STYLISH / INTELLIGENT / ELEGANT
MEDIA PACK 2016
ABSOLUTELY PORTFOLIO
ABSOLUTELY MAGAZINE 17 MONTHLY EDITIONS
Mama FOR STYLISH LONDON MUMS
EDUCATION SPRING / SUMMER 2015
COMING SOON
JANUARY 2016 | £5.00
The
PRE-TEST DEBATE
Top trends
TWO SUPER-HEADS SLUG IT OUT
Our pick of the best in baby fashion
EVE BEST
I LOVED MY ALLGIRLS’ SCHOOL
Caroline Castigliano Meet the London designer
Gorgeous buggies
Gowns and jewels to get the party started
IN ASSOCIATION WITH THE INDEPENDENT SCHOOLS SHOW
SOCIAL MEDIA
THE PURE ROMANCE
Baby of the
INSPIRING THE NEXT GENERATION
ISS_COVER 2015.indd 1
Babies with style
BALLROOM
GIRLS RISING ABSOLUTELY WEDDINGS
From Castle to Beach
26/02/2015 16:40
ABSOLUTELY EDUCATION
ABSOLUTELY MAMA
PHONE & TABLET
www.absolutely.london
ABSOLUTELY HOME
WWW.ABSOLUTELY.LONDON LAUNCHING AUTUMN 2016
ABSOLUTELY AUDIENCE High status city dwellers living in central locations and pursuing careers with high rewards top
ÂŁ1,890,000
3.97%
of UK population
Average house value delivered to
69.6% of residents delivered to own their property residents have 15% ofa second home
homes 50% ofarethese outside UK
26% are Directors
3
holidays/breaks per year
2 abroad
ÂŁ128,000+ Average household income 78% Female
22% Male
71% of residents own a car with a residents permit PROFILE A
Wealthiest residents in UK
*Source Experian, Geoplan, Tactican and Post Office
www.absolutely.london
ABSOLUTELY PRINT 1,100,000 MILLION PEOPLE
17 MONTHLY EDITIONS REACHING AN ESTIMATED
Putney & Wandsworth
Battersea & Clapham
North by North west
East
Enfield
Chiswick Barnet Harrow
Haringey
Waltham Forest
Redbridge Havering
Camden
gto
Barking & Dagenham
n
West
Hackney
Islin
Brent Hillingdon
City of Westminster
Ealing
City of London
Tower Hamlets
Newham
ith sm er m m a m ulh Ha & F
Thames
Kensington & Chelsea Southwark
City & Angel
Greenwich
Hounslow Wandsworth
Richmond upon Thames
Chelsea
Lewisham
Kingston upon Thames
Fulham
Bexley
Lambeth
Merton
Blackheath & Greenwich Bromley
Sutton
Croydon
Bromley & Chislehurst
South East
Richmond Kensington
Notting Hill Wimbledon
Dulwich
Also distributed to various Waitrose stores across London
www.absolutely.london
AREAS OF DISTRIBUTION PRIME CENTRAL GROUP CHELSEA Chelsea Belgravia Brompton South Kensington (Earls Court) Knightsbridge South Kensington (The Onslow) Pimlico
FULHAM Fulham Parsons Green Peterborough Estate Moore Park Road
CENTRAL GROUP NOTTING HILL Bayswater Mapesbury Estate North Kensington and Ladbroke Grove Notting Hill Queens Park and Kensal Rise
KENSINGTON Holland Park Kensington
SOUTH WEST GROUP PUTNEY & WANDSWORTH Putney Wandsworth Southfields
BATTERSEA & CLAPHAM Battersea Lavender Hill Clapham Old Town & South Between the Commons & Nightingale Triangle Balham & Heaver Estate
WIMBLEDON
Merton Park Raynes Park Wimbledon Village
WEST GROUP CHISWICK / WEST Brook Green West Kensington Hammersmith Shepherds Bush Turnham Green Brackenbury Village Bedford Park Grove Park Gunnersbury Ealing Poet’s Corner
RICHMOND Kew St. Margaret’s Sheen East Sheen Twickenham
SOUTH EAST GROUP SOUTH EAST Brixton Camberwell Crystal Palace Herne Hill Peckham Forest Hill
DULWICH
Dulwich Village East Dulwich West Dulwich
BLACKHEATH / GREENWICH Greenwich Blackheath Charlton Hither Green Mottingham Lee Eltham Park Lewisham
BROMLEY / CHISLEHURST Bromley Chislehurst Beckenham Petts Wood Locksbottom West Wickham
www.absolutely.london
NORTH AND EAST GROUP CITY & ANGEL Highbury Barnsbury Essex Road Holloway Canonbury Stoke Newington / Dalston Clerkenwell Shoreditch Farringdon City
EAST Clapton Park South Hackney / Victoria Park London Fields / Hackney Bethnal Green/ Broadway Market Bow Shoreditch
NORTH BY NORTH WEST Hampstead Belsize Park Highgate St. John’sWood Muswell Hill Crouch End Camden / Primrose Hill
DISTRIBUTION METHOD The Absolutely management team has produced and distributed local magazines in London for over 15 years. A sophisticated combination of Geoplan Tactician, Land Registry details and estate agent input ensures that the right streets and homes are targeted. Distribution is further verified by Letter Check & Redburst tagging as well as independently audited distribution verification of our flagship title Absolutely Notting Hill by ABC.
