Stevie Schenk Portfolio

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TABLE OF CONTENTS

RESUME

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PORTFOLIO PIECES Containers for a Cause Overview Brand Development Written Communication Visual Communication

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4 5 6 8 9

Veterans Farm Overview Written Communication Visual Communication Facebook Visuals Other Social Media Outlets

13 14 15 16 19 20

Sam’s Club Overview Keynote Presentation Visual Mock-up

21 22 23 34

Gargoyle Re-brand Overview Original Brand Primary Re-brand Section Logos Web Brand Branded T-shirts Photo Cards Marketing Posters Campus Marketing Posters Event Banners Newsletter

43 44 45 46 47 48 49 50 51 52 53 54

Gargoyle Anthology Overview Initial Ideas and Development Final Design Concept Design Overview

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S T E V I E SC H E N K 531 W 151st Street, New York, NY 10031 Email stevieschenk@me.com Mobile 407–538–6721 Twitter @stevieschenk LinkedIn www.linkedin.com/in/stevieschenk

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EDUCATION Flagler College, Saint Augustine, Florida — 2012 Bachelor of Arts in Communication, Minor: Advertising Focus: Graphic Design

PROFESSIONAL EXPERIENCE Avis Budget Group, Inc. — 2013 to Present Operations Manager – Manhattan Operation — 2013 to Present • Manage and lead sales and service employees to meet team goals.

• Drive market share and revenue through daily and weekly pricing strategies, sales coaching, and exceptional customer service.

Wal-Mart Stores, Inc. — 2012 to 2013 Wal-Mart Store #1297 – Assistant Store Manager — 2012 to 2013 • Ensured compliance with company policies through teaching, training and mentoring.

• Developed and implemented action plans to correct deficiencies.

• Provided leadership and development opportunities for hourly associates, evaluating performance, providing recognition and ensuring diversity awareness.

• Drove financial performance of store by ensuring sales and profit goals are achieved, implement plans for correction of error occurrences.

Sam’s Club Corporate – Partner Membership Program (PMP) Intern — Summer 2012 • Designed and presented creative solution to drive more traffic to the PMP information website.

• Strategized and built recommended methods to increase Club Advantage Coordinator productivity using nation-wide competition and incentive program to motivate higher membership output in each Club.

• Engaged various leadership within the organization throughout the internship program to build a strong professional network.

Flagler College Enactus (formerly Students In Free Enterprise/SIFE) — 2008 to 2013 National Champion Presenter, SVP, VP, Marketing Director, Treasurer, Team Administrator, Executive Assistant • Presenter of 2009 USA National Championship team, 2012 USA First Runner-up team, competing against 160 top-teams competing at the Exposition.

• Presenter of regional, national and international competitions, 2009 & 2012. Final presentations at the USA National Expositions were given to 3,000+ observers and 100 C-suite, executive judges.

• Improved efficiency through strategic, innovative resource solutions, including sharepoint setup and administration, team calendar and communication implementation.

• Created a brand identity for the team while solidifying social media initiatives. Worked with project leaders on marketing opportunities for each project and assessed internal and external marketing possibilities.

Planned and created the annual plan and visual presentation for competition for each competition level.

• Proactively transitioned team from SIFE identity to Enactus™ brand identity, updating all marketing materials, communication and team infrastructure.

HQubed Media, LLC — 2007 to 2010 Co-founder, Operator • Created and managed startup company focusing primarily on digital technology, photography and design.

Flagler College — 2009 to 2013 Executive Assistant — 2009 to 2013 • Personal Assistant to the Executive Director of College Relations at Flagler College.

• Maintained multiple schedules, involved in day-to-day planning and organization with college executive.

The Gargoyle – Flagler College’s Student-run News Service – Creative Director — 2010 to 2012 • Engaged a rebranding initiative, continuing to develop new media resources and expanding readership and site traffic through innovative solutions for Flagler College’s online newspaper and central information hub.

HONORS • • • • •

National Champion Presenter, Enactus — 2009 National 1st Runner-up Presenter, Enactus — 2012 Diamond Service Leadership Award, Enactus — 2008 to 2013 (1,000+ project hours in career) Student Leadership University Alumnus, Oxford, England — 2008 Eagle Scout, Boy Scouts of America — 2006

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OVERVIEW SIFE (Students In Free Enterprise) is a worldwide academic organization connecting students and faculty with industry leaders and businesses.

The focus of the organization is to positively impact the community through service leadership projects ranging in size and depth from hosting financial aid classes to building homes for the homeless and much more.

Through the Containers for a Cause project, the Flagler College SIFE team recycled a shipping container from Jacksonville and donated it to Ray Anderson, a quadriplegic man from Hastings, Florida.

To promote this project and our ability to convert shipping containers into useful living and work spaces, we took on PepsiCo’s RefreshEverything grant funding challenge. To win, a project must gain the most votes , after which, PepsiCo would fund the program.

I worked closely with our team’s leadership to write, create, produce and market our message to vote for the Containers for a Cause project daily.

Our primary goal was to get the word out about our program and remaining in the top-twenty throughout the timetable of the contest gave us incredible exposure and media coverage.

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BRAND DEVELOPMENT containers for a cause This initial brand concept for our container home project was “housing the homeless”

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BRAND DEVELOPMENT containers for a cause The brand concept evolved over time into our final initiative as containers for a cause

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WRITTEN COMMUNICATION Grant Proposal PROJECT ANALYSIS In St. Johns County, Florida, where Flagler College is located, the homeless population has increased by 20 percent over the past four years. According to the 2009 Governor’s Report on Homeless Conditions in Florida, one out of every one hundred people in our county is homeless. Without somewhere to call home and the ability to obtain a job, breaking the cycle of homelessness becomes increasingly difficult. In addition, recent state budget cuts for homeless funding have made the solution to this problem virtually unfeasible. To make the impossible possible, Flagler College SIFE’s Containers for a Cause program will take old containers and give them new life for the homeless.

