EVALUATION & APPLICATION SELF REFLECTIVE DESIGN REPORT
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BY STEVEN SYKES
The purpose of this report is to enable the student to underpin the pracical, conceptual, theoretical and technical content of their individual practice within a self-reflective, critically evaluative and consolidated study presented as a written illustrated report.
CONTENTS 01. WHAT IS GRAPHIC DESIGN?…............................................................................2-3 02. THE FUNCTION OF DESIGN.................................................................................4-5 03. THE DESIGN PROCESS..........................................................................................6-7 04. GRAPHIC DESIGN SKILLS.....................................................................................8-9 05. SKILLS OF THE DESIGNER................................................................................10-11 06. HOW DESIGN HAS CHANGED........................................................................12-15 07. WHICH PATH INTO DESIGN?...........................................................................16-17 08. LONDON ISN’T ALWAYS CALLING..................................................................18-19 09. WHAT AGENCIES ARE LOOKING FOR..........................................................20-21 10. BIBLIOGRAPHY.........................................................................................................22
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01.
WHAT IS GRAPHIC DESIGN? WHAT’S ITS VALUE?
There are plenty of perceptions that people have when they hear the words ‘graphic design’. Most are perceptions that don’t depict the profession very well. Anyone who’s ever wanted to become a graphic designer knows that the way you look at it in the beginning is not the same as you look at it once you have studied at degree level and approaching graduation. Graphic design captures thought and language, transforming them in to visual
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communication, providing meaning and understanding. It is a service art with function, conveying information and messages with purpose. Graphic design is a creative visual discipline that covers many areas. It may include typography, illustration, art direction, page layout, interactive web design and many other creative forms. This results in a fragmented landscape in which designers specialize.
“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.� Paul Rand
When the designer started out on the path to being a graphics designer it is fair to say that he had little understanding of the creative industry or where he would fit into it. The designer had a simple goal to learn to be proficient in Adobe Creative Cloud and put this to use in his part time T-shirt printing business. The aim was to print better T-shirts, quicker and make more money. Then a funny thing happened, he discovered a passion graphic design, the goal posts suddenly shifted. The incentive was no longer money, it was to create functional, effective visual communication.
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02.
THE FUNCTION OF DESIGN WHAT DOES DESIGN DO?
WILL THE DESIGN...
BEFORE THE CREATIVE JOURNEY CAN BEGIN THE FUNCTION OF THE DESIGN MUST BE ESTABLISHED
are essential to the design, communicative
individuals and groups who receive and use it
Design also creates awareness and nurtures
Design delivers information to intended
in countless ways. The function of design is not
decoration. As a student designer this is one of
the first and most valuable communication skills that Steven has learnt, being mentored by his
tutor he has developed the ability to assess the function of the design by constantly asking the question “what am I doing and why?�. Though
sophisticated asthetics and excellent execution
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function is absolutely imperative as it is the
primary propose. Design educates, inspires and entertains, as well as informs and encourages.
dialogue, while directing, guiding, motivating, promoting and persuading. Steven believes this is what makes design a profession that
is of value to businesses, organizations and
individuals. He has learnt to serve the function of the design, not the designer.
The designer sees himself as a problem solver throughout the design process.
ANGER AND INCITE?
INFORM AND CREATE AWARENESS? PROTECT AND STORE? COMMEMORATE AND MARK HISTORY?
DISPLAY AND EXHIBIT? ENTERTAIN AND AMUSE?
GUIDE AND PROVIDE NAVIGATION? FEATURE AND SHOWCASE?
INFLUENCE AND MOTIVATE ACTION? SPARK IMAGINATION AND IGNITE CREATIVITY?
PACKAGE, PROMOTE, SELL OR ADVERTISE?
EDUCATE OR INSTRUCT?
ILLUSTRATE AND EXPLAIN?
IDENTIFY OR SYMBOLIZE AND REPRESENT PEOPLE, PLACES, AND THINGS?
INTERPRET AND CLARIFY?
They must possess a wide range of skills to effectively solve visual communication
problems. The designer must understand the relationship between colour, form
and space, as well as structure, hierarchy and typography. Through education, the
designer has developed their skills, they
ANNOUNCE OR INVITE AND REQUEST PARTICIPATION?
