business and we expect to see healthy growth, with worldwide demand reaching XX million units [per year] by 2020. “However, this growth is not uniform across all regions. The majority of new sales will be in AsiaPacific, where, as living standards continue to improve, an increasing number of households will be able to afford motorcycles…[including those used] for touring and leisure purposes. • Japanese OEMs claim over XX percent of the global motorcycle market – with Honda alone holding XX percent. Chinese OEMs together hold about XX percent. However, production is handled mainly in India, Indonesia and Thailand, as many Chinese and Japanese OEMs invest in local production facilities to feed those growing markets.
Favorable Demographics
Government Spending on Infrastructure Development
Inefficient Public Transport
Growing Personal Disposable Income
APAC Two-Wheelers Market Size (Million Units) India
2016
XX Million
2024
XX Million
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China XX Million
XX Million
Indonesia XX Million
XX Million
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Global Two-Wheelers Market Size (USD Billion) & Growth Analysis Global Two-Wheelers Market Size (USD Billion)-2016-2024
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XX
XX XX
XX XX XX
XX XX
XX
XX XX
XX XX
XX
XX
XX 2016e
2017e
2018f
2019f
2020f
2021f
2022f
2023f
2024f
Source: Goldstein Research
Global Two-Wheelers Market
is anticipated to expand at a compound annual growth rate of XX% during the forecast period i.e. 2016-2024. However, Chinese two-wheeler market was on the decline for various reasons. The most evident was the rise in demand for cars in the country and high import cost on two-wheelers made it difficult for the bike-makers to cater to the segment. This resulted in the down-grade of the two-wheeler segment in the country. Like the car industry, the two-wheeler space is also witnessing a lot of new trends, key among them are safety, sub-segmentation and premiumization. And, of course, when it comes to the growing megatrend of electric mobility, the two-wheeler has taken a strong lead in Asia. Traffic in urban centers such as Jakarta, Kuala Lumpur and Ho Chi Minh City has long been characterized by swarms of small motorbikes and scooters. Honda Motor Co. Ltd and Yamaha Motor Co. Ltd, the world’s biggest motorbike makers, have dominated this sprawling regional market. The landscape is slowly shifting as the Southeast Asian market, the world’s third-largest after China and India, undergoes a structural change. In Malaysia and Vietnam, motorbikes with bigger engine capacities are outselling their smaller cousins.
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Growth Drivers
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Young Population and Rising Middle-Class Income
In addition to the sturdy growth in demand due to a young population and rising middle-class income, Asia offers significant cost advantages. Auto firms save nearly XX-XX% on operations vis-à-vis Latin America and Europe. Rising investments in terms of FDI inflow, of around USD XX billion in the two-wheeler sector, have paved the way for opportunities in manufacturing.
In metros and the larger cities, the sales are also being aided by the choked infrastructure. “People are buying twowheelers for shorter commute and errands, even if they have a car. It is difficult to move around in congested cities, and even more difficult to get a space to park. So, two-wheelers are increasingly becoming the second vehicles in the household
For instance, the Government’s plan to lay out USD XX million in the near future will be a driving force to frame business strategies. Moreover, the Government wants to develop India as a major R&D hub and a global manufacturing center. The Automotive Mission Plan, too, received extensive policy support with reforms in Goods and Services Tax (GST) regulations to boost sector growth.
Moreover, the automotive sector in the ASEAN countries has benefited from rising per capita income and competitive bank-lending rates. Motorization rates continue to remain on a steady course towards the next wave of growth. Vietnam has one of the fastest growing automotive sectors in SEA and is experiencing a sales boom.
Number of motorcycles and scooters sold in the ASEAN region 2017 Singapore
Honda Motorcycle and Scooter India (HMSI), the second-biggest player in the domestic market, will invest USD 120.0 billion to launch new products and improve efficiency at existing production facilities.
