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We Are Northwest
We are the No. 1 sources for news, sports, features and
entertainment of Northwest Missouri State University for students, faculty, staff and alumni, as well as residents of the Maryville community. The Northwest Missourian, weekly newspaper; NWMissourinews.com, daily online news website; Tower Yearbook; KNWT Channel 8, television station; and KZLX 106.7 The X, radio station, are all soley produced by Northwest students. Their work is consistently recognized for excellence by the Missouri College Media Association, College Broadcasters, Inc., Associated Collegiate Press, College Media Association and College Media Business and Advertising Managers.
Northwest Student Media Wells Hall #030 800 University Drive Maryville, MO 64468 nwmadv@nwmissouri.edu P: 660.562.1635 F: 660.562.1521 Desi Kerr Advertising Manager nwmadv@nwmissouri.edu 660.562.1635
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Contact Us Steven Chappell Director of Student Publications stevenc@nmissouri.edu 660.562.1365 Leslie Murphy Advertising/Underwriting & General Media Manager lmurphy@nmissouri.edu 660.562.1530
William Murphy Director of KNWT wmurphy@nmissouri.edu 660.562.1469 Phil Beskid Director of KZLX philb@nmissouri.edu 660.562.1677
The Missourian
Tower yearbook
The Northwest Missourian is a free weekly
Established in 1921, Tower Yearbook captures the
newspaper covering the news, sports and events on
history of the university in a 352-page book along
campus and in Maryville from late August through
with web enhancements. The books are distributed
late April of every academic year. Every week 4,000
in April every academic year with more than 2,500
copies are distributed on the Northwest campus
books reaching students.
and in Maryville, Missouri.
@NorthwestTower
@TheMissourian
Tower Yearbook
Northwest Missourian
KNWT - CHANNEL 8
KZLX - X106
KNWT Channel 8 is the friendly, local, television
KZLX 106.7 “The X� is a low-power FM radio station
partner here to help campus departments and
broadcasting hit music, news, sports coverage and
organizations as well as community businesses and
talkshows to the northwest Missouri region, 24/7.
organizations spread their video messages across
The X is also online at kzlxfm.com. More than 13,000
the Northwest campus, the Maryville community,
people tune in to KZLX over the air and online
and the web. KNWT strives to provide informative
every day.
and entertaining programming while providing quality training to aspiring broadcasters. @KNWT8 KNWT
@KZLXfm X-106 KZLX-FM
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THE MISSOURIAN
The Northwest Missourian is a free weekly newspaper covering
campus and the city of Maryville. Each week’s newspaper covers University and community news, Bearcats and Spoofhounds sports as well as features and entertainment. In addition to more than 4,000 newspapers distributed every Thursday for 28 weeks, special supplemental guides covering special events and welcoming new students are published throughout the year.
Print Rates Community Rate | Campus Rate
B&W
1 Color
2 Color
Full Color
2x2 $25 | $17 $33 | $25 $37 | $29 $41 | $33 2x5 $62.50 | $42.50 $82.50 | $62.50 $92.50 | $72.50 $102.50 | $82.50 1/8 Page $93.75 | $63.75 $123.75 | $93.75 $138.75 | $108.75 $153.75 | $123.75 1/4 Page $179.92 | $122.34 $237.48 | $179.91 $266.27 | $208.70 $295.06 | $237.48 1/2 Page $299.85 | $203.90 $395.80 | $299.85 $443.83 | $347.83 $491.76 | $395.81 Full Page $610.55 | $415.17 $805.93 | $610.55 $903.61 | $708.24 $1,001.30 | $805.93
Display Rates Community Rate | Campus Rate 1/8
Price/Per Column Inch
B&W $6.25 | $4.25 1 Color $8.25 | $6.25
2x2
2 Color $9.25 | $7.25 Full Color $10.25 | $8.25
2x5
1/4
1/2
B&W
1
2
Full
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STAND OUT Front Page Banner
NWMissourinews.com covers breaking news
and daily events throughout the university and city of Maryville and is an interactive supplement to the weekly print edition.
