CREATING BEAUTIFUL ENVIRONMENTS THAT ENGAGE & INSPIRE CHAT 07813 331098 EMAIL steve@stevenodwelldesign.com
STEVE NODWELL DESIGN Steve Nodwell Design brings together multiple skill sets and many years of experience, to provide expertise in the design of brand environments, whether it be a retail interior, live brand experience or pop-up shop. As an individual or with my team of handpicked design professionals I can create environments that are stylish yet compliant, on brand yet sophisticated and most importantly integrated into your marketing campaigns. The mantra is to always engage and inspire, culminating in effective yet beautiful environments where brands can flourish and express themselves.
WHO IS STEVE NODWELL I have 15 years experience in design practice with a BA Hons degree in Industrial Design. As a result of over a decade working across Product, Retail, Interior Design and Experiential Marketing as a designer, creative and most recently as a Design Director, I have gathered an invaluable range of skills, approaches and knowledge.
WHAT I CAN DO FOR YOU Using my own team or working with your existing staff, I can successfully take your project from concept to visualisation and ready for production. My skills are extremely hands on from the first scribbly creative brainstorms, to beautifully presented hand drawn visuals or slick 3D renderings to wow your client with. From the 3D structure to the printed collateral, I can confidently meet your requirements. I pride myself on being honest, hard working and always pushing creative boundaries to deliver new and exciting work for my clients.
STEVE NODWELL - BIOG. 1998 - 2001
BA Hons in Industrial Design, Loughbourough
2008 - 2011
2001 - 2003
Product Designer - Blueprint Product Design
Design and conceptualisation of a varied products from healthcare to toys. Its here I developed hand drawn conceptualising skills and prototyping techniques.
A very different discipline in which I learnt to apply the semantics of design to achieve impact and engagement on a more immediate level. It was here that I found myself combining previous design experience with a more traditional marketing approach to push the boundaries of what was being delivered at the agency.
2004 -2006
2011 - 2014
Design and Prototype Engineer - Dauman Displays
A more technical role involving the design for production of retail displays and interiors, gaining experience in manufacturing techniques and use of materials. 2006 - 2008
Designer / Creative - FPP
FPP introduced me to a marketing design agency approach, understanding brands and consumers. My job was to take brands and bring them to life in the 3D environment. It was here I began to refine my understanding of branded environments and how to visualise them to best effect. 2008
Designer - Umbrella
A retail interior focused role that gave me focused experience of the retail world, balancing creativity with the practicalities of the retail environment. Designed and developed a retail concept for beauty brand Illamasqua, launching the brand onto the High Street with concessions in Selfridges and Debenhams.
Designer / Creative - iD
Design Director - iD
This promotion gave me the chance to put my stamp on a design department, building it from scratch and nurturing the talents of a group of designers and creatives. My goal was to put design at the forefront of what had traditionally been a ‘marketing first’ approach, pushing boundaries and expectations of clients and the agency. Being responsible for the visual output of the agency provided vital experience in project management, dealing with pressure and deadlines. I also became adept in managing the various stakeholders involved in the projects from marketeers, project managers and clients. As part of the agencies management team I help shape the development of the agency. 2014 - present
Steve Nodwell Design
Bringing together the array of experience and knowledge gained throughout my professional career and focusing on the core strength of what I do best- Brand Environments. Focusing on bringing brands to life in the real world whether it be a retail interior, live brand experience or pop up shop. Developing the idea from initial concept sketches through to finessed 3D visuals and fly-throughs.
A SUMMARY OF SKILLS CONCEPTUAL •
Excellent hand rendered visual communication skills.
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Engaging brainstorming techniques.
3D VISUALISATION •
High-end visualisation, stills and animation (primarily Cinema 4D)
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Strong ability to turn a loose concept into a rich and tangible solution
DIRECTION •
to my team and others. PROJECT MANAGEMENT •
Time management of projects and people.
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Ability to orchestrate many different people across various skill sets to bring a project to completion.
via my quality 3D skills. GRAPHIC DESIGN & PRINT •
Many years professional experience in graphic design/2D.
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Artwork and design for print (Adobe CS)
DESIGN FOR PRODUCTION •
Extensive knowledge of production techniques, materials and lead times.
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Technical drawing skills (Solidworks/AutoCAD)
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Proven track record of working seamlessly with production houses to achieve a sucessful and high quality build.
