Rhino 1 Brand Manual

De s i g n 6 S t u d i o

Design 6 Team Brittany Lang John Sanchez

Creative Director brittanyllang@gmail.com Senior Art Director sanchezjohn808@gmail.com

Laurel Stalnaker

Media laureljs@live.com

Ayeshia Blaylark

Graphic Designer ayeshiablaylark@yahoo.com

Allyson Leach Christopher Fox

Graphic Designer allyson.leach@hotmail.com Photographer christopherdfox1@gmail.com

BRAND MANUAL

TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . 6 Mission Statement . . . . . . . . . . . . . . . . . . . 7 Research . . . . . . . . . . . . . . . . . . . . . . . . . 8 Branding . . . . . . . . . . . . . . . . . . . . . . . . . 10 Business System . . . . . . . . . . . . . . . . . . . . 14 Concept . . . . . . . . . . . . . . . . . . . . . . . . . 16 Website . . . . . . . . . . . . . . . . . . . . . . . . . 18 Photography . . . . . . . . . . . . . . . . . . . . . . . 20 Public Service Announcement . . . . . . . . . . . 24 Specialty Items . . . . . . . . . . . . . . . . . . . . . 29 Citation . . . . . . . . . . . . . . . . . . . . . . . . . . 31

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INTRODUCTION

June 28, 2013 The Yarnell Hill wildfire was ignited by lightning near Yarnell, Arizona. On June 30, 2013, it overran and killed 19 City of Prescott, Arizona firefighters who were members of the Granite Mountain Hotshots. The wildfire was fully contained by July 10, 2013.

As the news of this horrific tragedy spread, successful, self-made Arizona business man, Ronald Millsap, was stunned at the death toll and believed there had to be a better way to protect firefighters battling these deadly wildfires. He had a vision to develop a “pod� or some sort of safety unit that would provide shelter, oxygen, water and first aid to anyone inside up to a 24 hour period. This pod would be completely fire resistant up to 5000 degrees Fahrenheit.

This event resulted in the highest wildland firefighter death toll in the United States since the 1933 Griffith Park Fire killed 29 firefighters, and it was the highest death toll from any United States wildfire since the 1991 East Bay Hills fire killed 25 people. It was the sixth deadliest American firefighter disaster overall and the deadliest wildfire ever in Arizona.

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MISSION STATEMENT

We are a highly technologically advanced product, specializing in the protection of Hot Shot firefighting teams around the world.

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RESEARCH

SWOT ANALYSIS S = Strength The major strength in this safety unit is the ability to save lives in a way that has never been done before. It will create peace of mind, not only the firefighters, but also for their loved ones.

This safety unit will reduce fatalities in the firefighting profession in the United States and around the world.

W = Weakness The weakness in this case is time. The time it will take to design, produce and to get on-site for the firefighters to use.

This means lives will still be at risk and fatalities will still occur. The other weakness is the start-up cost. Something this technologically advanced will cost an untold amount of funding in terms of material research, testing and building.

O = Opportunities With this safety unit, firefighters will have more protection on the job. The community will have the opportunity to support their local heroes as well as the national heroes. The stressors which are an inharrent part of the firefighter’s job will be minimized, improving their health overall.

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T = Threats There are no threats to this concept. It is all self-sustainable; it has the ability to be completely engulfed in flames and drive the firefighters to safety with plenty of oxygen, food and water for 24 hours. They will also have access to medical supplies if needed.

RESEARCH

FIREFIGHTER SURVEY

FIRE SHELTER

A field survey was conducted with the following results:

• 100% of the firemen were aware the Fire Shelter is to be used as a last-ditch effort to survive.

• 70% of the firemen were aware the Fire Shelter comes apart at 500 degrees.

• 0% of the firemen have ever personally relied on the Fire Shelter.

• 10% of the firemen have actually known of someone who used the fire shelter and survived.

• 70% of the firemen do not feel safe knowing the Fire Shelter is all they have in the event of an emergency.

• 100% of the firemen would like to see a more reliable product to take the place of the current Fire Shelter.

The Fire Shelter is not efficient enough.