SOLICIT TRUST OR FAITH?
“The Recognition of the value of the journey, as opposed to the imagined points of ending, informs the idea of the process.” Tomato
have become an annalist, decision maker.
It is the designer’s primary responsibility to create strong communicative experiences
that support the function of the design on behalf of the client and the viewer.
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DEVELOPING THE BRIEF
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PROVIDES A METICULOUS OVERVIEW
DETERMINES RESTRICTION
CLIENT/DESIGNER RELATIONSHIP
What type of project is it? What is the function of the design? What are the client’s objectives?
Are there any restrictions? What is the budget? What is the schedule?
What is the responsibility of the client? What is the level of client involvement? What are the designer’s responsibilityies?
THE DESIGN PROCESS THE CREATIVE JOURNEY
Brainstorming collaboratively provides multiple points of view, which can be very beneficial
Review the clients current communication material and strategy during the research & information gathering.
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DEVELOPING THE PROJECT BRIEF
RESEARCH AND INFORMATION GATHERING
BRAIN STORMING
Preparing the project brief is essential to initiate the design process. While informing and directing all parties involved with the design.
Begins with a thorough review of all the material provided by the client. The designer must fully understand the information. The designers knowledge of his subject will inform the design.
Brainstorming promotes idea generation and problem solving, encouraging creative expression. Helping the designer overcome complicated design problems.
ESTABLISHES EVERYONE’S RESPONSIBILITIES
A REFERENCE THROUGHOUT THE PROCESS
DEFINES CHARACTERISTICS OF THE VIEWER
Who are the primary contacts? In what stage of the presses will the client be directly involved?
Is the designer staying focused on the clients needs? Is time management being addressed? Has anything been overlooked?
Who is the target audience? What makes the viewer unique? How will the viewer interact with the design?
A strong concept will add depth to the design, maintaining viewer interest.
Through experimentation the designer can test the strength of the concept.
After working on a project the designer can become attached to
the work. Ask another colleague to check the final piece.
FORMULATION OF CONCEPT
EXPERIMENTATION & DEVELOPMENT
FINAL DIRECTION & EXECUTION
Is the formation of a visual plan for the project? This is the link between the design and its function.The delivery of the message to the viewer.
Experimentation opens the designers mind and pushes their skills. This stage should be free and unrestricted as it is just as important to confirm that a new more refined direction is needed as it is to generate definitive results.
The designer must examine every detail of the design during the execution stage. They must consider compositional space, alignment, orientation and hierarchy of the visual elements.
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04.
GRAPHIC DESIGN SKILLS WHICH TOOLS MATTER
88%
UNDERGRADUATE DEGREE OR HIGHER 88% of graphic designers surveyed had an undergraduate degree or higher in 2015.
25.8%
of designers have achieved a postgraduate qualification or higher.
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11.7%
only 11.7% of designers have gone no further than community collage or less.
Education forms the foundation of a designer’s career, teaching them the fundamentals of the design process as well as the technical capabilities to execute design concepts. The designer understands that the lessons learnt within his education will prove invaluable in his career, teaching him not only to think like a creative but think like a professional. The designer also understands that starting out in his career it is equally important to know the software as junior designers may find themselves art working with little creative freedom for senior designers higher up the pecking order.
“It’s not how good you are, it’s how good you want to be” Paul Arden
SEVEN ESSENTIAL SKILLS FOR THE DESIGNER 1
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You must know how to visualize a
Photoshop, Illustrator, and
There is no such thing as being the
project before starting to work on it.
InDesign are just a few of the
best, graphic design is a constant
Follow the creative design process.
many applications used for
learning process. The minute you
Do lots of research, jot down ideas
graphic design. Designers should
think you are the best designer you
and develop an understanding of
be proficient in at least a few of
stop striving to learn.
the project at hand.
these platforms.
