Organisation

An attractive employer.

Switzerland Tourism (ST) fosters an open, direct and performance-oriented corporate culture with flat hierarchies and fast, agile communication and decisionmaking channels. ST draws on the best talent to tackle the complex, challenging tasks it faces.

ST essentials

Recruitment

We consistently recruit employees who best match a clearly defined requirements profile. We prioritise personality, training and experience.

Experimentation

We encourage experimentation, creativity and a healthy sense of curiosity. We particularly value agility and a constructive approach when mistakes are made.

Employee management

We treat our employees with respect, challenge them with ambitious goals, give them confidence and enable them to achieve the best possible performance.

Focus on results

We focus on the attainment of shared goals and agree on precise key performance indicators. The attainment of targets is consistently measured.

Employee development

We empower and encourage employees who are committed, think independently, act entrepreneurially and achieve their goals. We facilitate personal development and international careers.

Learning & sharing

We take a continuous approach to self-development and share our knowledge across all levels. We maintain close communications worldwide and learn from our experiences.

Diversity

Maximum productivity and creativity are achieved in diverse interdisciplinary teams. ST aims to harness differences to achieve success and promote diversity in the organisation. For this purpose, ST fosters a balanced mix of men and women, international personnel and Swiss employees from all four language regions, local and transferable staff, older and younger people, and people with different views and lifestyles across all hierarchical levels.

Targets for 2022

Overall satisfaction according to employee survey: 78%

More about ST as an attractive employer (in German and French only):

stnet.ch/karriere

– Digital management will be more clearly structured and differentiated, with a focus on digital analytics and a stronger content team for

MySwitzerland.com.

ST is looking forward to the implementation, and to bringing Swiss tourism marketing a step further together with the industry.

ST for future: organisational development

The pandemic not only brought with it the greatest challenge Swiss tourism has ever seen, but also introduced us to new technologies, new forms of communication and collaboration, as well as new needs. Now, on the cusp of a post-Covid-19 era, and based on these new insights, ST has decided to further develop its organisation. The aim is to become the best national tourism organisation worldwide with the existing team.

The following measures will be taken:

– The markets will now be run by a Head of Markets West and a Head of Markets East. Market presence and proximity to customers will be expanded with the addition of new antenna offices.

– Marketing has been reorganised into the units

Campaigning, (Partner) Content, Media Planning, Asset/Content Productions and Accommodation and gastronomy.

– The various areas of event planning, coordination and organisation will be brought together in a new department. The current ST organisation chart can be found here: stnet.ch/organigramm