10.25” x 1.5” bottom of front page $100 per Week
Inserts Inserts have a minimum size of 3” x 5” and a
Online Rates
maximum of 10.35” x 10”. All prices are based
Rates are based on per week online prices
$60 for 1-4 pages | $100 for 5-12 pages
on per 1,000. $150 for 14+ pages
Size (px) Price
1. Top Leaderboard
728 x 90
2. Rail Top Square
300 x 250 $9.00
3. Rail Middle Square
300 x 250 $8.00
Price
4. Rail Bottom Square
120 x 90
$15.00
Puzzles
$50 for 14 Issues
5. Leader Bottom Square 728 x 90
$5.00
$100 for 28 Issues
6. Tile Bottom Square
$15.00
Calendar of Events
$50 for 14 Issues
$100 for 28 Issues
Sports Statistics
$100 for 14 Issues
$200 for 28 Issues
Athlete of the Week
$2,000 for 28 Issues
NCAA Bracket
$50 per Spot
200 x 90
1
2
$15.00
Sponsorships
Directories 3
Directory ads are printed in black and white and are 2.26” x 2.18”. Run Price/Year
4
Church
Weekly $150
Retail & Automotive Monthly $100 5
6
Food & Entertainment Monthly
$100
Wellness & Health Monthly $100
THE MISSOURIAN SPECIALS Rates Missourian Special Editions include Heartland View, CATS
1/4
Guide, Homecoming Guide, New Student Guide, Fall Sports
1/8
Preview and Spring Sports Preview.
B&W
1 Color
2 Color
Full Color
1/8 Page $36.75 $76.75 $96.75 $116.75 1/2
1/4 Page $73.50 $113.50 $133.50 $153.50 1/2 Page $183.75 $223.75 $243.75 $263.75 Full Page $367.50 $407.50 $427.50 $447.50
New Advertiser Discount 20% Discount for one trimester
DID YOU KNOW? The Northwest Missourian was originally called the Green and White Courier in 1914.
Frequency Discount 10% Discount for 5 - 7 runs 15% Discount for 8 - 11 runs 20% Discount for 12 - 19 runs 15% Discount for 20 - 28 runs
Advertising Design Guidelines The perferred files for advertising are
All In Discount
PDF and EPS. Adobe, JPG and TIFF are
Buy into all Missourian specials
also acceptable. Unless otherwise noted,
for a 5% discount
deadlines are: Ad Buying Deadline: 5 p.m. Thursday Ad Approval Deadline: 3 p.m. Wednesday
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TOWER YEARBOOK
Established in 1921, Tower yearbook captures the history
of Northwest Missouri State University, compiling news, sports and campus activities into a 340-page publication along with an interactive video component. The book gives students the opportunity to plan the theme, write, edit, take photographs, and design. Tower is distributed each spring to approximately 2,500 students.
Rates All ads are located in the index of the Tower yearbook and are printed in full color. All listed 1/4
prices are the total amount per ad.
Size Cost
1/8 Page
4.08” x 2.25”
$30
1/4 Page
4.08” x 5.25”
$75
1/2 Page Vertical
8.33” x 5.25”
$125
1/2 Page Horizontal
4.08” x 10.66”
$125
Full Page
8.33” x 10.66”
$250
DID YOU KNOW? Tower Yearbook was the first public university yearbook that provided an interactive DVD supplement.
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1/2 H 1/8
1/2 V
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KNWT
KNWT, also known as Channel 8, is the University’s cable
television station that provides students the opportunity to create and produce weekly newscasts, sports shows, music videos, talk shows and news covering campus and the city of Maryville. Programs air 6 p.m. to 2 a.m. on Suddenlink’s cable channel 8. KNWT was a finalist for “Station of the Year” for CMA.
Packages Community Rate | Campus Rate Ads/Night
Ads/Week
Ads/ Semester Price/Spot Price/Week Price/Semester
8 Ads
32 Ads
320 Ads
$1.25
$40 | $35
$400 | $350
12 Ads
48 Ads
480 Ads
$1.25
$60 | $55
$600 | $550
24 Ads
96 Ads
960 Ads
$1.04
$100 | $95
$1000 | $950
Rates Rates are based on the number of commercial spots per week. All packages are based on a 10-week KNWT semester schedule and do not include a one-time production fee per commercial.
Programming Shows cover Bearcat and Spoofhound athletics, campus and community news, area history and events, video games, and student film and music video production.
Schedule KNWT programming is original in nature and entirely student produced. Programming airs once from 6 p.m. to 8 p.m. then loops between 8 p.m. and 2 a.m. every Monday through Thursday during the trimester.
Sponsorships Mentioned in a “Brought to you by” statement and logo shown to viewers during the beginning, end and any commercial breaks during the program. A half hour program has four mentions and a quarter hour show has three mentions.
