The Passion for Fashion Photography Comes Easy to those with An Insightful Eye for Details A career in Fashion photography attracts many since it encompasses a highly glamorous lifestyle as well as promises heavy paychecks. You get to photograph some of the top models in the fashion industry and even celebrities of high caliber. All this is very rosy but just being able to handle the camera is not enough to be a well renowned and an accomplished fashion photographer. It entails a lot of significant factors like having a keen eye for detail, a dedication to work under harsh environmental conditions and any other hindrances, a knack to convert something simple to something incredibly magnificent, the ability to build an instant rapport with the models and bring out the right expression out of them, vast knowledge on working with the lighting and assisting the crew in setting up the background and checking up on the make-up flaws, if any. Above all an efficacious fashion photographer needs to have a good taste in fashion and haute couture and must be up-to-date with the latest trends and styles. A fashion photographer is not just expected to capture state-of-the-art photographs but is also responsible to be able to sell those photographs to the fashion editor of a fashion magazine. There are many wannabe fashion photographers out there who try their luck at this and thus the competition is fierce. So in order to remain on top of the game you must constantly come up with innovative, unique and out-of-the-world ideas and channelize them into the visual mode. You should be able to sell a pose, a face or even an emotion. It is imperative that you get the right emotion out of your model and to do so you must ensure that they find working with you comfortable enough. Their comfort level reflects in the photography and finally it is you who reap the benefits out of it. It takes hard work and a whole lot of patience to be a successful fashion photographer. But rest assured once you find success there is no looking back provided you maintain that passion and translate it into your top notch fashion photography. You need to have high organizational and coordination skills to work in different environments with different models and sometimes animals may be involved in this too. You may have to build certain special effects by use of a combination of cameras, films, lenses, filters and lighting to produce results that bears maximum resemblance to the picture you had in mind. You must also ace the positioning of the cameras. Positioning brings about drastic changes in the way an object or a person is portrayed. There are certain angles in which shooting produces best results thus giving you an edge above the others. Fashion Photography: Capturing Unique Ideas and Imagination onto Film If you have the knack of admiring the minutest detail in your surrounding which is not necessarily picturesque and see the beauty it contributes to the environment you sure are a born fashion photographer. A fashion photographer is known to create magic with the ability to capture the beauty in absolutely anything under the sky. Woven with his excellent creativity and incredible imagination his photographs echo the most enchanting sight of timeless beauty. A quintessential fashion photographer is one who is an all-rounder not just in knowing concepts of outstanding photography but is also well acquainted with studio lightings and design settings, is capable of shooting in a controlled environment, is able to bring about the appropriate mood in the model to be photographed and capturing it at the right moment and also be able to direct and
work with the crew to help them with the make-up and the background settings. It is a competitive field of fashion out there in the glamour photography arena and only the best is appreciated. There is no room for mistakes because the next eligible photographer is standing right behind you all set to stampede and run over you. It is a highly reputable job as well as in demand because of its high market value. So to ace the race in the Fashion photography field you must possess some really exceptional and out-of-the-world photography skills. Of course there are going to be times when you face innumerous hindrances and unfortunately not everything falls in place in a coordinated manner at all times. It depends on how well you handle the pressure and not let your worries reflect on your photographs or the way you treat the scenario. A fashion photographer also must know how to build immediate rapport with people because he works with models of all kinds in the business. You may never know what kind of model you come across and if they would be able to translate your feelings and imagination into your perfect picture. You must possess incredible amount of patience to go through your scheduled in a calm and composed manner. Besides all this the fashion photographer should also obviously have the basic knowledge of camera composition, lighting, composition, darkroom procedures and the properties of different types of camera films. He must be well versed with the positions of the camera that would decide how well the shot has been taken. For instance, when you shoot someone for a full profile picture you need to position your camera from a relatively low camera height. This will also ensure that the height of the individual shot is enhanced and it makes them look good. Hence, there are many such positions through which you create the magic that is expected out of you. Advertising Photography: The Trend is Set in for Visual Sales I am sure that the first thing that draws you towards this article is the photograph it is accompanied with. It is purely normal to let your eyes take the initiative in informing your brain as to what your next step should be. And if you seem to like what you see your brain gives you the green signal to move on with it and absorb further information. This is how pivotal the role played by the things that are captured into film and portrayed beautifully to captivate your interests and keep you glued on to it is. This magic that a single photograph creates is effectively manifested into selling things by the very common phenomenon of what is known as advertising photography. With technologies in hand where it is not difficult any more to capture still pictures of the fastest racing car that is on the run mankind has evolved in many ways in spreading his power of putting through his ideas, products, services to his target audience via the most effective means of advertisement – advertising photography. A quintessential advertising photographer possesses the same basic knowledge of that of any other photographer but varies hugely in the responsibilities that he has to hone in the process. He needs to posses the ability to portray a certain subject which could be both living and non-living in such a way that it conveys a message to a vast audience and convinces them to give the product in focus a try. The target audience is his subject or the theme on which his photography
should be based on. He needs to have a keen attention to detail on what is wanted out of the photograph and how he is able to essentially provide it to perfection with just one 2D representation of the idea. Advertising photography has wide applications in various different modules of advertisement like the print media, the static ads and most recently the online media. Advertising photography in print media is highly effective and plays a major role in encouraging the readers to know what is written in the content associated with the photograph. Similarly, in online media advertisement photography rules the game without which it is difficult to get your audience glued onto your website that is just a drop in the ocean with numerous other websites available. The picture enhances the look and the feel of the content displayed. Even in websites where photographs are not required a little something to treat the eyes of your potential client do you good for sure. When it comes to static ads that constitute the billboards put up on streets, photography is the only thing that catches the eye while you are on the move. So without a doubt advertising photography plays a huge role here as well.