Yodel_2025_DIGITAL

switzerland.com

Welcome

Dear Travel Professionals,

Welcome to this year’s edition of Switzerland Tourism’s Yodel magazine, designed to be your trusted companion when organizing trips for your valued clients.

At the time of writing, North American guests are enjoying the Swiss winter in record numbers. Ski vacations in our rustic and picturesque Alpine resorts are a wonderful treat for body and soul—and, interestingly, for the wallet, too. The cost of a week in the Alps is highly competitive compared to domestic destinations, especially now that more and more Swiss resorts are included in the Ikon and Epic passes, including Zermatt and Andermatt.

Speaking of record numbers, 2024 was the best year ever regarding visitor figures in Switzerland from both the USA and Canada. With an increase of +13.9%, the US is quickly catching up with Germany as the strongest source market. Watch this space! A heartfelt thank you from everybody at Switzerland Tourism to our friends in the travel trade for your continued support and passion for our destination.

Our partner airline, Edelweiss, is introducing seasonal summer flights from Seattle and Halifax to Zurich in June. You can book them in your GDS under the LX code-share number, and your guests will be forever grateful that you whisked them nonstop to Heidiland.

Once in Switzerland, you should recommend that your guests stay just a tad longer than they usually do. We have created a wonderful 15-day itinerary that allows you to experience all the highlights and wonderful hidden gems. We highlight excursions and activities available at no extra cost as they are included in the Swiss Travel Pass (page 8-9).

We are looking forward to visiting you during our roadshows in the US and Canada. If you would like to meet us, please register your interest (pages 3 and 4).

We can’t wait to see you in your hometown or in Switzerland.

Claudio Zemp Director Americas Switzerland Tourism

Oliver Weibel Director Canada Switzerland Tourism

Why your clients will love Switzerland

Perfect location

Switzerland is located in the heart of Europe with over 135 weekly direct flights from many North American cities to Zurich or Geneva and access to Europe’s high-speed rail network.

Public transportation

Trains, buses and boats bring you all over the country, conveniently and safely. Our public transportation system runs like a Swiss watch—smoothly and always punctual!

Nature & adventure

Enjoy Switzerland’s mountains, lakes and rivers the active way, with every summer and winter sport imaginable. Discover unspoiled nature and breathtaking scenery in the heart of the Alps.

Experience

Switzerland –gently and profoundly

Swisstainable, the Swiss way to travel consciously

Luxury travel

Whether it’s a luxury spa hotel nestled in the mountains or a boutique hotel in the heart of the city, Switzerland offers an unparalleled blend of five-star hospitality, gourmet dining, and bespoke experiences. With exceptional service, exclusivity, and breathtaking scenery, it’s the ultimate luxury destination.

Pre- & post-tours

Switzerland is an ideal pre- and post-tour destination for Rhine River cruises. City stays and Alpine excursions are all within easy reach. Let your clients experience the diversity of Switzerland.

Culture & traditions

Four official languages and four distinctive cultures result in an experience unlike anywhere else. Impressive Roman architecture, contemporary art and internationally renowned events round out every trip.

Imagine a destination where visitors can experience protected landscapes along seemingly endless trails, where local produce is valued so much that it has its own festivals, and where hosts manage to achieve the balance of minimal intervention and maximum enjoyment for their guests. In Switzerland, these efforts are not a struggle, but a matter of course. Traveling in Switzerland means being inspired by the beauty of nature and giving responsible, conscious travel the place it deserves. Traveling in a Swisstainable way gives true meaning to travel and creates lasting memories.

Highlights

• Discover Switzerland by public transport: Did you know that 95% of Swiss households are within a 5-minute walk of a public transport stop? Hardly anywhere else can you get to a destination more easily and comfortably than in Switzerland. Stops even in remote places, perfectly coordinated connections and unbeatable panoramas make public transport an experience in itself. The “Grand Train Tour” comprises the most beautiful panoramic journeys by public transport.

• Feel the golden autumn season with all senses: When the larch trees along the rugged Alpine valleys gradually turn golden and the Alpine chamois wrap themselves in their winter clothes, the season of the senses is in full swing. Colorful autumn hikes are a feast for the eyes and harvest-ripe chestnuts and fragrant mushroom dishes a treat for the palate.

• Immerse yourself in undiscovered regions: Authentic places like Appenzell, remote landscapes like the Onsernone Valley, and lively customs like the wine festival in the Neuchâtel region are nurtured and cherished for good reason. Experiencing lesser-known places provides guests with more authenticity and more serenity. swisstainable.com

Scuol, Eastern Switzerland © Switzerland Tourism/Jan Geerk

Road to Being a Switzerland Travel Expert

Never stop learning comfortably

E-learning Program “Switzerland Academy”

• Become a certified Switzerland Travel Expert in only 3 hours.

• Get more leads and benefit from additional sales support.

• Learn more about Swiss culture, best of Swiss cities, top attractions of Switzerland, and more.

• Sign up: northamerica.switzerland travelacademy.ch

Bi-weekly Webinars

• Join our bi-weekly webinars and learn more about Switzerland.

• Get in touch with our Swiss partners and receive more insights into specific destinations and products.

• Learn how to sell a destination/product.

• Check the 2025 schedule on the right (page 5).

• Register and join our webinars today: switzerland.com/trade-webinar

Stay in touch with us

Newsletter

Sign up today for our bi-monthly newsletter that provides you with the latest news and offers from Switzerland. switzerland.com/trade

Private Trade Facebook Group

Welcome to the Trade North America Facebook group of Switzerland Tourism! This group has been created specifically to inspire you about Switzerland and to keep

Our online platforms

switzerland.com

• Check the world’s most visited destination home page.

• Explore some of our 350 destinations, 2,000 hotels, 25,000 vacation apartments, 400 farm stays, 400 bookable offers, 16,000 events, 2,000 webcams, 2,100 videos and much more. switzerland.com

Trade Corner

• Check our trade corner: Our online trade plat form, for training materials, the best Switzerland itineraries, and our digital “Switzerland Yodel” sales manual.

• Find contact details for our entire team and Swiss destination partners so you can get in touch. switzerland.com/trade

you updated on all the latest developments. As a member of this Switzerland Tourism Trade Facebook group, you will benefit from invaluable tips and insights.

Join us: facebook.com/groups/stnatrade

Experience Switzerland

Study Trips

• We regularly organize trips for eligible travel advisors and tour operators and collaborate closely with consortias.

• Study trips are the perfect way to learn more about Switzerland and our products.

Be the lucky winner

Graduate from our e-learning program “Switzerland Academy” before November 30, 2025 for a chance to win two flight vouchers to Switzerland, sponsored by Edelweiss Air!

Switzerland Tourism North America Events Calendar

STNA in your region - save the dates and register now

Switzerland Tourism connects travel professionals for one-on-one conversations, sharing industry insights, and opportunities to win best-in-class prizes! Register today to secure your spot near you. We can’t wait to see you there. switzerland.com/trade-events

Webinars 2025 Thursdays 12pm noon (EST)*

Date Swiss Partner

April 10 Liechtenstein

May 8 Bürgenstock Collection

May 22 VALAIS Matterhorn Region

June 26 St.Gallen-Bodensee

July 24 Jungfrau Railways

September 4 Zermatt

September 18 Lucerne

October 2 Lausanne

October 16 Travel Switzerland x Rail Europe

November 13 Glacier Express

December 4 LAAX

December 18 Davos

*subject to change All webinars are recorded and saved on our Trade Corner: switzerland.com/trade-webinar

Easy to get to Switzerland

Discover the ease of travel with SWISS

SWISS is Switzerland’s leading air carrier. With one of Europe’s most modern fleets, we connect Zurich and Geneva directly to destinations across Europe and around the globe. Our premium airline delivers exceptional service at every touchpoint, ensuring comfortable travel experiences through meticulous attention to detail, genuine warmth, and authentic Swiss hospitality. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline network.

Nonstop to Switzerland

The new A350 on its way home © Swiss International Air Lines Ltd.

We offer direct service to Zurich from 10 North American gateways, including Boston, Chicago, Los Angeles, Miami, New York’s JFK (JFK – Zurich & JFK – Geneva), Newark, San Francisco, Washington D.C., Montreal and Toronto. This year, we invite you to embark with us on a special journey with our new SWISS Senses long-haul experience: From the newly developed cabin to a wide range of new products and services, guests can look forward to a completely novel travel experience with us on board. The centerpiece of SWISS Senses is the all-new cabin, debuting on our Airbus A350 later this year and gradually extending to our Airbus A330 and Boeing B777 fleets. We look forward to welcoming you on board.

Edelweiss – Direct from North America to Switzerland

The airline offers a quality product year-round from Tampa to Zurich, Switzerland, with seasonal flights several times a week from Denver, Las Vegas, Vancouver, Calgary, and the newly added flights from Seattle and Halifax.

Home of Edelweiss

Zurich is excellently located – all the sights of Switzerland can be reached within a few hours by car or by the world-famous and punctual public transport. Edelweiss is Switzerland’s leading leisure travel airline and is based at Zurich Airport. As a sister company of Swiss International Air Lines and a member of the Lufthansa Group, Edelweiss flies to over 90 dream destinations in more than 30 countries worldwide. For more information visit flyedelweiss.com

Edelweiss A350 © Edelweiss Air AG

Easy to get around

Travel Switzerland by train, bus and boat

Welcome to the country with the world’s densest public transport network. Seamlessly interconnected, punctual, and with synchronized timetables, you’ll reach your destination exactly when you need to, all year round. Discover Switzerland in all its diversity: on nostalgic cog railways, through ceiling-high train windows, and on state-of-the-art boats. Variety, coupled with comfort and gastronomic highlights –that’s traveling the Swiss way. Travelswitzerland.com

Swiss Travel Pass – The All-in-One Ticket

Swiss Travel System Excellence Program

Become a qualified Swiss Public Transport expert and win prizes! Let Heidi and Peter guide you on a learning journey on this award-winning program. Gain up-to-date know-how in a playful way – from mountain excursions to premium panoramic trains to luggage transport. Travelswitzerland.com/elearning

For booking and information, visit Rail Europe’s agent website – a one-stop shop for planning and booking point-to-point tickets and the Swiss Travel Pass. agent.raileurope.com

With the Swiss Travel Pass, enjoy unlimited access to Switzerland’s extensive public transport network and so much more. Travel by train, bus, and boat, including premium panoramic trains (seat reservations excluded). Explore local transport in over 90 towns, embark on mountain excursions to Rigi, Stanserhorn, and Stoos, and save up to 50% on additional mountain trips. Plus, gain free entry to over 500 museums – all with one single ticket in your pocket!