Flagler College SIFE has developed a community initiative to end the cycle of homelessness in our county. The mission of Containers for a Cause is to address the underlying causes of homelessness by creating a transitional housing center with treatment and training facilities.

Join us in our journey to find a new life for the homeless.

Making it Happen Recently, a much-traveled forty-foot shipping container was saved from the scrap pile and donated to Flagler College. This container will be converted into our first model home/business. Containers are strong, cheap and ideally suited for conversion into living and working spaces.

Retrofitting a container is easy and cost-effective. After consultation with civil engineers and contractors, the estimated cost is $7,000 per container. To stimulate dialogue, we are planning to refurbish this first container in a public space in historic St. Augustine. We have organized a two-week construction blitz. The public will have the opportunity to watch us on-site or via the web as we transform the life of the container into a residence/business. And this is just the beginning.

The Community The community will reap both economic and social benefits from Containers for a Cause. According to the Corporation for Supportive Housing, transitional housing saves an average of $16,282 per individual by reducing the use of public health services, shelters, and incarceration facilities. Social benefits include improved public safety and beautification as well as increasing or stabilizing property values.

With support from businesses, non-profits, government agencies and spiritual groups, Containers for a Cause will improve the living standards for everyone in our community.

No One Wants to be Homeless Transitional housing offers people a way out a hopeless situation. The residents make a commitment to a code of civility and respect. The rehabilitation process will offer mental health and career counseling along with live-in resident advisors to guide the tenant’s progress. The facility will act as a springboard for the residents and enable them to successfully integrate back into society.

Partners To ensure the sustainability of this program Flagler SIFE will partner with non-profits, businesses and governmental agencies within our community including, but not limited to, the following: St. Johns County Mental Health Department, the Homeless Coalition of St. Johns’ County, SCORE - Service Corps Of Retired Executives, the St. Francis House Homeless Shelter, St. Johns Housing Partnership, St. Johns County Sheriff’s Office and more.

Design Each standard forty-foot container is 320 sq. feet and can be designed to comfortably house two individuals. The containers will be placed within a contemporary warehouse like structure that will provide common areas and treatment facilities. The facility will allow the residents to live with dignity while they learn new skills to empower them to become self sufficient.

Thinking Inside the Box Container based structures are popping up all over the world. They reduce construction costs and environmental wastes by utilizing the growing number of abandoned shipping containers. Containers for a Cause can reduce costs and save lives.

Contact Information David LeDuke – dleduke861@flagler.edu Justin LaVerdiere – jlaverdiere332@flagler.edu Stevie Schenk – sschenk@flagler.edu Donna DeLorenzo – ddelorenzo@flagler.edu

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VISUAL COMMUNICATION containers for a cause

3.5x2 inch Texting Cards Front

Back

V TE EVERYDAY!

TEXT 104881 to 73774 daily Please spread the word! Invite your family, friends and co-workers to vote too!

FOR MORE INFORMATION VISIT

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VISUAL COMMUNICATION containers for a cause

Quarter-page Handouts

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VISUAL COMMUNICATION containers for a cause

8.5x11 inch Handouts

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VISUAL COMMUNICATION containers for a cause

36x24 inch Posters

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OVERVIEW SIFE (Students In Free Enterprise) is a worldwide academic organization connecting students and faculty with industry leaders and businesses. The focus of the organization is to positively impact the community through service leadership projects ranging in size and depth from hosting financial aid classes to building homes for the homeless and much more.

Many veterans are finding it tougher coming home than leaving for combat.

The unemployment rate among recent veterans is 13.1% compared to the national average of 8.3%.

Veterans Farm helps disabled combat veterans get back into society through the use of horticulture therapy. The veterans grow organic datil peppers, blueberries and strawberries.

Veterans work on the farm and develop skills to help them overcome their physical, mental and employment problems. Veterans Farm’s mission is to help more disabled combat veterans.

Flagler SIFE partnered with Dr. Datil Food Products and Veterans Farm to create Veterans Farm Datil Pepper Salt, the first of many planned Veterans Farm products.

We designed the label and then wrote and produced a TV commercial starring one of our veterans. We submitted the commercial and product in @WalmartLabs’ “Get on the Shelf” contest—the winner, with the most votes, would get their product on Walmart’s shelves.

I worked with leadership on our team to create marketing materials and craft our message to get the greatest number of votes, deploying marketing materials throughout our community and online.

Veterans Farm’s product placed in the top-ten products in the competition.

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WRITTEN COMMUNICATION Veterans Farm Feb. 28, 2012 Flagler College SIFE wants to help Veterans Farm ʻGet on the Shelfʼ of Walmart Flagler Collegeʼs Students in Free Enterprise team is working on a project to change the lives of disabled combat vets by landing a veteran-made product on the shelves of every Walmart store.

SIFE has teamed up with Jacksonvilleʼs Veterans Farm, an organization that helps disabled combat veterans get back into society through the use of horticulture therapy. The farm grows datil peppers and blueberries that carry the Veterans Farm label.

SIFEʼs goal is to win Walmartʼs “Get on the Shelf” contest. The competition lets the public vote on products not carried by Walmart. Three winners will be able to sell on Walmart.com, and the grand prize winner could end up on actual shelves of stores.

