PORTFOLIO 2021
ABOUT ME. HI, I’M BRAYAN ! Born among the mountain ranges of Colombia, I am a 27 years old industrial designer very passionate and creative. I enjoy challenges and quick projects that demand all my capabilities; that is why I am always seeking new experiences and opportunities to learn and understand the world. I love traveling, meeting new cultures, playing squash, hanging out with friends and as a Latin, I really enjoy dancing.
I really love Design. I strongly believe that design is a powerful tool for making a positive impact in the world. Since I was in college, I am obsessed with the design for the circular economy, for this reason, I constantly seek to create products to improve people’s lives always having the environment in mind.
CURRICULUM VITAE EXPERIENCE 2020 - Present
2017 - 2019
EDUCATION Circular Design Agency Co-Founder Strategic consulting agency in design for sustainability. Workshops, masterclasses and consultancy. Totto. Nalsani S.A.S. Senior Furniture Designer Retail Brand Exhibition furniture design and development. Conceptualization, ideation, technical drawings, prototyping and production management.
2016 - 2017
Intuit S.A.S. Industrial Designer Btl Agency Design and production leader. Wayfinding systems for hotels and universities; exhibition furniture for Adidas group Colombia.
2012 - Present
MobPro. Modelado Básico de Producto 3d Modeling Professor Own business
2010 - 2015
2004 - 2009
SKILLS National University of Colombia Industrial Design
SOFTWARE
English
La Salle Central Technical Institute. High school Technical Drawing
I got basic knowledge in: Sketchbook Solidworks Fusion 360 Vray
German
Mother tongue Advanced
I use in most of my projects:
2021
Full Circle: Design Without End. Museum of Design Atlanta Selected. Exponent in the category of circular design
2019
Disruptive Innovation Festival. Ellen MacArthur Foundation Selected. Speaker on the online festival as industrial designer
2019
Design Talks Podcast. Selected. Speaker on the design and sustainability episode
2016
Iberoamerican Design Biennial. DIMAD Foundation Finalist. Exhibitor in the category of industrial design
2016
Cradle to Cradle Product Design Challenge. Cradle to Cradle Product Innovation Institute Winner. Best Professional Design
Office 365 Adobe CC Rhinoceros 3D Keyshot
LANGUAGES Spanish
ACHIEVEMENTS
TECHNICAL
Basic
PERSONAL
Hand sketching Modeling (wood, foam) Presentation Organization Time managment Teamwork Reliability Openminded Easygoing
CONTENTS Here you will find personal and professional projects in the field of industrial design.
01
WOM
PERSONAL ASSISTANT
TEA 04 MADNESS CROCKERY
CALCETA
03
ARRECIFE
06
02
PACKAGING
05
FURNITURE
V90
FURNITURE
CDC
COMMUNITY
01
WOM
A work from home personal assistant
My role: research, user interviews, ideation, sketching, mock-ups, 3d modelling, rendering.
Personal project Year: 2020 / 5 Weeks
Overview: The goal of this project was to develop a relevant tech-product around the pandemic problems. Wom is a personal assistant that improves the experience of working from home. It brings back the social interactions and makes it easy to focus on work.
COVID-19
LOCKDOWN
/Context
The pandemic has transformed the dynamics of our daily lives completely, presenting different challenges due to the confinement.
ALWAYS THE SAME SPACE
DISINFECTION
LACK OF CONTACT WITH NATURE DEPRESSION
BOUNDARIES ALWAYS AVAILABLE
SEDENTARISM
EXCESS OF REST
PERSONAL LIFE VS WORK LIFE
INSOMNIA
ANXIETY STRESS
EXCESS OF WORK
LONELINESS
LOW QUALITY TEAM WORK MORE LABOR CONFLICTS
HEALTH
RELATIONSHIPS LACK OF MOTIVATION
LIMITED SOCIAL CONTACT VIRTUAL MEETINGS ARE LESS MEMORABLE
SOCIAL NETWORKS ADDICTION
RELAXATION AND DISTRACTION
LONG SCREEN TIME
SOCIAL BREAKS
TIME MENTAL BREAKS
LEISURE PHYSICAL BREAKS
PRODUCTIVITY
LESS PRODUCTIVITY
The lockdown affects the well-being and productivity of people. Working from home has become a challenge during the lockdown as people no longer find a balance between their personal life and their work life. That is evidenced in longer working hours, reduced social contact, and fewer leisure moments. As a result, this new scenario can lead to less productivity at work, feeling of loneliness, and stress.
