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D E V E L O P M E N T
PH ASE 3 Si g n a g e Re g i o n a l Re b ra n d i n g 1 . 3 1 .1 2 AGI Sh o p I n sp e cti o n Up date
EXTERIOR Towards the end of September, 2011, Architectural Graphics Inc. (Virginia Beach, VA) began the arduous process of fabricating over 275 signs for the Phase 3 Signage Rebranding at regional facilities throughout the Marshfield Clinic system. There are 32 facilities being addressed in this phased effort. This report will illustrate the current production status of the overall project. During October - December ‘11, footings were drilled and poured for major site identification monumentation, resulting on the removal of existing site identity signs at many of the facilities. This was in direct result of a 1:1 replacement effort, requiring the new sign to be placed immediately atop the location of the current Clinic sign. Temporary site signs were installed adjacent to the existing sign, allowing for continued Clinic identity. This advance foundation installation was required to allow proper installation of the necessary footings in temperature conditions advantageous to proper concrete curing as well as reasonable temperatures to work at, versus the anticipated conditions of a hard winter install. We are on schedule for a 96% completion of this Phase by March 31, 2012. To date the following Clinics’ have had the primary monumentation installed: Athens Center Colby Center Cumberland Center Bloomer Center Greenwood Center Menomonie Center Mercer Center Merrill Center (by the end of January ‘12) And so this effort continues...
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EXTERIOR Base Steel Frame Assemblies
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EXTERIOR
Scattered around the grounds and adjacent properties of AGI, numerous base steel frame assemblies were noted. They have been given their initial epoxy prime coat and have been mounted to a “carry frame� (the rusted steel, top/bottom) which will remain on the structure till delivery.
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EXTERIOR Base Steel Frame Assemblies
The above (4) smaller steel frame assemblies are for the new “residential” monuments being used at Oakwood, Riverview, Osseo and at the Weston Oral Centers. These are a new “size/style” to meet residential sign codes.
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EXTERIOR
Woodruff Center’s Style 31.1 monument beginning the process of assembly. Note the header panel has been attached and the illumination panels are next to be installed. Parts of the acrylic blade (covered in cardboard) have been attached.
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EXTERIOR Regulatory / Informational Signs
Outside the shop (due to the space needed) were over 105 post mounted regulatory/ informational pole signs. An impressive sea of signs which were “accepted� and are now in transit to Wisconsin for final installation.
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EXTERIOR The Challenge - Too many signs to deal with at once
DOT (regulatory) signs are required to remain “flat� by code, however, the Marshfield informational panels are custom curved to complement the branding program. Custom hardware accommodates ease of mounting, and an attractive rear visual assembly. The signs were everywhere...
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SN&F noted that many of the panel mounts had exposed, unpainted hardware which was a visual distraction.
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EXTERIOR The Redo - Add paint to the mounting hardware to give uniform (rear side) appearance
Acceptance by SN&F required that all mounting hardware would be painted the corporate PMS 208, therefore a team of painters with very small brushes immediately attacked the effort and before noon, all was deemed totally acceptable. They will be crate packaged by project location and on their way during the first week in February.
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EXTERIOR Preliminary Product Review/Inspection/Acceptance
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EXTERIOR Pending (In Progress) Production (February delivery)
(L) Elk Mound Center’s monument in fabrication. (R) The main Branding panel in preliminary assembly.
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(L) The rear side of the Elk Mound Center’s monument in fabrication. (R) Lake Hallie Center monument in preliminary assembly.
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EXTERIOR Pending (In Progress) Production (February delivery)
Panel assembly pieces for the canopy signs at Eau Claire Center.
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The opposite side of the Lake Hallie Center preliminary fabrication assembly. Most of the panel routing has been done for about 70% of the overall Phase 3 effort.
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EXTERIOR Pending (In Progress) Production (February delivery)
Parts and pieces of unfinished assembly scheduled for late February completion.
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EXTERIOR Completed Post and Panel Signs (about to ship for February installation)
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Smaller Post and Panel assemblies, in a completed (accepted) state. Most are for the Eau Claire area.
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EXTERIOR Illumination Test
Ultimate SN&F acceptance is the illumination inspection. Chippewa Falls Center meets our criteria and is accepted, and is currently on the road to the installation contractor for immediate installation, weather permitting.
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EXTERIOR Completed Product Inspection/Acceptance
Confirmation details for each sign is attached to the structure as it works thru the shop.
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EXTERIOR Completed Product Inspection / Acceptance
EACH completed monument was inspected both for finish quality (excellent), copy/content and illumination. Attached to the signs were instructions/detail documents which reflect shop drawing confirmation of the work at hand.
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EXTERIOR Completed Product Inspection/Acceptance
Wittenberg Center (Accepted).
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EXTERIOR Completed Product Inspection / Acceptance
Shop drawings available at an arm’s reach throughout the AGI shop floor.
