hed in 2009 is c n u la , y a d o T ls Charter Schoo ocus on the f to l a rn u jo l a n the first natio aging charter n a m d n a g in n n ru business of executives, , rs to a tr is in m d a g schools targetin dents, and n te n ri e p u s , rs ge business mana hakers in s d n a rs ve o m e th essentially all of ovement. ! m n o ti a c u d e l o o the charter sch
MEDIA KIT 2012-2013 A Stone Griffin Media Publication
Target Market + Focused Readership
5%
5%
School Administrative Leaders
10%
CFO/ CAO/ Business Managers Board Members
10% 55%
Policy Makers 15% Teachers
Target Market: We cover what is relevant in the business of running Charter Schools, from day to day operations to long term strategies. We cover the latest on education policy, research, curriculum, or professional development.
Focused Readership: Charter school executives, administrators, public education leaders and superintendents; essentially the movers and shakers in the education.
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Smart + Focused Readership: National and Regional
10% 38%
23%
29% West Coast
Southern
Central
North Eastern
Our Readership Focus: We are a National Publication that also provides local specialized focus through our regional editions: West Coast Edition, Southern Edition, Central Edition and the North Eastern Edition. We reach over 5,000 Charter Schools in all 39 states. We have a smart, select and focused readership with over 45,000 digital and print readers.
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ADVERTISING TO AN OPEN PUBLIC SCHOOL MARKET
Charter School Management Structure
Charter School Source of Funds
5% EMO Managed
Public Funds
15% 70% 10%
Grants
CMO Managed
Private Funds
INDEPENDENT
Other 0%
50%
100%
The Opportunity: • 5,217 charter schools currently operate in 39 states, Hawaii and Washington D.C. • Access 1.6 Million students, and Administrators have 100 percent control of the school budget. • 73% of principals make the final decision on what products to purchase for their schools. • Existing charter schools typically spend $1 Million on non-wage spending. • A new charter school will typically spend approximately $1.5 Million on non-wage spending. • A new charter school will spend $3.5 to $8 Million on facilities, even prior to opening its doors in year one.
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FEATURE: TELL YOUR STORY WITH CUSTOMIZED COVERAGE Editorial Sectors 15%
Governance and Operations Management 20%
Performance and Accountability Charter School Facilities and Funding
12%
Charter School Design and Instruction 16%
10%
Advocacy and Messaging Policy Environment
5%
10%
12%
Research and Curriculum Professional Development
Why? ü Gain exposure through press releases, advertorials and online media coverage via a national( or local issue) magazine as well as online presence ü Share your knowledge, advice, lessons learned with recognized leaders within public education
UTSCB`C
ü Leverage cost efficient marketing & communications services to achieve greater success ü Commemorate a major anniversary, new programs, new products building extensions, new leadership, or other milestones
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YOUR INVITATION
Editorial Calendar : Quarterly Publication Fall 2012
Winter 2013
Spring 2013
Summer 2013
• Innovation and Technology
• Focus on Funding
• Year round learning
• Facilities and Funding
• Marketing and Communications
• Governance and Operations Management
• Advocacy and Messaging
• Research and Curriculum
• Performance and Accountability • Policy Environment
• Research and Curriculum • Professional Development
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RATE SHEET (PRINT + WEB) Print (National)
1x $/qtr
2x $/qtr
4x $/qtr
Two Page Spread
8,900
8,500 /qtr
7,500 /qtr
Inside Cover (Front/ Back)
6,900
Not applicable
Not applicable
Full Page
5,900
5,500 /qtr
5,000 /qtr
½ Page
3,900
3,500 /qtr
3,000 /qtr
¼ Page
2,900
2,500 /qtr
2,000 /qtr
Online / Website
3 Mos. $
6 Mos. $
1 Year $
Customized / Special Advertising
$
Leader Board
2,500
4,000
9,000
Platinum Marketing Package
20,000
Rectangle
2,000
3,000
8,000
Gold Marketing Package
15,500
Small Rectangle
1,500
2,500
5,000
Two Page Advertorial / Profile
12,500
Square
1,500
2,500
4,000
Full Page Advertorial / Profile
9,500
Information: Please note: Specially discounted rates are available for regionally focused advertisements and government agencies or nonprofit organizations • All ads need to be sent as Press Quality PDFs or JPEGs • All files need to be in CMYK format • Full and double Page Spreads need to be to their bleed size • All files need to be 300 dpi minimum • Please keep all Live Matter .25” away from trim size• All files sent to SGM will be kept for no longer than 3 months and will be destroyed unless indicated by client
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CONTACT INFORMATION: PUBLISHER: Marc Perez marc@stonegriffinmedia.com EDITOR IN CHIEF: Giselle Weiss giselle@stonegriffinmedia.com VP SALES: Miguel Prado miguel@stonegriffinmedia.com DIRECTOR BUSINESS DEVELOPMENT: Reagan Shapiro reagan@stonegriffinmedia.com
We are committed to providing multiple platforms for conversation between the organizations we profile, our readership and our advertisers
Published by: Stone Griffin Media Stone Griffin Media (SGM) was an evolution of an earlier partnership that began in 2008 and has evolved into the preeminent multimedia boutique serving school administrators and educational leaders. Based in Washington, DC, SGM provides strategic services for select clients within niche markets, such as charter schools and the education industry. www.stonegriffinmedia.com