India Online Stationery Market Outlook
India Online Stationery Market Outlook 2024: Opportunity & Growth Analysis, 2016-2024
Report Code :AM 1335
+1-646-568-7747 +1-437-886-1181 +44-203-318-6627 +91-120-473-0422, +91-991071-6331 sales@goldsteinresearch .com
99 Wall Street, Suite No:- 527, New York, NY 10005 United States of America Office No:- 504, 5th Floor, C-51, BSI Business Park, Sector-62, Noida, PIN:- 201301 India
www.goldsteinresearch.com
Published By: Goldstein Research Copyright
All Rights Reserved, Goldstein Research
www.goldsteinresearch.com
India Online Stationery Market Size (USD Billion) & Growth Analysis India Online Stationery Market Size (USD Billion)-2016-2024
Sample Request
XX
XX
XX
XX
XX XX
XX
XX 2016e
2017e
Source: Goldstein Research
XX
m a S
XX
XX
XX
2018
2019
2020
e l p
XX
2021
XX
2022
XX
2023
XX
2024
Online Stationery Industry in India
is anticipated to expand at a compound annual growth rate of XX% during the forecast period i.e. 2016-2024. The market is anticipated to reach USD XX Billion by the end of 2024. The growing impetus on free education, especially in rural areas of country, will help to foster the demand for stationaries during the forecast period. Currently, the Indian office supplies market size is USD XX billion. Increasing demand to automate sourcing activities has resulted in more players coming up in the office supplies space in the online market in India—StationeryShop, Offimart, and OfficeYes among them. (Early bird Zoffio was sold off to a Chinese firm last year). The Indian stationery industry is largely shared by the educational and office stationery products. Particularly in the school stationery category, the percentage of schoolbooks captures the bulk of the market. The national market for syllabus-based books is estimated at USD XX billion and is growing at XX per cent per annum.
Copyright
All Rights Reserved, Goldstein Research
www.goldsteinresearch.com
India Online Stationery Market Outlook India Online Stationery Market Share(%), By Distribution Channel -2016-2024
India Online Stationery Market Size USD (Billion). 2016-2024 XX XX
Sample Request XX% CAGR: (2016-2024)
XX XX
XX
XX
XX
XX
XX
XX
XX
XX
e l p
XX%
XX%
XX
2016
XX XX%
XX%
XX XX
2024
m a S
Online Channel
2016e 2017e 2018f
Source: Goldstein Research
2019f
2020f
2021f
2022f
2023f
2024f
Source: Goldstein Research
Paper Products accounted for the highest market share XX% in India online stationery
In 2016,
Offline Channel
Market
With XX% share in India Stationery market, Offline Channel segment accounted for highest share in 2016
Download Exclusive Sample Report:
https://www.goldsteinresearch.com/request-sample/india-online-stationary-market-an alysis-forecast
Similar Report: Africa Stationery Market
Source: Goldstein Research
Copyright
All Rights Reserved, Goldstein Research
Source: Goldstein Research
www.goldsteinresearch.com
India Online Stationery Market Outlook The India Online Stationery market is expected to reach USD XX billion by 2024, from an estimated USD XX billion in 2016, growing at a CAGR of XX% during 20162024. The Indian stationery industry is worth USD XX Billion , comprising of a wide variety of products and categories. It can roughly be classified into paper products, writing instruments, computer stationery, school stationery, and office stationery. Though the Indian stationery industry is dominated by local stationery players, a large number of organized players are now entering the industry. The Indian stationery industry is highly scattered and is largely dominated by the unorganized sector and the situation is quite alarming for the organized players industry. Factors like lack of modern production facilities, unorganized nature of functioning, marginal demands, government policies and international competition are largely contributing to the slow growth of the organized stationery industry in India.
e l p
With the growing population of shoppers over the internet, Indian online retail landscape has seen many players venturing out to tap the diverse niche market segments such as shoes, home decor, healthcare including school and Stationery supplies and several others. Amongst all the niche segments in the space, school, educational & stationery supplies seem to have attracted fair amount of eyeballs from entrepreneurs. Over the past one year, the industry has seen debuts of players such as koolskool.com, allschoolstuff.com and skoolshop.com into this niche market along with several multi categories focused etailers such as Flipkart selling school, Stationery and office supplies.
m a S
The market for office supplies in India was worth USD XX billion in 2016. Annually growing at XX–XX percent, it will be about USD XX billion by 2024. Out of this, only XX percent companies adopted internet and e-commerce to source office suppliers in 2015–16. These customers are growing XX percent annually—they use or intend to use digital platforms to source office supplies, which makes the market worth USD XX billion.