LONELINESS
STRESS
CHALLENGE
How might we improve the work-from-home experience to increase productivity and enhance social interactions?
UNDERSTANDING THE USERS I interviewed six people via video call using a semi-structured interview format to understand their experiences, pains, and needs associated with working from home.
“The distance generates conflicts, it is easier to fight on WhatsApp because the messages are misinterpreted.” Ricardo, Creative director, 36.
“I work more than before, it’s hard to stop working.” Lorena, Accountant, 31.
“I miss the relationship with other colleagues, now it is 100% work and 0% socialize.” Sara, Publicist, 27.
“Now I have to mix work with housework.” Anderson, Business consultant, 28.
“What has affected me most has been feeling alone due to social isolation, I have almost no contact with other people.” Camilo, Designer, 29.
“The cell phone distracts me a lot, I’m wasting more time on it.” Henry, Designer, 24.
ANALYZING ROUTINES
By analyzing the daily routine before and during the lockdown, I found several important points where the situation could be improved. These findings were important inputs for the next stage.
ROUTINE BEFORE LOCKDOWN
Wake up at 6:00 am
Sleep at 10:30 pm
Take a bath
Have breakfast
Watch tv, read, yoga ... Rest at 8:30 pm
Brushing teeth
Eat with parents at 7:45 pm
Take the bus at 7:00 am
Back home at 7: 30 pm
Take the bus at 6:45 pm
Arrive at the office at 7:45 am
Work until 6:30 pm
Organize the day, tasks for the day
Have a coffee and chat 15 min at 8:30 am
15-minute break to eat something at 4:00 p.m.
Begin to work at 8:45 am Have lunch together at 1:00 pm
Return to work at 2:00 pm. Meetings, teamwork or alone
Walk 10 min or eat dessert
ROUTINE DURING LOCKDOWN
Wake up at 7:30 am
Have breakfast
Brushing teeth Begin to work at 9:00 am
Organize the day, tasks for the day
Team meeting via video call at 10:00 am
Work, teamwork via whatsapp. 10:30 to 12:30 pm
Take a bath at 12:30 pm
Prepare the lunch at 1:00 pm Have lunch at 1:40 pm
Sleep at 12:00 am
Watch tv, read, chat ... Rest at 9:00 pm
Back to work at 7:30 pm until 9:00 pm
Eat alone at 7:00 pm
Interactions through messages and emails. Work until 7:00 pm
No breaks to eat
Return to work at 2:30 pm. Meetings, teamwork or alone
IDEATION WORKSHOP
The ideation phase began with an online workshop with other designers. We divided the problem into categories and mapped initial ideas.
After analyzing the problem categories and initial ideas, I summarized everything in the diagram below to define the key elements for the solution.
COLLABORATION
MOTIVATED
FOCUSED
ORGANIZED
PRODUCTIVITY
DAY PLANNER +ROUTINE
PRIORITIZE AND SELECT TASKS
ELIMINATE DISTRACTIONS
DISABLE NON-ESSENTIAL PHONE NOTIFICATIONS
DISPLAY PROGRESS IN TASKS
SOCIAL BREAKS
TAKE BREAKS
STATUS INDICATOR:
BACKGROUND CALL (VOICE ONLY) WALKIE TALKIE
VIDEO CALLS
-BUSY -AVAILABLE -ABSENT
SCREEN SHARING
“DO YOU WANT TO GO FOR A COFFEE?”
“GOODBYE EVERYBODY”
SOCIALIZATION
SOCIAL BREAKS
“HOW WAS YOUR WEEKEND?”