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5
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A designer that thrives on copied
Sketching is a basic requirement for
The designer must know basic
content and calls it inspiration is not
any designing career. Whether it’s in
concepts regarding color tones,
a designer. Good copycats don’t
logo or graphic designing, you must
saturation, pixel requirements
make cleaver designers! Along with
have the ability to sketch your ideas
etc. As well as color according
creativity, you also need originality.
before working on the computer.
to industry and region. They also
You must have good knowledge
need to know everything about
of typography and fonts, as most
typography, pixel and vector art,
projects require this.
including their use in various media platforms.
7 Designers everywhere face criticism about their work. Criticism is not the problem, negative attitude to criticism is. Clients may have their own opinion for a particular design. Don’t take criticism negatively, ask how you can make it better.
WHICH SOFTWARE MATTERS
A panel of designers were asked to rank software on its level of importance on a scale of 1 to 10. ILLUSTRATOR PHOTOSHOP INDESIGN
9.4
9.1
8.5
DREAM WEAVER CINAMA 4D
5.1
4.6
AFTER AFFECTS
5.4 9
05.
SKILLS OF THE DESIGNER WHAT HE HAS TO OFFER
Steven has developed a passion for graphic design and his education has enabled him to become a creative thinking, professional. The designer now sees himself as a problem solver, understanding the fundamentals of the design process, thriving from the creative journey. Coming to the end of his degree he understands that creative software is merely a tool to assist in the execution of ideas. Adobe creative cloud is generally industry standard and it would be hard to get a foot in the door of a design agency
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without being accustomed to the software. Steven has identified Illustrator, Photoshop and InDesign as being the three main applications that design studios look for and has become proficient in all three. However, in order to be employable it is important to be constantly learning new skills therefore the designer has reached out to prospective clients and associates offering his services for website design. This has given him the opportunity to learn Adobe Muse and expand on his software skills.
SOFTWARE SKILLS
DESIGN SKILLS Branding
Ai
Ps
Mu
Editorial Illustration Packaging
Id
Mac OS
Typography Photography
INTERESTS
To progress as a designer it is important to progress as a person. The designer enjoys getting out and soaking up life as inspiration comes from the most unlikely places.
Early on in his design education Steven discovered a passion for typography quickly understanding how instrumental it is to graphic communication. Keeping in touch with current typographic trends and constantly expanding his knowledge of typography has helped shape his work. Typography is a fundamental part of graphic design and is arguably the most powerful tool in a designers’ tool box.
Education has provided insight into many genres of graphic design and some have stood out more than others. The designer has developed an interest in packaging which can only be described as a passion. Packaging is all around us and the designer is constantly observing and analyzing, soaking up inspiration like a sponge. He also feels his years of engineering experience is an advantage to him as he is accustomed to visualizing three dimensional space.
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06.
HOW DESIGN HAS CHANGED THE CHANGING LANDSCAPE
% One of the biggest changes graphic design
and the opportunity to add their input. The
digital communications. Social media such as
than work of seasoned graphic designers.
has seen in the last decade Is the rise of
Twitter and Facebook have created a cost-
free publishing platform for clients, which has reduced the need for the designers services. Perhaps more worrying than this, the knock on effect has created a type of inverted
consumerism were the consumer provides
the parts and labour. Dmitri Siegel refers to
this in his essay “Designing our own Graves� as the template mind. The template mind of the public now hungers for customization
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templated mind trusts social production more The design scene has also seen many
other changes the most prevalent being
an embedded multidisciplinary approach. This has also been fuelled by the ease of
access to design soft ware to the public and the compatibility between Adobe design software. Students as well as self taught
DIY designers now emerge being able to
make film, launch a website, work with 3D software and edit sound.
“the most important change is a new embedded multidisciplinary approach. People emerge from a design education able to make films, write code, work with 3d software, edit software and produce environmental graphics. Multidisciplinary is the new normal” Adrian Shaughessy
“In the same way the iPhone has spawned a zillion photographers, Apple and Adobe have tricked everyone into believing they’re an artist. This has created a bombardment of mediocre visual language that seems to have permeated like a virus through the whole gamut of published media.”
Simon Spilsbury
WHAT WILL THE GRADUATE BE DESIGNING?
66%
of designers said that they were not designing what they thought they would be when they started their career.