India Online Stationery Market Size (USD Billion) Organized
Copyright
Un-Organized
2016
USD XX Billion
USD XX Billion
2024
USD XX Billion
USD XX Billion
All Rights Reserved, Goldstein Research
www.goldsteinresearch.com
Growing Ecommerce Industry
Growing Digitization
Increasing number of office-based sectors
Evolution of New Online Business Models
Market Restraints Unorganized Stationery Industry
Sample Request
It is a challenging task for the major players to generate the revenue and to maintain the growth of their share in stationery market in Africa. The major challenge for the key players is the presence of large number of unorganized players. The unorganized office supplies market in India is generally run by mom-and-pop stores, wholesalers and distributors who cannot supply everything that a company needs because the margins are thin and the cost of logistics are very high. “SMEs and start-ups have shown a great amount of interest in buying office products online on Zoffio.com. However, big companies prefer a more personalized service with dedicated account managers, who can understand and fulfill their special requirements Tracking security-related budget and cost line items to justify expenditures or document trends can be difficult because security activities cut across many business areas, including human resources, training and help desk
Urban Internet Users in India
Top 8 Metros XX%
XX%
Towns wi th >1 mn Popul ation
m a S Towns wi th 0.5-1 mn Popul ation
Towns wi th 0.2-0.5 mn Popul ation
XX%
Towns wi th <0.2 mn Popul ation
XX%
XX%
Source: Goldstein Research
Major Online Office Supply Markets- By Major Cities 2017 XX%
Mumbai
XX%
Pune
XX%
XX%
e l p
Impact Analysis: The eCommerce market in India is booming with the unprecedented growth it witnessed in the last couple of years driven by the speedy technology adoption. The competition in this industry is anticipated to be further intensified with the penetration of plethora of eCommerce players But when it comes to stationery and office products (a niche segment), the direct online competition is not much currently, with the number of companies operating at a much smaller scale. Today, eCommerce players are enjoying phenomenal growth by providing discounts on all the products (a key marketing tool for all online players). But market players such as Zoffio.com does not seem to be deploying this tool as the company does not intend to lure clients with deep discounts or tactical offers, but focus on improving the customer’s buying experience and higher service levels.
Hydera ba d
Impact on India Online Stationery Market
Chennai XX%
NCR
High
Medium
Ba ngal ore XX%
Copyright
All Rights Reserved, Goldstein Research
www.goldsteinresearch.com
Low
India Online Stationery Market Outlook : 20162024 Fig: 17: India Online Stationery Market Share, By Product Type, 2016-2024 XX% XX% XX%
XX%
XX%
XX%
XX%
XX%
e l p
XX%
XX%
XX%
XX%
India’s yet-to-mature B2B ecommerce industry with large untapped potential of growth presents a great opportunity to companies who want to enter this market. From a handful of companies in the past (Alibaba, IndiaMart, Trade India), now there are all size of startups that cater to all size of buyers, be it a small online marketplace reseller to big chain of hotels.
In less than 2 years, Zoffio.com has worked with companies like Tata Communications, GE, Dish TV, Yum Paper Products Writing Instruments School Stationary Art and Craf Office Stationary Computer stationery Brands, Bharti AXA, OnMobile and many more. The company was able to successfully deliver over 45,000 Fig: 17: India Online Stationery Market Y-O-Y Growth, By Product orders pan India in the very first year of its operation. Type, 2016-2024
2016e
2017e
2018f
m a S 2019f
2020f
2021f
2022f
2023f
2024f
The number of office workplaces in India has risen by almost XX percent over the last ten years – to XX million at present. And these office worlds must be equipped – not only with furniture but also with paper, office supplies and stationery. This trend is helping the market for paper, office supplies and stationery to recover from the downturn in sales in recent years.
Fig: 17: India Online Stationery Market Size (USD Billion), By Product Type-2016-2024
Pap er Produc ts
Copyright
All Rights Reserved, Goldstein Research
Scho ol S tation ary
Writing Instr uments2
Office Stati onary
www.goldsteinresearch.com
Ar t and Craf 2
Co mp uter statio nery
6.1.1. India Online Stationery Market, 20162024 New models are gaining traction, and India is no exception. While no single model is right for everyone, the challenge is to determine how to take the best of the online and offline worlds and blend them in a way that deepens the shopper relationship and experience.