“Our mission is to win that Walmart competition,” said SIFE adviser Barry Sand. “If we do, it will bring jobs to war veterans all over the country.”

The farm teaches disabled combat veterans skills to help them overcome their physical and mental barriers while also getting jobs. It was started by Sgt. Adam Burke, an OIF/OEF combat veteran and Purple Heart recipient who was wounded in battle during a 15-month tour in Iraq.

“When I returned I noticed that many of my fellow veterans were finding it tougher coming home than leaving for combat,” Burke said. “With more and more vets returning home, the problem is only growing. With this in mind, I started Veterans Farm.”

Through a 6-month fellowship program, veterans learn how to grow organic fruits and vegetables that will provide them with the resources to go out and start their own farms, or to work for larger farming organizations.

The farm teamed with Keith Bailey, owner and CEO of Dr. Datil Food Products to produce the Veterans Farm Datil Salt, and Flagler students helped redesign the productʼs labels, produced a commercial and developed a campaign to win Walmartʼs “Get on the Shelf” competition.

Flagler SIFE is asking the public to support veterans by going online and voting for Veterans Farm. Voting for the contest is from March 7 through April 3. To vote, text 4970 to 383838. View the video and vote using Facebook by visiting http://www.getontheshelf.com/product/4970/Veterans-Farm-Datil-Pepp.

— Flagler College is an independent, four-year, comprehensive baccalaureate college located in St. Augustine, Fla. The college offers 24 majors, 29 minors and two pre-professional programs, the largest majors being business, education and communication. Small by intent, Flagler College has an enrollment of about 2,500 students, as well as a satellite campus at Tallahassee Community College in Tallahassee, Fla. U.S. News & World Report and The Princeton Review regularly feature Flagler as a college that offers quality education at a relatively low cost; tuition is $22,500, including room and board. A relatively young institution (founded in 1968), Flagler College is also noted for the historic beauty of its campus. The main building is Ponce de Leon Hall, built in 1887 as a luxury resort by Henry Flagler, who co-founded the Standard Oil Company with John D. Rockefeller. For more on Flagler College, visit www.flagler.edu. ###

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VISUAL COMMUNICATION Veterans Farm

Quarter-page Handouts

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VISUAL COMMUNICATION Veterans Farm

8.5x11 inch Handouts

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VISUAL COMMUNICATION Veterans Farm

11x17 inch Posters

Veterans Farm datil pepper products are produced by disabled combat veterans.

Veterans Farm entered Walmart’s Get on the Shelf contest.

The winners products will be featured on Walmart‘s shelves.

The mission is to win the contest. If we win, it will bring jobs to veterans all over the country. To vote text 4970 to 383838 and visit http://bit.ly/datilpepper for more information.

Vote every day through April 3

FLAGLER

COLLEGE

STUDENTS IN FREE ENTERPRISE

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SOCIAL MEDIA COMMUNICATION Veterans Farm

Facebook Visuals Cover Photo

Profile Picture

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SOCIAL MEDIA COMMUNICATION Veterans Farm

Other Social Media Outlets Pinterest Video Pin

Tumblr Post

YouTube Video

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Partner Membership Program Corporate Office — Bentonville, Arkansas

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OVERVIEW Sam’s Club, a membership-based retail warehouse, is owned and operated by Walmart Stores, Inc. Membership is at the heart of Sam’s Club and the Partner Membership Program focuses on the membership of partner companies, with Advantage Coordinators in each Club reaching out to the human resources representatives of local companies.

During a summer internship with the Partner Membership Program team at Sam’s Club, I designed and presented creative solutions to drive more traffic to the PMP information website and increase productivity of the Advantage Coordinators within the individual Clubs.

I designed a web solution to drive more a meaningful relationship with partner companies, driving more traffic to the PMP site basing the idea off of the Obama-Biden Dashboard™ platform for visual representation purposes. Then I presented my recommendations and solutions to the Membership division of Sam’s Club, distributing my Keynote deck to Sam’s Club leadership.

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PMP Enhancement Recommendations STEVIE SCHENK AUGUST 2012

A Keynote presentation given to the Membership division of Sam’s Club

Notes regarding content will appear here

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I. PMP Info Website

II. AC Productivity Assessment

• Qualified leads • Cooperative Relationships • Better productivity

u More active PMP’s per Club u Increased PMP redemptions

This graphic represents an overview of my project during the internship 24

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I. PMP Info Website

SWOT Analysis of Current PMP Strengths

Weaknesses

u No-cost offer

u Offer suite

u Convenient access

u Visibility

u Established, trusted

u Website

Opportunities

Threats

u Website

u Costco’s National Membership Program

u Reward loyalty with one-to-many

u BJ’s Corporate Membership Program

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I. PMP Info Website

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I. PMP Info Website

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Our Challenge Make our PMP website a destination

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I. PMP Info Website

The Solution

Create a community platform for the HR reps and use it to directly interact with each rep

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I. PMP Info Website

Our Major Campaign Goal Achieve our overall PMP goal of 20 new PCPW

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I. PMP Info Website

MY MESSAGES

Strategies 1. Create online community

RESOURCES

2. Engage the community

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I. PMP Info Website

1.

2.

Tactics

LOCAL EVENTS

1. Research HR reps 2. Create platform 3. Engage the audience 4. Interface with ACs 5. Evaluate progress/results

RESOURCES

GET INSPIRED

3.

4.

5.

