RESCUING EMMANUEL The showing will be followed by a live panel drawn from government, civil society, journalism, academia and celebrity activism. The event will occur on the eve of the 20th Anniversary of the United Nations Convention on the Rights of the Child and International Children’s Day, November 20th.
THE CONCEPT To present in over 400 movie theaters nationwide, a one-time only special event, the North American premier of RESCUING EMMANUEL, a new documentary film about orphaned and vulnerable street children.
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It is intended to spur advocacy and public dialog about the state of children worldwide. It will be transmitted via satellite in high definition, reaching all 50 of the top U.S. media markets, and will be heavily promoted, with trailers and posters, in over 15,000 FATHOM theaters in 49 states.
NCM/Fathom & the Emmanuel Network
ABOUT RESCUING EMMANUEL RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
Setting out to make a film about street children, filmmakers Len & Georgia Morris are hijacked by a 13-year-old street boy in Nairobi, Kenya. Belligerently stoned on shoe glue, Emmanuel declares, "I want to go to school right now!" He will not be ignored. He is running from hunger, police, his mother's death and a horrific life in Nairobi's most notorious slum. Alone, undocumented, a nobody, he stinks, eats garbage, and is swept off the streets by police and sent to adult jail cells. Moved by his dire condition, the filmmakers initiate a plan to rescue Emmanuel and grant him his wish of a new home and a chance to go to school. A huge effort yields surprising results. In trying to help one boy, they learn how difficult it will be to change one life for the better.
“A REMARKABLE FILM” Jennifer Delaney Executive Director Global Action for Children
“ABSOLUTELY INSPIRING” Armand Pereira The International Labour Organization
“THE REAL SLUM-DOG” Kate Feiffer Children’s author
“A WAKE UP CALL TO THE WORLD THAT CANNOT BE IGNORED” Reid Maki Director of Social Responsibility, The Child Labor Coalition
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THE THEME RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
For a child like Emmanuel, every day is an emergency. Each day he must struggle for the basics we take for granted; food, shelter, clean water, personal safety.
100 million children live on the streets 10 million children die each year from preventable causes 25,000 children a day... every day. Emmanuel’s story makes it personal.... people connect with one boy whose name, ironically means,
“God with us, God among us”. When we first meet him, Emmanuel is eating garbage with his pals in central Nairobi. He has fled one of the worst slums on earth, Kibera. He is orphaned, having lost his mother to HIV and he has only sporadically attended school. Assaulted daily by older boys and the police, living amidst garbage and drinking contaminated water, he is at risk for
“Don’t think of them as figures on a page. Imagine the face of a child you love, think of your own child” Archbishop Desmond Tutu from his interview in RESCUING EMMANUEL
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HIV and a myriad of other diseases. His health and very survival are at risk. The intensely personal story of Emmanuel is a window into the conditions confronted daily by millions of children, worldwide. Hunger, crushing poverty, lack of educational opportunity, gender inequality, abuse, abandonment, child labor, disease and civil unrest haunt hundreds of millions of children like Emmanuel and consign them to misery. That misery becomes one of the strongest recruiting tools for terrorist networks, helping to de-stabilize governments and make our world unsafe for our own children. RESCUING EMMANUEL draws upon five years of filming in Mexico, Brazil, India, Indonesia, Romania and the United States to expand Emmanuel’s story while showing how 100 million children live and die on the streets. The slums in the film aren’t fictional, nor are the children raising children, found begging on trains or living underground, addicted to glue, treated brutally by police, or trafficked into prostitution.
RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
HOPE & HARD WORK “Sometimes I just go to them and talk with them, it’s all I can do and all they want from me.” Bravo on visiting the boys at night on the streets of Nairobi
“You have to be a Mamma to them, to love them, so that they can be what God wants them to be” Mamma Zipporah on how Huruma Children’s Home is her family
But RESCUING EMMANUEL is not simply a litany of global ills and child neglect. It also introduces us to caring people who work selflessly and daily to make a difference. People like Bravo (John Mbgua) a former boy scout troop leader and street boy who befriends Emmanuel and his pals. RESCUING EMMANUEL shows us the power of trying to make a difference, one child at a time. It introduces us to a remarkable woman, Mamma Zipporah, who with her husband Issac, has made her life a mission to care for abused children creating, one child at a time, perhaps the biggest family you’ll ever meet... 154 at last count. RESCUING EMMANUEL reminds us that these children are symptoms of a far broader set of inequities. At the end of the day, the object is to keep children like Emmanuel off the streets in the first place.