“LISTEN TO THIS SONG”
RELAXATION
ALERTS FOR ACTIVE PAUSES
END OF WORKING DAY INDICATOR
ASSISTED MEDITATION -SOUNDS -SMELLS
CONCEPT GENERATION Voice/Sound Visualization Post its
Exploring ways to interact
Light alert Phone
Phone notifications disabled
Speaker Removable unit Two modes
Face?
Available
Busy
MOCK-UPS & USER TESTING
“It is interesting the way you interact to put it in focus/available mode”
Three defined concepts were created. The final direction was decided based on users' feedback.
“This is the one I like the most. It is clear where to put the phone, and the interaction seems more intuitive to me.”
“This one is complicated to use, and it also takes up a lot of space”
CONCEPT DIRECTION /Storyboard
AVAILABLE
Tom begins his day by greeting his teammates, then, with the help of his assistant, he quickly defines his daily tasks and sets the focus mode, to maximize his productivity. Tom is a copywriter who works in an advertising agency. Due to the covid-19 lockdown, he now works from home.
TAP TO ANSWER
In focus mode, Tom cannot hear anything, but visual alerts allow him to differentiate between a work or social talk and can decide whether to ignore or attend to it.
The assistant reminds Tom to take breaks and he takes the opportunity to invite his colleague for coffee. They both take their assistant and go to talk to the kitchen while enjoying their coffee. At the end of the day, everyone says goodbye.
BUSY
INSPIRATION
HOMEY Warm Interior
SOFT Soft materials Rounded shapes
CONVENIENT Effortless Friendly
FORM DEVELOPMENT
A WORK FROM HOME PERSONAL ASSISTANT
WOM is a job assistant that allows you to be more organized with your daily tasks, helps you stay focused by eliminating unnecessary distractions, and keeps you motivated by facilitating communication and socialization with your colleagues.
COMPONENTS
SPEAKER AND MIC
SCREEN INTERACTION
ON/OF BUTTON RESET
WOM UNIT DOCK WIRELESS CHARGING SENSOR PROXIMITY
POWER CORD USB-C ADAPTER PHONE DOCK NFC + WIRELESS CHARGING
SOFT SHAPES
ONE BUTTON
BODY COVER IN FABRIC
RUBBER BASE
INTERACTIONS AVAILABLE MODE
BUSY MODE
Speaker/mic muted Phone notifications disabled Only visual alerts activated
BREAK TAKE A BREAK!
White color
WORK INTERACTION
Through machine learning WOM identifies keywords to categorize the message between work or social.
White color
Yellow color
SOCIAL INTERACTION
SOCIAL BREAK DO YOU WANT TO GO FOR A COFFEE?
CAN YOU HELP ME WITH THE PRESENTATION?
Blue color
Green color
Take the wom unit with you and have a little chat during the break
APP SERVICE
Welcome screen
To do lists Organize your day and define priorities, check your progress in daily tasks.
My team Configure the members of your team to link the wom units.
Data and statistics Visual representation of your performance
Settings Configure your preferences, which apps to block on the phone, duration of breaks, key activities of the day, etc.
SALMON
PISTACHO
ZAFIRO
ACERO
A WORK FROM HOME PERSONAL ASSISTANT
CALCETA
02
Banana stem fiber package My role: research, concept generation, prototyping, user tests. 2 person project Bachelor’s Degree Project Year: 2015 / 8 Months
How can ecologically sustainable design also help spur local industry and build bridges across Colombian society?
Awards:
Cradle to Cradle Product Design Challenge 2016 Best Professional Design
Finalista Diseño industrial / producto
COLOMBIA’S NEW CHALLENGES
END OF THE CONFLICT 50 YEARS OF INTERNAL ARMED CONFLICT 1964
FUTURE IN PEACE 2014
As an effect of the conflict, Colombian society presents large inequality gaps that mainly affect the peasant population.
2050
Now it is necessary to generate projects that contribute to the progress of rural regions.
AN AGRICULTURAL COUNTRY
This map relates the banana production areas to the rate of violence.