XX
Malaysia
XX
Philippines
XX
Thailand
Harley Davidson is all set to launch its first electric motorcycle product in India in the next 16-18 months. Harley Davidson had showcased the Project Livewire concept four years ago.
XX
Indonesia
XX
XX
XX
XX
XX
XX
XX
XX
XX
Source: Goldstein Research
Impact Analysis: ASEAN region has pretty much reached a stage of maturity for Japanese two-wheeler makers like Honda and Yamaha, while there is still immense potential in India. Yamaha’s market projections for 2018 support this premise given that India’s overall two-wheeler market is comfortably ahead of the rest at XX million twowheelers Copyright
High
Medium
Low
Impact on Global TwoWheelers Market
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Market Restraints
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Stringent Emission Norms and Government Regulations
The Two wheeler manufacturers are likely to face major challenges regarding the fuel emission norms in different countries. For instance, in February 2016, when the Union Ministry of Road Transport and Highways of India notified the enforcement of the new BS-VI emission regime from 1 April 2020, it spurred a whirl of activity across the automotive sector and ancillary industries. Since then OEMs have been mulling various after-treatment technologies for cleaning tailpipe emissions and working in close sync with their supply chain to design the new components that will be leveraged for meeting the new emission regulations. Honda is reasonably confident that it can meet this head-on by leveraging its global competencies as well as making the most of the volumes generated in the subcontinent. It believes that this will be an inflection point in the leadership stakes from 2020 when people will have a good reason to understand what a number one brand means in technology. Consequently, the numbers will also start pouring in and it will be interesting to see if this will be enough to surpass Hero. As a result e-mobility penetrates across APAC, the cost structure of vehicles is likely to change. The market for ICE components like engine and transmission could shrink gradually while key components and systems related to EV motors and battery, charging technology, power electronics and EV software could see significant growth.
China and India’s Two Wheeler Exports (Million Units) by Region- 2017
Sales of Motorcycles and Scooters in ASEAN Countries 20115-2015
3.5
COUNTRY
2016
2015
Variance (%)
3
Indonesia
XX Thousand
XX Thousand
-X%
Malaysia
XX Thousand
XX Thousand
X%
Philippines
XX Thousand
XX Thousand
XX%
Singapore
XX Thousand
XX Thousand
XX%
Thailand
XX Thousand
XX Thousand
X%
TOTAL
XX Thousand
XX Thousand
-X%
2.5
XX
XX
2
XX
1.5 1
XX
XX
XX
0.5
XX XX
0 Asia Pacific
Latin America
Africa
China
Middle East
XX XX
Europe
XX
North America
India
Source: Goldstein Research
Impact Analysis: Two Wheeler manufacturers will have to comply with the norms, so production cost will increase. Hence, we need to increase price as well. So, the total motorcycle industry will decrease in sales in 2020.
Source: Goldstein Research
Impact on Global Two-Wheelers Market High
Medium
Low
Further, these new norms will give boost to the growth of electric two wheelers market segment during the forecast period. And the new companies will emerged in this market.
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Global Two-Wheelers Market Outlook : 20162024 Global Two-Wheelers Market Share (%), By Vehicle Type, 2016-2024
XX% Motorcycles XX%
XX%
2016
XX%
XX%
Scooters
XX%
2024
Download Full Sample Report With India set to go BS VI in less than 26 months from now (April 2020) two-wheelers will see a significant loss in fuel efficiency due to XX percent reduction in NOx. Thus the impact of BS VI will see a drop in fuel economy in the range of X-XX percent, primarily due to near stoichiometric engine operation coupled with stringent NOx limits.