67%
53%
10%
47%
of design practitioners said they had been strategic in targeting particular types of work.
of designers said they could currently code proficiently.
of those that said they had been strategic said they thought it had been successful.
said that they now a little coding & programing and would like to know more.
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DO YOU HAVE WHAT IT TAKES TO BE A DESIGNER? To succeed in a graphic design career, you need determination and commitment. The graphic design industry extremely competitive. Many junior designers work long hours on assignments that are far from glamorous. many newcomers become discouraged and leave the profession within the first few years. 40% LEAVE GRAPHIC DESIGN WITHIN THE FIRST 2 YEARS. 30% LEAVE BEFORE 5 YEARS IN THE PROFESSION. 30% REMAIN IN THE PROFESSION PAST 5 YEARS.
%
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As it has already been established the designer
large proportion are happy with long hours. This
has passion for design and willingness to learn
shows that a career in graphic design is still very
new skills. He has expanded his software skills
desirable just for the satisfaction that comes from
and is competent in Adobe Muse as well as
making something with your own hands and brain.
being accustomed to 3D software. Steven
There is also an upside to the increase in social
believes that in order to progress in to the
media, as designers now have a free platform
design industry it is vital to have a can do
to promote themselves. Steven has taken full
attitude. As a multidisciplinary approach against
advantage, creating an online presence with
diminishing budgets and increased social media
Behance, Facebook and Instagram which
is creating intense competition for jobs.
has allowed him to present his portfolio and
With many designers working far more hours
start networking. It could also be argued
than they are paid for. However, this may be due
that a multidisciplinary approach broadens
to most designers that were surveyed admitting
the prospect for employment, especially self
that they were obsessed with their jobs and a
employment or a hybrid of it.
SIX OBJECTIVES OF THE ASPIRING DESIGNER 1. BUILDING CONFIDENCE
2. BE INSPIRED
3. STAY ADAPTABLE
area you’re comfortable working
someplace new. The designer is
adapting to your environment.
By exploring areas beyond the in. The designer has shown
ambition and drive, looking for inspiration that can be applied to his work in a way that is relevant to him.
By reading, watching or visiting
always sucking up as much of the
world as he can as he understands that if he wants to develop as a designer he must develop as a person as well.
By continually growing and The world is a constantly
changing place and so is design it is important to never get too
comfortable as you may blink and get left behind.
4. BE PASSIONATE
5. PROBLEM SOLVING
6. BE FEARLESS
Design is at times very stressful
original and unexpected idea is
tools that you already have.
By enjoying what you do.
but it is passion that drives
good design, pushing designers to test the boundaries and create original work.
The ability to come up with an
what drives the designer’s passion for design. Learning to follow
the creative process and solve
problems and think creatively is more valuable than anything.
By experimenting with the
New software and polished
design is nice but software is just a small part of design it is the
experimenting that creates good
design and a rough design with a killer concept is far more exciting than digital excellence .
160,000
UNDERGRADUATE & POSTGRADUATE STUDENTS
Britain now has 160,000 undergraduate and postgraduate students in the creative industry. This is more than the whole engineering industry or maths & computing combined.
63%
of designers admitted to being obsessed with their subject.
81%
of designers said they work more hours than they are paid for.
55%
of designers claimed to be satisfied with their jobs.
83%
would recommend graphic design as a career choice.
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07.
WHICH PATH INTO DESIGN? THE ROUTE TO A CAREER
A student designers main route in to graphic design after graduation is by obtaining an internship at a design studio. Design studios vary in size and working methods, however working as part of a team in general can be extremely beneficial to a new graduate as being surrounded by other creatives gives a greater opportunity for learning and progression. Whilst the student designer is confident in his ability and what he has to offer he is also aware that he has lot to learn and his creative career will be a constant learning process. It is this willingness to learn and constantly improve that attracts the designer to a career in a design agency. Creative freedom is one thing that all creatives crave. However, it is important to realize that in a design agency there will be a level of hierarchy and a junior
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designer is at the bottom with very little creative freedom. Creative freedom can be achieved by working freelance or working collaboratively, yet this route in to design has risks as well as added responsibilities that come with being self employed. After previously being selfemployed, running a small engineering business the designer feels that he would much rather concentrate his efforts on design whilst working for an agency. As the the opportunity to learn from others is an exciting prospect. Competition for jobs in the creative sector is fierce and landing that first all important job in an agency is far from guaranteed. Therefore the designer has also explored the possibility of working collaboratively if the opportunity arose as this would also give the opportunity to learn from others.