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BRANDING

PRIMARY LOGO

LOGO INVERSE

SECONDARY LOGO

The Rhino 1 primary logo consists of the orange rhino icon breaking out of a firefighter shield icon. The rhino represents power, strength and durability, where the firefighter shield represents armor and protection. Combined into one, this logo stands for the strength and protection of the brave men and women who risk their lives everyday to save others.

The Rhino 1 secondary logo is only the rhino icon.

It has a transparent center so that the color of an item on it is placed upon will show through. It is to be used for Rhino 1 memorabilia, such as t-shirts and jackets.

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BRANDING

COLOR PALETTE The Rhino 1 color palette consists of a warm gray color scheme and a rich orange. “Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity.�* This palette was created with great and thorough consideration and shall not be altered in any way.

C.0 M.61 Y.98 K.0 | R.244 G.128 B.35 | #F48023

C.2 M.5 Y.4 K.0 | R.247 G.239 B.237 | #F7EFED

C.15 M.16 Y.15 K.16 | R.185 G.177 B.177 | #B9B1B1

C.55 M.51 Y.49 K.63 | R.61 G.58 B.57 | #3D3A39

TAGLINE

C.74 M.68 Y.67 K.87 | R.7 G.7 B.7 | #070707

Saving Those Who Save Us

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BRANDING

LOGO USAGE 10% of logo size

LOGO DO’S 10% of logo size

LOGO DON’TS 10% of logo size

10% of logo size

Do not squish, stretch or skew.

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Do not twist or rotate.

Do not flip.

Do not use other colors .

BRANDING

PRIMARY FONT FAMILY Futura Std. Medium

Futura Std. Light

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abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()”|<>?

SECONDARY FONT FAMILY Century Gothic Bold

Century Gothic Regular

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()”|<>?

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()”|<>?

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BUSINESS SYSTEM

LETTERHEAD

NOTE PAD

Saving Those Who Save Us 1111 N. Scottsdale Rd Scottsdale, AZ 85258 555.555.5555 rhino1@rhino1.com

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BUSINESS SYSTEM

ENVELOPE

BUSINESS CARDS

1111 N. Scottsdale Rd Scottsdale, AZ 85258

Tiffany Millsap Saving Those Who Save Us 1111 N. Scottsdale Rd Scottsdale, AZ 85258 555.555.5555 rhino1@rhino1.com

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CONCEPT

RHINO 1

Front View

3/4 Quarter View

Back View

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CONCEPT

RHINO 1 LEFT INSIDE VIEW The Rhino 1 machine is a highly technologically advanced, fully fire proof unit. Made with fire resistant material, it has the ability to withstand heat up to 5000 degrees Fahrenheit. With its tank-like tracks the Rhino 1 can maneuver and drive over any obstacles in its way. It is fully equipped with water, food, oxygen and first aid for up to 24 hours and can protect 10 firefighters plus a driver.

Left inside view of the Rhino 1. It has 5 seats on the left and right sides of the aisle way. The aisle way has storage built into the floor for water, food, oxygen and first aid. The unitâ&#x20AC;&#x2122;s control panels and steering are located on the left hand side.

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WEBSITE

Home

About

Concept

Donate

Contacts

RHINO 1

The Rhino 1 machine is a highly technologically advanced, fully fire proof unit. Made with fire resistant material, it has the ability to withstand heat up to 5000 degrees Fahrenheit. With its tank-like tracks the Rhino 1 can maneuver and drive over any obstacles in its way. It is fully equipped with water, food, oxygen and first aid for up to 24 hours and can protect 10 firefighters plus a driver.

RESEARCH

BECOME A PARTNER

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DONATION WEBSITE

About

|

Projects

|

Contact

|

Shop

|

DONATE

Rhino 1 Project

BECOME A PARTNER

DONATE

UPDATES

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PHOTOGRAPHY

search.creativecommons.org | Jason OX4

search.creativecommons.org | Fremont-Winema

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PHOTOGRAPHY

search.creativecommons.org | David Mark

search.creativecommons.org | USDAgov

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PHOTOGRAPHY

search.creativecommons.org | David Mark

search.creativecommons.org | Lore & Guille

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PHOTOGRAPHY

search.creativecommons.org | USDAgov

search.creativecommons.org | USDAgov

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PUBLIC SERVICE ANNOUNCEMENT

STORYBOARD 3-17-14 VIDEO SCENE

AUDIO/VOICE OVER

RHINO 1 TO THE RESCUE!