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I. PMP Info Website

Evaluation Techniques u Initial survey feedback uAnalytics/site-usage statistics u Membership metrics

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I. PMP Info Website

Follow-up Continue the relationship

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I. PMP Info Website

Ashley C.

LATEST ACTIVITY Mike Turner updated his profile.

MY TEAM

LOCAL EVENTS

TEAM MEMBERS

NEW TO MY TEAM

Ashley Clark posted a status.

Stephanie Stiles added a new resource.

MY MESSAGES

RESOURCES

Roz Brewer posted a new photo.

John Boswell posted a new discussion.

View activity feed

GROUPS

GET INSPIRED

This is a visual mockup of the info site traffic solution I designed and presented 34

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II. AC Productivity Assessment

PMP Focus Engage members of partner organizations to obtain Sam’s Club membership

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II. AC Productivity Assessment

Opportunity Current results show lower than desired redemptions on PMP offers

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II. AC Productivity Assessment

Overview Added incentive for ACs & Clubs

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Solution Solution

II. AC Productivity Assessment

Sam’s Club company-wide, Sam’snational Club company-wide, contest national contest

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II. AC Productivity Assessment

Benefits of the Program 1. Added competitive incentive for all ACs 2. Great opportunity for total-Club-involvement 3. Strengthen the relationship of Club Support with individual Clubs 4. Support-level training

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II. AC Productivity Assessment

Incentives 1. Traveling trophy 2. Remodeling Club break room 3. Leadership personal BBQ 4. After-hours catered dinner

2.

1.

3.

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4.

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II. AC Productivity Assessment

Evaluation u Surveys u Individual AC feedback u General Club feedback u Redemption numbers

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I. PMP Info Website

II. AC Productivity Assessment

• Qualified leads • Cooperative Relationships • Better productivity

u More active PMP’s per Club u Increased PMP redemptions

In summation: To drive more traffic to the PMP info site, I recommended and designed a mock-up customer-relationship management solution To increase productivity of Advantage Coordinators, I recommended a nationwide competition for total-Club involvement and results

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Gargoyle Flagler College

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OVERVIEW

The Gargoyle, Flagler College’s student-run, online-only newspaper in St. Augustine, Florida, is the news-hub for the college and much of the community. The Gargoyle became an online-only publication in the fall of 2010 and the site is updated regularly when school is in session.

With the move to an online-only format, we decided it was time to re-brand the Gargoyle for the new format.

I worked with the leadership of the Gargoyle and created a new brand image focusing on the fresh, new perspective of an online-only format.

I applied this new brand in many different capacities as the creative director for the publication.

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BRAND DEVELOPMENT Original Brand

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BRAND DEVELOPMENT Primary Re-brand

Gargoyle Flagler College

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BRAND DEVELOPMENT Section Logos

campus

opinion

sports

news

blogs

a&e

media

creative

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BRAND DEVELOPMENT Web Brand

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BRAND DEVELOPMENT Branded T-shirts

ART PROOF www.hellofretto.com | (904) 687-1985 | info@hellofretto.com DATE: 9/27/2010 CLIENT: Flagler College Gargoyle GARMENT: American Apparel 2001 - Cranberry

FRONT Front

BACK Back

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BRAND DEVELOPMENT 3.5x2 inch Photo Cards

Gargoyle Flagler College

SEE YOUR PHOTO NOW AT

gargoyle.flagler.edu PHONE 904·819·6333 FAX 904·826·3224 E-MAIL gargoyle@flagler.edu

Gargoyle Flagler College

SEE YOUR PHOTO NOW AT

gargoyle.flagler.edu 50

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BRAND DEVELOPMENT 8.5x11 inch Marketing Posters Gargoyle Gargoyle Gargoyle Gargoyle Flagler College

Flagler College

Write.

Read.

gargoyle.flagler.edu The Flagler College Gargoyle is our online newspaper and gargoyle.flagler.edu central information hub for the College and the community at large. Check out the exciting possibilities available to you now!

The Flagler College Gargoyle is our online newspaper and central information hub for the College and the community at large. Check out the exciting possibilities available to you now!

Gargoyle Gargoyle Flagler College

Gargoyle Gargoyle Flagler College

Win an iPod or a digital camera!

The Gargoyle is hosting a photo essay contest! The theme is most interesting place within an hour’s distance of Flagler College.

So grab your camera, take a road trip with some friends, look around and see where your creativity leads you!

Capture.

Submit no more than three pictures (with captions) telling a story about this interesting place. Upload photo essay to a photo hosting site (Flickr, Tumblr, Picasa, Photobucket, etc.) or personal blog and post a link to the Gargoyle Facebook Wall.

Submissions start Monday, November 15th and will be accepted until late January.

The top submissions will be voted on at the conclusion of the contest.

gargoyle.flagler.edu

The winner selects one of two prizes: Nikon CoolPix S570 Digital Camera or an 8GB iPod nano.

The Flagler College Gargoyle is our online newspaper and central information hub for the College and the community at large. Check out the exciting possibilities available to you now!

The only thing we ask: just keep it clean :)

gargoyle.flagler.edu

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BRAND DEVELOPMENT Campus-wide Advertisements

Keynote Advertisement

Read.

The Flagler College Gargoyle is the student-run online newspaper for the college.

Check it out now!

argoyle Gargoyle Flagler College

gargoyle.flagler.edu

Magazine Advertisement

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BRAND DEVELOPMENT 70x30 inch Event Banners

Gargoyle Flagler College

gargoyle.flagler.edu

The Great Gargoyle

Burrito Bash! online only!

