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STORE, MSD, ALPHA60 LOUIS SAUNDERS 831807 PART 1 TASK 1 & 2 REAL +VIRTUAL
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CONTENTS A: TASK1 (4-15) B: TASK 2 (16-35)
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A: TASK 1 REAL
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FOLD IN LANDSCAPE
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STORAGE IN NATURE
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Cloud storage involves stashing data on hardware in a remote physical location, which can be accessed from any device via the internet. Clients send files to a data server maintained by a cloud provider instead of (or as well as) storing it on their own hard drives
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SHIRT FOLDS AND TOPOLOGY
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BAD PRESS D+S
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NATURAL SHIRT FOLDS
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3D PRINTING MATERIALS
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PROTOTYPE
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1ST ITERATION
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PLATE 2 REMOVES SHIRT INDENT SHIRT FOLDS ONTO PLATE FOR DISPLAY 1
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FUTURE STORAGE SPACE
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B: TASK 2 VIRTUAL
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Gilles Retsin Architecture combines timber construction with Augmented Reality and Automation at the Royal Academy. Exploring how Augmented Reality could be used for fabrication, rather than merely visualisation, Gilles Retsin Architecture used Microsoft’s Hololens to assemble modular
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Jon Emmony designs “Europe’s largest AR experience” for Selfridges
Hyperstition by Clara Escalera
Using the large metal grill on the ceiling of the atrium as an anchor and starting point for the piece, Emmony designed the installation to have both “grand and intimate” moments that were attached to objects in the real, physical space. The smallest forms were placed on the lowest levels, with the forms becoming larger as visitors ascended throughout the space. This meant that each viewer had an entirely different experience depending on where the work was viewed in the physical world.
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This conceptual project by Clara Escalera explores the future of fashion. Escalera speculates that in future, people will be able to manipulate their body and overall image using AR lenses. “When we take a look at today’s Snapchat filters, we can see how they are being used to communicate emotions, alter one’s image and transform one’s identity,” she said. “As technology progresses, this digital layer will go beyond cute cat ears and kawaii eyes in our selfies. Extending beyond faces, this technology will manipulate the body, and the overall image we show in public every day, viewable to others through AR lenses.”
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IMAGE & REALITY P. 22
PAINT
PHOTO
FILM
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IMAGE IS A FROM OF CULTURAL STORAGE 1
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The technology is first presented in a mundane stark environment, bare walls simple floors and a concrete pillar exhibition the technology, the user then engages with technology putting on and 1begin to experience of the contrast of the real image and the unreal. The mundane room at the beginning represents the limited nature of what’s become of the real world.
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As the user then moves through the environment they are then transported to the next room and are shown to the details of the shirt or other product being sold. In this reality the user walk across moving platforms, tin An augmented reality these platforms have combined to represent the contours and landscape of the shirt, but at a scale where the shirt becomes more of a landscape than an scaled image or a product. The user is able to experience this augmented image as a new reality, they no longer see various platforms they see the shirt as landscape, being able to walk over folds and creases and create new ones as they interact and walk across the platforms. In conjunction with this various scales of the shirt folded in differing styles are floating in the virtual space, the user is able to interact with these shirts as well in order to choose the product they desire. In this section the images have become the storage for the store the floating images
replace the endless stacks of folded shirts. It is in environment which mixes the reality of the image of the shirt which the user is more familiar with, with the augmented reality of the unfamiliar image of the shirt either up-close or at a differing scale which creates this contrast between the virtual world and the real. Once exiting this area the user will then move into another bare environment, but will be thrown into the unreal by the use of visual imagery. Using 3d scanning information which is taken from the user, an exact image is reacted of the user wearing the shirt in which the user was interacting with in the previous room. A hologram is produced of the user and they are able to interact as if it were a 3D virtual mirror . This image produced allows for a greater amount of information to be exhibited and stored than rather than the reality of looking in a mirror. The mirror itself creates an image but using this augmented reality it displays much more information than a simple mirrored image. In contrast to this as the user exits this futurist experience they then transported out of the mixed reality when there headset is removed and they are greeted with another ordinary simple room, with the same concrete pillar from the beginning of the experience this time with the shirt
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A. INTRODUCTION. STUDENT NAME, PROJECT TITLE. STORE MSD ALPHA60. STORE. A collaboration with the fashion label ALPHA60 exploring the future of what a fashion ‘store’ can be.
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B
PLAN
A
NTS
The proposal is broken up into two sections display and storage. For the display it focuses on the disorder of a folded shirt in that there is not one way for shit to be folded. These disordered folds are then used through out as the display, each fold is different. The different folds of the shirt are to be 3d scanned then a mould will be printed onto the plates in which will form the display. This is done by the fabrication method of 3d printing. The benefit of using 3d printing and scanning will allow for a perfect mould of the shirt. The display unit will be made up of 3d printed panels which will fold together to form the structure these will be supported by hinge mechanisms. The panels will be made of a light weight material. The fabrication method will be explored through the construction of these panels and the form of the moulds. The conceptual driver is the shirt and it is engages with the storage system via the 3d moulds. l
SHIRT 3D IMPRINT
DISORDER
STORAGE DRAW
3D PRINTED NET FOR CONSTRUCTION
ORDER
TOP PLATE PULLS BACK AS OPENS
Furthermore, the second half of the proposal is the storage unit, these will go the flat ends of the proposal and store at least 34 extra shirts in various sizes. The storage system is engaged with the conceptual driver of the shirt in the same way it will create moulds for the shirt but this time for optimum storage the shirt are folded neatly with order. This contrasts and the disorder of the display unit. Moulds are 3d printed for this section as drawers and come in two parts to clean press the shirt so it stays neat and pressed. When a draw is pulled out the top layer pulls back at the same time revealing the shirt. The shirts must be folded neatly to be stored in this way, again this allows for the maximum number of shirt to be displayed optimally
DETAIL A Melbourne School of Design, University of Melbourne
NTS
SECTION A NTS
SECTION B NTS
LOUIS SAUNDERS 831807
VIEW IN AR
IMAGE
The space created is one where in which the virtual collides with reality. This concept explores the idea that images can be used as from of storage, whether it be from a photograph, a video or a virtual projection. The plain white shirt is used as the conceptual driver for the project and the concept displays how images videos or projections can be used as a form of storage in an augment reality landscape. This concept deals with the three mediums in different ways but focuses mainly on the projections in an augmented reality. The images and videos of theses cultural references in music and film show the white shirt in its context and its history, from there the images and films will act as a base for which in AR the shirts will project from, floating off the screen and in the virtual space.