PROGRESSION
LESS PROGRESSION
WIDE RANGE OF BRIEFS
STRESS
UNPREDICTABLE WORK FLOW
SUPPORT
LITTLE SUPPORT
LESS CREATIVE FREEDOM
FLEXIBLE HOURS
SECURITY
CREATIVE FREEDOM
AGENCY
IN HOUSE
FREELANCE
WHAT IS EVERYBODY ELSE DOING?
86%
of designers said when not designing they were answering emails.
SELF EMPLOYED
designers said they only spent 52% of their time at work designing
Graphic designers were asked which of the following best describes your occupation.
PAID A SALARY / WAGE 54.7%
DOING FREELANCE WORK 15.4% DOING FREELANCE WORK 12.4% STUDENT OR INTERN 11.4%
EDUCATOR / ACADEMIC 4.5%
MANAGING A BUSINESS 1.7%
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08.
LONDON ISN’T ALWAYS CALLING IT NOT SO GRIM UP NORTH
There is no getting away from the fact that London is the place to be for a graphic designer, with the main concentration of top agencies in the country and a pay scale 19% above the national average for designers. It is easy to see why so many graduates relocate to the capital every year looking for their dream job. Yet, this is not always an option for some aspiring designers as family commitments may prevent them from making this lucrative move. As the designer finds himself in this situation with a wife that already has an established career in the north of England it is a necessity for him to create career opportunity’s closer to home. As it has been already established the designer has a developed a passion
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for packaging design and branding and during his education many of the top design agencies in London have influenced his work. The desire to work for one of these agencies has become an obsession and the designer has identified that many of these agencies also have studios in Leeds. As well as top agencies from London also having offices up north it is also surprising how many other impressive design and branding agencies there are based in the north that are creating exciting work for blue-chip clients. Whilst it may seem like a pipe dream to work for one these companies as the standard is extremely high, being passionate about what you do and a willingness to learn and be part of a team can go a long way.
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1
1. BRAND ON SHELF 2. CREATIVE RACE 3. ELMWOOD
4. GDA CREATIVE
5. HANGAR SEVEN 6. JAYWING
LEEDS
7. PURE
8. ROBOT FOOD 9. SAVVY
10. WPA PINFOLD
The student has identified his top ten creative
agencies on his radar in and around his home town
Leeds. As mention before his passion is for packaging and typography and as such the agencies singled out have impressive portfolios which reflect the type of work the student aspires to create.
Many hours spent glued to behance and packaging websites have resulted in the work of Robot Food continually catching the eye of the designer. Their work is bold, fresh and stands out against the competition. The agency is relatively small but is on top of its game when it comes to branding and packaging.
During a branding and packaging brief for Goose eye brewery the student identified work created by WPA pinfold for Crafty Dan brewery. Impressed by the way Pushpin have helped Thwaites brewery rebrand and take on the American beer revolution – appealing to younger, trendy drinkers while still capturing the company’s rich heritage. The designer has become a big fan of the studio inspired by their work.