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“ You can’t help children alone. What we have to do is help communities because children are a part of communities.” Dr. Wangari Maathai, Nobel Peace Laureate, from her interview in RESCUING EMMANUEL.
RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
WHY NOVEMBER 19th? This is the eve of the 20th Anniversary of the UN Convention on the Rights of the Child, adopted by the U.N. General Assembly in November 1989.
This landmark document makes binding among 193 signatory countries the civil, social, political, economic and cultural rights of all children.
Before the CRC was adopted, children were often subjected to a common-law approach in many countries, and treated as property or chattel. Only the United States and Somalia have failed to ratify the CRC. President Obama has called this“ an embarrassment” and promised to review U.S. policy in this matter. .
November 20th is also International Children’s Day.
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THE AGENDA RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
This special event showing of RESCUING EMMANUEL, joined with the personal and professional perspectives of the panel, will be designed to advocate for specific actions on the part of the U.S. government and global community. • To advance the idea of a Presidential Initiative for the World’s Children, focusing on streamlining and coordinating American aid and development programs that help children • To encourage consistent and increased funding for children’s needs, both in the U.S. and abroad • To urge the Obama administration to ratify the United Nations Convention on the Rights of the Child • To suggest clear ways that the audience can take action to advocate for and directly help children
THE PANEL The screening of RESCUING EMMANUEL takes on a special dimension with the participation of a live panel, transmitted via satellite, immediately following the showing of the film. The panel will have a deeply personal commitment to children and a record of working on their behalf. The 45 minute discussion that follows the film will be moderated by an experienced journalist and directed to draw together the key themes and ideas of the evening into an actionable agenda for the audience.
Children living at the world's largest dumpsite, Bekasi, Indonesia
THE TELEVISION SPECIAL
Galen will produce a one hour television special using interviews with the panelists and clips from RESCUING EMMANUEL, STOLEN CHILDHOODS and our library of over 700 hours of footage shot around the world. The special will be distributed to TV worldwide and will be broadcast in the month’s following the event to allow for an ENCORE presentation to occur.
• A Nobel Laureate • A spokesperson for children’s rights • A journalist/ moderator • A celebrity activist • An economist/ development expert
Bravo looks on as Emmanuel becomes a "new boy"
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RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
THE PARTNERS NCM/FATHOM represents over 15,000 theaters in the continental U.S. These theaters are part of the United Artists, AMC, Regal and Century chains and are in every major market. Fathom documentary events, like this one, average over 400 theaters, with a capacity of 100,000 tickets for sale. The film and panel are projected via satellite into each theatre in High Definition/ 5.1 surround sound.
THE EMMANUEL NETWORK is a non-profit web portal constructed to promote the FATHOM special event that also serves as an online community of organizations...the people who work to RESCUE EMMANUEL every day. The site contains video, photo and media resources that make it particularly useful for teachers, students, the press and the public, providing value beyond a simple “event web site”.
Fathom will advertise our event in all of their theaters during a 30-day window prior to the scheduled event date. Before the normally scheduled movie, FATHOM runs a package called, FIRST LOOK, where only two event sponsors may include their logos. Fathom estimates that First Look accounts for 35 million ad impressions during the 30-day window. An additional 2 million ad impressions are produced by “In Lobby” advertising, both postering and running the trailer for the film, again with sponsor’s logos prominently displayed.
• Supports the FATHOM SPECIAL EVENT screening of RESCUING EMMANUEL with project updates and links to centralized theatre and ticketing information
Fathom offers centralized ticket sales at their theaters and online. They offer web marketing for the event and PR, hitting all of the major publications. Fathom also offers the potential for tie-ins with some of their other clients. They have a division called Cinemeetings, that offers programs to Fortune 500 corporations and schools and they have partners outside the U.S. who may want to license a cut-down version of the event for later showings.
