Media Pack
Welcome to Chestertons Polo In The Park Bordering the Thames in Fulham and set in 42 acres of magnificent grounds, The Hurlingham Club is a green oasis of tradition and international renown it has been the setting of Chestertons Polo in the Park since its inception in 2009
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aunched by a team of sports marketing professionals who wanted to open up the polo to a wider audience, Chestertons Polo in The Park has become a must on the London summer social calendar. Chestertons Polo in The Park is unique in that it appeals to three individual demographics over the course of one weekend: London’s corporate elite, the young and wealthy set, and the families of South West and West London. Traditional polo has been modified to suit a London audience and field, the rules have been simplified to ensure a more spectator friendly event. By shrinking the field and removing a player, the game is more entertaining for those standing at the bar with a glass of champagne in hand watching in a social capacity.
Chestertons Polo In The Park is far more than polo matches in the sunshine. The long weekend has evolved to become a must-attend lifestyle event. Corporate entertainment is lavish and exclusive with field side views and exquisite meals in private tents with the champagne flowing. In 2015 the corporate entertaining sold out with over 2,000 guests in attendence on Friday alone. London’s most sophisticated crowds attend annually, popping in and out of the pitch side Mahiki to watch the matches and groups of friends picnic in style at the many eateries provided on site. Social demographic of guests attending over the 3 day event is AB1. Teams representing global financial centers including London, Abu Dhabi, Dublin, Hong Kong, Lagos and Davos attract a truly international crowd to a very British setting. Chestertons Polo in The Park is the first and only major polo tourment to be hosted in London since 1939. Chestertons Polo In The Park receives immense attention both in the press and online prior to the event ensuring that attendance records are always topped. In 2015 Polo In The Park received 35.6m social media impressions, with 41,000 followers. Chestertons Polo In The Park has won Best London Sports Attraction twice and 2015 saw 28,000 spectators over three days. ◆
Event Guide
Opportunities to reach this audience:
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hestertons Polo In The Park produce a beautiful annual publication that is handed out to all corporate attendees (over 3,000 during the course of the event) and is available to purchase by all other guests at various retail points throughout the event for £5. Chestertons Polo In The Park Programme is a beautiful, high quality, luxury handbag size guide to the event and the world of polo. Offering practical information on the grounds, the scheduled games, the teams, and the rules of the game as well as inspiring and stimulating content from travel to fashion, cocktails to shopping. It is the perfect accessory for the fashion conscious audience. ◆
Advertising on The Big Screen Are you looking to reach 28,000 AB1 Londoners?
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t the south end of the polo field, visible to all spectators, above the goal is a giant TV screen, 60m2 sq, that offers scores for the current match, match times and up dates throughout the day as well as a unique marketing opportunity throughout the three day event. Advertisers are offered the opportunity to showcase their brand and offering with a 30 second film that will appear hourly every day for the full three days of the event, a minimum of 18 showings over the course of the three days. The audience is a unique mix corporate clients (clients of PITP include: Santander, BA, Barclays, Savills, Chestertons, Rothschild, Accenture, KPMG, Bank of America, Merrill Corp, Paypal) London’s wealthy young professionals and West and South West London families. Prices from £2,500 per brand for the weekend exposure. Our expert videography team are available to translate your business to film, offering an asset that can be used not only at the event, but in future marketing, on social media and on your own website. (Additional costs apply.) ◆
3RD|4TH|5TH JUNE 2016
Facts: • In 2015 over 28,000 spectators attended • A sell out 2,100 corporate guests on Friday 2015
• Teams represent global financial centers including London, Abu Dhabi, Dublin, Hong Kong, Lagos and Davos
• PR coverage of the 2015 event equated to £6million worth of exposure
• 35.6m social media impressions in 2015 • Aimed at the wealthy young in UK and London corporate market. All attendees AB1 demographic
• Past and present sponsors include: Mandarin Oriental, HSBC, Champagne Lanson, MINT, Cutler and Gross and La Martina • Twice Winner of Best London Sports Attraction • 41,000 social media followers • The first and only major polo tournament to be staged in central London since 1939 • England International match played on Friday evening
Cost of inclusion: Single page: £2,000 Double Page Spread: £3,000 Inside Front Cover DPS: +30% Inside Back Cover DPS: +30% Outside Back Cover: £3,000 Screen advert: £2,500
3RD|4TH|5TH JUNE 2016
Mechanical Specification Preferred format for supplied artwork: Adobe PDF file Preferred format for images and Logos: PDF, TIFF, JPEG, AI or EPS • PDF files should NOT be password protected or restricted in any way. • All files to be supplied as CMYK and embedded images at 100% scaling, 300dpi minimum. • No pantone colours to be used unless requested and confirmed. • Maximum Ink Coverage is 300% • All fonts must be embedded into the PDF file. • All advertising material to include 3mm bleed to each edge (where required). • No text or important page content should appear within 10mm either side of the spine on double page spreads. • Extremely thin and fine type or lines, should be avoided. • Thin lines and rules should be one colour, to help with clarity, with a minimum thickness of 0.25mm. • You must notify us if an image is intentionally low resolution.
175mm
Full Page 254 x 181 (Bleed) 248 x 175 (trim) 238 x 165mm (safe type area)
Rollo Dennison
Double Page Spread (DPS)
248mm
248mm
Full Page
350mm
Double Page Spread 254 x 356 (Bleed) 248 x 350mm (trim) 238 x 330mm (safe type area)
Advertising Manager
Stewart Hyde
Production Manager
T: +44 (0)20 7704 0588
T: +44 (0)20 7704 0588
E: rollo@zest-media.com
E: stewart@zest-media.com
First Floor, 197 City Road, London, EC1V 1JN T: +44 (0)20 7704 0588 | F: +44 (0)20 7900 3020 E: info@zest-media.com | www.zest-media.com