Customer Need Right Pass Price*

Extensive travel through Switzerland

Flexible travel during 1 month

Family travel

Swiss Travel Pass: 3, 4, 6, 8 or 15 days (consecutive) from $292 USD / $392 CAD

Swiss Travel Pass Flex: 3, 4, 6, 8 or 15 days (freely selectable within 1 month) from $334 USD / $449 CAD

Swiss Family Card: free travel for children under the age of 16 if accompanied by at least one parent who is in possession of a valid Swiss Travel Pass. free

* Prices based on travel in second class and subject to change based on currency fluctuation.

Luzern-Interlaken Express, Brünig Region © Swiss Travel System AG, Tobias Ryser

15-day Scenic Rail Journey

Experience Switzerland like never before on this ultimate journey across the country by public transport, made effortless with the 15-day Swiss Travel Pass. Travel sustainably with unlimited access to trains, buses, boats, over 500 museums, and select mountain excursions.

This itinerary lets you immerse yourself in both, the German- and French-speaking regions while traveling on premium panoramic trains like the Luzern-Interlaken Express and GoldenPass Express. Over the course of 15 days, discover charming boutique towns, mountain peaks, hidden gems, and a variety of excursions, all while soaking in the rich culture, nature, and unforgettable scenery. Available year-round, this itinerary offers flexibility and endless adventure for every season.

Itinerary highlights

Days 1 to 5 – Zurich

✓ National Museum

Lindt Home of Chocolate (half day)

E-Bike Tour (half day)

Made in Zurich Tour (half day)

Gin Production Workshop (half day)

✓ Uetliberg Mountain Excursion (half day)

✓ Excursion to the Rhine Falls (full day)

Day 5

✓ The activity is free with the Swiss Travel Pass

m The activity is discounted with the Swiss Travel Pass

Hop on the train for a 1-hour scenic journey from Zurich to Lucerne.

Day 8 – Luzern-Interlaken Express

The Lucerne–Interlaken Express train will take you along the shores of crystal-clear lakes and past romantic waterfalls.

Days 5 to 8 – Lucerne-Lake Lucerne Region

✓ Explore Old Town and Lake Lucerne on a steam boat (half day)

m Swiss Museum of Transportation (half day)

✓ Rigi - Queens of the Mountains (full day)

Mineral Baths & Spa Rigi Kaltbad

✓ CabriO Stanserhorn with its open-roof deck (half day)

✓ Stoos - The world’s steepest funicular (full day)

✓ Day trip to Andermatt and hiking (full day)

✓ Day trip to Ticino with the Gotthard Panorama Express (full day)

Grossmünster, Zurich © Zürich Tourism

Stanserhorn, Central Switzerland © Switzerland Tourism/Dominik Baur

Day 8 – GoldenPass Express

Board the state-of-the-art GoldenPass Express for an exceptional 3-hour journey from the majestic peaks of the Bernese Alps to the vine-draped slopes of the Vaud Riviera, passing through the picturesque Pays-d’Enhaut. Ride in Prestige Class for the ultimate comfort with swiveling heated leather seats. Treat yourself to regional delicacies and take in the amazing views through the panoramic windows.

Winter Wonderland awaits!

Days 8 to 11 – Interlaken Holiday Region

✓ Explore Thun and its castle (half day)

✓ Cruise on Lake Brienz and Ballenberg - Swiss Open-Air Museum (full day)

m Schynige Platte and its Alpine garden (half day)

m Jungfraujoch - Top of Europe (half day to full day)

✓ Explore the Lauterbrunnen valley and its 72 waterfalls (half day)

Jetboat Scenic Ride (half day)

Raclette Rafting (half day)

Days 11 to 15 – Vaud Region

✓ Chillon Castle

✓ Alimentarium

✓ Vaud Museum of Fine Arts

✓ Olympic Museum

m Experience the Chocolate Train (full day)

Lavaux Vineyard Terraces and its Vinorama (half day)

m Glacier 3000 and its Peak Walk (full day)

Experience this itinerary in winter for a truly magical escape. Enjoy seasonal events like Christmas markets in every destination (and discover the House of Santa Claus at Rochers-de-Naye), breathtaking light festivals (such as the Lilu Light Festival in Lucerne), the International Hot Air Balloon Festival in Château-d‘Oex, and a variety of activities for non-skiers. Switzerland is a year-round destination, and winter brings a unique charm to this incredible journey.

Book this itinerary with Goway

Visit www.goway.com

From US$ 3,863

From CA$ 5,510

Family-friendly Perks

Children under 16 travel free with their parents holding a Swiss Travel Pass and enjoy free access to select mountain excursions and museums, just like the parents !

Lake Brienz, Bern Region © Tourism Interlaken

GoldenPass Express in Schönried, Bern Region © Tobias Ryser

Chexbres, Lavaux © Maude Rion - MVT

Destinations and tourist attractions

It doesn’t matter whether you are looking for sun, snow, fresh air or sustainable boutique towns. Our premium Swiss destinations and tourist attractions are tailored to your clients’ needs and await to be explored.

Destination Bern 1

A Pearl of Urban Nature

The Old Town of Bern, a UNESCO World Heritage Site, is one of the most well-preserved examples of medieval urban architecture in Europe. With the Aare River and many green oases, nature is a paramount part of the Swiss capital. The region captivates with picturesque landscapes such as the hilly Emmental with its eponymous famous cheese.

Highlights

• Guided UNESCO stroll through the Old Town.

• Four miles of arcades forming one of Europes longest covered shopping promenade.

• The Einstein Museum – the famous physicist lived in Bern.

• Rose Garden – a park with one of the most beautiful views over the Old Town and the Aare river.

• Gurten – Berns local mountain with a wide array of attractions. Funicular is free for overnight guests.

• The Emmental Show Dairy offers a comprehensive experience of the world’s most famous Swiss cheese.

Old Town of Bern with Zytglogge (Clocktower) © Bern Welcome

Lausanne – Lake Geneva Region 2

A destination for history buffs, foodies, art lovers… and all those just enjoying life

Lausanne: a hill-side city on the shores of Lake Geneva located between Montreux and Geneva, with its international airport. A city with a growing contemporary art scene, its historical center and the Night Watch, the oldest ongoing job since 1405. A city built on 3 hills offering breathtaking panoramic views over its three different districts, lake, countryside, and the nearby Alps. The Romans introduced grapes for wine making, the French left us their love of gastronomy and architecture, and we have inherited Swiss quality and delicacies. It’s the Olympic Capital and the ideal hub for discovering Western Switzerland with the UNESCO World Heritage Lavaux Vineyard Terraces and its highlights.

Highlights

• The Olympic Museum – a one-of-a-kind museum experience.

• Cruising the lake on one of the CGN’s Belle Epoque paddle steamers.

• Chillon Castle – said to be one of Europe’s most romantic castles.

• Traveling non-stop to Interlaken, gateway to the Jungfrau region, on the new GoldenPass Express from Montreux.

• Cailler – Swiss chocolate at its best with a visitor center and, of course, tasting!

• Glacier 3000 – featuring year-round snow and the highest Alpine roller coaster in Europe.

Lausanne Tourisme +41 21 613 73 64 marcelis@lausanne-tourisme.ch lausanne-tourisme.ch/en/

Lausanne Old Town © Switzerland Tourism/Lorenz Richard

Chillon Castle, Lake Geneva Region © Montreux-Vevey Tourisme/Maude Rion

Swiss Excellence on the Lake

Nestled at the tip of Western Europe’s largest Alpine lake, Geneva is surrounded by the Alps, Jura mountains, vineyards, and charming villages. Switzerland’s second-largest city blends history, culture, and international flair. Stroll through the Old Town’s cobblestone streets, explore the international district and the new “Nations Portal,” or visit CERN’s Science Gateway to uncover the universe’s origins. Geneva shines with its watchmaking heritage, fine Swiss chocolate, and world-class dining. With festivals, museums, lake cruises, and outdoor adventures, Geneva promises unforgettable experiences year-round.

Highlights

• NEWS: Learn all about the United Nations’ activities at the new “Nations Portal” (opening July 2025).

• VISIT: Discover the CERN Science Gateway –Geneva’s new flagship project for science education and outreach – Discover where the world wide web was born.

• TOP ACTIVITY: Birthplace of fine watchmaking –Assemble your own Swiss watch in Geneva.

• TASTE: Choco Pass - Visit the city and push open the doors of Geneva’s greatest chocolate makers to taste their most delicious specialities.

Geneva Tourism +41 22 909 70 53

kristelle.charre@geneve.com geneve.com

Aerial view of Geneva, Lake Geneva Region © Genève Tourisme

Science Gateway at CERN

Ticino Region 4

Lugano, Ascona-Locarno & Bellinzona

Ticino, the part of Switzerland where people speak Italian and the climate is mild throughout the year. An immense world enclosed in a small region rich in contrasts: palm trees and glaciers, lakes and mountains, gourmet restaurants and grottos, trends and traditions. Here, the quality and efficiency are Swiss, whereas the lifestyle is Italian. Be seduced by the many picturesque spots, the colors and flavors of the dolce vita that make this land uniquely unforgettable. Discover UNESCO World Heritage medieval castles, visit Renaissance frescoes found in downtown churches, all while enjoying the beauty of our lakes and savoring our local wines: Switzerland with an Italian twist.

Highlights

• Ticino Ticket: enjoy free region-wide public transportation and benefit from many discounts on different attractions.

• The fortress of Bellinzona: comprising three castles, an impressive UNESCO World Heritage Site in the capital of Ticino.

• Monte Generoso: a scenic journey to the summit on one of the oldest cogwheel trains in Switzerland. Don’t miss the spectacular “Stone Flower”, designed by Swiss architect Mario Botta, and great hiking opportunities.

• Bavona Valley: an enchanted and unspoiled valley without electricity. Admire the stunning Foroglio waterfall, one of the energetic places of Ticino.

• Food & Wine: don’t miss the opportunity to to savor our local wines and gastronomy delights!

Ticino Tourism +41 91 825 70 56 trade@ticino.ch ticino.ch, ticino.ch/trade

Aerial view of Morcote, Ticino © Switzerland Tourism/Jan Geerk

Castello di Montebello, Bellinzona © Bellinzona e Valli Turismo/parisiva.ch

VALAIS Matterhorn Region

Just one partner for all your needs

We are the trade arm of the regional tourism board of the Valais region and the ideal partner for all tour operators, travel agents, DMCs, and other travel-related companies that want to include the most desirable destinations of the Swiss Alps in their product selection. Our market manager Mario Braide has extensive knowledge of the region’s destinations and products and will be happy to assist you in creating unique itineraries for the VALAIS Matterhorn Region. Tell us about your objectives and we will create the perfect travel package. We are your one-stop solution for product recommendations, bookings, logistics and billing. Our team can get you the best available prices at net rates and provide you with top-notch customer service, before, during and after your customers’ stay in our region.

Highlights

• Val d’Anniviers - authentic Swiss chalet-style villages.

• Saas-Fee - the glacier village for outdoor enthusiasts.