The Bosch Two-Wheeler and Powersports business unit, based in Yokohama, Japan, continues to gain Source: Goldstein Research momentum in the global motorcycle market. Since the Global Two-Wheelers Market Y-O-Y Growth, By Vehicle Type 2016business unit was founded in April 2024 2015, Bosch motorcycle technology sales have risen more than 20 percent. In comparison, production XX% XX% XX% XX% XX% volumes for motorized twoXX% XX% XX% XX% wheelers have grown by less than five percent over the same period. Demand for enhanced motorcycle safety and smart connectivity solutions is driving the business. Mopeds
2016e
2017e
2018f
2019f
2020f
2021f
2022f
2023f
2024f
Source: Goldstein Research
Global Two-Wheelers Market Size (USD Billion), By VehicleType-2016-2024 XX
XX XX
XX
XX
XX
2016
2024 Motorcycles
Scooters
Mopeds
Source: Goldstein Research
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Global Two-Wheelers Market Outlook By Motorcycles: 2016-2024 Global Two-Wheelers Market Size (USD Billion), By Motorcycles, 2016-2024 XX XX XX
XX
XX XX
Download Full Sample Report Many potential new drivers in the region still own two-wheelers, with motorcycle penetration rates at over 80% in Indonesia, Thailand, Vietnam and Malaysia.
XX
XX
Two-wheeler sales in India grew roughly XX% over five years to XX XX about XX million units in fiscal XX 2016, data from the Society of Indian Automobile Manufacturers XX shows. Along the way, India has surpassed China to claim the title of XX the world's largest two-wheeler 2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f market. In the current fiscal year, Source: Goldstein Research cumulative sales for 10 months Global Two-Wheelers Market Y-O-Y Growth, By Motorcycles 2016- through January rose XX% on the year to over XX million units. 2024 XX
XX
XX
19.40%
20.15%
20.48%
20.80%
2016e
2017e
2018f
2019f
21.85%
22.50%
23.00%
23.50%
2020f
2021f
2022f
2023f
25.00%
Scooter sales rose XX% in fiscal 2016, sharper than the X% increase in overall two-wheeler sales. Scooters today make up XX% of this market, with their share growing XX percentage points over five years.
2024f
Source: Goldstein Research
Motorcycle Market Growth in Different Countries, 2012-2016 XX% XX%
India
XX% China
XX% XX%
ASEAN
XX% Pacific
XX% XX% 2012
2013
2014
2015
2016
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Global Two-Wheelers Market Attractiveness and BPS Analysis by Product Type, 2016-2024 Global Two-Wheelers Market Attractiveness-By Vehicle Type, 2016-2024 Download
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7.00% 6.00%
CAGR (%)
5.00% 4.00% 3.00% 2.00% 1.00% 0.00% 0.0
0.5
1.0
Motorcycles
1.5
2.0
Market Size (USD Million) Scooters
2.5
3.0
3.5
Mopeds
Source: Goldstein Research
Water based adhesive segment holds the largest revenue share in the Global Two-Wheelers market as this segment constitutes which is impacted by the rising cognizance among the household users and thus it is likely to expand at XX% CAGR during the forecast period. Two-Wheelers market is relying on the adoption of EHR (Electronic health record) software by various healthcare facility providers in order to stand ahead in future. Behavioral health EHR creates a world of difference to the staff and patients and goes the extra mile giving advanced capabilities such as it include support for documenting violence risk factors, suicide risk factors, or sadness scales.