Banana crops are located into the areas most affected by violence
Analyzing the main crops of the country, we found that Colombia is the third banana producer worldwide. In fact, we discovered that Bananas crops exist in most regions affected by the conflict, so we decided to work with this crop.
CU
VALLE DEL CAUCA
Main banana producing areas Secondary banana producing areas
TOLIMA
More violent areas Medium violent areas Less violent areas
AN OPPORTUNITY IN BANANAS Investigating the banana-growing process, we realized that after harvest, it is necessary to cut the entire plant to allow a plant-son to grow and continue with the cycle of fruit production.
Banana fruit Banana stem fiber or Calceta de Plátano Each one of the peels that form the stem or seedling of the banana plant.
50% of the plant is usable stem fiber
Banana plant-son After harvest, the plant is cut to allow a plant-son to grow
When the plant is cut, all this raw material (banana stem fiber) is usually incinerated because the farmers do not know any use for it.
OUR APPROACH
Project Through the exploration of the banana stem fiber, find possible applications in the development of products to stimulate the economic development of rural communities affected by violence in Colombia.
FINDINGS
KNOWING THE MATERIAL
Biodegradable
Usable Residue
Adhesive Clean
Environmental Attributes
EXPERIMENTS Multiple Tactile Textures
Multiple Visual Textures
Multiple Tonalities
Aesthethical Attributes
Thermal isulator
Absorbent
Lightweight
Laminar
Impermeable
Functional Attributes
Stampable
Sheetable
Foldable
Thermoformable
Productive Attributes
We did an investigation based on experiments to discover the attributes of the material. We identified 16 potential design attributes that the banana stem fiber has for product development, and we sorted them into 4 categories.
Physical Union
USE OF THE FIBER
Food container
11
THE TRADITIONAL VALUE OF BANANA FIBERS REAFFIRMED OUR DECISION. Farmers used to use banana leaves and banana stem fiber for wrapping traditional foods such as cheese, guava paste, and tamales.
WE WANTED TO INTEGRATE THIS INTO OUR SOLUTION BY DEVELOPING PACKAGING FOR TRADITIONAL COLOMBIAN FOOD.
Functional Attributes
1
43
2
10
3
9
4 8
5 7
1
Laminar
2
Anatomical
3
Light
4 Absorbent 5
Waterproof
6
Folding
7
Acoustic insulator
8
Thermal insulator
9
Tensile resistant
10 Warm 11 Translucent
6
After identifying the attributes, we brainstormed ideas to propose various fields of fiber application. At the end of this exercise, we score the possible fields using an evaluation polygon. As a result we defined that the ideal application was food container.
insight 1
CURRENT SCENARIO ANALYSIS Traditional Colombian food restaurant
could be the same package for eating
package for eating
KITCHENER package to go
Menu
CUSTOMER
WAITER
Food preparation
Order food
food delivery
Serve the food
on the go Consume
consume in other place
on the place
CASHIER
sauce bottle container
sauce is distributed in smaller portions insight 2
CUSTOMER
sauce
portion sauce container
Tableware
spice rack
sachet
!
non disposable
disposable straw
use of utensiles
Design Entries Insight 1 Reduce the number of packages used on the activity. It means, 1 package able for food transporting and consume it.
Insight 2 Same time, the proposed package could include a sauce container to reduce the plastic use and complete the eating experience.
Insight 3
difficulty to pour all the content
Spreading the food in the sauce is more effective
liquids accumulation
liquids spilling into the package/disposable tableware
insight 3 insight 4
toothpick
cutlery
non disposable disposable
Is not about including a sachet or a portion container into the product. The proposed package could have a sauce containing system for dipping food.
Insight 4 Proposed package have to protect the user from posible spillings during the activity.
Low fidelity prototyping
IDEATION PROCESS The first explorations sought to find a point between the handmade and the industrial. In these, the use of napkins was considered and folding was chosen as a means of material transformation. The second round of ideas is worked around the proposal of a double container. The first is for the food portion and the second for the dressings.