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• Offers logo placement for partnering organizations and sponsors with information and links to their web sites • Offers ways to help spread the word and take action to help EMMANUEL through volunteerism and advocacy • Video messages and special features – such as “Speak Up for Children”, Nobel Laureates discuss the state of the world’s children • An action kit for campus groups, schools, churches and other organizations to mobilize their membership to support the event and take action to help EMMANUEL • Downloadable press kits • Photos and trailers from RESCUING EMMANUEL, biographies of the panelists http://www.mediavoicesforchildren.org
RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
SPONSORS
HOW IT WILL WORK
This is an evening that intends to transform advocacy into action. For SPONSORS there are many ways the public will see your organization, its values and people at work as part of a global community.
Lead sponsorship of an event with a timely message.
SPONSORS will be directly identified with this message, the high visibility panel, the evening’s agenda and mentioned in all of the marketing and press as an acknowledgement of their support.
Logo placement on all marketing, press and PR materials -including posters, in- theatre movie trailers, concession ads and web sites.
Over 30 million ad impressions delivered nationwide- to a captive audience.
Value of Fathom in-theatre marketing is estimated at over $1,000,000. An opportunity to direct audiences to Sponsor’s initiatives. An active role in assembling the panel Positive impact on donations, advocacy and volunteerism. Extensive media coverage. On-screen video promotion, FIRST LOOK, runs in 15,000 theaters for approximately 30 days prior to the event. Posters in all theaters with SPONSOR’S logo.
“How can we accept that in this age of internet and globalization, millions of children should be forced into hard labor, have no education and go to sleep hungry at night?” Mikhail Gorbachev Nobel Peace Laureate, 1990
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Concession advertising, video spots with logo2 million ad impressions. Event day: Sponsor mentioned at top of show, 30 second event spot, customized “thank you” theatre walk -in slide. Viral Marketing to drive traffic to Sponsor’s website. Fathom will offer an “Encore” showing of the event if more then 50,000 tickets are sold. Sponsor inclusion in all press releases and marketing tactic.
THE PRODUCTION TEAM RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
Galen Films, Inc. is an independent production company, based in Massachusetts that has been producing documentaries for thirty years. The company is owned and operated by Len and Georgia Morris. Galen is offering the North American rights to Rescuing Emmanuel for this exclusive event. Galen will produce all of the video elements for the event and oversee the satellite transmission of the live panel, handling all of the related logistics.
For the past eleven years, Galen’s production work has been international in scope and focused on children’s issues. Len has interviewed, in the last 3 years, 7 Nobel Laureates on the subject of children. He has also interviewed U.S. Senator Tom Harkin, produced an interview with President Jimmy Carter at the Carter Center, and produced an interview with Justice Ruth Bader Ginsberg at the Supreme Court. Len has been a lecturer or panelist at the David Rockefeller Center for Latin American Studies at Harvard University, The University of Iowa’s Human Rights Center, The World Bank, U.S. Department of Labor and USAID. He also participated in the Ronald Brown series of Lectures at the U.S. House of Representatives and delivered the Frank Porter Graham Human Rights Lecture at the University of North Carolina, Chapel Hill. Galen documentaries have been telecast around the world and Len and Georgia have presented their work at dozens of colleges and several international conferences.