HOLOGRAM
PHOTO
FILM
Louis Saunders 831807
The floor of the concept is built up by moving platforms, in reality the user walks across these platforms but in an augmented reality these platforms have combined to represent the contours and landscapes of the various shirts of different scales which are folded and creased. These shirts are projected at a scale where the shirt becomes more of a landscape than an scaled image or a product. The user is able to experience this augmented image as a new reality, they no longer see various platforms they see the shirts as landscape, being able to walk over folds and creases and create new ones as they interact and walk across the platforms. In conjunction with this, various scales of the shirt folded in differing styles and are floating in the virtual space projecting from the images and videos on the wall. In this section the images have become the storage, the projections replace the endless stacks of folded shirts. It is in environment which mixes the reality of the image of the shirt which the user is more familiar with, with the augmented reality of the unfamiliar image of the shirt either up-close or at a differing scale which creates this contrast between the virtual world and the real.
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https://www.dezeen.com/2012/07/03/don-giovanniset-design-by-frank-gehry/
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REAL The Concept created mixes the storage between the augmented reality and the reality to this I have created a form in which acts as a vehicle for discovery and stores endless amounts of information in the virtual space, the image itself has become the main form of storage. the consumer is able to walk around and over this form using a mobile device to activate the augment reality features. In reality the form is inspired by a pile of folded shirts, it is then in the folds created by this form where the augment information is stored. The folds of the form will activate image recognition on the mobile device allowing the consumer to access the stored information. As the consumer moves around the object, different information will be shown
VIRTUAL
depending on where they are, this allows a story to be told as the consumer is using there phone to discover new features about the information shown. Not all information will be easily accessed they use their mobile device to find this.
FUTURE RETAIL FOR CULTURAL EXCHANGE AND STORAGE The form strengths this information shown on these surfaces easily the clothing giving depth to otherwise flat image on a screen, this particularly SPOTLIGHTS ON TRACK
AMBEINT LIGHT
strengthens items of clothing or other textile
SL
elements displayed, in conjunction this this allows being able to change with the season, some examples of what could be displayed include stories of collaborations, access to the online store for purchase and other cultural references or inspirations of the product, such as the films of Jean Luc Godard. 3d Printing will be used as the fabrication process AR FORM
INDUSTRIAL 3D PRINTER
to create a form based of the 3d model of the pile of folded shirts. The form will be printed in layers and assembled in segments theses segment will then locked together creating the form, 3d printing allows for various different textures to be across the form and this will impact the information stored. In addition to the augment aspect lighting will be a import role in the experience, an ambient light will light space creating a moody feel then spotlights which run on a track will change and light various sections of on the form giving hints to the consumer of where to scan their mobile device in order to access the stored information.
LOUIS SAUNDERS 831807
DETAIL 1 3D PRINTED CONECTION
Melbourne School of Design, University of Melbourne
for unlimited amount of information to be display
STORE, MSD, ALPHA60 LOUIS SAUNDERS 831807 PART 3 FINAL PROJECT
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FLINDERS LANE
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in LA a wooden plane folds up and creates a symmetrical ‘hill’ that supports a floating aluminium box on the second floor. Inside this volume, the main store program is organized along the perimeter. The façade on Rodeo Drive is literally nonexistent - without the classical storefront and glass enclosures, the entire width of the store opens up to the street and merges public with commercial space. Climatic separation is achieved through P. 4 an air-curtain system, invisible security antennas guarantee the control of the store. At night, an aluminium panel rises from the ground and seals the building. The third floor is dominated by the ‘scenario space’: an open floor plan that is used for changing display arrangements, like an extended idea of a display window, offering ways to present clothes beyond the presence of rails and shelves.
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HTTPS://WWW.TAGWERC.COM/DESIGN/NEWS/PROJECT/SPIEGEL-EDITORIAL-STAFF-HOUSE-VERNER-PANTON
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SUBHUMAN INHUMAN SUPERHUMAN
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“BOUQUET FINAL” BY MICHEL BLAZY AT LE COLLÈGE DES BERNARDINS, PARIS, FRANCE.
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EMBEDDING INFORMATION IN TEXTURE AND MATERIALS
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FORM OF RECOGNITION
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GRAPHIC (JAMES DRINKWATER)
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THE O APP MONA “The O” put Art Processors at the cutting edge of museum visitor mobile experiences with its January 2011 launch in the 90,000 square foot (8,000 square meter) Museum of Old and New Art (MONA). The O guide is a custom-designed mobile tour technology that replaces traditional wall-mounted interpretive texts and labels. As of January 2017, more than 2 million visitors have used The O to fluidly engage with MONA’s architecture and exhibits. Our light, seamless, and intuitive design has allowed The O to become a central yet unobtrusive part of a visitor’s museum experience.
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DISCOVER CHAPTER HOUSE
alpha60 x NGV
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