LOW FIDELITY PROTOTYPING
First construction of dimensional and production check models (cut templates). The proposal has 2 cone-like bodies, there is an inner cone and an outer cone. The inner cone can be folded, generating a fold in which the dressings are contained. The proposal also has a cover in case there is no immediate consumption.
FINAL DESIGN Drop-down Container (Dressings)
After the prototypes, the final concept emerged from putting these ideas together: -Easy to grip -Capacity for an adequate portion -Second drop-down container to put sauces
Main Container (Food)
The banana stem fiber package contains small or large-thin pieces of food like, yucca chips, potato chips, banana chips, small sausages or pork rinds; it allows the consumption of food with sauces or dressings.
PRODUCT LIFE CYCLE
Bac kt o
1 e th
Obtaining the material
Farmer
2
Material processing
ers m r fa
Ex-guerrilla reinserted
3
Medium banana plantation
The production of calceta genereates value ecologicaly, socialy and economicaly for Colombia
GL
UE
tau
ra n t s
Product recollection
re s
6
Product manufacturing
Average citizen
t Straigh
Traditional food restaurant
5
Product use
Member of the rural community
4
Product distribution
to
th
e
Banana Stem Fiber
Package
V90
03
Furniture for informal study spaces My role: research, ideation, concept development, rendering, prototyping, user tests. 3 person project Year: 2014 / 4 Months Briefing: Using user-centered design methods, design and develop a piece of furniture.
AN OPPORTUNITY ON CAMPUS Frequently, the debate moves from the classroom to the hallway, to the cafeteria or the nearest bar after class. Now, places outside the classroom are more useful than ever as learning spaces, for two reasons. First, portable technology means that you don't necessarily have to be near a power outlet to work and the Wi-Fi takes online access to the most remote corner of the campus. Second, now university students must carry out a large number of projects in pairs, small groups, and teams. Since many classrooms poorly support group work, students frequently leave campus to go to more suitable places to work together.
This take us to the question:
Why not make suitable spaces available on campus to extend learning outside the classroom, keep the group together and the conversation flowing?
USER-CENTERED RESEARCH Through videos, photographs, and interviews we understood how was the relationship of users with the different informal scenarios where they developed academic and social activities.
RESTAURANTS
ACTIVITY ANALYSIS We defined activity analysis categories to map all the interactions and find possible problems. We discovered that the critical points in current furniture were: Inability to satisfy the need to share information during group work, lack of space to place important objects and keep it safe and access to power outlets.
ACTIVITIES
TOOLS
HALLWAYS
POSTURES
Books
Standing-lying on the back
Analysis
Laptops
Sitting reclined
Production
Tablets & Smartphones
Sitting straight
Socialization
Others (photocopies, magazines, newspapers)
Sitting leaned
Research
Planning
ACTORS Students Professors 16 to 60 years
COFFEE SHOPS
SECURITY
of OBJECTS
GROUP DIGITAL INFORMATION DISPLAY
OBJECTS INVOLVED Backpacks, briefcases and purses
Drinks, bottles and cups
Umbrellas, coats and packs
Food and bento boxes
ELECTRIC CONNECTIONS
IDEATION PROCESS
DEVELOPMENT Trough mockups and fast 3d models, we studied the different details of the product. General dimensions, position of the power outlets, size of the tables, shape of legs, and CMF definition. Throughout the sketching process, the focus was on problem areas: security of belongings, flexibility and electrical connections. The best ideas from these sketches were evaluated with the help of users and combined into one final concept.
A SPACE TO ENJOY WORKING
Located in the context of informal spaces, V90° allows comfortable postures for work and discussion. Being an easy to configure furniture, it favors communication, teamwork and individual work. Mainly it aims to motivate and favor the academic activities outside the classroom, supporting all the tools that students and teachers need to develop their activities.
PERSONAL ITEMS ARE ALWAYS VISIBLE.
MULTIPLE USERS AT THE SAME TIME.
TABLE TOP PIVOTS TO USE LAPTOP IN ANY DIRECTION.
ELECTRICAL OUTLETS INTEGRATED.
