PROBLEMS WE HELP SOLVE
Problems we help solve Digital business turnaround New C-Level requires digital health check Underdeveloped/immature digital offering Desire to build a dominator strategy Optimum channel mix Interim digital management Digital organisation planning Identifying and delivering quick wins
International expansion plans Review of digital cost base and identify savings
STICKYEYES TOOLKIT
TOOLKIT
Strategic Consulting
Tactical Solutions
Measure & Refine
Strategic Consulting Led by one of our executive team, this service allows you to tap into our deep and wide level of experience. Our offering ranges from helping fill specific strategic gaps through to providing an outsourced executive ecommerce function
Strategic Consulting Service Examples
Defining and setting best practice Identifying where the biggest opportunities are and how to capitalise on them Identifying potential new markets Deep dive into one or more digital channels Competitive benchmarking Helping define the requirements for and then assistance with building digital teams
Providing training/guidance/support for the Board and/or investors Due diligence for potential acquisitions
Strategic Consulting Summary
Led by Executive team Leverages best of breed technology and 125 digital experts Straight talking – Solutions, not research
Tactical Solutions Having helped define your strategy we can assist with a number of tactical solutions to help deliver on the strategy.
Tactical Solutions Conversion Optimisation We shift conversion rates and understand the power of doing so. From landing pages through to large ecommerce sites we will provide expert analysis backed by a robust quantitative testing methodology.
Tactical Solutions Analytics Implementation & Auditing You’ve probably got a web analytics solution, but does it provide all the answers you need? Our analytics experts make sure you get what you need from your analytics solution, whether that’s a bespoke implementation from scratch or creating customised dashboards/funnels tailored to your business needs.
Tactical Solutions Analytics Training Our training sessions are not standard. We teach you what you need to know in the best environment for you.
Tactical Solutions Attribution Modelling Attribution analysis allows you to measure the value of every step within the customer journey. Our modelling services will allow you to obtain the full picture of what is happening within each marketing channel as well as giving you a full understanding of the degree of influence each channel has on a consumer’s decision to purchase a product or transact on your website.
Tactical Solutions Market Intelligence Reports Our Market Intelligence reports are the result of intensive and deep interrogation of your business and the market you operate in. The reports are available as one-off documents or quarterly publications and cover the activity of you and your competition across the entire online marketing landscape.
Tactical Solutions Marketing Dashboards Marketing Dashboards provide Executive level reports that measure the success of your business against criteria you define. Our dashboard service offers the functionality to instantly see where your brand is winning and losing in the market.
Tactical Solutions Customer Identification & Classification Combing industry leading tools such as Hitwise and Global Web Index with analytics data and other marketing intelligence to ascertain who your customers are, where they are digitally active and therefore where you should focus digital marketing efforts
Tactical Solutions Lifetime Value Analysis To understand the true value of marketing activity it is crucial to understand lifetime value. Our analysts will mine your data to understand the true value of each customer segment and marketing channel.
Tactical Solutions Resourcing The Stickyeyes team can help solve short, medium and long term resourcing issues. We can fulfil an interim eBusiness Director/Manager role or if you prefer help you recruit digital talent.
Measure & Refine Digital Strategy demands fluidity.
It is therefore crucial to continually measure progress and refine the strategy over time Many of our clients retained us to do just that using our in-house technology and digital strategy skills.
SERVICE APPROACH
Service Approach Exec Lead
Strategy Director
Project Director
Project Manager
Support Teams
Head of Insights