• Aletsch Glacier - the longest glacier in the Alps and a UNESCO World Heritage Site.

• Leukerbad - the largest thermal spa resort in the Alps.

• Four top ski areas - 4 Vallées, Aletsch Arena, Portes du Soleil, and Saas-Fee.

• Region Dents du Midi - your mountain bike and trailrunning paradise.

• Nendaz - home of the Alphorn.

• For your bookings - just one contact for all your needs.

Matterhorn Region AG

+41 79 474 31 76

Mario Braide, Market Manager USA & Canada mario.braide@matterhornregion.ch booking@matterhornregion.ch matterhornregion.ch

Grimentz in Val d‘Anniviers © Sierre-Anniviers Marketing

themepark Barryland - opening in summer 2025 © Fondation Barry

Zermatt – Matterhorn 6

Puts a spell on you

Zermatt is Switzerland’s most iconic mountain village home to the world’s most photographed mountain: the Matterhorn. This is where alpinists, mountain bikers, ski enthusiasts and culinary lovers come together. Zermatt is pure magic: experience authentic culture combined with state-of-the-art infrastructure in the heart of the Swiss Alps.

Glacier Express

Window to the Swiss Alps

Embark on a captivating 8-hour journey. Departing from St. Moritz, traverse 291 bridges and 91 tunnels en route to Zermatt. Through large panoramic windows, relish clear views of numerous summits, journey over the route’s highest point at the Oberalp Pass (2,044 meters/ 6,700 feet), deep gorges, and UNESCO World Heritage Sites. Savor freshly prepared menus from the onboard kitchen, served at your seat, elevating your immersive Alpine experience in true Alpine chic style.

Highlights

• Matterhorn Ski Paradise – where perfect slopes and breathtaking views meet.

• Matterhorn Alpine Crossing – travel between Switzerland’s Zermatt and Italy’s Cervinia by Europe’s highest cable crossing.

• Experience an unforgettable journey up the Gornergrat on board NostalChic class with culinary highlights along the way.

• Visit the Golden Spot - the best photopoint with a historic golden locomotive and the Matterhorn in the background at Gornergrat.

• Excellent cuisine both in the village and on the slopes.

• A summer paradise with panoramic hiking trails and varied bike trails.

Zermatt Tourism +41 27 966 81 00 marketing@zermatt.swiss zermatt.swiss

Highlights

• Panoramic views through expansive seat-to-ceiling windows.

• 3 classes – Second, First, and Excellence Class.

• Modern customer information system with integrated infotainment, 8 languages available (DE/ FR/EN/IT/JP/KR/THAI/CH).

• Access additional travel information about the trip on your own tablet or smartphone.

• Power outlets, headphones and information brochures at each seat.

• Lowering windows at the entrance doors for glare-free photography.

Glacier Express +41 81 288 65 25 info@glacierexpress.ch glacierexpress.ch/en

Skier in front of the Matterhorn © Zermatt Tourism

Glacier Express 2nd class carriage © Glacier Express AG/Stefan Schlumpf

Jungfrau Region 8

Unique. Varied.

Nestled in the heart of the Swiss Alps, the Jungfrau Region with its five mountain villages — Grindlewald, Wengen, Mürren, Lauterbrunen and Meiringen in the Haslital — is a unique mountain region not to be missed on any Switzerland itinerary. From once-ina-lifetime excursions to off-the-beaten path hiking trails and skiing in front of the Eiger, Mönch and Jungfrau - the destination thrives on its stunning diversity. Hotels of all varieties are typically chalet style and family run, creating a very warm and inviting atmosphere.

Jungfrau Railways 8

Jungfraujoch – Top of Europe

The Jungfrau Railway Group offers its guests amazing mountain experiences and beautiful train journeys. The main attraction is the excursion to the Jungfraujoch – Top of Europe. It is a stunning train journey and on top you can explore a world of ice and snow. The Alpine Sensation, the Sphinx Terrace and the Ice Palace are just a few of the attractions—there’s so much more to explore.

Highlights

• Easy access to world renowned attractions such as Jungfraujoch – Top of Europe, and Schilthorn –Piz Gloria open year-round.

• Wide range of outdoor activities including 250 km/155 mi of ski slopes and 500 km/310 mi of hiking trails.

• Diverse culinary scene, from Swiss specialties to Michelin-starred dining.

• Authentic Alpine villages for relaxation amid stunning mountain scenery.

Jungfrau Region Tourism +41 33 521 43 40 sales@jungfrauregion.swiss jungfrauregion.swiss

Highlights

• Jungfraujoch – Top of Europe: Standing on the Jungfraujoch at 11,330 feet/3,454 meters altitude, you’re in a different world—one you have to experience firsthand.

• Grindelwald-Mt. First: Feel the wind in your hair on two Flying Fox zip lines, crossing the suspension bridge of the First Cliff Walk or riding in the agile mountain carts or Trottibikes scooters. Come and find your adventure.

• Schynige Platte: Everyone starts to slow down their pace here. If you have not already done so upon arrival, you will on the historic Schynige Platte Railway or later at a restaurant with breathtaking views.

• Harder Kulm: Restaurant Harder Kulm looks like a castle. But you don’t need to be a king to eat here –just take a seat in the funicular and ascend Interlaken’s own mountain.

Jungfrau Railways +41 33 828 71 11 sales@jungfrau.ch jungfrau.ch

Eiger, Mönch and Jungfrau mountains, Bernese Oberland

Jungfraujoch – Top of Europe, Bernese Oberland © Jungfrau Railways

Interlaken Holiday Region 9

Switzerland in one place

Experience the allure of the Interlaken holiday region, Switzerland’s picturesque gem. Nestled between the enchanting Lake Thun and stunning Lake Brienz, with the majestic Eiger, Mönch, and Jungfrau as your backdrop, this hub offers activities for all ages in every season. Why not discover the region in winter? “Winterlaken” offers thrilling on and off the slopes activities and relaxing moments all at once.

Laax

Freestyle, Lifestyle, Greenstyle

Located in the stunning Swiss Alps, just a 1-hour, 45-minute drive from Zürich Airport, LAAX is your all-season playground. Famous for its freestyle-skiing culture, sustainability efforts, and year-round activities, the resort welcomes adventurers, families, and outdoor enthusiasts alike. LAAX is nestled in breathtaking Alpine scenery and blends thrilling action with a vibrant, inclusive spirit.

Highlights

• Interlaken is famous far beyond the country’s borders as Europe’s no. 1 adventure travel destination.

• The perfect starting point for popular activities like hiking and excursions, such as Jungfraujoch –Top of Europe.

• Discover Winterlaken with the proximity to the Jungfrau Ski Region and plenty of activities off the slopes.

• Explore five castles set in a beautiful park around mesmerizing Lake Thun.

• The Ballenberg Swiss Open-Air Museum provides insights into the rich cultural heritage of Switzerland.

• Culinary rafting trips: Enjoy a cheese raclette or chocolate fondue while floating on Lake Brienz to Interlaken from October–April.

Interlaken Tourism +41 33 826 53 00 sales@interlakentourism.ch interlaken.ch

Highlights

• Award-winning winter sports and freestyle paradise: 224 km/139 mi of slopes, home to the world’s largest half pipe and five snow parks.

• UNESCO World Heritage: Surrounded by the unique Sardona Tectonic Arena landscape.

• Year-Round Adventures: Stunning hikes and various bike trails in summer.

• Sustainability Commitment: Powered by renewable energy with environmental focus.

• For All Ages: Family activities, Indoor Freestyle Academy, and outdoor fun.

• Easy to access: Quick, scenic train ride from Zurich.

LAAX Mountains +41 81 927 71 46 incoming@laax.com laax.com

Aerial view of Interlaken © Interlaken Tourism

Davos Klosters 11

A warm welcome!

Davos Klosters is one of the most famous holiday destinations in the Alps and boasts the most comprehensive holiday, sports and meeting facilities in the mountains. The foundation for this success was laid 160 years ago when the first winter guests arrived in February 1865.

Davos Klosters is a holiday destination with endless possibilities— from unique hiking trails and scenic mountain biking routes through tributary valleys to stand-up paddleboarding on the crystal-clear Lake Davos. The region is also the ideal starting point for premium rail journeys such as the Bernina or Glacier Express. The UNESCO-listed Albula Line with the famous Landwasser Viaduct is only 30 minutes away by train.

Highlights

• Schatzalp: World-famous for its connection to Thomas Mann’s Nobel Prize-winning novel The Magic Mountain and its magnificent views from 1,860 meters (6,100 feet).

• Jakobshorn: The modern cable car takes you up to 2590 meters (8,500 feet), where a first class mountain panorama awaits you.

• Sertig valley: Probably the most beautiful high valley in Switzerland with its rustic restaurants and a spectacular waterfall at the back of the valley.

• Landwasser World: The landmark of Graubünden, nestled in the breathtaking Albula region, forms the center of this unique world of experiences. Reach this engineering marvel comfortably from Davos on the 100-year-old nostalgic train and immerse yourself in the wonderful history of the Rhaetian Railway.

• Brauerei Monstein: The highest brewery in Switzerland, where top beers are made with fresh mountain spring water.

Destination Davos Klosters +41 81 415 22 72 andreas.stoffel@davos.ch davos.ch

Sertigtal with its listed church from the 17th century © Destination Davos Klosters/Andrea Badrutt

Landwasser World © Destination Davos Klosters/Andrea Badrutt

Liechtenstein 12

One country. One trail.

Nestled between Switzerland and Austria, Liechtenstein spans just 62 mi² /160 km² yet offers a wealth of experiences that are well worth discovering. As the world’s sixth smallest country, this principality combines a constitutional monarchy with a democratic foundation. Discover unspoiled nature, scenic hiking trails, striking architecture blending modern and traditional styles, and captivating museums.

For an unforgettable adventure, explore the Liechtenstein Trail: a 46.6-mi/75-km route filled with fascinating stories, historic sights, and breathtaking mountain views. Perfect for both outdoor enthusiasts and casual hikers, the trail can be completed on foot or by bike. To fully experience its highlights, plan for five to six days, or break it into shorter trips and weekend getaways.

Highlights

• The Liechtenstein Trail: Discover all 46.6 mi/75 km in 3 to 6 days on foot or e-bike with our award-winning LIstory-App.

• Visit Liechtenstein’s vineyards on a guided tour or enjoy an exclusive wine tasting at the Princely Winery.

• Discover the Treasure Chamber, one out of five museums side by side in the capital Vaduz.

• Take a 35-minute ride on the Citytrain and visit Vaduz Castle virtually in the Princely Theatre.

• Visit the Galina Falconry and meet the fantastic birds of prey including a golden eagle.