FLEXIBILITY
Individual work
Pair work
Team work - 3 people
Team work - 5 people
PROTOTYPE
As a final step in the process, we developed a prototype and tested it on campus. In general, the feedback from the students and teachers who used the product was good.
TEA MADNESS
04
A non boring tea set! My role: research, concept development, rendering, prototyping. 3 person project Year: 2012 / 2 Months
Briefing: Observe, analyze and understand the ways of acting and thinking of British designer Tom Dixon and based on this understanding, design and develop a set of crockery.
INSPIRATION
SIMPLICITY The virtues he seeks in his products are solidity, unity, coherence in forms, longevity, evidence of industrial production but with a modern and contemporary air. Which survives the passage of time.
INDUSTRIAL HERITAGE His industrial concern goes beyond production, as Dixon expresses the desire to recover the industrial boom that characterized his country in a bygone era. His work is a clear representation of his British heritage.
MATERIAL EXPLORATION Dixon started as a welder, so his products still have an industrial aesthetic. The use of different materials is a way of experimenting with industrial processes.
SIMPLICITY
INDUSTRIAL HERITAGE
MATERIAL EXPLORATION
CREAM/SUGAR CONTAINERS
CUPS
TEAPOT
DESSERT STAND
CREATIVITY
Industrialization: Ceramic processes
Dixon’s Aesthetics: Clean shapes, colors (white, black, orange)
British-ness: Tea time
We begin to propose ideas based on Dixon's nationalism, so we work the tea rite, typical of his country. We design everything following the aesthetics of his products and taking into account the manufacturing process of ceramics.
A NON BORING TEA! Tea Madness represents the British heritage (the tea time) taken to a contemporary environment for current generations. We conceive the tea rite as a space to share and relax with friends, that’s why the crockery includes a pipe for smoking tea.
Tea
Madness “A non boring tea”
Inspired by
The final crockery consists of eleven pieces. A dessert stand with three heights; three containers for sugar, cream and tea; a teapot with 3 cups; and a smoking pipe. All of these elements were made in ceramics following the respective production process of the material.
05
ARRECIFE
Office divider screen My role: research, concept development, 3d modeling, renders. 2 person project Year: 2018 / 2 Weeks
How might we create a waste-free, circular future by designing everyday products using Nike Grind materials?
WHAT IS NIKE GRIND?
RUBBER GRANULATE Cured rubber outsoles processed to various granulate sizes. MATERIAL GROUP: Single material
Nike Grind is a combination of materials sourced from: 1. Recycled athletic shoes 2. Factory scrap left over from manufacturing Nike products
COLOR: Mixed (no color separation)
MIXED APPAREL TEXTILE Cutting scraps from apparel manufacture are composed primarily of cotton and polyester. MATERIAL GROUP: Composite material COLOR: Varies
FOOTWEAR FIBER “FLUFF” “Fluff” is an airy gray felt-like material of entangled textile fibers from footwear uppers, with some particulate rubber and foam (EVA) of various colors. MATERIAL GROUP: Composite material COLOR: Gray with mixed color granulate
EXPLORING POSSIBLE APPLICATIONS
BENCHES
POSSIBLE APPLICATIONS
MATERIAL ATTRIBUTES
SPACE DIVIDER ACOUSTIC PANELS
Our exploration revolved around the understanding of the attributes of the materials. Having clear attributes helped to decide possible design applications.
We selected three possible applications and developed some early concepts; with these concepts, we identified that the space divider concept uses the attributes of all materials to a greater extent and could also have a wider market, so we take this path.
CONCEPT DIRECTION
We wanted to make a utilitarian product. So we defined that mobility and power outlets were essential for the product, as well as neutral colors and nice finishes.
IDEAS BOARD
FINAL DESIGN
RUBBER GRANULATE TEXTURES
Board to use in creativity sessions (post-it notes, sketches, mental maps).
The rubber panel is divided in two kind of textures: 1. Upper texture: smooth for pins. 2. Lower texture: rugged for aesthetic contrast.