Gargoyle Flagler College

gargoyle.flagler.edu

the A D V A N T A G E

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BRAND DEVELOPMENT Branded Newsletter

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Gargoyle Flagler College

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OVERVIEW

The Gargoyle, Flagler College’s student-run, online-only newspaper in St. Augustine, Florida, is the news-hub for the college and much of the community. The Gargoyle became an online-only publication in the fall of 2010 and the site is updated regularly when school is in session.

The Gargoyle staff began publishing an annual anthology to honor the best work of communication students. This anthology represents work from journalism, public relations and photography students created while they were enrolled as students at Flagler College.

Each submission was rated by communication department faculty and names of the entrants were removed to ensure fairness.

I designed and created the cover and publication itself, including the brand identity for the Anthology, in which the content (submissions from students) was placed and printed.

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CONCEPT DEVELOPMENT Initial Ideas and Development

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FINAL CONCEPT DESIGN ANTHOLOGY 2012_preview5_cpc1

NOTES: Can we please change the DOW logo to the one I just made? I like it soo much better. Also, I’ve been playing with the colors on the different sections (Journalism, PR, etc.) and this version gives it a little pop. Also, what if the editors signed the cover?! Kinda cool in my head lol The editors’ and your and Brian’s signatures in black Sharpie on the cover and back cover? Feels like it could be good. What do you think?

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DESIGN OVERVIEW

the

4/3/12 3:06 PM

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DESIGN OVERVIEW Gargoyle Gargoyle Flagler College

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DESIGN OVERVIEW

“I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.”

BOB SCHIEFFER

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Introduction Table of Contents

TABLE OF CONTENTS INTRODUCTION

JOURNALISM

P U B L I C R E L AT I O N S

OPINION

PHOTOGRAPHY

G R A N D AWA R D

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2 3 4

About the Anthology Judges About the Gargoyle

6 8 13 15 17 19

Feature: Gold Award Feature: Silver Award Feature: Honorable Mention News: Gold Award News: Silver Award News: Honorable Mention

22 23 24 25

Gold Award Silver Award Honorable Mention Honorable Mention

28 29 31 32 34 35

Personal Essay: Gold Award Personal Essay: Silver Award Personal Essay: Honorable Mention Commentary: Gold Award Commentary: Silver Award Commentary: Honorable Mention

38 39 40 41

Single Photo: Gold Award Single Photo: Silver Award Single Photo: Honorable Mention Photo Essay: Gold Award

46

A Clerical Error

by Alex Bonus

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Introduction About the Anthology

ABOUT THE ANTHOLOGY OVERVIEW

SCORING

G R A N D AWA R D

ONLINE

In 2010, the Gargoyle staff decided to publish an annual anthology to honor the best work of communication students. This anthology represents work from journalism, public relations and photography students created while they were enrolled as students at Flagler College in St. Augustine, Fla. Each submission was rated by communication department faculty. Names of the entrants were removed to ensure fairness. Gold awards represent the best work in their respective categories; silver awards represent the second place award. Honorable mentions were selected by the judges as outstanding entries that did not qualify for the gold or silver awards.

The grand award was selected out of all submissions across all categories.

The student winning the top prize receives $100 along with his/her choice of an iPod nano or a digital camera.

The entire anthology is available online at http://gargoyle.flagler.edu.

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Introduction Judges

JUDGES C A R R I E PA C K C H O W S K E

Visiting Instructor, Communication Co-adviser, Flagler College Gargoyle T R A C E Y E AT O N

Assistant Professor, Communication Former Havana Bureau Chief, Dallas Morning News HELENA SÄRKIÖ, PH.D.

Assistant Professor, Communication Adviser, Flagler College SPJ Student Chapter BRIAN THOMPSON

Visiting Instructor, Communication Adviser, Flagler College Gargoyle ROSEMARY TUTT

Assistant Professor, Communication Adviser, PRSSA

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Introduction About the Gargoyle

ABOUT THE GARGOYLE THE PURPOSE OF

1.

To serve as an extracurricular learning experience for aspiring journalists, communication majors, and other students at Flagler College.

2.

To report news and provide information to the Flagler College community and other audiences in a fair, accurate, and responsible manner.

3.

To serve as a forum for various opinions, perspectives, issues, and viewpoints.

4.

To uphold the standards of the journalism profession and strictly adhere to all ethical guidelines to ensure the integrity and credibility of the newspaper.

THE GARGOYLE

THE GARGOYLE IS

Flagler College’s student-run, onlineonly newspaper in St. Augustine, Fla. http://gargoyle.flagler.edu

G A R G O Y L E S TA F F

2011-2012

CO-EDITORS Emily Hoover & Michael Newberger ADMINISTRATIVE EDITOR Tiffanie Reynolds

OPINION EDITOR Eliza Jordan

A&E EDITOR Ryan Buffa SPORTS EDITOR Mari Pothier

SENIOR EDITORS Eric Albury Alex Bonus Phil Grech Amber James

ASSISTANT SPORTS EDITOR Jaycob Ammerman

MULTIMEDIA EDITOR Josh Santos

CREATIVE DIRECTOR Stevie J. Schenk

ASSISTANT MULTIMEDIA EDITOR William Givens

PHOTO EDITOR Philip C. Sunkel IV ASSISTANT PHOTO EDITOR Gorge Gallardo

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Feature News

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Journalism Gold Award: Feature

Flagler students speak out on dietary supplements

BY AMBER JAMES

Three martial art styles, numerous Cross-Fit routines and one broken foot later, Carly Lupo is a fighter.

