A serial entrepreneur based in the San Francisco Bay Area, Steve Rubenfaer has founded several successful businesses over the course of a career spanning more than three and a half decades. With all of his enterprises, he has taken a hands-on approach, leveraging his skills in finance, management, hiring, and marketing to increase sales and expand business operations. Rubenfaer's experience includes e-commerce, brick & mortar retail, B2B, and commercial events. In the mid-1990s, Mr. Rubenfaer led Vegas Kids, a Las Vegas-based children’s entertainment company that produced a variety of events and attractions. This included Halloween Town, which drew thousands of attendees and brought in sponsorships from major corporations such as Pepsi, Blockbuster, and Wendy's. His later ventures included ArtMecca and Rubystamps, two successful online companies dealing in art and collectible stamps, respectively. Most recently, Steve Rubenfaer owned and operated the San Francisco-based Mission de Flores. In five years as the company's CEO, he built one of the Bay Area's leading florist brands. The business comprised three retail locations and a wholesale network of more than 40 grocery stores. Since leaving Mission de Flores, Mr. Rubenfaer has been focused on assisting other entrepreneurs as a small-business consultant.