1. EXTRA SURFACE
Arrecife is the perfect divider screen for open workspaces. It allows people to divide and soundproof their spaces easily, either by facilitating quick meetings and teamwork or setting up soundproof personal workspaces.
Space to place things like books and backpacks.
2.
WHEELS Four wheels to move and set up easily.
POWER OUTLETS Six power outlets to connect digital devices and lighting.
ARRECIFE GRIND COLLABORATIVE WORK SPACES SCREEN
MIXED APPAREL TEXTILE
FOOTWEAR FIBER “FLUFF”
The textile fibers are re-processed and compacted into a panel that composes the second anti-noise layer of the screen.
The fluff fibers are part of the central layer of the panel and work as filling material.
RUBBER GRANULATE The granulated rubber is processed and used as the external cover of the screens. It has two main functions: To be the first insulating layer of noise and to serve as a board of ideas (post-it notes, sketches, mental maps).
ARRECIFE GRIND COLLABORATIVE WORK SPACES SCREEN
CIRCULAR DESIGN 06 CHALLENGE Creating a design community My role: research, concept development, content creation, community management. Personal Project Year: 2019-today
how can we get the design community to take a more active role designing for the circular economy? Design is critical to achieving a circular economy. We need to redesign our products, services, and systems to fit perfectly with this new paradigm.
THE PROBLEM Only 1 mentions the circular economy
Why is no one talking about the circular economy? The circular economy is crucial for the new generation of products in the market. However, circular design is not yet a central theme in industrial design programs.
Top 10 Industrial Design Programs
THE OPPORTUNITY
Practice Weekly Design Challenge
Render Weekly
Area of Opportunity
117k Followers
104k Followers
Circular Economy
Design Advanced Design Ellen Macarthur Foundation Minor details Podcast
43.3k Followers
54.9k Followers
3.4k Followers
Discussion Designers are gathering on Instagram to explore topics that schools doesn't teach, connect with like-minded people, and practice their design skills.
WHY WOULD AN IG COMMUNITY CREATE POSITIVE CHANGE? I believe that providing a space for people to learn and practice circular design is a way to get more and more designers interested in this topic.
More people joining the community.
MY THEORY OF CHANGE More people talking about the circular design.
More people practicing the circular design.
THE ACCOUNT I created the brand identity and defined five key topics where design can contribute to achieve a circular economy.
PRODUCTS
How to promote circular economy in the online design community?
MATERIALS
FASHION
PACKAGING
FOOD
THE STRUCTURE OF THE CONTENT I developed different strategies to capture people's interest and get them to participate in the community.
Stories - Discussion spaces
CIRCULAR ECONOMY
CIRCULAR ECONOMY
CIRCULAR ECONOMY
PRINCIPLES IN PRODUCT DESIGN
PRINCIPLES FOR SELECTING GREEN MATERIALS
PRINCIPLES IN FASHION DESIGN
#circulardesignchallenge
#circulardesignchallenge
#circulardesignchallenge
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6
5
Story Highlights - Educational content
Regular posts - Biweekly Challenges Special posts - On place workshops
N°14
N°17
Redesign prescription packaging to reduce plastic waste.
How might we redesign the local dining experiences to make leftover food disappear?
#circulardesignchallenge
#circulardesignchallenge
3rd Workshop
GROWTH OF THE COMMUNITY Since its creation in March 2019, the community has grown satisfactorily and has become a benchmark for circular design.
1st Reference
August 2020 I was invited by professors from the University of Buenos Aires to teach a circular design workshop.
2nd Workshop 1st Talk 1st Workshop June 2019 I organized a circular design workshop together with students from the National University of Colombia.
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August 2020 The project was included as a resource in the Ellen Macarthur Foundation Circular Design Toolkit.
March 2020 I was invited by students from Fanshawe College to teach a circular design workshop.
November 2019 I was invited as a Speaker at the Disruptive Innovation Festival 2019 organized by Ellen Macarthur Foundation.
5800 followers
Click below to see the instagram account. https://www.instagram.com/circulardesignchallenge/
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