The psychology major trains mixed martial arts five days a week, constantly in and out of Muay Thai, Brazilian Jiu-Jitsu, boxing and open mat sessions at the Combat Club in St. Augustine. In July she broke her foot, but still worked on her boxing and sparring skills while healing.

She also lifts weights at Planet Fitness and does a Cross-Fit routine that includes box jumps, farmer’s walk, medicine ball, wall ball, push-ups, burpees, four-count sit ups, kettle bell swings and push press.

So what keeps this well oiled machine working?

“Every morning with food I take GNC Women’s Ultra Mega Multivitamins plus Iron.

I also take glucosamine every morning to help support my joint function,” Lupo said.

Dietary supplements, which include vitamins, minerals, botanicals, sports nutrition supplements, weight management products and specialty supplements, are part of a $26.9 billion industry, according to the Council for Responsible Nutrition.

Many of these dietary supplements have a label on their packaging: “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any diseases.”

GNC Women’s Ultra Mega Multivitamins and Equate’s glucosamine chondrotinin MSM are among those supplements with the warning label.

“The label does make me wonder about the overall safety of the product, but in moderation, it’s not a health concern,” Bryn Thomas, also a psychology major, said.

Although this label may seem threatening,

more than 150 million Americans, like Thomas and Lupo, take dietary supplements annually.

The label means that the dietary supplement industry is unregulated. Dietary supplements are regulated as food and not as drugs.

Drugs must get pre-market approval from the FDA, unlike foods and dietary supplements.

Instead, foods and dietary supplements must give a pre-market notification. This means that a manufacturer must supply the FDA at least 75 days before marketing a new dietary ingredient with information that provides “reasonable assurance that the ingredient does not present a significant or unreasonable risk of illness or injury,” according to the Dietary Supplement Health and Education Act of 1994.

DSHEA mandates that a dietary supplement label must list the name and quantity of each active ingredient and that supplements must be in compliance with current good manufacturing practices.

The DSHEA also requires adverse event reporting.

But sometimes there are cases of side effects.

Lupo and Thomas both said they felt a tingly sensations and prickling of the skin when they took Jack3d, a pre-workout supplement.

This is because the beta-alanine in Jack3d.

Beta-alanine is a naturally occurring nonessential amino acid. It helps increase muscular strength, delay muscle fatigue, increase muscle mass and causes the tingling effect for reasons unknown.

In this case, a bit of tingling isn’t considered a reason for “adverse event reporting.”

“The only concern I ever had with [Jack3d] was that it made me feel invincible sometimes so it worried me that I might over work my muscles and end up doing damage in the long run,” Lupo said.

Flagler sociology major Celeste McGrogan said when people misuse dietary supplements,

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Journalism Gold Award: Feature

danger can sometimes occur. Sometimes results don’t occur, she said.

“Women normally return products because they do not see immediate results or they do not diet and exercise along with the pill or shake,” McGrogan, who used to work at GNC, said.

Lauren Taistra, a communication major, said she had friends in high school who abused diet pills by swallowing more than the recommended amount and then eating unhealthy foods like French fries, which ended in weight gain.

“After blaming [their weight gain] on birth control, they decided to do weekly laxative binges,” Taistra said.

Lupo used to take a pre-workout supplement.

“Personally, I loved Jack3d,” she said. “Jack3d definitely made my workouts twice as long and more intense.”

Although dietary supplements can help increase muscle function, focus and intensity, still some chose to do without.

Lupo’s trainer, professional MMA fighter,

John Mahlow, who owns the Combat Club, is against any kind of supplement, according to Lupo.

“His view is that the body is like a racecar; if you fill a racecar, the body, with regular unleaded fuel, chemically produced supplements or junk food, it is going to run like hell, but if you fill the racecar up with racing fuel, organic or clean foods and plenty of water, the racecar is going to run like a dream,” Lupo said.

Lupo said she has adopted his theory.

“My coach completely changed my opinion on supplement taking and made me realize that I simply need a clear mind and body to be a successful fighter,” she said. “Right now, I feel like training without a pre-workout supplement has been difficult, but that is what being a fighter is all about, being able to get through extremely tough situations with no outside help. I believe that training without energy boosting supplements has made me a stronger person and a better fighter.”

Amber James, 21, is a communication major with specializations in jour nalism an d production and a minor in adver tising. Amber considers hersel f a writer firs t and foremost and has work ed for various magazines , newspapers and online publications . She hopes to work in Washington, D.C., in the future.

Amber James Albuquerque, N.M. Journalism/Media Production

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PUBLIC RELATIONS

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Public Relations Gold Award

Client Success Story: Children’s Home Society of Florida, Buckner Division

BY ALEISA MILLER

Laura Collins was at the doctor’s office, pregnant with her second child, when she filled out a form indicating she was interested in a program called Healthy Families, St. Johns, a free program that promotes positive parenting and child health and development.

After meeting with Lavada Driskell, her Children’s Home Society of Florida Family Support Worker, Laura figured she’d give it a try. Laura hoped this program could help keep her up-to-date on everything since her children were six years apart.

The Healthy Families program helped Laura more than she could have ever expected. Laura learned things she didn’t know when she had her son, Daniel, and it helped her daughter to hit all of her development milestones. And, Lavada turned out to be more than just a family support worker who came to her house helping her with her daughter; she became someone Laura could talk to,

getting things off her chest and moving on.

This was also a difficult time for Laura and her family because her husband had been laid off, so finances were especially tight. Laura soon found Lavada could help with that as well. Laura was told about other children services and financial support.

“When Lavada would come for our home visit she would often bring extra diapers and at the beginning of the school year, she would also bring school supplies for my son, Daniel,” Laura Collins said. “Those little things, made a big difference.”