Liechtenstein Marketing +423 239 63 63 info@liechtenstein.li tourismus.li

Fürstensteig © Liechtenstein Marketing/Julian Konrad

Vaduz Castle © Julian Konrad

St.Gallen – Lake Constance Region

UNESCO World Cultural Heritage Site

St.Gallen might be situated in an Alpine valley, nestled between Lake Constance and Mount Säntis, but it has all the panache of a cosmopolitan city. Designers watch trolley buses trundle by as they discuss the latest fashion presented on runways in Paris, Milan and New York. Business people in suits eat the world-famous St.Gallen bratwurst while casually standing on a street corner in front of a butcher shop. At Abbey Square, international students sip coffee and debate solutions to global issues. And looming above everyone is the UNESCO World Cultural Heritage Site.

Highlights

• Old Town walking tour featuring the Abbey Library and cathedral.

• Discover the Textile Trail, visit the Textile Museum, or stay in a Textilland Hotel.

• The St.Gallen Museum Card opens the doors to 11 renowned museums in St.Gallen.

• Mount Säntis with its breathtaking views.

• Chocolate makes you happy, cheese does, too: Discover the culinary delights of the Appenzeller Show Dairy and the Chocolarium.

• Idyllic boat trip from the harbor town of Rorschach.

• Try your luck at the Casino St.Gallen.

St.Gallen-Bodensee Tourism +41 71 227 37 37 sales@st.gallen-bodensee.ch st.gallen-bodensee.ch

Abbey District of St.Gallen © Switzerland Tourism/Jan Geerk

The rich cultural diversity of St.Gallen © Switzerland Tourism/André Meier

Lucerne – Lake Lucerne Region 14

The Heart of Switzerland

Lucerne is (in) the heart of Switzerland. It encompasses all the merits of our country: The City. The Lake. The Mountains. Enjoy the alleys and cafés on a warm spring day. In summer, dive into the crystal-clear lake after exploring the mountains. When the leaves are starting to change color it’s time for a hike or an indoor escape, such as a visit to the Swiss Museum of Transport – edutainment at its best in the unique world of transit. As the first snowfall arrives, the Christmas markets begin. Relax on a lake cruise or hit the slopes of the regions ski resorts. To round off the trip, enjoy the excellent spa with majestic mountain views at the boutique Hotel Villa Honegg. The Lucerne-Lake Lucerne Region is worth a trip any time of the year!

Highlights

• Legends of Lake Lucerne - Enjoy a new supreme steamboat experience with a five-course menu, captivating regional stories, and exclusive insights into steamboat operations.

• ZB Zentralbahn - Driver’s cab rides - Experience the Luzern-Interlaken Express from the front row and enjoy breathtaking scenery through the windscreen.

• Andermatt - your base camp in the Swiss Alps. - The new restaurant IGNIV, led by renowned Swiss chef Andreas Caminada, has recently opened alongside exclusive boutiques—bringing a brand-new retail experience to the Alpine village.

• Mt. Pilatus - Champagne Gondola Ride. Enjoy the exclusive champagne basket while ascending and admiring the spectacular view. (Available Dec-April)

• Mt. Titlis - #ThePeakToBe. From Alpine meadows to eternal snow, enjoy adventures and breathtaking panoramic views atop the region’s highest vantage point.

• Mt. Rigi - Hike where the Swiss hike. Only a short boat ride from Lucerne this nature paradise is an excursion, worth doing any time of the year.

Lucerne Tourism +41 41 227 17 17 sales@luzern.com luzern.com, luzern.com/trade

Chapel Bridge in Fall during the Lucerne Autumn Fair © Anina Fässler

Steamboat on Lake Lucerne © Lake Lucerne Navigation Company

Zurich 15

Cosmopolitan gem on the waterfront

Zurich seamlessly combines a vibrant urban lifestyle with breathtaking natural beauty. Nestled along the picturesque Lake Zurich and framed by serene rivers, it offers endless opportunities for active and mindful leisure. Step into 2,000 years of history in the charming Old Town, or explore world-class cultural landmarks like the Kunsthaus Zürich, Switzerland’s leading art museum. Dynamic districts such as Zürich-West invite you to embrace creativity, connect with local artisans, and savor exceptional gastronomy. For a peaceful retreat, the city’s lush parks and the Uetliberg mountain provide an idyllic setting for hiking, biking, or unwinding amidst nature. Zurich also serves as the ultimate hub for exploring the wonders of Switzerland.

Highlights

• Zürich Card:

With the Zürich Card, your customers can enjoy Zurich to the fullest and save money at the same time. They benefit from unlimited travel on the local public transportation network, free admission to museums, and additional discounts. The Zürich Card is available to B2B customers for either 24 or 72 hours on b2bshop.zuerich.com

• Creative Local Experiences:

Immerse yourself in unforgettable activities, from crafting your own chocolate to visiting an upscale local, all-natural soap producer. Customize an upcycled bag, explore the city’s scenic vineyards, savor locally produced wines, or join an intriguing night watchman tour to uncover Zurich’s hidden history and secrets.

• Upcoming Major Sports Events:

Zurich is set to host two major international sports events in the coming years: UEFA Women’s EURO 2025 from July 2 to July 27, 2025 and IIHF Ice Hockey World Championship 2026 from May 15 to May 31, 2026.

Zürich Tourism +41 44 215 40 00 trade@zuerich.com zuerich.com zuerich.com/trade

Lake Zurich with a view of the city of Zurich © Switzerland Tourism/Christian Meixner

Zurich’s Old Town with the Limmat River © Zürich Tourism

The Grand Train Tour of Switzerland

The Ultimate Train Journey

The Grand Train Tour of Switzerland combines all the famous panoramic lines into one breathtaking route over eight stages. Available all year round, this route – spanning 1,280 km/795 miles – leads from some of the most charming Swiss cities to Alpine villages. In addition to UNESCO World Heritage sites, the route encompasses some of Switzerland’s most well-known sights and landmarks, from the majestic Matterhorn to Lucerne’s Chapel Bridge. And as Switzerland is home to some of the most beautiful mountain landscapes, the route can also be combined with a variety of mountain excursions.

Booklet

With the myGrandTrainTour Booklet, nine individual and unique stamps can be collected along the Grand Train Tour of Switzerland. But this is much more than just an attractive public transport souvenir – it also impresses with plenty of valuable travel information. The booklet is handed out at various railway stations throughout Switzerland and at the stamp collection facilities. It can also be ordered for free at: switzerland.com/mygttbooklet

Grand Train Tour App

The Grand Train Tour even has its own app. Guests choose their dream route and discover all the mustsees along Switzerland’s most beautiful railway lines. In addition to receiving push notifications about upcoming sights and landmarks, travelers also get the chance to collect stamps and awards. Those who have collected enough can become “Master of Grand Train Tour of Switzerland”. What’s more, there are gifts and discounts available in the form of integrated digital coupons. For more information and downloads visit: switzerland.com/traintourapp

Booking & Packages

All travel suggestions for the Grand Train Tour of Switzerland can be booked as packages at switzerlandtravelcentre.com/grandtraintour. Tailor-made tickets for all travel suggestions are also available for system partners. Tour operators and agents without system access can book the packages through Railtour Suisse and Switzerland Travel Center (STC)at special B2B conditions.

Have we sparked your interest? Further information on planning your tour can be found at switzerland.com/grandtraintour

In addition, experience the beauty of Switzerland like never before with our immersive VR / 360-degree videos of the Grand Tour and the Grand Train Tour of Switzerland. Watch the videos now with your cell phone, tablet or VR glasses!

switzerland.com/touring360

Landwasser Viaduct in Filisur, Grisons © Switzerland Tourism/Rob Lewis

The Grand Tour of Switzerland

No.1 road trip of the Alps

The Grand Tour of Switzerland combines the highlights of Switzerland in one single journey. The route takes you through four linguistic regions, crosses five Alpine passes, bringing you to 13 UNESCO World Heritage Sites, two biospheres and along the banks of 22 lakes. Have fun on your unforgettable voyage of discovery!

Grand Tour Statistics

Inspiring: The surprising diversity along the route

Highlights: 46 top attractions, including 13 UNESCO World Heritage Sites and two biospheres

Length: 1,021 mi/1,643km

Highest point: Furka Pass, 7,969ft a.s.l./2,429m

Lowest point: Lake Maggiore, 633ft a.s.l./193m Lakes along the route: 22 lakes bigger than 123mi2/0.5km2

Recommended travel season: April–October (Alpine passes may be closed during winter months)

E-Grand Tour

The Grand Tour of Switzerland is the world’s first road trip for electric vehicles. A close-knit network of charging stations connects the entire route, guaranteeing over 1,021 mi/1,643 km of relaxing, eco-friendly riding pleasure. switzerland.com/e-grandtour

Hotels along the Grand Tour

The excellent Grand Tour hotels along the route offer everything guests could need to fully relax after a day of touring. Check out our recommendations: switzerland.com/gtos-accommodation

Car Rental

Europcar is the leading car rental company in Switzerland. The company has 90 stations with up to 5,500 rental vehicles: from small cars to vans, from luxury limousines to off-road vehicles, from convertibles to four-wheel drives, there is a suitable car for every occasion. For sustainable mobility, Europcar also offers a large selection of electric vehicles. Hertz Switzerland has over 125 models from more than 25 brands available at over 30 stations across the country.

9-Day Grand Tour Package

The bookable package from Switzerland Travel Centre allows guests to take the Grand Tour of Switzerland for nine days with or without a car rental and spend the night in selected hotels of the chosen category along the route. switzerlandtravelcentre.com/grandtour

Grand Tour App

The Grand Tour app is the ideal digital companion while on the Grand Tour of Switzerland, supporting travelers in planning and navigating their Swiss road trip. Let the Grand Tour app guide you to Switzerland’s greatest highlights, and visit our Grand Tour photo spots – the most beautiful viewpoints for unforgettable holiday snaps. switzerland.com/grandtourapp

Where to Book

These North American tour operators offer Grand Tour of Switzerland packages:

• Avanti Destinations – avantidestinations.com

• Cosmos – cosmos.com

• Exotik Tours – exotiktours.com

• Goway – travel.goway.com

• KeyTours Vacations – keytours.com

• Magic Switzerland – magicswitzerland.com

Have we sparked your interest?

Further information on planning your tour can be found at switzerland.com/grandtour

Photo Spot, Leukerbad, Valais © chrissie.st

Europcar

Travel electric with Europcar

Are you interested in green, price-conscious travel?

Discover Switzerland’s largest electric rental car fleet with a wide choice of electric models. When you hire an all-electric car from Europcar in Switzerland, not only will you be helping to protect the environment, but you can also reduce your travel costs because all of our electric car rentals include a full charge, meaning you do not need to recharge before returning it at the end of your rental, saving you time and money.

Hertz

Enjoy Switzerlands’ spectacular roads!

There is one perfect tool to discover the most beautiful corners and detours of Switzerland: a rental car from Hertz. The fleet of Hertz Switzerland offers the ideal models. Whether traveling alone, as a couple or with the whole family – the best travel experience is with a Hertz rental car – especially with a car from our large electric fleet.

