MVC_UNEP Presentation

Media Voices for Children Inform Showcase Distribute Promote video, photographic and printed content related to Children’s issues worldwide

Case Study

Our Target Audiences Partners Organizations active in the field of children’s issues

Contributors Organizations/Individuals active in the field of creating content on children’s issues

Subscribers Organizations/Individuals who wish to be informed of new and existing content

Case Study: Media Voices for Children

Our Target Audiences We provide each audience,

Partners, Contributors, Subscribers the ability to utilize and distribute content based on user specific permissions and using the following tools and methodology...

Case Study: Media Voices for Children

Partial Partner List The International Labour Organization The United States Department of Labor Women’s Commission on Refugee Women & Children Direct Grace Records Rugmark USA United States Agency for International Development The Association of Farmworker Opportunity Programs The Undugu Society of Kenya The Sanctuary of Moses The Kenyan Education Fund Archbishop Desmond Tutu

Case Study: Media Voices for Children

Contributors Partners

The Site as distribution hub Subscribers

Educating & Training For all audiences, a step by step, user specific explanation and guide to using the features of the site and libraries is crucial.

To get the most out of the content and to understand the power of the various features, a full inline guide to embedding, uploading and virally sharing content is provided

How to use the site and libraries

Video Library

Photo & Multimedia Libraries

Document Library

Cataloging On upload to the site all content: given title & description assigned an excerpt tagged with keywords assigned to a category

On the site all content can be: searched organized by category organized by tags found by related content

All Content is searchable

Content Hosting •Specialised for that media •Platform independent •Has a public face and

VIDEO

DOCUMENTS

contractual/”professional” version

•All content can be designated Public or Private

•Permissions based •Transfers metadata •Must support the five methods of content distribution:

Tools /Hosting Criteria

SUBSCRIPTIONS

PHOTOGRAPHS

Partner Exchanges

Using Flash as the entry/access point for content allows for :

• sharing of content across sites • independence of rich content from public facing web site

• Gateway & Badge libraries for Partners/Contributors

Flash Gateways and Badges

Partnering & Promotion We use an audience specific subscription and marketing tool in order to build a

community of interest around our content.

After subscribing, all audiences are notified automatically of new content posted to the site with the potential of specifc follow ups for targeted interest groups.

Promotion & Subscription

Partnering & Promotion This tool allows for:

•Import of mailing lists •Creation of a database of Subscribers •Automatic newsletter generation •Scheduled, targeted, campaigns •Full tracking and statistics

Subscription/e-newsletter

Video Library

Video Library

Video Library

Photo & Multimedia Libraries

Photo & Multimedia Libraries

Photo & Multimedia Libraries-Google Maps

Photo & Multimedia Libraries-Google Maps

Document Library

Document Library

Document Library

Document Library

Document Library

Document Library

Summing Up