It will be four years in January that Laura has been part of the Healthy Families program. She hopes to stay until her daughter is five, but said they may graduate early from the program to make room for others who need help.

“Healthy Families, is a very good program!”

Laura said. “People like Lavada, and the others at Healthy Families, need continued support because they are people who care about the kids and families and aren’t just there for a paycheck.”

A lei sa M i ller, 22, i s g raduati n g i n Ap ri l 2 0 1 2 w i th a B ac h elor of A r ts i n c ommun i c ati on w i th a f o cu s i n p u b l i c relati on s an d a mi n or i n adv er ti si n g . Mi l l e r ho p e s to mov e out of th e state wi th h er “sassy p a nts ” a nd w o rk i n i n teg rated marketi n g c ommun i c ati on a nd e v e ntu a l l y m o v e i n to th e n on profi t sec tor of publi c rel a ti o ns . S he a l s o plan s to c on ti n ue to be i n v olv ed wi th p ho to gra p hy, w hi l e fur th eri n g h er c areer as a publi c rela ti o ns s p e ci a l i s t.

Aleisa Miller Lake Mary, Fla. Public Relations

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Public Relations Silver Award

Let’s put on a show

BY MEREDITH RHEIN

ST. AUGUSTINE, Fla.—Feb. 27, 2012 — Grace United Methodist Church Scholarship winners team up to put on a musical review of love songs, past and present. The program of music entitled Constant Love will take place on March 10th at 3:00 p.m. at Grace United Methodist Church.

The church is located at 8 Carrera Street in beautiful downtown St. Augustine. Admission is free, but a love offering will be taken to support further

development of the program.

Constant Love features both secular and religious music and will be performed by the church’s resident scholarship winners. The program will feature musical pieces from hit Broadway musicals, popular Gershwin favorites and a special rendition of How Great Thou Art. “We want to share with the community our love for music and enjoy an afternoon of collaboration between Flagler College students and GUMC,” said soprano, Kia Miller.

Media Relations Contact: Contact: Meredith A. Rhein Phone: 407-­924-­ 9188 Email: mrhein@flagler.edu

Grace United Methodist Church, Music Department 8 Carrera Street St. Augustine, Florida 32084 904. 829. 8272

FOR IMMEDIATE RELEASE

“Let’s Put On A Show” ST. AUGUSTINE, Fla.-­Feb. 27, 2012-­‐ Grace United Methodist Church Scholarship winners team up to put on a musical review of love songs, past and present. The program of music entitled Constant Love will take place on March 10th at 3:00 p.m. at Grace United Methodist Church. The church is located at 8 Carrera Street in beautiful downtown St. Augustine. Admission is free, but a love offering will be taken to support further development of the program.

Constant Love features both secular and religious music and will be performed by the church’s resident scholarship winners. The program will feature musical pieces from hit Broadway musicals, popular Gershwin favorites and a special rendition of How Great Thou Art.

“We want to share with the community our love for music and enjoy an afternoon of collaboration between Flagler College students and GUMC,” said soprano, Kia Miller.

Meredith A. R hein, 22, is a double major in theatre ar ts and communication with an emphasis in public relations. After graduating in April 2012, R hein plans to find work in the Orlando, Fla., mark et, writing copy for adver tising purposes or work ing in crisis management. R hein hopes to spend her free time training aspiring ar tists in West Orange High School’s drama depar tment, where she fell in love with the ar ts. She is thrilled to be able to use her public relations and ar tistic passion in a combined ef for t.

Meredith Rhein Orlando, Fla. Public Relations/Theatre Arts

Pictured below are the current GUMC Scholarship winners: (L-­‐R) Jay Wiggins, Kia Miller, Meredith Rhein, Megan Kovak and Dakota Lawrence.

Mark your calendars now. We’d “love” to see you there.

About Grace UMC Scholarship Program: Grace United Methodist Church offers a music internship program each school year for five students from Flagler College. This program began in 2008 and has been a fruitful endeavor for both the College and the congregation of Grace. We offer auditions for interested students at the beginning of each academic period. For more information please visit, http://www.graceumcstaugustine.org/.

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OPINION Personal Essay Commentary

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Opinion Gold Award: Personal Essay

Sept. 11, 2001: Looking back on a generation’s loss of certainty

BY MICHAEL NEWBERGER

My day started like any goofy middle schooler. I put on my jean shorts, applied a liberal amount of hair gel to perfect the “spiked flip” look, and got in my mother’s mini-van to go to school. It was Sept.

11, 2001, and I was 11 years old.

The first sign anything was amiss came at my locker. Some kid came up and said a plane had struck the World Trade Center. No one believed him. We thought maybe a small Cessna could have crashed into the towers.

Then our teachers solemnly brought us into the classrooms to watch the scene unfold on TV. One of the first things I remember about the terrorist attacks is how visibly shaken the usual stalwarts of television news were. Then, as we watched the flames from the first tower, the second plane hit. I don’t even know how to describe the reaction without swearing. To this day it is still the most shocking, the most unbelievable image I’ve ever seen. It’s like a movie, only real. Hundreds of people had died in front of my eyes. Several students screamed.

There was no more chatter — no more speculation of what had happened. The entire school had gone quiet as all of these 10- to 14-year-olds tried to grasp what was going on.

As quietly as middle-schoolers will ever be, we filed into the lunchroom to hear the principal speak. I barely remember any of what she said.

Instead, what sticks out to me was the incessant drone of the leaf-blower outside as the custodian tried to do his job. He looked in a state of disbelief while standing with the back-mounted unit — just staring into nothingness.