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09. WHAT AGENCIES WHAT FOR AGENCIES LOOK
LANDING LOOKTHAT FOR FIRST JOB THAT LANDING FIRST JOB
The post popular route for a freshly The post popular route for a freshly JUDGXDWHG FUHDWLYH WR ODQGLQJ WKDW ƓUVW graduated creative to landing that first dream job usually involves a pit stop as an dream job usually involves a pit stop as an intern. Most job vacancy’s intern. Most job vacanciesand andopportunities opportunities areare notnot advertised so it is best to advertised so it is best to contact contact agencies directly. Agencies also sometimes agencies directly. Agencies also sometimes useuse social media such social media suchasastwitter twitterand and Facebook to to mention up Facebook mentionvacancies. vacancies.Singing Signing up to agencies news lettersisisalso alsoaa good good idea. to agencies news letters idea. Targeting your dreamplacement placement with with Targeting your dream conviction and determinationalso also increases increases conviction and determination your level of success. Show the studio your level of success. Show that studio you you want to work for that you understand their what to work for that you understand their business and are familiar with the work that business and are familiar with the work they produce. Never copy and past, always that they produce. Never copy and past wright individual emails and letters as always wright individual emails and letters
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as canvassing without conviction is a shore
canvassing without conviction is a sure fire ƓUH ZD\ WR WXUQ RII SRWHQWLDO HPSOR\HUV way to turn off potential employers. Tack care when designing your CV as this Take care when designing your CV as this willspeak speakvolumes volumes about will about youyou andand will will be be the make or break between getting a the make or break between getting a replay reply or or not.not. $QG ƓQDOO\ EH KRQHVW QR RQH LV SHUIHFW And finally, be honest no one is perfect andsuggesting suggesting that you good and that you areare good at at everything could be be detrimental as the every thing could detrimental as the potential willwill know you’re not not as as potentialemployer employer know you’re your out of of uni. Suggest what youryour yourstraight straight out uni. Suggest what strengths are and what your weaknesses strengths are and what your weaknesses are and where you would benefit from help DUH DQG ZKHUH \RX ZRXOG EHQHƓW IURP KHOS as well as where you will be of value to the as well as where you will be of value to the team, but most of all its important for the WHDP EXW PRVW RI DOO LWV LPSRUWDQW IRU WKH aspiring designer to be positive.
aspiring designer to be positive.
WHAT SKILL SHOULD ALL ASPIRING CREATIVES HAVE? DANIELA NUNZI-MIHRANIAN, CREATIVE DIRECTOR, STUDIO MINERVA
HEIDI LIGHTFOOT, CREATIVE
DIRECTOR, TOGETHER DESIGN
WHAT SKILL SHOULD ALL ASPIRING CREATIVES HAVE? “We look for a sense of humour! “There are a number of helpful attributes for Don’t take things too seriously, be positive, DANIELA NUNZI-MIHRANIAN, CREATIVE be relaxed and learn to laugh at yourself. DIRECTOR, STUDIO MINERVA Smile and laugh more; even at the mad intensities around you.
a junior; such as friendliness, passion and HEIDI LIGHTFOOT, CREATIVE dedication. And an eye for design is a must. DIRECTOR, TOGETHER DESIGN But hands down, non-negotiable, top of the list for us when we’re recruiting is curiosity.
“We look for a sense of humour!
“There are a number of helpful attributes for
people in learn a happy and passionate way in order be relaxed and to laugh at yourself.
around thefor studio and dedication. And an eye design is alearn must.from everyone
Learnthings from your experiences engage with Don’t take too seriously, be and positive,
to shine through. And inatthe Smile and laugh more; even thewords mad of Dr. Seuss:
‘Today you are intensities around you.you! That is truer than true! There Learn from engage is noyour oneexperiences alive who isand you-er thanwith you!’� people in a happy and passionate way in order to shine through.�
Curiosity meanspassion enoughand nosiness to delve a junior; such as friendliness, here,non-negotiable, an inquiring mind that But hands down, top of thewill list strive to
andis empathies for us when understand we’re recruiting curiosity. with varied clients
Curiosity means enough nosiness delve and projects, plus anto inquisitive nature to jum around the studio anddeep learnend!� from everyone in at the here, an inquiring mind that will strive to
understand and empathies with varied clients.�
STUART RADFORD, CREATIVE
STUART RADFORD, CREATIVE DIRECTOR, THE PARTNERS DIRECTOR, THE PARTNERS “Is attitude a skill? I’m not sure. But I do know that beyond talent it’s the one thing that makes
BEN CHRISTIE, CREATIVE PARTNER,
BEN CHRISTIE, CREATIVE PARTNER, MAGPIE STUDIO MAGPIE STUDIO “In a small studio we really need everyone t
have the passion to produce great work and
“Is attitude a skill? I’m not sure. But I do know
“In a small studio we really need everyone to
that beyond talent it’s the one thing that makes
have the passion to produce great work and
love what they do, theyItpush themselves harder, The right attitude is everything. means they
surprising many graduates to go in around that tohow make it happen. It’s we meet tha
the biggest difference.