Fig:- 6-4 India B2B Stationery Market Size (USD Million). 2016-2024 XX
XX
XX
XX
XX XX
XX
XX
XX
XX
XX XX
XX
XX
XX
XX
XX XX XX
2016
2017
m a S
2018
2019
2020
2021
2022
2023
e l p
2024
Fig:- 6-5 India B2C Stationery Market Size (USD Million). 2016-2024 XX
XX
XX
XX
XX XX
XX
XX
XX
XX
XX XX
XX
XX
XX
XX XX XX
2016
2017
XX
2018
2019
2020
2021
2022
2023
2024
Indian consumers prefer; travel (XX %), event tickets (XX%), books/music/stationery (XX%), IT and mobile (XX%) and fashion (XX %), while items such as fresh groceries, packaged grocery food, medicines and pet food are mostly accessed in-store. Travel and event tickets are also purchased online with greater frequency than offline, while books/music/stationery and IT and mobile are purchased to the same extent on- and offline, and fashion is still purchased with greater frequency in-store. In India, which has a XX% internet penetration, XX% of those sampled say they would go to a physical store to buy groceries and would not consider buying online, XX% are not buying online but would consider it, XX% have bought online but not recently, and XX% buy online regularly.
Fig:- 6-5 Insights on the B2B Office Supplies Market Price: B2B and B2C is equally challenging. Both customers do their thorough research and demand the best price. B2B purchase is slightly more competitive due to bulk orderin
Copyright
Product: B2B customer is not looking for too much variety and options when it comes to office supplies products. This allows the retailer to maintain a good sized inventory for limited number of SKU’s
All Rights Reserved, Goldstein Research
Promotion: Traditionally, B2B customer has been less promotion conscious as he is looking for good service at best price rather than a known brand. However, this is changing as MNC’s and other companies are looking to procure products and services from a known office supplies retailer www.goldsteinresearch.com
India Online Stationery Market Attractiveness and BPS Analysis by Product Type, 2016-2024 Fig: 17: India Online Stationery Market Attractiveness-By Product Type, 2016-2024 Sample Request
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX
m a S
XX
Paper Products School Stationery
XX
XX
Office Stationery
XX
e l p XX
XX
Art and Craf
Writing Instruments
XX
Computer Stationery
According to Goldstein Research, paper products holds the largest portion of market revenue while office stationery products are tend to grow at the significant pace over the forecast period. The Indian stationery market for syllabus-based books is estimated at USD XX billion in 2016a and is growing at XX% per annum. Offline distribution channel is the major source for the distribution of the stationery products which is dominated by the local players. Online platforms are also gaining their popularity in office stationery and premium range of stationery products. Premium products such as Novels, Magazines and expensive writing instruments are majorly bought through online channels. New market players are exploring vast growth opportunities in huge Indian market through online sales of stationery.
Fig: 17: India Online Stationery Market BPS Analysis- By Product Type, 2016-2024 XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX% XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2016
2024
XX% XX% XX% XX% XX% XX% Paper Products
Copyright
Writing Instruments
School Stationary
All Rights Reserved, Goldstein Research
Art and Craf
Office Stationary
Computer stationery
www.goldsteinresearch.com
India Online Stationery Market Outlook
Sample Request
About us Connect With Us:
Published By: Goldstein Research Copyright
All Rights Reserved, Goldstein Research
www.goldsteinresearch.com
Vision
Value
Visibility
About Us Based in U.S., Goldstein Research is a young business consulting and market research firm with vast reach across America, Asia and parts of Europe and the Middle East. In the next five years, we strive to expand our reach to 50+ nations spanning across Europe, Asia and parts of the Middle East and Africa. We strive to realize a strong brand presence globally through our quality research and forecasting solutions.
With 30+ domain experts and 50+
employees working day and night to crunch numbers and bring out the best and detailed market reports and forecasts, we strive to enable you to foresee upcoming market challenges and develop a robust business model and strategies, which would add to your profitability and market visibility as a brand. Our mission is simple: to develop insightful business solutions, help our clients make powerful future decisions to keep them well ahead of the game which is the market, and leave a mark across businesses and communities through our well-defined ideas and clear cut forecasts. Our mission is simple: to develop insightful business solutions, help our clients make powerful future decisions to keep them well ahead of the game which is the market, and leave a mark across businesses and communities through our well-defined ideas and clear cut forecasts.
Copyright
All Rights Reserved, Goldstein Research
www.goldsteinresearch.com
Vision
Value
Visibility
Contact Us: For Research & Sales Related Queries +1-646-568-7747 +1-437-886-1181 +44-203-318-6627 +91-120-473-0422, +91-991071-6331 sales@goldsteinresearch.com
Corporate Office: 99 Wall Street, Suite No:527, New York, NY 10005 United States of America
Office No:- 504, 5th Floor, C-51, BSI Business Park, Sector-62, Noida, PIN:- 201301 India www.goldsteinresearch.com
Copyright
All Rights Reserved, Goldstein Research
www.goldsteinresearch.com
India Online Stationery Market Outlook
Sample Request
thAnk you Connect With Us:
Published By: Goldstein Research Copyright
All Rights Reserved, Goldstein Research
www.goldsteinresearch.com