Great deal of experience as a Design Director in giving creative direction
MARKETING •
Great understanding of traditional brand communication in a hands on and directional role.
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Thorough understanding of consumer behaviour and how to integrate this into a concept.
A SELECTION OF RECENT PROJECTS...
NESPRESSO - EXPERIENCE STORE A muti sensory concept for an in-line store designed to engage the consumer in the provenance, quality and taste of Nespresso coffee.
NESPRESSO - EXPERIENCE KIOSK Turning Nespresso coffee into an engaging retail space to drive sales in a shopping centre kiosk environment.
EAST VILLAGE - EXPERIENCE PODS The first phase of a year long campaign to bring to life the the idea of the 2012 athletes village as a place to live. We created a flexible pod structure in which content and engagement could evolve over time. Here, the first of our pods visted Grand Designs Live with a virtual cycle through the village and a tactile wall. Take a look at this video
EAST VILLAGE - POP-UP EXPERIENCE Taking over a retail space at Westfield Stratford, we created an immersive space where the public could explore London’s newest neighbourhood. Bringing to life a product that the consumer could not touch was challenging but resulted in some creative solutions.
ILLAMASQUA - FLAGSHIP CONCESSION Bringing Premium in Westons Taste London with a simple Illamasquethe was launchedbrand onto the market in portfolio the UK in to 2008. Ouroftask was to create a retail and stylish execution. environment that embodied the bold and dramatic brand proposition. Our concepts were inspired by Eltham Palace and became the template for the brands retail presence.
WESTONS CIDER - SUMMER EVENTS Bringing the Westons Cider portfolio of brands alive at events across the country. Here, Mortimers orchard at Taste of London and a Westons Cider bar for festivals.
BBC WORLDWIDE ILLAMASQUA - FLAGSHIP - DOCTOR CONCESSION WHO RETAIL TOUR Bringing the Premium brand Westons portfolio of London with a simple A Doctor Who retail solution thatin would tour the countrytotoTaste various events. Consumers and execution. couldstylish enjoy shopping from a tardis inspired space and get the chance to become the Doctor’s companion in the form of a figurine.
BRITISH GAS - SAINSBURYS POS A project to design and develop a suite of Point of Sale furniture for Sainsbury’s Energy.
TKMAXX - POP-UP ILLAMASQUA - FLAGSHIP SHOP FOR CONCESSION FESTIVAL TOUR Bringing Premium brand inTKMaxx Westons portfolio to Taste London withfora asimple In a bid to the reposition themselves, wanted to take some of ideas they had new look and stylish execution. store and trial them on as many people as possible without refitting many stores. We developed the ideas and created a POP-UP shop to take to festivals across Britain.
BRITVIC/ROBINSONS ILLAMASQUA - FLAGSHIP - SUMMER CONCESSION KNOCKABOUT FESTIVAL Bringing the Premium brand in Westons portfolio to Taste of London with a simple A concept forming part of Robinsons summer sponsorship of Wimbledon and commitment and stylish execution.
to keeping kids active. We created a family friendly world of reminiscent and never-ending summertime backyard fun. Inspired by the real and honest films produced by Shane Meadows
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M&S POP-UP PARK ILLAMASQUA - FLAGSHIP TOUR CONCESSION Bringing the Premium portfolio to Taste London with a simple Working along side M&S’brand above in theWestons line agency we brought theirof‘Make today delicious’ and stylish campaign to execution. the people of Britain. Hungry office workers in cities across the country could experience shopping for the new range in a retail space then kick back and relax in the Pop-Up park.
SLEEK MAKEUP ILLAMASQUA - FLAGSHIP - WESTFIELD CONCESSION POP UP SHOP Bringing the Premium in Westons portfolio Taste of London with a simple yet One of several executionsbrand for alternative makeup brand to Sleek. Here we created a temporary, and execution. high stylish quality finish, retail environment that allowed the brand to establish a presence amongst a crowded and competetive market. The POP-UP was designed for maximum disruption and large format beauty images and oversized product achived this goal.
LINDT - THE STORY OF THE EASTER BUNNY A concept for Lindt, the choclatiers. We created a walk through pop-up book story to engage children and stir reminicence in adults. The idea behind the experience was to promote the idea of Lindt owning the easter story.
PLEASE CONTACT STEVE FOR MORE INFORMATION CHAT 07813 331098 EMAIL steve@stevenodwelldesign.com