The right attitude is everything. It means they the biggest difference. they take further and have a love what they do,their theythinking push themselves harder,
willingness to adapt orand abandon they take their thinking further have a ideas along the way to to adapt get the result. willingness orbest abandon ideas along the
way to All getof thewhich best result.� means they develop into a designer
with the ability to consistently deliver great work ĹŠ DQG WKDWĹ?V GHĆ“QLWHO\ D VNLOO Ĺ?
to realise the hard graft and energy that has
to hard go ingraft around that to that make to realise the and energy hasit happen. It’s just many don’t graduates seem to ‘get it’. that surprising how we meet
No matter just don’t seem to ‘get of it’. seniority, the best creative work
is seniority, producedthe bybest those who are No matter of creative worktruly passionat
is producedabout by those thatwho theyare dotruly andpassionate will whatever it takes about that they do and will whatever it takes to make it happen.� to make it happen.�
GETTING THE MOST OUT OF ANOF INTERNSHIP GETTING THE MOST OUT AN INTERNSHIP 1
2 $VN TXHVWLRQV MRLQ LQ JHW Make shore you have a good3 ,I \RX Ć“QG \RXUVHOI ZLWKRXW involved.join Write notes and takeIf ayou findknowledge of the software.Make You sure you anything do. Use your Ask questions, in, get yourself without have ato good general in the beUse ableyour to mike up all the involved. Writeinterest notes and takebusiness a anything will to do. knowledge DQQRWDWLYH FOHDQ XS RUJDQL]H of the software. You and show that you want to be a odd jobs no one else wants to the draws general interest in the business initiative, clean up, organize the will be able to mike upor allcreate the an partthat of it. do. Doing rubbish jobsodd withjobs noinspiration board. and show you want to be a drawers or create anthe inspiration one else wants to Be proactive smile is something that has part of it. board. Bea proactive. do.toDoing the rubbish jobs with a smile is something that has to be done. 4
5
be done.
Listen Listen and learn those early and stay late. andfrom learn from those Come in Come in early andAsk stay late. Ask around you and make sure to if its ok to take a lunch break, around you and make sure to LI LWV RN WR WDNH D OXQFK EUHDN get involved at every stage. show willing and make the tea get involved at every stage. show willing and make the tea Offer input and have an opinion even if you dont like tea. Offer input and have an opinion even if you dont like tea. and be a team player.
and be a team player.
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10.
BIBLIOGRAPHY Ambrose, G. Harris, P (2009) The Fundamentals of Graphic Design, AVA Publishing. Arden, P (2003) It’s Not How Good You Are, It’s How Good You Want to Be, Phaidon Press. Armstrong, H (2009) Graphic Design Theory: Readings from the Field, Princeton Architectural Press New York. Cullen, K (2007) Layout Workbook: A Real-world Guide to Building Pages in Graphic Design, Rockport Publishers Inc. Graphic Designer Job Outlook Available at www.allartschools.com/graphicdesign-job-outlook/ (Acsessed 23/03/16). How to get a career in graphic design: 11 pro tips? Available at www.creativebloq. com/graphic-design/get-career-graphic-design-1012931 (accessed 20/03/16). McCandless, D (2010) Information is Beautiful, Collins. Nunzi-Mihranian, D. Lightfoot, H. Radford,s. Christie, B. What one skill should all aspiring designers have? Available at www.designweek.co.uk/what-one-skillshould-all-aspiring-designers-have/ (Accessed 19/03/16). Roberts, L. Wright, R (2015) Graphic Design Surveyed, CPI Group UK. Richardson, A (August 2015) Computer Art Magazine, Future Publishing LTD. State of Graphic Design, Available at http://smartpress.com/pages/state-ofgraphic-design (Accessed 4/04/16). Shaughnessy, A (March 2016) Computer Art Magazine, Future Publishing LTD.
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