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MEDIA KIT 2010-2011 A Stone Griffin Media Publication
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CHARTER SCHOOLS TODAY
Summer 2009
www.charterschoolstoday.com
Target Market + Focused Readership
TURNING AROUND EXPECTATIONS Sacramento Charter High School
ROCKETING TO NEW HEIGHTS IN EDUCATION John Hancock Charter School
5%
5%
School Administrative Leaders
10%
CFO/ CAO/ Business Managers Board Members
10% 55%
Policy Makers 15%
RAISING THE BAR IN BROOKLYN
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THE MAG A ZINE FO R CH ARTER SCH O O L E X ECU TIVES
Target Market: We cover what is relevant in the business of running Charter Schools, from day to day operations to long term strategies. We cover the latest on education policy, research, curriculum, or professional development.
Focused Readership: Charter school executives, administrators, public education leaders and superintendents; essentially the movers and shakers in the education.
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Smart + Focused Readership: National and Regional
10% 38%
23%
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Our Readership Focus: We are a National Publication that also provides local specialized focus through our regional editions: West Coast Edition, Southern Edition, Central Edition and the North Eastern Edition. We reach over 5,000 Charter Schools in all 39 states. We have a smart, select and focused readership with over 45,000 digital and print readers.
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CST
CHARTER SCHOOLS TODAY
Winter 2009
www.charterschoolstoday.com
ADVERTISING TO AN OPEN PUBLIC SCHOOL MARKET CHANGING PUBLIC EDUCATION Pennsylvania Cyber Charter
Charter School Management Structure FACING CHALLENGES HEAD ON
Charter School Source of Funds
5%
Literacy First Charter School
EMO Managed
Public Funds
15% 70% 10%
BUILDING A TRADITION OF EXCELLENCE
Grants
CMO Managed
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Kua O Ka La Public Charter School
INDEPENDENT
0%
50%
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THE MAG A ZINE FO R CH ARTER SCH O O L E X ECU TIVES
The Opportunity: • 5,217 charter schools currently operate in 39 states, Hawaii and Washington D.C. • Access 1.6 Million students, and Administrators have 100 percent control of the school budget. • 73% of principals make the final decision on what products to purchase for their schools. • Existing charter schools typically spend $1 Million on non-wage spending. • A new charter school will typically spend approximately $1.5 Million on non-wage spending. • A new charter school will spend $3.5 to $8 Million on facilities, even prior to opening its doors in year one.
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FEATURE: TELL YOUR STORY WITH CUSTOMIZED COVERAGE Editorial Sectors 15%
Governance and Operations Management 20%
Performance and Accountability Charter School Facilities and Funding
12%
Charter School Design and Instruction 16%
10%
Advocacy and Messaging Policy Environment
5%
10%
12%
Research and Curriculum Professional Development
Why? Gain exposure through press releases, advertorials and online media coverage via a national( or local issue) magazine as well as online presence Share your knowledge, advice, lessons learned with recognized leaders within public education
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CHARTER SCHOOLS TODAY
Winter 2008
www.charterschoolstoday.com
RATE SHEET (PRINT + WEB) CHANGING PUBLIC EDUCATION
Souderton Charter School Collaborative FACING CHALLENGES HEAD ON
The Charter School of Wilmington
BUILDING A TRADITION OF EXCELLENCE
Warren Easton Senior High School
THE MAG A ZINE FO R CH ARTER SCH O O L E X ECU TIVES
Print (National)
1x $/qtr
2x $/qtr
4x $/qtr
Two Page Spread
12,900
10,500 /qtr
9,500 /qtr
Inside Cover (Front/ Back)
10,900
8,500 /qtr
Not applicable
Full Page
8,900
6,500 /qtr
5,000 /qtr
½ Page
4,500
3,500 /qtr
2,500 /qtr
¼ Page
3,200
2,500 /qtr
2,000 /qtr
Online / Website
3 Mos. $
6 Mos. $
1 Year $
Customized / Special Advertising
$
Leader Board
3,500
6,000
9,000
Platinum Marketing Package
20,000
Rectangle
3,000
5,000
8,000
Gold Marketing Package
15,500
Small Rectangle
2,000
3,500
5,000
Two Page Advertorial / Profile
12,500
Square
1,500
3,500
4,000
Full Page Advertorial / Profile
9,500
Information: Please note: Specially discounted rates are available for regionally focused advertisements and government agencies or nonprofit organizations • All ads need to be sent as Press Quality PDFs or JPEGs • All files need to be in CMYK format • Full and double Page Spreads need to be to their bleed size • All files need to be 300 dpi minimum • Please keep all Live Matter .25” away from trim size• All files sent to SGM will be kept for no longer than 3 months and will be destroyed unless indicated by client
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CONTACT INFORMATION: PUBLISHER: Marc Perez marc@stonegriffinmedia.com EDITOR IN CHIEF: Giselle Weiss giselle@stonegriffinmedia.com VP SALES: Miguel Prado miguel@stonegriffinmedia.com VP SERVICES: Kevin Friend kevin@stonegriffinmedia.com DIRECTOR BUSINESS DEVELOPMENT: Reagan Shapiro reagan@stonegriffinmedia.com
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Published by: Stone Griffin Media Stone Griffin Media (SGM) was an evolution of an earlier partnership that began in 2008 and has evolved into the preeminent multimedia boutique serving school administrators and educational leaders. Based in Washington, DC, SGM provides strategic services for select clients within niche markets, such as charter schools and the education industry. Headquarters: 1025 Thomas Jefferson St. Suite 420 E. Washington, D.C. 20007 www.stonegriffinmedia.com