WHAT IS PUBLIC RELATIONS? PR is the art of disseminating a message to a defined audience (be those consumers, B2B customers or stakeholders within a business etc.) through various communication and media channels, in order to enact a change in behaviour or opinion. The important differentiator between PR and other marketing disciplines, is that the channels of communication, on the whole, belong to a third party; and so, an effective PR campaign, whilst managing to achieve its core objective, will fly seemingly under the radar.
WHAT IS REQUIRED? A crystal clear understanding of • • •
The identified audience and who it is that is influencing their decision making The media/communication channels these influencers inhabit What angle, language and narrative will make for the most empathetic message, in order to capture audience (first influencer, then consumer) attention and encode in their memory