Phillips Center (Accepted).
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EXTERIOR Completed Product Inspection/Acceptance
Another view of the completed Wittenberg and Phillips Center monuments
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EXTERIOR Completed Product Inspection / Acceptance
(L) Chippewa Falls Dental Center (accepted) monument, Illuminated. (R) Small post and Panel for the Eau Claire Center.
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EXTERIOR Completed Product Inspection/Acceptance
Lakewood Center’s (Rice Lake) and the main (building entrance) monument for Chippewa Falls Center, illuminated and ready for transportation protection.
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EXTERIOR Completed Product Inspection / Acceptance
(L) Last minute copy application on a Post mounted informational sign. (R) The rear panel, illuminated, for Lakewoods Center.
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EXTERIOR Completed Product Inspection/Acceptance
(L) The main (tall) Wittenberg monument in the paint booth with the first application of paint. (R) The majority of the acrylic “incised and filled� lettering for the graphic faces of all the illuminated sign panels, ready for installation on a painted and completed sign.
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EXTERIOR Completed Product Inspection / Acceptance
Close-up details on a typical monument sign face. Noted was the consistent graphic presentation of all typography and branding.
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EXTERIOR Detail Inspection/Acceptance
Paint thickness was reconfirmed for quality and specification compliance. Here the mil. gauge reads 8.57 mils of paint thickness. Matthews Paint requires a minimum of 4.4 mils to achieve 7-10 year paint longevity. (5 coats of paint: Primer/Base Coat (2x)/Clear Coat(2x) all painted at the same time to permit inter-layer bonding.)
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EXTERIOR Detail Inspection / Acceptance
Details of the acrylic pushed thru copy. Note the “lip” on the edge of the acrylic letter(s). This allows the lettering to push thru the graphic face and to have a bearing/mounting surface from the rear. The thicker portion of the letters’ edge will be given a flame (clear) polish, enhancing the visual effect of the lettering.
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EXTERIOR Packaging/Preparation for Shipping
So, much of what has been inspected and approved, is now ready for packaging and final preparation for shipment.
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EXTERIOR Packaging / Preparation for Shipping
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EXTERIOR Packaging/Preparation for Shipping
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EXTERIOR Packaging / Preparation for Shipping
The visual cues of a well performing, quality oriented sign vendor: the retouching trays near each final assembly station.
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EXTERIOR Packaging/Prep for Shipping
The above reflects the foam protective initial wrap. Subsequently, clear plastic stretch wrap for waterproof cover then a few rolls of duck-tape to seal everything. A bit of work left for this Lakewoods Center sign before it is strapped to the truck and off to Wisconsin!
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EXTERIOR Packaging / Preparation for Shipping
This project requires the production assistance of about 1/6 of the overall staff of AGI. That probably means that the right column of these time cards are dedicated to the production of the Marshfield Clinic Phase 3 Rebranding program....
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EXTERIOR Pending Schedule: Much of that which you have just viewed is currently in transit to Wisconsin. I anticipate that during the first few weeks in February (weather permitting), La Cross Signs, Area Signs, Stratford Signs will be receiving their products and organizing their installation crews. Expect the following Centers to receive either all or a majority of their branding signs: Bauman Center (Eau Claire) Behavioral Health (Eau Claire) Chippewa Falls Center Chippewa Falls Dental Center Eagle River Center Lakewoods Center (Rice Lake) Phillips Center Wittenberg Center In production for February ‘12 completion (delivery/installation in early March ‘12): Elk Mound Center Lake Hallie Center Eau Claire Center Woodruff Center Stettin Center (others as time permits) Anticipated for late March ‘12 (delivery either by month’s end or first few weeks of April ‘12): Oakwood Center (Eau Claire) Riverview Center (Eau Claire) Osseo Center Weston Oral Center Clairemont (needs warm weather to paint the exterior of the existing sign) Wausau Oral Weston Center Ladysmith (is on HOLD till further notification) (This is partially due to the required tooling/engineering for the small “residential” sized (Style 32.6) monuments which did not permit immediate production activities. Production pressures have been implemented to try to complete these sites before 3.31.12, if possible.)
Please note: Completion deadlines not withstanding, during this inspection SN&F noted no compromises in quality or workmanship has been taken from that originally produced for Phase 1 effort! Weather conditions will be the only factor which might cause an installation delay.
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Š Copyright 2012 The Design Office of Steve Neumann & Friends Environmental Graphics and Design Consultants 2405 Bartlett Street, Houston, TX USA 77098 V. 713.629.7501 F. 713.520.1171 E : steve@snfriends.com January 31, 2012
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Send more paint, we will finish one of these days....
Š Copyright 2012 The Design Office of Steve Neumann & Friends Environmental Graphics and Design Consultants 2405 Bartlett Street, Houston, TX USA 77098 v. 713.629.7501 F. 713.520.1171 e: steve@snfriends.com January 31, 2012
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