Galen’s Galen’s groundbreaking, groundbreaking, STOLEN STOLEN CHILDCHILDHOODS, HOODS,about about thethe global global scourge scourge of child of child labor, lahas bor,been has released been released theatrically theatrically in theinU.S., the U.S., was narrated was narrated by Meryl by Meryl Streep, Streep, is translated is translated intointo 8 languages 8 languages andand hashas been beentelevised televisedallallover over the the world. world. ItItisisrepresented representedand and distributed distributed by by InIndigo digoFilm Filmand andTelevision TelevisionininLondon. London. With WithStolen StolenChildhoods Childhoodsthe thecritics criticssaid: said:
“HARROWING “HARROWINGBUT BUT HOPEFUL” HOPEFUL” The The New New York York Times Times
“A “ATESTAMENT TESTAMENT TO TOTHE THEDEDICATION DEDICATION OF OFTHE THEFILMMAKERS” FILMMAKERS” CNN CNN NewsNight NewsNight
“THE “THEBEST BESTMOVIE MOVIE ON ONCONTEMPORARY CONTEMPORARY SLAVERY SLAVERYOUT OUTTHERE” THERE” American American Anti-Slavery Anti-Slavery group group
“A “AFILM FILMTHAT THATMAY MAYHAVE HAVE THE THEPOWER POWERTO TOCHANGE THE CHANGE WORLD” THE WORLD” 9
Asian Reporter
RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network 10
Nevette built her 15+ years of entertainment marketing, public relations and event production experience by serving as senior management for film and event companies in New York and London such as IFC Films, Freud Communications, Atom Films and Fox Searchlight Pictures. http://www.previdconsulting.com
Previd Consulting LLC, Marketing and Public Relations, founded in 2005 by Nevette Previd, is a full-service marketing company, providing a wide range of strategic marketing, social-cause campaign strategy and project management solutions to filmmakers, movie companies, and non-profit organizations. We meet our client’s goals by creating customized campaigns that meld traditional marketing, promotions, grassroots, word-of-mouth, affinity partnerships event and social networking with the latest marketing trends. Our past & present clients include: Galen Films: Rescuing Emmanuel: Distribution consultant, event project management, Cinema Guild: Ellen Kuras’ The Betrayal: Socialaction campaign activation, Morgan Spurlock’s Warrior Poets: What Would Jesus Buy?: Project management of DIY theatrical and DVD release, Participant Productions, Good Night, and Good Luck, North Country, An Inconvenient Truth: Social cause campaign strategy and activation, The Criterion Collection: Strategic partner development, The Martha’s Vineyard International Film Festival, Co-Director, festival management, sponsorship, programming, events Living Local Festival, Martha’s Vineyard: Organizer.
designannexe specializes in combining different media with the power of the web to deliver innovative solutions to communications requirements. The evolution of digital technologies has blurred the boundaries between many types of media, so much so that knowing which tools to use to meet a communications challenge has become an art in itself. With over twenty five years experience in developing, producing and delivering, we work with clients from both a strategic and creative perspective. Whatever the medium -film, video or interactive we collaborate with clients to develop an approach that will advance their goals while executing creative solutions that are visually compelling and technically sound. As well as commercial clients, designannexe is currently working with the United Nations Environmental Program in Paris, developing rich media and interactive solutions to their communications needs as well as WTA Associates in the UK on web based delivery of sustainable energy content. http://www.designannexe.com
RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
CONCLUSION
“A child is a gift to us all.� Archbishop Desmond Tutu Nobel Peace Laureate, 1984
RESCUING EMMANUEL will be a special event that uses the FATHOM network of theaters to offer audiences the premier of a powerful documentary and the perspectives and insights of a distinguished panel. The event comes at a time when economic instability has made things worse for children in every corner of the world, including the United States. More than ever, children need public advocacy to make their case and claim their share of our resources and attention. There is a feeling of possibility in the air right now, a chance to reconnect with basic human values, that we are not isolated or indifferent to the fate of the Emmanuels of the world. It is an old message that will resonate this Holiday season.
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FOR MORE INFORMATION: RESCUINGEMMANUEL NCM/Fathom & The Emmanuel Network
For overall project information and inquiries: Len Morris, Project Director Galen Films, Inc. 110 Daggett Ave. Vineyard Haven, Mass. 02568 phone: 508 693 0752 fax 508 696 7649 email: galen@vineyard.net Cell: 508 858 6699 visit: galenfilms.com stolenchildhoods.org rescuing emmanuel.org
For questions regarding the Fathom Network of Digital theaters: Kymberli Freuh-Owens Director of Programming Acquisition 9110 East Nichols Ave. Suite 200 Centennial, Colorado 80112 phone: 303 792 4952 email: kymberli.freugh-owens@ncm.com visit: Fathomevents.com For Marketing and PR: Nevette Previd President Previd Consulting LLC nevette@previdconsulting.com phone: F917 841 0656 visit: http://www.previdconsulting.com/ For Internet/Design: Steve Button, designannexe http://www.designannexe.com phone: 617 418 3905 email: contact@stevebutton.net
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