Price/Semester Price/Year
Half Hour $250
$400
Quarter Hour $125
$200
DID YOU KNOW?
Bearcat Update has been running continuously for over 300 seasons- over 16 years!
KZLX
KZLX, known as 106.7 “The X,” is a low-power FM radio station housed in
the School of Communication and Mass Media, run by students. The station broadcasts current and hit music, sports and other programming 24/7 to the campus, community and online. Featuring music and programming to meet the needs of the northwest Missouri region, The X’s programming is comprised of the current charts for the Top 40, Rock, Hip-Hop, Rap and Alternative formats, combined with selected future hits, specialty shows and local sports coverage.
Rates
DID YOU KNOW?
Community Rate | Campus Rate
Weekly Trimester
KZLX was named the College Radio Station of the Year in 2013 and 2014.
Year
2 Underwriting Spots
$26 | $18 $320 | $225 $600 | $425
4 Underwriting Spots
$46 | $35 $525 | $450 $1,000 | $800..
6 Underwriting Spots
$60 | $46 $750 | $575 $1,400 | $1,000
8 Underwriting Spots
$72 | $56 $900 | $700
$1,600 | $1,200
Live Remotes 2 hours on location w/ 1 week
Program SponsorShips
underwriting $150 | $125
Program Price Speciality Shows
$250 per Trimester | $350 per Year
DJ Special
NWMSU Sports
$500 per Sport
DJ for 2 hours
MHS Sports
$350 for Football
$300 | $100 for each additional hour
Specialty show Package Price One KZLX Specialty Show & One KNWT Specialty Show
$375 per Package
DISTRIBUTION LOCATIONS
One Location
Multiple Locations
Student Media Office
Community Locations Bearcat Lanes
Dollar General North
Shop & Hop
America’s Best Inn and Suites
Holiday Inn Express
SSM Hospital
Bumper to Bumper
Hy-Vee
The Spec Shoppe
Casey’s on 1st Street
Hy-Vee Gas Station
US Bank North
Casey’s on 16th Street
Maryville Public Library
US Bank South
Maryville Chamber of Commerce
Nodaway Valley Bank
Walgreen’s
Maryville City Hall
Northwest Missouri Credit Union
Wal-Mart
Cline’s Hair Studio
Powell Optometry
U.S. Post Office
Comfort Inn
ReMax Reality
Dr. Gardner Dentistry
Day’s Inn
Quick Cash
Diner 71
Deluxe
Shelter Insurance - Todd Stagner
AD POLICIES 1. Underwriting or advertising or sponsorship(s) may be placed at Northwest Missouri State University’s Student Media O ce at 030 Wells Hall, 800 University Drive, Maryville, MO 64468; by calling 660-562-1635; or by e-mail, nwmadv@ nwmissouri.edu by forwarding the information as well as mailing the proper payment to the address above. Classi ed ads may be placed by phone, 660-562-1635; e-mail, nwmadv@nwmissouri. edu; or fax, 660-562-1521. Call 660-562-1635 for further information, but no other underwriting or advertising or sponsorship(s) will be accepted by telephone without written approval. 2. The Northwest Student Media Department can assist a client with all marketing and promotion needs, including campaigns, production and design of underwriting or advertising or sponsorship(s), or remote(s) and event marketing. 3. Deadline for print and online advertisements and inserts is 5 p.m. the Thursday prior to publication. Deadline for classi ed advertisements is 5 p.m. Tuesday prior to publication. The advertising/ general media manager must receive one copy of pre-printed inserts two weeks prior to publication for review. Ready-to-insert copies should arrive at the production plant at least four business days before publication. Send to NPG Printing Co., c/o Northwest Missourian, 1301 South 58th Street, St. Joseph, MO 64507. Full circulation is 4,000 copies. Campus-students only circulation is 2,000 copies. 4. Deadlines for radio underwriting and television advertising are two weeks prior to the initial airdate. For broadcast production consultations and/or questions, call 660-562-1635. 5. All underwriting or advertising or sponsorship(s) is subject to acceptance by the advertising/general media manager and student media leadersg of Northwest Student Media, which reserves the right to reject underwriting or advertising or sponsorship(s) at its sole discretion at any time prior to publication or broadcast. 6. Northwest Student Media will not accept underwriting or advertising or sponsorship(s) that is libelous; untrue; promotes academic dishonesty; promotes irresponsible use of alcohol; violates any local, state or federal laws; or encourages discrimination against any individual or group on the basis of race, sex, age, creed, religion, national origin or disability. 7. Underwriting or advertising or sponsorship(s) using a person’s name, photograph or other likeness must be authorized to run by written
