3 minute read
The LEGO Group
from Kirkbi Annual Report 2022
by stibo
Overall, 2022 was a milestone year for the LEGO Group, proving the continued strong appeal and endless possibilities of the LEGO® System in play
In a year where the LEGO Group celebrated its 90th anniversary it reached more children with LEGO® play than ever before.
Despite the global challenges and uncertainties, revenue increased by 17 % compared to 2021, fueled by double-digit consumer sales growth in all market groups.
The significant strategic investments were continued within portfolio innovation, brand awareness, LEGO branded stores, further development of e-commerce platforms, digitalisation, and sustainability. Further, investments were made in expanding production capacity in Hungary, Mexico and China, and construction of a new factory in Vietnam was started while plans to build a new carbon-neutral factory in Virginia, USA were announced.
Within sustainability the LEGO Group continued to invest in making both business and products more sustainable towards the ambition to create a better world for future generations.
The LEGO Group ended 2022 with a result before tax of DKK 17.7 billion which is 4 % above last year.
About the LEGO Group
Based on the world-famous LEGO® brick and the philosophy of Learningthrough-Play, the LEGO Group provides unique play experiences for children of all ages.
Through creative play, the LEGO Group aims to inspire and develop the builders of tomorrow and nurture the skills to help future generations thrive and develop. When children play, they learn. They learn about problem-solving, communication, and collaboration. Skills that are more critical than ever. In the future, children will hold jobs that have not yet been invented. The only way children become prepared is by developing skills that can be applied universally.
Play is an effective way to develop these skills from a young age, and LEGO play is especially powerful as it offers children endless possibilities. Just six two- by-four LEGO bricks can make 915 million different combinations. And they are made with such precision that they stick together like glue, but come apart easily so they can be built, unbuilt and rebuilt into whatever a child can imagine.
Today, the LEGO Group employs +27,000 colleagues and the products are sold in more than 100 countries. Among others through 904 LEGO branded stores, which include 185 stores owned and operated by the LEGO Group, and 719 LEGO Certified Retail stores owned and operated by partners.
Production facilities are located in Denmark, the Czech Republic, Hungary, China, and Mexico, and in addition to the headquarters in Billund, Denmark, the company has main offices in USA, UK, China and Singapore.