STEP 1
STEP 2
STEP 3
Maps are created using Geoplan, Tactian and Land Registry demographica data.
We then pool on Regal UK’s 20 years experience in London.
Each individual distributor and vehicle is tracked.
Only distributing to outright owned, privately let or mortgaged properties. No ex-council, shared ownership or housing association properties.
Maps are then double checked with local estate agents and rounds are then split by postcodes. Roads are vetted on the criteria as set in Geoplan.
Tracking can be monitored live, and reports are submitted on completion of each round.
www.absolutely.london
ADVERTISING OPPORTUNITIES Absolutely can offer a range of bespoke and creative advertising opportunities within print and digital. These include: • Bespoke advertising campaigns from concept to completion • Creative concepts including shoots (still life or with models) or supplied imagery • Website design, build and marketing • Content creation including photography, film production and editorial • Customer magazines
South West London's Leading Estate Agent
ASPIRE COVER FINAL CHOICE.indd 2
www.absolutely.london
16/04/2014 16:54
ABSOLUTELY DIGITAL DIGITAL MAGAZINES
absolutely.london LAUNCHING AUTUMN 2016
3,807,792
contact
Total Impressions
online@zest-media.com
180,675 App Downloads Absolutely Magazines
SOCIAL REACH
129,000+ July 2015 @Absolutely_mags
41,736 July 2015 Absolutely Magazines
www.absolutely.london
CREATIVE SOLUTIONS BELLY BANDS Using a belly band around a magazine is an effective way to get an advertiser’s message in front of readers. A belly band is the first thing consumers see when they pick up a magazine, and because they have to remove the band to open the magazine, they are highly likely to notice the ads on both the front and back. Many advertisers use bands to offer a teaser and direct the reader to the relevant content inside. A belly band ensures your message cannot be missed. It can be a wrap around or open on specific pages of the magazine.
BOUND-IN INSERTS Bound-in inserts can be printed on heavier paper ensuring that when the magazine is flicked through it always opens on your two sided advert. Paper stock can be matched to the creative of your campaign and ensures your message is always found.
POLY BAGGING If you are looking to target our readers with your material polybagging your catalogue or brochure with the title ensures you are automatically in the hands of the homeowners in the areas you wish to target. Allowing a partnership between our brand and yours. If you were looking to offer a complimentary sachet or introduce a small product to accompany an advert this too can be polybagged.
INSERTS Your literature can be inserted in to the pages of the magazine during the print process in either a full or part run of the magazine, ensuring when the magazine is picked up your message falls out already in the home of the audience you are looking to target.
COVER TIP ONS If you’re looking to introduce customer loyalty or membership schemes? business card size tip ons allow full exposure either on the page of your advert, on a bound in card insert or on a front cover. These can be glued to a specific space and peeled of by your potential customer.
www.absolutely.london
www.zest-media.com First Floor, 197 City Road, London, EC1V 1JN T: +44 (0)20 7704 0588 F: +44 (0)20 7900 3020 E: info@zest-media.com