consent of the person named or pictured. 8. Print advertising having the appearance of news must have the word “Advertisement”printed above and be bordered. 9. Underwriting must meet all Federal Communications Commission (FCC) guidelines. 10. The client and/or advertising/marketing agency assumes full and complete responsibility and liability for the content (including text, text representations, illustrations, graphics, photos and copyrights) of all underwriting or advertising or sponsorship(s) printed or broadcast pursuant to the agreements, and shall indemnify and hold Northwest Student Media at Northwest Missouri State University harmless against any demands, claims or liability. 11. Northwest Student Media will make all reasonable e orts to see that all underwriting or advertising or sponsorship(s) is published or broadcast as accepted, and that pre-printed inserts are distributed as ordered. However, Northwest Student Media will not be liable for any consequential damages resulting from failure to do so. 12. Clients and advertising/marketing agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that underwriting or advertising or sponsorship(s) called for will be inserted and/ or broadcast and charged in accordance with the rates and terms of the agreements and the Northwest Student Media Kit in e ect at the time of publication and/or broadcast programming. Failure to make an order correspond in price or terms will be regarded as a clerical error and the underwriting or advertising or sponsorship(s) will be inserted without further noti cation. 13. Premium placement is not sold nor guaranteed. 14. Cancellation of underwriting or advertising or sponsorship(s) placement is accepted until the reservation deadline. If a client decides to pull underwriting or advertising or sponsorship(s) after placement has been guaranteed and/or during broadcast, the client may pay up to 100 percent of the full cost of the underwriting or advertising or sponsorship(s). 15. Proofs, underwriting, and/or commercials will be delivered or sent via e-mail, upon the client’s request, for any one or more submitted. Deadline for print corrections is 5 p.m. the Tuesday prior to publication. Deadline for radio underwriting and television advertising is two days before the initial airdate. 16. Northwest Student Media is not responsible
for underwriting or advertising or sponsorship(s) copy omission, typographical errors or any unintentional errors that may occur in underwriting or advertising or sponsorship(s) other than to correct the error in the next underwriting or advertising or sponsorship(s). 17. Northwest Student Media will not consider adjustment of payment for any underwriting or advertising or sponsorship(s) involving typographical errors of erroneous insertion unless notice is given to the advertising/ general media manager within ten (10) days of receipt for the rst monthly statement showing the charge in question. Northwest Student Media shall not be held liable for more than one incorrect insertion of any underwriting or advertising or sponsorship(s). 18. Invoices are delivered either with a copy of the newspaper by an account executive every week or are mailed at the end of each month with the monthly statement from Northwest Missouri State University, unless otherwise requested. 19. All statements and/or invoices for underwriting or advertising or sponsorship(s) placed with Northwest Student Media are mailed at the end of each month and are due by the 15th day of the following month, unless otherwise requested. Each client and advertising/marketing agency will be given a a University 919#, please include this number with your payment if you do not include the payment stub with your payment. Payments can be made using cash, check, or money order. Payments should be sent to: Cashiering Department, Northwest Missouri State University, 800 University Drive, Maryville, MO 64468-6001. Please note the payment is for Northwest Student Media. 20. Payment of the full balance is required or the client will pay a 1% per month nance fee on the remaining balance. 21. All new accounts will be required to pay in advance for one trimester (15 weeks) until credit is established. 22. All bar and tattoo establishments as well as politicians and political campaigns will be required to pay in advance. 23. A $25 fee will be charged to the client for each returned check. 24. All accounts 90 days past due will be considered delinquent and will not be extended credit until a signi cant portion of the balance is paid to Northwest Student Media. 25. Verbal agreements, promises or waivers of any nature not contained in Northwest Student Media Kit shall not be binding.
Check Us Out!
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PUBLICATION DATES August ‘16
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23 Weekly Newspaper 18 Special Publications These Special Publications are the Homecoming Guide,
Heartland View, New Student Guide and NCAA bracket
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WELLS HALL #030 800 UNIVERSITY DRIVE MARYVILLE, MO 64468
P: 660.562.1635 F: 660.562.1521 E: nwmadv@nwmissouri.edu