LAUREL STALNAKER

Forested mountain range (background) Lookout tower with man surveying area with field binoculars (foreground)

Fire station (background) Two Rhino1 units & firemen boarding the units to deploy (foreground)

From a manned lookout tower above a large forested area a column of smoke is spotted in the distance and an alert is immediately sent to the nearest fire station.

The fire station deploys its team of Hot Shots with their new Rhino1 mobile units to the site of the wildfire.

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PUBLIC SERVICE ANNOUNCEMENT

STORYBOARD CONTINUED VIDEO SCENE

AUDIO/VOICE OVER

Wildfire (background) Firemen laying fire line (foreground)

Wildfire (background) Sparks flying overhead to untouched forest area (foreground)

Upon arriving at the site the team has secured the Rhino1 and has begun laying a fire line along the perimeter of the wildfire. They work quickly to lay down the wide trench while directing the disbursement of water onto the raging fire.

While they continue working a sudden change occurs and without warning the wind shifts directions. Sparks from the tree tops behind the fire line are blown across the forest to the opposite side of the fire line.

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PUBLIC SERVICE ANNOUNCEMENT

STORYBOARD CONTINUED VIDEO SCENE

AUDIO/VOICE OVER

Wildfire (background) Firemen running towards Rhino1 unit (foreground)

Area away from fire showing a cut away of the interior of Rhino1 and the firemen.

Quickly realizing the danger the team members board Rhino1. With the wildfire raging around them, they all rush to safety; each member helping one another as needed to reach the security of Rhino1 as the wildfire closes in.

Inside Rhino1 each team finds additional oxygen and drinking water for up to 24 hours. There is also a first aid station which along with the other items is gound in concealed compartments in the floor of Rhino 1.

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PUBLIC SERVICE ANNOUNCEMENT

STORYBOARD CONTINUED VIDEO SCENE

AUDIO/VOICE OVER

Area away from fire showing the exterior of the Rhino1 unit.

Front view of the Rhino1.

But, the real benefit of Rhino1 is in its outer layer. This layer is of a tough, durable, fire resistant material that will withstand heat up to 5,000 degrees Fahrenheit to protect the lives of the Hot Shots.

As a mobile unit it is capable of maneuvering through the fire and over debris to a safer location.

Just as its natural counterpart will fend off a full grown lion Rhino1 will fend off the fiercest raging wildfire Mother Nature can create.

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PUBLIC SERVICE ANNOUNCEMENT

STORYBOARD CONTINUED VIDEO SCENE

Rhino1 logo and website information

Visit Rhino1.com for more information.

AUDIO/VOICE OVER

Visit Rhino1.com for more information.

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SPECIALTY ITEMS

Colors: ShirtShirt Colors: Shirt Colors: Shirt Colors:

Shirt Colors:

CORPORATE APPAREL & SHOPPING ITEMS

EVENT BANNERS

Shirt Colors: ShirtColors: Colors: Shirt

Saving Those Who Save Us

esohT gnivaS sU evaS ohW Saving Those Who Save Us

The corporate apparel is for Rhino 1 employees consists of a dark gray polo shirt with the inverse Rhino1 logo in the top left corner of the shirt. The shopping items come in a multitude of different colors with both the primary and secondary logos. All shopping items can be purchased on the Rhino 1 donation web page and the proceeds will go toward the fallen Hot Shot Families Fund Raiser.

Rhino1.com

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moc.1onihR Rhino1.com

SPECIALTY ITEMS

RHINO 1 PATCHES

Rhino 1 patches can be sewn or ironed on to any jacket, sweat shirt, t-shirt, gym bag, etc. Just like the shopping items, these patches can be purchased on the Rhino 1 donation web page and the proceeds will go toward the fallen Hot Shot Families Fund Raiser.

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CITATION

azstarnet.com apps.usfa.fema.gov color-wheel-pro.com* fs.fed.us.gov search.creativecommons.org ushistory.org wikipedia.org survey conducted by Tiffany Millsap photography by Christopher Fox WARNING: photos are for temporary use only

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