Global Two-Wheelers Market BPS Analysis- By Vehicle Type, 2016-2024 XX%
XX%
XX%
XX% Mopeds
XX% XX%
XX%
XX%
XX% XX%
Scooters
XX% XX%
XX%
XX%
XX%
Motorcycles
XX% XX%
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2016
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2024
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Asia Pacific Two Wheeler Market Size (USD Billion) & Y-O-Y growth (%), By Region- 2016-2024
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Asia Pacific Two Wheeler Market Size (USD Billion)-2016-2024
XX% XX
XX%
XX XX
CAGR: (2016-2024)
XX%
XX
XX
XX
XX%
XX XX
XX XX
XX%
XX
XX%
XX XX
XX%
XX
XX
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX% XX%
XX
XX%
XX
XX%
XX
-XX% 2016e
2017e
2018f
2019f
2020f
2021f
2022f
2023f
Source: Goldstein Research
Asia Pacific Two Wheeler Market Size (USD Billions), By Country-2016-2024
Asia Pacific Two Wheeler Market Size (USD Billion), By , 2016-2024
XX
XX
XX
XX
XX
XX XX
XX
XX
XX
XX
2016
XX 2016
2024
China
Japan
India
Philippines
Thailand
Australia
Indonesia
RoAPAC
Motorcycles
Scooters
Mopeds
Malaysia
Source: Goldstein Research
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2024
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Global Two-Wheelers Market AttractivenessBy Country, 2016-2024 Global Two-Wheelers Market Attractiveness-By Country, 2016-2024 7
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6 5
CAGR (%)
4 3 2 1 0 0
2
4
6
8
10
12
14
Market Size (USD Million) India
China
Indonesia
Thailand
Philippines
Malaysia
RoAPAC
Source: Goldstein Research
According to the above graph, India Two-Wheelers market is anticipated to be the most attractive market across the region, for new entrants looking to enter in the market, existing players looking for business expansion and investors seeking investment opportunities over the forecast period i.e. 2016-2024 To penetrate fertile geographies, two wheeler manufacturers must work with top-level distributors. These distributors will eventually have to devise sound marketing strategies and persuasive selling points for two wheelers. A winning policy will include innovative and low-cost products for South American markets, along with high configuration design and robust aftersales service. Automobile businesses must also make the investment necessary to produce a motorcycle model suitable for each geography.
Global Two-Wheelers Market BPS Analysis- By Country, 2016-2024 XX% XX% XX% XX% XX%
XX% XX% XX% XX% XX%
XX%
XX%
XX%
XX% XX% XX% XX%
Rest of APAC Phillippines Malaysia Thailand
XX% XX% XX%
Indonesia China
XX% XX%
XX%
XX%
2016
2024
India
XX%
Source: Goldstein Research
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Global Two-Wheelers Market Outlook Honda Motors (Company Overview & Business Strategy)
Founded 1946
Employees 208,399
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Headquarters Japan
Website www. global.honda.com
Company Overview
Honda Motor Company, Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, aircraft, motorcycles, and power equipment.
Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.
Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products. Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.
Major Products
Automobiles
Motorcycles
Power Products
Honda Jet
Business Strategy
Enterprise Strategy: The Mission Statement of Honda is try to maintain a global point of view, with the dedication to supply the highest quality products at a reasonable price for worldwide customer satisfaction.
Corporate Strategy: Honda's portfolio includes four businesses: Automobiles business, Motorcycles business, Power business and honda jets. Even though stepping into Automobile industry rather late at 1963, Honda quickly leads the industry with characteristics like superior fuel economy, optimum safety, and driving pleasure. Honda's sales and production in this industry prove successful steadily not just in U.S. but also in many regions worldwide.
Business Strategy: One of the proudest things about Honda is its R&D system. With the systematic way of resembling, focus on durability, reliability and basic performance to establish a creative and innovative technical foundation. Also, Honda has established independent local operation around the world and pushed local autonomy and proactive efforts to localize the needs regional with mutual understanding.
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Mission & Vision
Values / Guiding Principles
Key Objectives
Situation – Past, Present and Future
Significant Issues
Align / Fit with Capabilities
Environmental Scan
Background Information
Situational Analysis
Gaps
Components
Baseline
Assessment
SWOT – Strength’s, Weaknesses, Opportunities, Threats
Where we want to be
Where we are
Review Progress – Balanced Scorecard Take Corrective Actions Feedback upstream – revise plans
Initiatives and Projects Action Plans
Performance Management
Evaluate
How are we doing
Targets / Standards of Performance
Performance Measurement
Down to Specifics
How we will do it
Honda Motors : Business Strategy
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Global Two-Wheelers Market Outlook
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