Bookable offers

Free additional driver & 10% discount

As a Switzerland Tourism partner, Hertz Switzerland offers the registration of an additional driver at the time of pickup at no extra cost. Furthermore, you profit from a 10% discount on the rental rate.

Simply quote the CDP code 826738 when booking or reserve the car directly via hertz.ch/st

Europcar +41 44 804 46 46 reservation@europcar.ch europcar.ch

Hertz

+41 44 732 12 38 salesswitzerland@hertz.ch hertz.ch

Driving through the Swiss Alps

The Top Premium Panoramic Trains and Scenic Routes

Lucerne-Interlaken Express: Zurich–Lucerne–Interlaken

GoldenPass Express: Montreux–Interlaken

Montreux–Visp–Zermatt

4 Glacier Express: Zermatt–Brig–Andermatt–Disentis–Chur–St. Moritz

5 Bernina Express: Chur–St. Moritz–Bernina Pass–Tirano. The section Tirano–Lugano is by bus, operates from Feb. to Nov.

6 Gotthard Panorama Express: Lucerne–Flüelen (by boat)–St. Gotthard–Bellinzona–Locarno/Lugano from Apr. to Oct. or Treno Gottardo from Jan. to Dec. 7 Voralpen Express: Lucerne–Rapperswil–St.Gallen 8 St.Gallen–Schaffhausen–Zurich

~ 7.5 hrs

Milano

Munich ~ 4 hrs

Vienna ~ 8 hrs

Milano/Como ~ 1 hr 4 6 1 7 8 5

Grand Tour of Switzerland (by car)

The Grand Tour is signposted in a clockwise direction.

Grand Train Tour of Switzerland

Swiss hospitality

Switzerland Tourism collaborates with a variety of hotels to suit every need and recommends accommodations across different hotel categories. Find the perfect stay for your clients on pages 29-39 and switzerland.com/hotels

Boutique & Design Hotels and Lodgings

Every Boutique & Design Hotel is unique, with a distinct focus on aesthetics, interior design, and exceptional service quality.

Bike Hotels and Lodgings

Whether you prefer road cycling, mountain biking or leisure riding, most hosts are cycling enthusiasts themselves and offer top-notch service.

Typically Swiss Hotels and Lodgings

From chic modern hideaways in city centers to historic palace hotels on lakeshores, each hotel offers an experience that is typically Swiss.

Family Hotels and Lodgings

From campsites and youth hostels to chalets and five-star hotels – all are geared towards families’ needs. Children can be children here, and parents can find time for themselves for a change.

Spa & Wellness Hotels and Lodgings

Whether you are looking for a sensuous spa, mystic bathing temple or medicinal herb garden, these hotels offer a bit of heaven on earth.

Luxury Hotels and Lodgings

Timeless elegance, a natural grandeur and stateof-the-art comfort in a luxurious setting: these hotels are the pinnacle of the hotel industry.

Swiss Historic Hotels and Lodgings

Immerse yourself in history and the ambiance of times gone by – in a late Baroque guesthouse or a Grand Hotel from the Belle Époque.

Snow Sports Hotels and Lodgings

These accommodation options are heaven for winter sports enthusiasts – relax after an action-packed day on the slopes, get your equipment serviced and be the first one on the mountain the next day.

Spa & Vitality Hotel Saratz, Pontresina © Switzerland Tourism/Colin Frei

43 Hotels for you

We proudly present a selection of 43 hotels throughout Switzerland.

Hotel Hof Weissbad À Weissbad

Appenzeller specialties with regional products in innovative ways. The warm hospitality ensures a memorable stay. 1 2 3

The Hotel Hof Weissbad is beautifully located in the rolling hills of the Appenzellerland, offering stunning views of the Alpstein. Guests can relax in the expansive 1800m²/19’375ft2 wellness oasis, featuring a variety of spa experiences. Culinary delights await with a kitchen boasting 16 Gault Millau points, combining traditional 1

Appenzeller Huus Quell ÄGonten

Spa & Wellness Hotels and Lodgings hotel@hofweissbad.ch

+41 71 798 80 80 hofweissbad.ch

+41 71 795 40 10 appenzellerhuus.ch 1

At the 5-star superior Huus Quell, guests experience a luxurious Swiss Appenzell retreat with exclusive access to the Quell Spa. The wellness destination boasts Switzerland’s largest wine cellar and offers a 360° spa experience with mindful treatments and a longevity concept for body and mind. By 2026, larger suites, an in-house microbrewery, and a

cultural center will further enhance the guest experience.

Luxury Hotels and Lodgings

Spa & Wellness Hotels and Lodgings info@appenzellerhuus.ch

2

GAIA Hotel Basel Õ Basel

The historic four-star hotel has been welcoming guests in a warm and friendly atmosphere since 1929. Inspired by a sustainable way of living and the love for our planet, GAIA Hotel has implemented a zero-waste measures and is on a continuous mission of reducing its ecological footprint.

Typically Swiss Hotels and Lodgings welcome@gaiahotel.ch

+41 61 225 13 13 gaiahotel.ch

Hotel Schweizerhof Bern & Spa Ä Bern

The Hotel Schweizerhof Bern & Spa blends classical grand tradition with contemporary flair, elegant design and world-class service. The hotel offers 99 stylish rooms and suites, the 8,600 ft2 Bel Etage, the legendary Jack’s Brasserie, a modern LobbyLounge-Bar, a sophisticated Cigar Lounge, the 5,400 ft2 spa and the unique Sky Terrace.

Grandhotel Giessbach Õ Brienz

3 4 5

The historic hotel from 1875 stands proudly over Lake Brienz. Arrive in style by boat at the own landing stage in summer, before travelling up with Europe’s oldest funicular railway. The famous Giessbach Falls thunder into the deep right next to the hotel and can be viewed in all their glory.

Luxury Hotels and Lodgings

Boutique & Design Hotels and Lodgings info@schweizerhofbern.com

+41 31 326 80 80 schweizerhofbern.com

Typically Swiss Hotels and Lodgings

Inspiring Meeting Hotels and Lodgings Swiss Historic Hotels and Lodgings grandhotel@giessbach.ch

+41 33 952 25 25 giessbach.ch

Bergwelt Grindelwald | Alpine Design Resort À Grindelwald

The Premium Alpine Design Resort Bergwelt Grindelwald with 90 rooms and suites, apartments and residences belongs to the Small Luxury Hotels of the World. Access to the exclusive Fire & Ice SPA is included in the overnight price.

Boutique & Design Hotels and Lodgings welcome@bergwelt-grindelwald.com

+41 33 854 85 85 bergwelt-grindelwald.com

Hotel Kirchbühl Õ Grindelwald

5

In the Hotel Kirchbühl & Apartments, a fourth-generation family business, guests can enjoy their vacation to the fullest. The restaurant offers delicacies from the Bernese Oberland region –at the foot of the legendary Eiger North Face.

Hotel Kreuz & Post Õ Grindelwald

6

Swiss Bike Hotels and Lodgings

Typically Swiss Hotels and Lodgings

Swiss Family Hotels and Lodgings

Snow Sports Hotels and Lodgings

hotel@kirchbuehl.ch

+41 33 854 40 80 kirchbuehl.ch

Hotel Kreuz & Post, rich in tradition and centrally located is your perfect base to explore the Jungfrau Region. For many years our Hotel Kreuz & Post has been an institution in Grindelwald, enchanting gourmets, hedonists, nature lovers, alpinists and sports lovers from all over the world.

Hotel Eiger Mürren Õ Mürren

Enjoy the magnificent mountain views from your window as well as from the relaxation room after a sauna or a swim. And over a tasty breakfast or the Eiger North Face menu in the restaurant.

Typically Swiss Hotels and Lodgings

info@kreuz-post.ch

+41 33 854 70 70 kreuz-post.ch

Typically Swiss Hotels and Lodgings

info@hoteleiger.com

+41 33 856 54 54 hoteleiger.com

Victoria-Lauberhorn is a charming Alpine retreat nestled in the pictureperfect car-free village of Wengen. The hotel offers rooms with stunning views of the Jungfrau, delightful restaurants, and more than a 1000m2/ 10’000 ft2 wellness area, creating a perfect blend of outdoor activities and relaxation. The direct access to skiing

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings

wengen@arenasresorts.com

+41 33 856 29 29 arenasresorts.com/en/wengen/ and hiking trails is ideal for adventure seekers and those looking to unwind in this enchanting setting.

Hotel Victoria Lauberhorn kkk Wengen

Hotel Eden Spiez À Spiez

Whether after a strenuous hike or an intensive conference in the hotel’s own seminar rooms, the well-being of guests is always given a top priority at the Eden, high above the bay of Spiez. A special attraction is the outdoor saltwater pool, where guests can relax and recharge.

The chalet-style hotel in the Saanenland region at 1,279m/4196ft a.s.l. offers its guests a wellness facility, three restaurants and a garden with a water lily pond. The hay sauna with Alpine hut ambience and the massages using warm stones from the mountain streams are signature offerings. 8

Deltapark Vitalresort À Gwatt bei Thun

Situated in a park of 22 acres and surrounded by two nature reserves, you will find at the Deltapark the ideal hideaway to recharge your batteries and leave the daily hustle and bustle behind. Wellness, health and seminar guests will find in the 106 rooms and the three lake villas contemporary feel-good comfort.

Einstein St. Gallen À St.Gallen

The Einstein has two restaurants, Einstein Gourmet and Bistro St.Gallen, a bar with cigar lounge and a modern fitness park with a wellness area. It’s centrally located in the UNESCO World Heritage Abbey District.

Spa & Vitality Hotels and Lodgings

Inspiring Meeting Hotels and Lodgings welcome@eden-spiez.ch

+41 33 655 99 00 eden-spiez.ch

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings

Inspiring Meeting Hotels and Lodgings mail@golfhotel.ch

+41 33 748 68 68 golfhotel.ch

Spa & Wellness Hotels and Lodgings info@deltapark.ch

+41 33 334 30 30 deltapark.ch

Typically Swiss Hotels and Lodgings info@einstein.ch

+41 71 227 55 55 einstein.ch

Golfhotel Les Hauts de Gstaad & SPA À Saanenmöser

Tschuggen Grand Hotel  Ä Arosa

Guests at this top hotel with its stunning views are taken directly to the Arosa skiing and hiking area aboard the hotel’s own Tschuggen-Express. The 130 rooms and suites were designed by Carlo Rampazzi, and star architect Mario Botta created the hotel’s 5,000m2/53,819 ft2 wellness complex. The hotel also includes a kindergarten, five restaurants and a sports shop.

Valsana Hotel Arosa À Arosa

One of the most sustainable hotels in Switzerland, the Valsana is completely carbon neutral. The modern chalet style of the 40 rooms and junior suites as well as the nine apartments use natural materials and neutral tones for a paired back, informal interior style. In the centerpiece is the Restaurant Twist, a place of authentic encounters and contemporary food.

