http://searchengineland.com/ Below is a sample of what happened in search today on April 17, 2008 as reported on Search Engine Land and from other places across the web. From Search Engine Land: •
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Google Beats Forecasts With 30% Increase In Profit Google has done it again, they announced impressive earnings, beating forecasts and showing a 30% increase in profit from the previous first-quarter results. Google's reported revenues of $5.19 billion for the quarter ended March 31, 2008 and a net income of $1.31 billion. Previous quarter revenues was $4.83 billion in... SEO is Not Free Traffic One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is "free". SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. You need to... Using the Web Developer Toolbar for Search and Usability One of my favorite plug-ins is the Firefox Web Developer Toolbar. Don't be fooled by the name. While it's specifically designed for Web developers, the toolbar has many options and features that are also useful to search marketers, usability consultants, and SEO analysts. The toolbar has far too many... Google Maps Now Offers Traffic Predictions Late last week Microsoft Live Maps introduced "ClearFlow," based on four years of work and data collection. ClearFlow is intended to provide traffic predictions and better secondary routing. Now, as reported in Google Operating System, Google Maps has introduced its own version of traffic predictions, based on historical traffic information.... Two New Google Search Quality Interviews There are two new interviews available, one from Google's VP of search quality, Udi Manber and one from Googler, Matt Cutts. Popular Mechanics interviewed Udi Manber and posted the interview transcript online. Matt Cutts did an audio/podcast interview with Duct Tape Marketing. Here is a summary of my notes from...
Search News From Around The Web: Business Issues • •
YouTube Pays Users $1 Million, NewTeeVee Google Veteran To Start Venture Fund, InformationWeek
Local, Maps & Mobile
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3D buildings galore, Google LatLong An Outline for 90 Minutes of Local Search, Small Business SEM
Link Building • •
Is Yahoo Buying Text Links?, SEOmoz Get Paid Links from the US Olympic Team, www.wolf-howl.com
Paid Search & Contextual • • •
April API rate sheet reductions, we're not joking :), AdWords API Blog Google AdWords and ASCII Art : 50% Increase in Click Thrus, Search Engine Journal The MSN Ad Excellence Accreditation Test - Could you Pass it?, Site Visibility
Searching • •
KDDI Adds Visual Search From Bandai, mocoNews.net RBC To Launch First Russian Social Network for Children, Quintura blog
SEO & SEM • •
Google Thinks YOU Are a Black Hat SEO. Should You Trust Them?, SEO Book How to rank #1 on Google image search, stefanjuhl.com
Social Media • •
The Decline and Fall of Tech on Digg, Read/Write Web But, I Don't Have Time For Social Media..., BruceClay.com
Video, Music & Image Search • •
Making Money With The YouTube Partner Program, ShoeMoney Video: You Use YouTube? Learn How to Maximize, Search Engine Guide
Web Analytics • •
Alexa Updates Its Web Rankings - Still Not Good Enough, Read/Write Web Search & Social Networks neck & neck for video referrals, Hitwise
Recent Hot Items From Sphinn, Our Social News Sharing Site: • • • •
The Ten Commandments of Online Marketing for Small & Local Businesses Why StumbleUpon Users Hate Us: Impressive SEO? Yahoo Makes IndexTools Analytics Free .. For Some 25 million paid/coop links, cloaking & top rankings. How does moneyexpert.com do it?