The next three days I didn’t leave the house. We still didn’t know if this was an isolated incident or if the United States would continue to be attacked.

Out of all the coverage that we watched, listened and read, what was the most surprising was the BBC coverage of other nations’ responses. The outpouring of sympathy from other countries and the surprise of world leaders struck me as an indication of how important the events were.

And I remember a greater sense of community and patriotism. In Lutz, where I’m from, my Boy Scout Troop joined the rest of the town in waving flags down Highway 41 after the tragedy. It was pouring rain and my flag blew into the middle of the road. I was almost hit by a car when I ran out to retrieve it.

Though it sounds overstated, that day for me was the true loss of innocence for my childhood.

Gone was the naiveté of the post-Cold War peace that we thought we had achieved. Growing up in the ’90s, we were taught that democracy had won out. Aside from things like the Kosovo police action, I thought that no one would want to harm us.

We were the good guys. Why would anyone hurt us?

As an 11-year-old kid who played too many computer games and watched war movies, I thought I knew what death and violence looked like. I thought death only happened in far away war zones, or with grandparents passing away. But I learned that fall morning that death and the fear of it had suddenly became very close. It wasn’t just an abstract idea anymore. It was something that could happen at any moment, while doing the things that we used to take for granted.

Ten years later, we killed the man who was responsible for perpetrating the attacks. While we all celebrated the end of a vile person, it seems somewhat hollow to me. Along with the lives lost on that day was the sense of certainty and safety that my generation had grown up with.

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PHOTOGRAPHY Single Photo Photo Essay

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Photography Honorable Mention: Single Photo

Alicia Maskley, 21, is a histor y major with a minor in anthropology. She has been the President of the Flagler College Archaeology Club since 2010. After graduating from Flagler College in 2013, Maskley plans to attend graduate school for an M.A. in archaeology and travel the world lear ning about dif ferent cultures. She also hopes to publish some fiction. Eventually, she will pursue her Ph.D. in Archaeology and travel around the world in search of our collective histor y.

Alicia Maskley Fort Lauderdale, Fla. History

ALICIA MASKLEY

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GRAND AWARD

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Grand Award: Commentary

Morris says the hospital does a good job of “patching up” homeless people, but they get discharged early and often.

Sometimes, the hospital has allowed the homeless to remain in the hospital lobby, sit in empty rooms and sleep on stretchers until morning.

“We do our best,” Mas said.

Morris understands the hospital’s limitations.

“If we didn’t have a place to give [homeless] to recover they would be out in the woods or underneath the bridge and that’s just the bottom line,” she said.

She recalls one homeless man who was given an ultimatum when it came time to discharge him from the hospital — his doctor told him someone would take him to the woods, under the 312 bridge or to the St. Francis House.

“We’re really the only game in town,” Morris said. *** Morris thinks if people knew how easy it is to fall into homelessness, they’d help more.

Dusty was a nomad. A truck driver for most of his life, he was homeless in the sense that his life centered on travelling. Though he had once declared residency with his mother in St. Petersburg, he lost all connection to that home after her death.

When he had to renew his driver’s license in 2010, new laws required he show two proofs he lives in Florida.

A nomad has no proof.

An unlicensed truck driver has no job.

“Boom!” he said. “It’s like they shot you off the face of the world right there.”

His life spiraled downward. He lost hope and started drinking. He was soon reduced to a shivering mass sprawled helpless by the seawall in downtown St. Augustine, where Morris found him and brought him to St. Francis for treatment.

Miller has a similar story. He lost his job at a horse stable after he hurt his back, and also experienced a downward spiral. Morris brought him to the St. Francis House so that he would have a place to heal.

“There are so many people out there who are

so close to losing their homes,” Morris said. *** The more time I spend with Dusty, the more I see him as a friend. I knock on his door and he invites me in without question. We still talk about his injury and his care, but we move to other subjects.

Sometimes he talks about his goals. Sometimes he talks about women. We share cookies and snacks. We joke and we laugh. Some days he asks for a ride to run errands, other days we just sit and chat.

I’m no longer just following his journey. I’m part of his journey, and I pray for his success. *** Morris says it’s a shame the county doesn’t have comprehensive drug rehabilitation programs.

According to DiPietro, such programs are vital to homeless populations, which have disproportionate numbers of people suffering drug and alcohol addictions.

For Morris, this lack of resources represents the ignorance of people in St. Johns County.

“People are just so blind to what is going on,” Morris said.

If someone goes to the hospital and is deemed in need of drug rehabilitation, the County Health Department must assess whether or not they should be sent to facilities in Duval County.

Morris believes this is a waste of county money.

“If you take one of my population and send her there and release her, and she’s not a resident of Duval, they’re not going to help her up there after the rehab,” Morris said. “So the system really doesn’t work.”

Because of this, Morris has taken in some homeless with addiction problems and treated them herself.

“It’s called white knuckling it,” she said. “I’ve had people who have had the shakes for a few days.”

She says this places an undue burden on her shelter.

“It’s scary,” she said.

However, she says she has seen miracles —

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on feeling. While the emotional difrking with the home-

his desk. me,” he said. “These m expecting it, but it meone disappears. I but I’ve learned in here that you need to ndary.” c. never see the success may disappear from pefully will take ill help them out.” his advice. But emember his kind His optimism. ng the right thing.

— but I make misement for him would or me. I can’t say for hat much money. ne offers me a cookie.

Gargoyle Gargoyle Flagler College

usty.

FLAGLER

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COLLEGE

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the

A D V A N T A G E

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