Altein blends Alpine charm with modern design. The preserved historical building was renovated in 2022. Guests can enjoy Alpine chic rooms with breathtaking mountain views, spacious 950m2/10,225 ft2 wellness facilities, panoramic restaurants, and a warm family-friendly environment. Located at 1,800m/5,905ft, Arosa offers in winter 225km/140mi ski

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings

Luxury Hotels and Lodgings

+41 81 378 99 99

reservations@tschuggen.ch tschuggen.ch

Art and pleasure: celebrating 111 years this summer, this legendary address impresses with its prestigious salons, superb location and views of the Upper Engadin. The family-run hotel is also known for its cultural and culinary activities program.

Snow Sports Hotels and Lodgings

Bike Hotels and Lodgings

info@valsana.ch

+41 81 378 63 63 valsana.ch

slopes thanks to the recent connection to Lenzerheide, and is considered one of the world’s top ski destinations.

Bike Hotels and Lodgings

Family Hotels and Lodgings

arosa@faernresorts.com

+41 81 378 86 86 faernresorts.com/arosa

Swiss Historic Hotels and Lodgings mail@waldhaus-sils.ch

+41 81 838 51 00 waldhaus-sils.ch

Waldhaus Sils Ö Sils

Hotel Altein  Õ Arosa

Schweizerhof Sils Maria Ô Sils

At Schweizerhof Sils-Maria, guests are immersed in a cultural heritage thanks to the tranquil and central location of the picturesque Engadin village of Sils-Maria. Our rooms combine modern design with comfort, complemented by traditional dining and a relaxing spa—perfect for culture lovers and families alike.

Carlton Hotel Ä St. Moritz

This boutique hotel emphasizes its superiority with effortless and newly defined luxury. This gem with its invigorating 13,000 ft2 Carlton spa offers spectacular views over the lake and the Engadin mountains.

Valbella Resort À Lenzerheide

The Valbella Resort in Lenzerheide offers year-round comfort and adventure for all ages. Highlights include three unique buildings, a five-story wellness tower, LEGO KidsInn childcare, seminar facilities, and easy access to hiking, biking, and skiing. Perfect for relaxation and outdoor activities.

Bike Hotels and Lodgings

Family Hotels and Lodgings sils-maria@arenasresorts.com

+41 81 838 58 58 arenasresorts.com/en/sils-maria

Boutique & Design Hotels and Lodgings

Luxury Hotels and Lodgings

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings

info@carlton-stmoritz.ch

+41 81 836 70 00 carlton-stmoritz.ch

The resort impresses with its design, first-class cuisine and extensive kids program. Scavenger hunts, treasure hunts and children’s wellness treatments are every bit as exciting as the Urban Surfwave skateboarding facility, go-cart circuits and freestyle park.

Snow Sports Hotels and Lodgings hotel@valbellaresort.ch

+41 81 385 08 08 valbellaresort.ch

Bike Hotels and Lodgings

Family Hotels and Lodgings

reservation@rocksresort.com

+41 81 927 97 97 rocksresort.com

Hotel Villa Honegg  Ä Ennetbürgen

The historic villa at 914m/2998ft above sea level offers stunning views and inspiration. Book an entire floor or the villa itself for exclusive meetings and events or relax in the spa overlooking the lake and mountains. In this boutique hotel in the heart of Switzerland you can find relaxation and privacy in a unique setting.

Bürgenstock Hotel & Alpine Spa Ä Obbürgen

State-of-the-art 5-star hotel in an astonishingly beautiful location with an unobstructed view of Lake Lucerne. The rooms and suites are furnished with exclusive designer pieces and boast magnificent panoramic windows overlooking unforgettable views. Luxurious Alpine Spa with a range of pools. The resort also offers a choice

The Chedi Andermatt Ä Andermatt

Alpine chic meets Asian zen: the design and lifestyle experience at The Chedi Andermatt captivates guests with its unique cheese tower, Japanese cuisine and expansive wellness area with pool, thermal baths and hydrotherapy facilities.

Radisson Blu Hotel Reussen À Andermatt 17

Experience Swiss Alpine luxury: adventure, relaxation, and stunning views in Andermatt!

Discover Alpine elegance at Radisson Blu Hotel Reussen, your modern yet charming base in the Swiss Alps. Enjoy breathtaking views, ski slopes, and year-round activities. After a day on the mountain, relax at our spa, indulge

Inspiring Meeting Hotels and Lodgings

Boutique and Design Hotels and Lodgings info@villa-honegg.ch

+41 41 618 32 00 villa-honegg.ch

of seven top-class restaurants plus three bars and lounges.

Luxury Hotels and Lodgings

Spa & Wellness Hotels and Lodgings

Inspiring Meeting Hotels and Lodgings information@burgenstockresort.com

+41 41 612 60 00 burgenstockresort.com

Luxury Hotels and Lodgings

Boutique and Design Hotels and Lodgings

Spa & Wellness Hotels and Lodgings

Inspiring Meeting Hotels and Lodgings info@chediandermatt.com

+41 41 888 79 98 thechediandermatt.com

in drinks at BärBar, and retreat to spacious rooms with top amenities. Perfect for adventure or tranquility!

Snow Sports Hotels and Lodgings

Bike Hotels and Lodgings

info.andermatt@radissonblu.com

+41 41 888 11 11 radissonblu.com/hotel-andermatt

Alpenresort Eienwäldli Engelberg à Engelberg

The hotel with 3-star superior comfort in the midst of a fantastic Alpine panorama will also enchant you. The familiar, personal charm and attention to detail invite you to relax and unwind.

Right next to the upper station of the world’s steepest funicular is a new design hotel with 101 air-conditioned rooms. Outdoor enthusiasts and families alike will feel at home in the stylish, urban ambiance. Summer bucket list: the world-famous ridge hike.

Bike Hotels and Lodgings info@eienwaeldli.ch

+41 41 637 19 49

alpenresort.ch/en

Located on the shores of Lake Maggiore, the Hotel Eden Roc offers wellness, gourmet cuisine at star level and stylishly furnished designer rooms. A private beach and the Kneipp path with stones from the local river ensure relaxation.

Family Hotels and Lodgings

Boutique and Design Hotels and Lodgings

Snow Sports Hotels and Lodgings

Inspiring Meeting Hotels and Lodgings

Bike Hotels and Lodgings lodge@stoos-hotels.ch

+41 41 817 99 99 stoos-lodge.ch

Steeped in tradition, the International au Lac has been in family hands since 1906 and is within walking distance from the railway station. It is the only lakeshore hotel in the historic center of Lugano to have its own parking garage, garden and swimming pool.

Luxury Hotels and Lodgings

Spa & Wellness Hotels and Lodgings info@edenroc.ch

+41 91 785 71 71 edenroc.ch

Boutique & Design Hotels and Lodgings info@hotel-international.ch

+41 91 922 75 41 hotel-international.ch

Stoos Lodge Swiss Lodge Stoos

Hotel Eden Roc Ä Ascona

International au Lac Historic Lakeside Hotel à Lugano

Relais Castello di Morcote  Ticino

An enchanting retreat, a 17th Century villa overlooking Lake Lugano, restored into an exclusive boutique hotel with 12 unique rooms. Part of Tenuta Castello di Morcote, a family-run organic wine estate crowned by a magnificent medieval castle, where guests can enjoy wonderful wine and gastronomy experiences.

Walliserhof Grand-Hotel & Spa Ö Saas-Fee

In the midst of 18 4,000m/13,000ft peaks, the Walliserhof Grand Hotel & Spa invites one to “forget everyday life”! The 74 rooms and suites, many of them with glacier views, are equipped to the highest standards. Slow-food cuisine is the culinary choice, with a focus on regiona and seasonal products that are carefully prepared in a traditional way.

The Omnia Ä Zermatt

Located in the heart of Zermatt, “The Omnia” overlooks the resort from a 150-ft high rocky outcrop. An elevator transports guests through a tunnel onto the rock, allowing them to float into the lobby. Open fireplaces create a cozy atmosphere and the uplifting spa area boasts views of the Matterhorn.

Le Mirabeaeu Resorts & Spa À Zermatt

Le Mirabeau is quiet yet central, offering accommodations from double rooms to family junior suites with a fireplace and a luxury penthouse duplex with four bedrooms and breathtaking Matterhorn views. Three restaurant concepts, a fireplace bar, the Alpine Hideaway SPA, and the Crystal Gym complete the experience.

Boutique & Design Hotels and Lodgings

relais@castellodimorcote.ch

+41 91 980 22 52

relaiscastellodimorcote.ch/en/

Snow Sports Hotels and Lodgings

Spa & Wellness Hotels and Lodgings

Family Hotels and Lodgings info@walliserhof-saasfee.ch

+41 27 958 19 00 walliserhof-saasfee.ch

Boutique & Design Hotels and Lodgings

Luxury Hotels and Lodgings info@the-omnia.com

+41 27 966 71 71 the-omnia.com

Spa & Wellness Hotels and Lodgings

Snow Sports Hotels and Lodgings

info@hotel-mirabeau.ch

+41 27 966 26 60 hotel-mirabeau.ch

Hotel Waldhaus à Leukerbad

Discover Hotel Waldhaus in Leukerbad — a family-run, chalet-style retreat with stunning Alpine views. Just steps from the famous thermal spas, it offers skiin access in winter and prime hiking and biking trails in summer. Our hotel and celebrated restaurant blend Swiss charm with personalized hospitality, for an unforgettable Alpine getaway.

Valaisia Crans Montana Õ Crans Montana

Valaisia Crans-Montana combines stylish Alpine design with panoramic views of the Alps and a warm, inviting atmosphere for families and friends. Newly renovated in 2022, it offers modern 750m2/8,000ft2 wellness facilities, Alpine-chic rooms, and delightful dining in our restaurant and bar. With direct access to Crans-Montana’s ski

Le Crans Hotel & Spa Ä Crans Montana

Nestled in the enchanting Swiss Alps, LeCrans is your exclusive 5-star mountain retreat, just 150m/490ft from the slopes. Each of our 16 uniquely themed rooms offers breathtaking views and luxurious amenities. Indulge in culinary delights at our Michelinstarred restaurant, LeMontBlanc, and unwind in the serene oasis of LeSpa. Experience year-round adventure in

Royal Savoy Hotel & Spa Ö Lausanne

This luxury Art Nouveau hotel — featuring fully renovated rooms and suites, masterful cuisine at Brasserie du Royal, panoramic views at the SkyLounge, and pampering treatments at the Spa du Royal — is centrally located, giving you access to the most unique experiences on offer in the "Best Small City in the World."

Typically Swiss Hotels and Lodgings info@hotel-waldhaus.ch

+41 27 470 32 32 hotel-waldhaus.ch

slopes, golf courses, and hiking trails, Valaisia is the perfect base for active yet relaxing getaways.

Spa & Wellness Hotels and Lodgings Bike Hotels and Lodgings crans@faernresorts.com

+41 27 481 26 12 faernresorts.com/crans-montana

Crans-Montana, where nature and elegance converge in perfect harmony. Your Alpine escape awaits!

Spa & Wellness Hotels and Lodgings Luxury Hotels and Lodgings info@lecrans.com

+41 27 486 60 60 lecrans.com

Spa & Wellness Hotels and Lodgings Luxury Hotels and Lodgings info@royalsavoylausanne.com

+41 21 614 88 88 royalsavoylausanne.com

Lausanne Palace Ä Lausanne

Lausanne Palace is a historical LHW property with famous Michelin-starred gastronomy and wonderful panoramic views overlooking Lake Geneva. Its location is ideal for guests wishing to be in walking distance from the city’s restaurants and boutiques, as Lausanne’s medieval Old Town with its charming narrow streets and

Beau-Rivage Palace Ä Lausanne

Welcome to an iconic resort on the shore of Lake Geneva with over 160 years of history. The Beau-Rivage Palace consists of 168 lovingly renovated rooms and suites, and offers an array of culinary options as well as a magnificent spa by Guerlain. A famous LHW property which may be

Mandarin Oriental Savoy Ä Zurich

Mandarin Oriental Savoy, Zurich, the city’s oldest Grand Hotel, reopened in winter 2023 following extensive renovations. Redesigned by Tristan Auer, it’s now part of Mandarin Oriental’s acclaimed collection, located near luxury stores, historic sites, and the picturesque Lake Zurich promenade.

protected architecture is around the corner.

Luxury Hotels and Lodgings reservation@lausanne-palace.ch

+41 21 331 31 31

lausanne-palace.ch

a perfect addition to your next itinerary through Switzerland.

Luxury Hotels and Lodgings info@brp.ch

+41 21 613 33 33 brp.ch

Luxury Hotels and Lodgings mozrh-reservations@mohg.com

+41 43 588 37 88

mandarinoriental.com/en/zurich/savoy

Tour operators in North America

Selected tour operators offering tours to Switzerland

AFC Vacations afcvacations.com

Air Canada Vacations vacations.aircanada.com

Alpenwild alpenwild.com

Alpine Adventures alpineadventures.net

Alpinehikers alpinehikers.com

AmaWaterways amawaterways.com

Artisans of Leisure artisansofleisure.com

Avanti Destinations avantidestinations.com

Backroads backroads.com

Classic Vacations classicvacations.com

Collette Vacations gocollette.com

CTN Custom Travel Network customtravelnetwork.com

DuVine Adventures duvine.com

EF / Go Ahead Tours ef.com goaheadtours.com

Echo Trails echo-trails.com

Enchanting Travels enchantingtravels.com

Epitourean epitourean.com

Eurobound eurobound.com

Europe Express europeexpress.com

Exeter International exeterinternational.com

Exoticca exoticca.com

Exotik Tours exotiktours.com

Gate 1 Travel gate1travel.com

Globus Family of Brands globusandcosmos.com

Goway Travel goway.com

Kensington Tours kensingtontours.com

Ker & Downey kerdowney.com

Keytours Vacations keytours.com

Kuoni Tumlare kuonitumlare.com

Magic Switzerland magicswitzerland.com

Manditours manditours.com

Merit Travel merittravel.com

Mountain Travel Sobek mtsobek.com

Prime Travel prime-travel.com

Railbookers railbookers.com

Rick Steves ricksteves.com

Ritz Tours ritztours.com

Ryder-Walker Alpine Adventures ryderwalker.com

SITA World Tours sitatours.com

Ski.com ski.com

SKICAN skican.com

SKIUSA skiusa.com

Snow Tours snowtours.com Tauck tauck.com

The Travel Corporation thetravelcorporation.com trafalgartours.com

Incoming tour operators

Bucher Travel Inc.

+41 41 418 55 44 incoming@buchertravel.com buchertravel.com

Best of Switzerland Tours

+41 44 710 50 50 info@switzerland-tours.ch switzerland-tours.ch

Cosa Travel Switzerland

+41 44 269 40 49 incoming@cosatravel.ch cosatravelswitzerland.com

Epic Europe – Epicurus Sarl +1 307 222 4910 info@epiceurope.com epiceurope.com

European Walking Tours

+41 41 418 65 18 info@walkingtours.com walkingtours.com

Eurotrek AG

+41 44 316 10 00 eurotrek@eurotrek.ch eurotrek.ch

out & ABOUT – Switzerland Trekking +41 52 520 62 42 outandabout@switzerlandtrekking.com switzerlandtrekking.com

Private Tours Switzerland +41 77 401 06 75 hello@privatetoursswitzerland.com privatetoursswitzerland.com

railtour suisse sa +41 31 378 00 08 incoming@railtoureurope.com railtoureurope.com

SM Travel Ltd.

+41 22 731 65 20 smtravel@dmcgva.com smtravel.com

Watch and Cow +41 22 552 39 89 contact@watchandcow.ch watchandcow.com

Switzerland Switzerland Travel Centre

Switzerland Travel Centre offers a wide range of services, including FIT and group packages, scenic rail journeys such as the Grand Train Tour of Switzerland, self-drive trips like the Grand Tour of Switzerland, and a variety of activities and nature tours—from hiking and biking to skiing. These are just a few of the experiences we offer. Upon request we may create customized and tailor-made itineraries to ensure a memorable and unique stay for your clients. Our online hotel portal offers access to an extensive choice of Swiss hotels in the whole country at attractive wholesale rates. We are also an official distributor of the Swiss Travel System product portfolio including the all-in-one ticket Swiss Travel

Pass. Switzerland Travel Centre is a Swiss DMC, owned by the Swiss Hotel Association “hotelleriesuisse”, Switzerland Tourism, the Swiss Federal Railways SBB and private regional railways.

Switzerland Travel Centre AG Binzstrasse 38, CH-8045 Zurich +41 43 210 55 94, touroperating@stc.ch switzerlandtravelcentre.com

Paddle steamer on Lake Lucerne © Switzerland Tourism/Beat Mueller

Switzerland Convention & Incentive Bureau

At your service for all meeting, incentive & conference requests above 10 persons

We offer the following assistance in the planning of any type of business events with no obligation or costs on your part:

• Researching appropriate destinations and venues

• Assistance with site inspections

• Arranging personalized webinars for you and your team

• Providing digital and print promotional material

• Introduction to local suppliers

• Organizing online face-to-face appointments with Swiss experts

Switzerland is the ideal meeting and incentive destination, so rest assured that your group will fall in love with the variety in scenery, culture and gastronomy as well as the many top-notch facilities and clockwork efficiency. The SCIB North America team looks forward to hearing from you.

Contact us

scib.usa@switzerland.com

+1 646 760 0836 switzerland.com/meetings

Dream Wedding Destination Switzerland

Are you looking for the wedding destination of your client’s dreams? Switzerland is the perfect choice.

• Breathtaking scenery provides a memorable canvas for your client’s wedding party.

• A large choice of locations: whether it’s a castle on the lake shore surrounded by palm trees, a mountain hut in the snow, or an estate in the vine yards, we have it all.

• Reliable service providers will do whatever it takes to make all the different elements come together so that your client has nothing to worry about and can enjoy the celebrations with friends and family.

We assist you in finding the perfect venue and accompanying wedding activities, as well as introducing you to local suppliers, arranging site inspections, answering your questions regarding legal affairs, and much more.

Contact us

scib.usa@switzerland.com

+1 646 760 0836 switzerland.com/weddings instagram.com/myswitzerlandweddings #SayYESinSWITZERLAND

Educational group picture

Zermatt, Valais Region

Appenzeller Show Dairy

Discover the tastiest secret of Switzerland

At the Appenzell Show Dairy, you are on the trail of the best-kept secret! Take a look into the cheese vat, marvel at the impressive cheese cellar, create your own herb mixture, and enjoy the tasty Appenzeller® cheese in our restaurant with a traditional Swiss cheese fondue or at the cheese counter in our local store. Open daily from 9 AM, with cheese production taking place until 3 PM.

Bookable offers

Guided-tours

Do you want to know how Appenzeller® cheese is made and what’s behind the secret? Our guides will explain the finer points of Appenzeller® cheese production in German, English, or French. The hour-long tour is best combined with an extensive cheese tasting afterward.

Making

Fresh Cheese

How does milk actually become cheese? And what makes the cheese so tasty? Learn all about the intricacies of

cheesemaking from our master cheesemaker, then try it yourself! Get hands-on experience in scraping whey, cutting curd, heating, scalding, and refining. Best of all, you can take your own cheese home with you.

La Maison du Gruyère

Discover the Gruyère AOP cheese and all its secrets

La Maison du Gruyère is a village cheese dairy with a visitors' gallery, offering the opportunity to witness the traditional handmade production of Le Gruyère AOP and other cheeses. The interactive display “Gruyère AOP, a journey to the heart of the senses” reveals all its secrets, while our experienced cheesemaker brings his unique character and expertise to our world-famous cheese.

Follow the drop of milk and listen to Cerise’s story!

Bookable offers

Cheese fondue

Served with bread, potatoes, onions and gherkins. $42 USD/ $60 CAD per person incl. show dairy visit.

Alpine menu

Three courses: salad with Gruyère AOP, chalet-style macaroni (macaroni, cream, onions, and Guyère AOP), and meringue with Gruyère double cream. The price (approx. $41 USD/$59 CAD per person) includes the show dairy visit.

Appenzeller Schaukäserei AG +41 71 368 50 70 info@schaukaeserei.ch schaukaeserei.ch

Visit of the Show dairy

Interactive display self-guided tour with a sample of cheese. Approx. $7.50 USD / $10 CAD per person / from 10 pax. approx. $6.50 USD / $9 CAD per person

La Maison du Gruyère +41 26 921 84 00 office@lamaisondugruyere.ch lamaisondugruyere.ch

Emmentaler Cheese Village

Meet and Taste the King of Swiss Cheese

The Emmentaler Cheese Village — home of the world-famous Emmental cheese — is surrounded by an enchanting hilly landscape. In our cozy restaurant we serve many freshly prepared regional specialties. On the grounds of the Emmentaler Cheese Village you will find a sun-soaked self-service terrace, a large playground and a goat zoo. The cheese shop sells the original Emmentaler AOP in various maturity stages, many other cheeses, Emmental specialties and souvenirs.

Bookable offers

King’s Way (EN, FR, GER)

Audiovisual self-guided tour to discover the history and the production of the original Emmentaler AOP. The highlight is a tasting of the original Emmentaler AOP in between the production and maturing cellars.

Make your own cheese

During the one-hour workshop you learn how to make fresh cheese and you can take it as a tasty souvenir. During the two-hour workshop, you’ll make your own hard

Grape Escapes

Sleeping in the vineyards

Looking for relaxation and enjoyment in the heart of Switzerland’s most beautiful wine regions? Grape Escapes with 60 accommodations invite you to spend the night in the vineyards or with a view of them. From chic boutique hotels to simple vineyard cottages, everything is included. Discover and book carefully selected wine accommodations in Switzerland.

Bookable offers

Castel de Daval, Valais en.collinededaval.ch/sejourner

Schlaf-Fass, Grisons schlaf-fass.ch/schlaf-faesser

Bubble Hotel Kartause Ittingen, Thurgau thurgau-bodensee.ch/de/news/grape-escape.html

cheese

Private guided tour (EN, FR, GER)

Together with a guide, you will visit the former herdsman’s cottage from 1741, the fire truck cheese dairy from 1900 and then the King’s Way. Finally, a cheese tasting with different maturity stages of the Emmental AOP awaits you.

Emmentaler Schaukäserei

+41 34 435 16 11 info@e-sk.ch emmentaler-schaukaeserei.ch

Relais Castello di Morcote, Ticino grape-escapes.relaiscastellodimorcote.ch

La Capite, Vaud levigny.wixsite.com/la-capite

Swiss Wine Promotion

+41 31 398 52 20 info@swisswine.ch switzerland.com/grape-escapes

Castel de Daval, Sierre © Switzerland Tourism / André Meier

Enjoy the tasting of Emmentaler AOP after kingsway tour

over the open fire in the old herdsman’s cottage.

Welcome to the cookie paradise Kambly Experience

Dive into the world of Switzerland’s most popular cookie brand and discover the origins of over 100 years of the finest cookie making. Explore the iconic Kambly brand in an interactive way at the experience stations, take a look over the Master Confectioners’ shoulders and taste a large variety of cookies to your heart’s content in the factory shop. At the café you will enjoy sweet treats handmade by our Master Confectioners. The Kambly Experience is open 7 days a week and free of charge. It is situated in the picturesque Emmental Valley, close to Berne, Interlaken and Lucerne and easily accessible by train, car or coach.

Bookable offers

Baking Workshops

Bake your own cookies with the Master Confectioners. Group size: 2-24 pax.

Booking: kambly.com or reservation@kambly.ch

Outlet Aubonne

Offering 30% Off All Year Round

Outlet Aubonne stands out as the only Outlet in French-speaking Switzerland, ideally located between Lausanne and Geneva.

It stands out for its extensive range of national and international premium brands, as well as a high-quality shopping experience with more than 80 brands, including Boggi Milano, Lacoste, Diesel, Lindt, Le Creuset, Swarovski, Swatch, Fursac, Maje, Sandro, Claudie Pierlot, The Kooples, Zadig & Voltaire.

Outlet Aubonne has a modern design for an elegant ambience. What’s more, the in-store collections are constantly renewed, keeping customers up to date with the latest trends, all at attractive, clearly-displayed prices.

At Outlet Aubonne, the high-end shopping experience combines style, quality and bargains.

Bookable offers

10% discount for international tourists

• Please get in touch with: contact@outlet-aubonne.ch

Cookies & panoramic views

After visiting the Kambly Experience, ride the cable car up to Marbachegg mountain. Here you will be greeted by a 360° panoramic view and enjoy a hearty lunch at the mountain restaurant. Approx. USD 31 / CAD 45 per person from 10-100 pax.

Detailed information and more packages: kambly.com/activities

Kambly Experience

+41 34 495 02 22 reservation@kambly.ch kambly.com/experience

Outlet Aubonne

+41 21 637 07 00 contact@outlet-aubonne.ch outlet-aubonne.ch

Baking Workshop at Kambly Experience, Trubschachen

Outlet Aubonne

Landquart Fashion Outlet

Your shopping paradise in the Swiss Alps, just an hour from Zurich

Experience world-class shopping in an open-air Alpine paradise, seven days a week. At Landquart Fashion Outlet, indulge in over 160 premium brands spanning fashion, sports, outdoor gear, jewelry, and lifestyle, all at exceptional outlet prices. Enhance your retail journey with gourmet dining options in a charming Swiss mountain village setting. Ideally located with seamless access by car and public transport, Landquart Fashion Outlet is just over an hour from Zurich city and Zurich Airport, offering an exclusive and stress-free shopping retreat.

Bookable offers

VIP Day Pass

10% discount for international tourists. Please get in touch with dkarl@viaoutlets.com

Landquart Fashion Outlet Tardisstrasse 20a, 7302 Landquart dkarl@viaoutlets.com landquartfashionoutlet.ch

Lindt – Home of Chocolate

Welcome to Switzerland's largest chocolate museum

Join an exciting tour through the world of chocolate. Journey back to the origins of chocolate and meet the Swiss chocolate pioneers who changed our lives with their inventions. Marvel at all the work it takes to transform cocoa beans into melt-in-your-mouth chocolate. And find out just how irresistible Swiss chocolate is for yourself. You can reach the Lindt Home of Chocolate from Zurich in 20 minutes by boat, bus, train, and car.

Bookable offers

Chocolate tour with audio guide

A Lindt Master Chocolatier invites you on a journey of discovery into the world of chocolate via an audio guide. The audio guide tours are available in several languages for USD 19/CAD 27.

Reservations: lindt-home-of-chocolate.ch

Guided tour

There are two types of guided tours: In addition to the tasting stations in the exhibition, you get the exclusive opportunity to taste ingredients and preliminary products of chocolate production.

Reservations: info@lindt-home-of-chocolate.ch

Chocolate making class

In the Lindt CHOCOLATERIA, special chocolate courses are offered under the expert guidance of Lindt Master Chocolatiers that will leave you feeling inspired.

Reservations: chocolateria-ch@lindt.com

Lindt Home of Chocolate

+41 44 716 20 00

info@lindt-home-of-chocolate.ch lindt-home-of-chocolate.ch

Lindt Home of Chocolate

Landquart Fashion Outlet

Zurich Airport

A world-class transport hub

Zurich Airport is one of the most efficient transport hubs in the world, and provides many state-of-the-art facilities for passengers, such as:

• Proximity to the train station: The station is located underneath the airport shopping area and provides visitors easy access to all of Switzerland.

• Gateway to the rest of the world: With a 40-minute connecting time to flights, it is easy for passengers to catch flights to further destinations.

• Premium stores, restaurants & duty free: Travelers can enjoy a diverse selection of premium brands for shopping and a wide array of dining choices.

• Accommodations & conference facilities: Three hotels and a modern convention center are located directly at the airport.

Bookable offers

Lounge Service and ZRH Comfort

The airport’s diverse lounges offer exceptional hospitality and comfort for travelers. By booking ZRH

Comfort, passengers gain access to the priority lane and can indulge in a pleasant stay at the ZRH Club. zurich-airport.com/zrh-comfort

Zurich Airport +41 43 816 22 11 info@zurich-airport.com zurich-airport.com

www.swisstainable.switzerlandtravelacademy.ch

Dining at Zurich Airport

Good to know

North Americans’ travel preferences in Switzerland

• Typically preferred destinations: Zurich, Lucerne, Geneva, Basel and Zermatt.

• Most relevant interests: nature, mountains and historic & cultural experiences.

• Time: Central European Time Zone (CET), one hour ahead of Greenwich Mean Time (GMT+1).

Currency

Switzerland’s unit of currency is the Swiss franc (CHF). Merchants may accept Euros (EUR), but change most likely will be given back in Swiss francs. ATMs are commonly found, and credit cards are widely accepted. Banks are open Monday-Friday, 8:30 a.m. to 4:30 p.m.

Weather

In July and August, the daytime temperature range is 65° to 82°F (18° to 28°C); in spring and fall 46° to 59°F (8° to 15°C). In January and February, the range is 28° to 45°F (-2° to 7°C). There is no excessive heat and humidity in summer, so the air is always crisp. Summer is the main travel season with a share of 66%, but data over the last five years show that Switzerland is becoming increasingly important as a winter destination. Peak ski season is December to March.

Public holidays 2025

New Year’s Day January 1

Good Friday April 18

Easter Monday April 21

Tipping

Tips for restaurant wait staff are included in the price of the meal, but it’s common to round up to the nearest franc or round figure.

Shopping Hours

Shops are generally open from 8:30 a.m. to 6:30 p.m. daily (Saturday until 4 p.m.); closed on Sundays. Shops in small towns may close an hour or two for lunch. In larger cities, shops generally extend their hours until 8 p.m. on one evening of the week, usually on Thursdays. Shops at major train stations and airports provide extended opening hours and are open on Sundays. Please note that these opening hours are subject to change depending on the location.

Ascension Day May 29

Whit Monday June 9

Swiss National Day August 1

Christmas Eve December 24

Christmas Day December 25

Boxing Day December 26

New Year’s Eve December 31

Regional and local holidays, such as January 2 (Saint Berchtold), May 1 (Labor Day), June 19 (Corpus Christi), November 1 (All Saints’ Day) are observed in many parts of the country.

Your contacts in North America

General Trade Support

Free advice for the trip planning of your clients

+1 800-794-7795* (Option 3) nyc.trade@switzerland.com, switzerland.com/trade

* local charges may apply

Canada

Oliver Weibel

Director Canada

480 University Ave, Suite 1500

Toronto, ON M5G 1V2

+1 416-695-3496

oliver.weibel@switzerland.com

North America

Stefanie Dosch

Project Manager Trade Relations North America

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-760-0840

stefanie.dosch@switzerland.com

Eastern USA

Florin Eggenberger

Trade Relations Manager Eastern USA

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-760-0839

florin.eggenberger@switzerland.com

Western USA

Oliver Guggisberg

Manager Western USA

Pier 17, Suite 600

San Francisco, CA 94111

+1 415-738-6033

oliver.guggisberg@switzerland.com

Travel Switzerland

Christelle Deillon

Sales & Marketing Manager North America

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-342-0073

christelle.deillon@travelswitzerland.com

Information and advice

Ready to experience Switzerland?

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Social Media

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Facebook: facebook.com/myswitzerlandNA

Private Trade Facebook Group North America: facebook.com/groups/stnatrade

Instagram: @MySwitzerland

Videos, apps and pictures

Videos and pictures*

YouTube: youtube.com/myswitzerland

Our media database Switzerland Asset Management (SAM)* may be used for publications that promote travel to Switzerland. You are welcome to register under the following link: Switzerland.com/SAM

Apps

The MySwitzerland apps and free e-brochures turn the search for great experiences into an experience in itself: Switzerland.com/mobile

Order our brochures

The most beautiful images of Switzerland

Conveniently peruse our brochures online, download them to your computer or order your own hard copy to plan and book your clients' Swiss vacation

Switzerland.com/brochures

It may be small, but

it means

the world to us. Fly non-stop to Switzerland.